GREENFLEET

What GREENFLEET does

GREENFLEET is the trade-media brand of PSi Ltd (Public Sector Information Ltd), a privately held UK B2B media company headquartered in Loughton, England. Operating since 1999, it runs the longest-standing environmentally focused publication serving the UK transport sector, anchored by a bi-monthly print and digital magazine, the greenfleet.net website, video podcasts, and email newsletters. The audience is UK fleet managers, procurement and sustainability decision-makers, and public-sector fleet operators (local authorities, NHS trusts, emergency services, central government), with editorial coverage spanning EV adoption, charging infrastructure, HGV and LCV decarbonisation, telematics, fuel management, and autonomous freight.

Revenue is generated across four streams: paid magazine subscriptions; events and awards (the annual GREENFLEET Awards priced at £2,400+VAT per table of ten and £300+VAT per individual place, plus the GF100 Summit, regional events in Scotland and Wales, and the EV Rally); sponsored Net Zero Masterclass webinars on topics such as HGV decarbonisation, LCV electrification, and blue-light fleet electrification; and advertising and sponsorship packages across print, digital, and event channels. Distribution combines direct sales to enterprise and public-sector buyers with self-serve website access for news and event information.

The product portfolio is complemented by an ecosystem of industry affiliations (AFP, BVRLA, Logistics UK, Zemo Partnership), government links (OZEV, DVLA, Energy Saving Trust), accreditation schemes (FORS), and a network of recurring commercial partners (Motive, Microlise, Tranzaura, Drax, Lex Autolease, Tusker). The team is small (approximately 10 employees), led by publisher George Petrou, and the legal entity has been registered in England and Wales since company number 3469245, with no disclosed institutional investment or public-market listing.

Name

GREENFLEET

Legal name

Public Sector Information Ltd

Website

https://greenfleet.net

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

1–10 employees

Short description

GREENFLEET is a UK B2B trade-media brand covering fleet decarbonisation since 1999. It publishes a bi-monthly magazine, a website, video podcasts, webinars, regional events, and the annual GREENFLEET Awards for fleet managers, procurement decision-makers, and public-sector operators transitioning to zero-emission vehicles.

Ownership category

akta.pro rank

Product category

Fleet Industry Trade Media

NAICS

Publishing Industries (513)

SIC

Newspapers: Publishing Or Publishing & Printing (2711)

akta.pro primary industry

Sponsorship, Exhibitor & Partnership Management Services (THAHACAK)

akta.pro secondary industries

Sustainability & Emissions Management (Reporting, Reduction Programs) (TLABAIAL), Virtual/Hybrid Conference Production & Platform Management (THAHACAM)

Keywords

• Fleet industry media
• B2B trade publication
• Fleet decarbonisation content
• Commercial vehicle news
• UK transport magazine

Headquarters

HQ city

Loughton

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Magazine Subscriptions: GREENFLEET publishes a bi-monthly print and digital magazine covering fleet decarbonisation news, features, commentary, advice and road tests. Revenue generated from paid subscriptions.
2. Events and Awards: The company organises the GF100 Summit, regional events (GREENFLEET Scotland, GREENFLEET Connect Wales), Road Transport Expo presence, and the annual GREENFLEET Awards ceremony. Revenue from ticket sales, table bookings (£2,400 + VAT per table, £300 + VAT per individual place), and sponsorship packages.
3. Webinars and Online Events: Net Zero Masterclass webinars covering topics such as HGV decarbonisation, LCV electrification, blue light fleets, and fleet safety. Revenue from registration and potential sponsorship.
4. Advertising and Sponsorship: Sponsorship opportunities for webinars, awards categories, pre-dinner reception, headline sponsorship, and static vehicle placement at events. Advertising in the magazine publication.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels8 records

Core offering

GREENFLEET publishes a bi-monthly print and digital magazine and operates a website (greenfleet.net) covering UK fleet decarbonisation news, features, commentary, road tests, and company profiles. It also runs a portfolio of events including the annual GREENFLEET Awards, Net Zero Masterclass webinars, the GF100 leadership programme and Summer Summit, regional events in Scotland and Wales, the EV Rally, and industry roundtables, monetised through subscriptions, event tickets/tables, and sponsorship packages.

Product overview

GREENFLEET is a B2B media company offering a multi-platform portfolio of products and services for the UK transport and fleet sector. Its core offerings include a bi-monthly magazine (GREENFLEET Magazine), the greenfleet.net website, video podcasts, and a comprehensive events portfolio comprising the annual GREENFLEET Awards, webinars/Net Zero Masterclasses, the EV Rally, the GF100 leadership programme, and industry roundtables. All offerings are focused on supporting fleet audiences with information, education, and networking to advance fleet decarbonisation and net-zero goals.

Differentiator

Problem solved

Functional benefit

Products and services

• GREENFLEET Magazine Bi-monthly print and digital magazine covering UK fleet decarbonisation news, features, commentary, advice and road tests, targeted at fleet managers, procurement decision-makers, and sustainability professionals in UK organisations.
• greenfleet.net Website

Quantifiable outcome

• Over 8,000 EVs and 3,000 charge points deployed by Royal Mail (GREENFLEET award winner)
• +1 more outcomes

Named customers11 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

17 partnerships are on record, tiered core and minor.

