What Greenfee365 does

Greenfee365, operating as Greenfee365 Europe AB, is a privately held online marketplace that lets individual golfers discover and reserve tee times at golf courses globally. The platform lists 1000+ courses across destinations including Ireland, Scotland, England, Wales, Spain, Portugal, Italy, Egypt, Thailand, and Cyprus, and supports 12 languages spanning European and Asian markets. Core product features include real-time live availability, guest checkout without mandatory account creation, transparent per-course pricing with no platform booking fee, and destination-specific course collections that function as SEO-optimized micro-sites for golf-travel intent.

The business is a two-sided marketplace monetized through green fee commissions charged to golf courses on bookings routed through the platform. Pricing on the consumer side ranges from approximately EUR 35 to EUR 400 per round depending on course prestige and season. Go-to-market is product-led and direct-to-consumer, built primarily around multilingual content marketing and SEO, supplemented by an affiliate channel via Post Affiliate Pro and paid acquisition across Google, Microsoft, Facebook, Adroll, Twitter, and Snapchat. A content partnership with TUI bundles Egypt golf holidays with tee time bookings.

The company is small by headcount (6 employees) and operates without disclosed external funding, public revenue figures, or recorded M&A activity. The technology stack centers on a web-based booking front end with third-party analytics (Google Analytics, Segment) and advertising integrations, and there is no evidence of proprietary AI/ML capabilities, patented technology, or formal regulatory credentials.

Name

Greenfee365

Legal name

Greenfee365 Europe AB

Website

https://greenfee365.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Greenfee365 (Greenfee365 Europe AB) is a multilingual online marketplace where individual golfers discover and book tee times at 1000+ golf courses worldwide, monetized via per-booking commission on green fees.

Ownership category

akta.pro rank

Product category

Online Golf Tee Time Booking Marketplace

NAICS

Golf Courses and Country Clubs (713910)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

Keywords

• Golf tee time booking
• Online golf marketplace
• Golf course reservations
• Golf travel platform
• Tee time aggregator

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations

Revenue model

1. Green Fee Commission: Platform charges commission on golf course green fee bookings made through the marketplace

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

Greenfee365 operates an online marketplace that aggregates over 1,000 golf courses globally and enables individual golfers to discover, compare, and book tee times directly. The platform offers real-time availability, guest checkout, no booking fees, and is available in 12 languages across destinations in Europe, Africa, and Asia. Revenue is earned via commission on green fee bookings made through the platform.

Product overview

Greenfee365 is an online golf booking platform offering access to 1000+ golf courses worldwide. The core product enables golfers to discover courses and book tee times with live availability, guest checkout, and no booking fees. The platform features destination-specific course collections (Italy with 72 courses, Egypt with 11, Mallorca with 8, Costa Blanca with 24) and individual course listings with detailed information including course design, amenities, pricing, and booking functionality.

Differentiator

Problem solved

Functional benefit

Products and services

• Greenfee365 Golf Booking Platform Online marketplace platform for discovering and booking tee times at 1,000+ golf courses worldwide. Offers live availability, guest checkout without account registration, no booking fees, and multilingual support across 12 languages for individual golfers and golf holidaymakers.

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Feature4 records

Partnerships

One partnership is on record.

• TUIminorGTM or Marketing PartnerTUI is referenced as a travel partner for Egypt golf holidays, with a link from Greenfee365's Egypt destination page to TUI's Egypt holiday packages. This appears to be a content/marketing partnership where Greenfee365 promotes TUI's bundled holiday offerings alongside its tee time bookings.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Booking.com Experiences: Booking.com, part of Booking Holdings, lists activities and tee-time-adjacent experiences as part of its broad OTA inventory, and competes for the marginal golfer travel booking decision that Greenfee365 targets.
• Viator: Viator, a Tripadvisor company, is a global marketplace for tours and activities and increasingly lists golf experiences, representing a broad incumbent competing for the same end golfer-tourist wallet as Greenfee365.

Direct peers

• PlayMoreGolf: PlayMoreGolf is a U.K.-based flexible golf membership and tee-time platform; it overlaps with Greenfee365's guest-checkout, pay-as-you-play booking model and competes in the British/Irish golfer market.
• TeeOff.com: TeeOff.com is a leading U.S. tee-time discount and booking platform owned by GolfNow/NBC Sports that competes directly for golfers searching discounted rounds, sharing a marketplace-commission revenue model with Greenfee365.
• GolfNow: Operated by NBC Sports Next, GolfNow is the largest online tee-time booking marketplace in North America, connecting golfers with courses and offering similar live-availability, multi-fee-tier booking flow that Greenfee365 provides in Europe.
• BRS Golf: BRS Golf is a tee-time booking and membership management software provider widely used by golf clubs in the U.K. and Ireland, competing for the same inventory and golfer relationships that Greenfee365 aggregates.
• Leading Courses: Leading Courses is a European golf course discovery and tee-time booking platform that overlaps directly with Greenfee365 across continental markets (Netherlands, Spain, Portugal), serving golfers researching courses and booking rounds.
• Your Golf Travel: Your Golf Travel packages golf holidays with green fees, accommodation and transfers across Europe and beyond, intersecting Greenfee365's golf-holidaymaker segment and competing for tee-time-driven vacation bookings.

Emerging players

• 18Birdies: 18Birdies is a golf-focused mobile app offering tee-time booking, GPS rangefinder, and scoring; it overlaps with Greenfee365 in tee-time booking while extending to a mobile-first audience that Greenfee365's web platform does not directly target.
• NoGolf: NoGolf is a smaller European golf deal and tee-time platform focusing on discounted rounds and last-minute offers, partial overlap with Greenfee365's marketplace offering, primarily in French and adjacent markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/greenfee365

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Greenfee365