Stichting Greenbookings

What Stichting Greenbookings does

Stichting Greenbookings is a Dutch nonprofit foundation (Stichting) established on March 17, 2023 and headquartered at Media Park, Media Parkboulevard 1 in Hilversum, Netherlands (KVK 92080111). The organization operates a sustainability platform for the Dutch event and meeting industry, connecting event venues, suppliers, and sponsors in a tripartite network whose central mechanism enables venues to accumulate tree-planting credits per booking. Trees are planted through an exclusive partnership with Life Terra, an EU LIFE project foundation targeting 500 million trees across 20 European countries using diverse, locally-grown native species. The foundation was launched in September 2023 with eight founding partners from the Dutch events industry: Beeld & Geluid, Fokker Terminal, Objektiv, Van der Kroft Events, Bourgonje, Worldmeetings.com, Floris & van Maurik, and The Collector Hotel.

Name

Stichting Greenbookings

Legal name

Stichting Greenbookings

Website

https://greenbookings.nl

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

Stichting Greenbookings is a Dutch nonprofit foundation operating a sustainability platform for the event and meeting industry, connecting 87 venues, 23 suppliers, and 11 sponsors in tree-planting initiatives through partnership with Life Terra.

Ownership category

akta.pro rank

Product category

Sustainable Event Services

NAICS

Support Activities for Forestry (1153), Tour Operators (56152)

akta.pro primary industry

Carbon Offset & Insetting Programs (Credits, Portfolios, Project Development) (THAAANAC)

akta.pro secondary industries

Carbon Footprint Measurement, Reporting & Management (Travel Emissions Accounting) (THAAANAB), Sustainable Travel Booking & Distribution (Green Filters, Eco-Labels, Verified Listings) (THAAANAM), Sustainability & Carbon Management for Business Travel (THACAMAJ)

Keywords

• Sustainable event platform
• Tree planting initiative
• CO2 compensation services
• Event industry sustainability
• Green venue network

Headquarters

HQ city

Hilversum

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Technology or R&D, Others

Revenue model

1. Tree Planting Contributions: Event venues and meeting locations accumulate tree planting credits per booking through the Greenbookings platform. These contributions are used to plant trees via the Life Terra partnership. The organization operates as a foundation (Stichting) focused on sustainability impact rather than profit generation.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Stichting Greenbookings operates a sustainability platform that enables Dutch event and meeting venues to contribute to tree planting for every booking, funding CO2 compensation through a partnership with Life Terra. Venues, suppliers, and sponsors join the platform free of charge, and per-booking contributions are directed to Life Terra to plant native, locally grown tree species across 20 European countries. The organization also provides an online community for event professionals and a results dashboard tracking trees planted and CO2 offset.

Product overview

Greenbookings is a sustainability platform for the Dutch event and meeting industry that operates as a networked ecosystem. The core Greenbookings Platform enables venues to earn trees per booking through CO2 compensation via partnership with Life Terra, complemented by the online Greenbookings Community for knowledge sharing. The platform connects three stakeholder networks: 87 event locations, 23 suppliers, and 11 sponsors. Results are tracked via a dashboard showing trees planted (69,050+) and CO2 compensated. The platform also includes a Duurzaamheidsladder (Sustainability Ladder) tool launched in October 2024 to help organizers measure and improve sustainability.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 69,050 trees planted since founding in September 2023
• +3 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core.

• Life TerracoreStrategic or Co-development Partner · 1 September 2023Life Terra is an EU LIFE project foundation with the goal of planting 500 million trees in Europe. Greenbookings partners exclusively with Life Terra for tree planting activities. Life Terra plants diverse, native tree species that are locally grown, contributing to climate change mitigation and creating biodiverse, climate-resistant nature in 20 European countries.
• Beeld & GeluidcoreStrategic or Co-development Partner · 1 March 2023Beeld & Geluid (Beeld & Geluid) is one of the founding partners of Greenbookings. They manage one of the largest digitized media archives in the world and operate museums in Hilversum and Den Haag. Beeld & Geluid contributes 2087+ trees as the top participating location.
• Fokker TerminalcoreStrategic or Co-development Partner · 1 March 2023Fokker Terminal is a founding partner of Greenbookings. It is a monumental industrial building with an impressive 9-meter high hangar and 18 different sub-spaces. The venue offers turn-key congress packages and has saved 700 trees through the Greenbookings platform.
• ObjektivcoreStrategic or Co-development Partner · 1 March 2023Objektiv is a founding partner of Greenbookings, specializing in video content creation for events and venues. They produce videos, animations, podcasts, and livestream solutions and have saved 24 trees through the platform.
• Van der Kroft EventscoreStrategic or Co-development Partner · 1 March 2023Van der Kroft Events is a founding partner with over 50 years of experience providing complete event styling and equipment rental. They have saved 525 trees through the platform.
• BourgonjecoreStrategic or Co-development Partner · 1 March 2023Bourgonje is a founding partner, established in 1982, providing audio, light, and video equipment for events, congresses, TV programs, and fixed installations. They have saved 493 trees through the platform.
• Worldmeetings.comcoreStrategic or Co-development Partner · 1 March 2023Worldmeetings.com is a founding partner and has been connecting clients and venue partners in the business meeting market for 30 years through their online booking platform.
• The Collector HotelcoreStrategic or Co-development Partner · 1 March 2023The Collector Hotel in The Hague joined as a founding partner and participating venue, founded by Tsibo Lin. The hotel offers views of the city and is located near major attractions.
• Floris & van MaurikcoreStrategic or Co-development Partner · 1 March 2023Floris & van Maurik is a prestigious catering company founded in 2011 by Floris Kok, with Remco van Maurik joining as partner in 2020. They specialize in sustainable and locally-sourced catering for both private and corporate events, with 97 trees saved through Greenbookings.

Scale indicators9 records

Recent moves6 records

Expansion highlights2 records

Market position

Competitive moat3 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/greenbookings
• LinkedInlinkedin.com/company/stichting-greenbookings
• Instagraminstagram.com/greenbookings.nl

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stichting Greenbookings