• AFP (Association of Fleet Professionals)coreOthersIndustry association partnership. AFP is listed as an affiliate of GREENFLEET, representing fleet professionals in the UK.
• BVRLA (British Vehicle Rental and Leasing Association)coreOthersIndustry association partnership. BVRLA is listed as an affiliate of GREENFLEET, representing the vehicle rental and leasing sector.
• Logistics UKcoreOthersIndustry association partnership. Logistics UK is listed as an affiliate of GREENFLEET, representing the logistics and transport industry.
• Zemo PartnershipcoreOthersIndustry partnership. Zemo Partnership is listed as an affiliate of GREENFLEET, working to accelerate the transition to zero emission vehicles.
• Alt-GroupminorStrategic or Co-development PartnerFeatured in the GF100 company focus section. Alt-Group provides renewable energy solutions including solar carports and EV charging infrastructure for fleet operators.
• ExerosminorStrategic or Co-development PartnerFeatured in the GF100 company focus section. Exeros provides video telematics and camera systems for fleet safety, working with fleets such as RAC, AA, Whistl, and Scottish Power.
• SolarSenseminorStrategic or Co-development PartnerFeatured in the GF100 company focus section. SolarSense provides commercial solar carports and EV charging infrastructure, having delivered over 15,500 installations since 1995.
• FORS (Fleet Operator Recognition Scheme)minorOthersListed as a link on GREENFLEET website. FORS is a fleet accreditation scheme covering compliance, safety, and environmental standards.
• Energy Saving TrustminorOthersListed as a link on GREENFLEET website. Energy Saving Trust provides advice on energy efficiency and sustainable transport.
• OZEV (Office for Zero Emission Vehicles)minorOthersListed as a link on GREENFLEET website. OZEV is a UK government office supporting the transition to zero emission vehicles.
• DVLA (Driver and Vehicle Licensing Agency)minorOthersListed as a link on GREENFLEET website. DVLA is a UK government agency responsible for maintaining vehicle registration and licensing records.
• MotiveminorGTM or Marketing PartnerSponsor of the 'What It Takes to Build a World Class Fleet Safety Programme' webinar. Motive provides fleet safety technology solutions.
• MicroliseminorGTM or Marketing PartnerSponsor of the HGV, Bus & Coach - Decarbonisation Strategy webinar. Microlise provides telematics and fleet management solutions.
• TranzauraminorGTM or Marketing PartnerSponsor of the Electrifying LCVs webinar. Tranzaura provides fleet management solutions.
• Drax Electric VehiclesminorGTM or Marketing PartnerSponsor of multiple webinars including Decarbonising Blue Light Fleets, HGV webinar, and Electrifying LCVs. Drax provides end-to-end EV charging solutions.
• TuskerminorGTM or Marketing PartnerParticipant in the EV Rally, demonstrating benefits of electric driving through salary sacrifice schemes.
• Lex AutoleaseminorGTM or Marketing PartnerHeadline sponsor of the EV Rally, helping to challenge misconceptions about electric vehicles.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Smart Transport: UK transport industry publication covering public and private sector mobility, with editorial and events covering decarbonisation; close peer in audience (UK transport/fleet professionals) and B2B media-plus-events revenue model.
• Transport Engineer: UK trade title focused on the road transport engineering and fleet maintenance community; serves an overlapping fleet-decision-maker audience with comparable B2B trade publishing and event formats.
• Route One (Bus & Coach): UK trade magazine and events brand for the bus and coach industry, with a long-running awards programme; similar B2B trade-media-plus-events model and adjacent fleet audience (public transport operators) to GREENFLEET.
• Fleet News: UK-based B2B trade publication covering fleet management, vehicles and operator procurement for over 60 years; directly comparable to GREENFLEET in audience (UK fleet decision-makers), content mix (news, features, awards) and revenue model (sponsorship, awards, events).
• Commercial Fleet: UK B2B media brand covering commercial vehicle fleets (LCVs, HGVs) with industry awards and editorial content; overlaps GREENFLEET's audience of logistics and commercial fleet operators and competes for the same sponsorship and advertising budgets.
• Fleetworld: UK fleet management trade publication covering corporate vehicles, leasing and operator best practice; directly comparable editorial focus, audience and ad/sponsorship monetisation to GREENFLEET.

Broad incumbents

• Cenex: UK-based low-carbon transport consultancy and event organiser running Cenex-LCV and connected/autonomous mobility events; comparable as an events-led voice in UK transport decarbonisation, though anchored in consultancy rather than trade publishing.

Others

• Air Quality News: UK digital media brand covering air quality, emissions and environmental policy — adjacent to GREENFLEET's fleet decarbonisation topic area but with a regulator/policy rather than fleet-procurement angle.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/greenfleet-network

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GREENFLEET