What Green Motion Türkiye does

Green Motion Türkiye is the Turkish master franchisee of Green Motion International, an environmentally oriented car rental brand founded in the United Kingdom in 2007. Operating under METAL Oto Tic. A.Ş. since August 2018 and headquartered in Ataşehir, Istanbul with 68 employees, the company runs airport branches at Istanbul Airport, Sabiha Gökçen International Airport, Ankara Esenboğa Airport, Antalya Airport, Izmir Adnan Menderes Airport, and Skopje Airport in North Macedonia. Its fleet spans economy (Renault Clio, Citroen C-Elysee, Fiat Fiorino, Peugeot 301, Ford Tourneo, Renault Taliant), SUV (Seat Ateca, Cupra Formentor, Seat Tarraco, Dacia Duster), hybrid (Toyota Corolla, Fiat Egea Cross Hybrid), full-size (Volkswagen Passat), premium (Audi A3, A6, Q3), and luxury (BMW 3.18, Mercedes C200/GLB 200, Mini Countryman) segments, with a clear strategic emphasis on low-emission vehicles.

The business operates a digital booking platform supporting 24/7 online reservations, a corporate account management portal, and the Drive Green Rewards (Sadakat Programı) loyalty system with four tiers — Green (6 rentals), Silver (10), Gold (14), and VIP (20) — offering discounts up to 20%. Service is delivered through airport branch offices, a 24/7 call center (0850 822 7155), and email channels. Revenue is generated primarily from transaction-based vehicle rentals, with add-on protection packages (Basic, Plus+, Premium Plus+) layered on top of base rental fees; deposits range from 1,500 TRY to 10,000 TRY depending on vehicle category. The franchise model means the Turkish entity also remits franchise fees to Green Motion International in exchange for global brand rights, technology stack access, and cross-border rental capability.

Green Motion Türkiye serves two principal customer segments: individual travelers and tourists (a long-tail consumer base driven by Turkish tourism flows, particularly through Antalya and Istanbul gateways) and corporate/business customers with dedicated account managers, online portals for employee reservations, and sustainability-focused low-emission fleet options. The brand is differentiated by environmental credentials — Green Fleet Awards, Green Tourism Silver, Green Apple Environmental Awards, Green World Environment Award, WTTC Safe Travels Stamp, and CSR Excellence Award — though the operational moats are largely inherited from the global Green Motion franchise system (60+ countries, 600+ locations worldwide) rather than built independently at the Turkish franchisee level.

Name

Green Motion Türkiye

Legal name

METAL Oto Tic. A.Ş.

Website

https://greenmotion.com.tr

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

51–100 employees

Short description

Green Motion Türkiye, operated by METAL Oto Tic. A.Ş. since 2018 as the Turkish master franchisee of UK-founded Green Motion International, runs eco-friendly car rentals at six airport branches in Türkiye and North Macedonia, serving individual travelers, tourists, and corporate clients.

Ownership category

akta.pro rank

Product category

Car Rental Services

NAICS

Passenger Car Rental (532111), Passenger Car Rental and Leasing (53211)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

Airport Car Rental (On-Airport Concessions) (THADAAAA)

akta.pro secondary industry

Luxury Sedan & Executive Car Rentals (THADAMAB)

Keywords

• Car rental services
• Vehicle rental
• Airport car hire
• Corporate fleet rental
• Eco-friendly rentals

Headquarters

HQ city

Ataşehir

HQ country

Türkiye

HQ region

Europe

Offices7 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Others

Revenue model

1. Vehicle Rental: Core revenue from renting vehicles across various segments (economy, SUV, luxury, hybrid) to individual and corporate customers with different rental packages (Basic, Plus+, Premium Plus+)
2. Additional Packages and Insurance: Revenue from additional protection packages including Basic (increased liability), Plus+ (cancellation), and Premium Plus+ (full coverage with unlimited km and extras)
3. Franchise Operations: Franchise fees from operating as the Turkish master franchise holder under Green Motion International brand

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

Green Motion Türkiye rents passenger vehicles across economy, SUV, hybrid, luxury, and premium segments from airport branch locations and online booking channels. Customers can add Basic, Plus+, or Premium Plus+ coverage packages, earn tiered loyalty discounts via the Sadakat Programı, and corporate clients access a dedicated account-managed fleet rental program. The business is operated by METAL Oto Tic. A.Ş. under the Green Motion International master franchise for Turkey.

Product overview

Green Motion Türkiye is an award-winning environmentally-friendly car rental brand operating under Metal Oto Tic. A.Ş. The company offers a unified car rental platform with diverse vehicle fleet across multiple segments (economy, SUV, hybrid, luxury, premium), supported by tiered package options (Basic, Plus+, Premium Plus+), a loyalty program (Sadakat Programı), and corporate rental services. The product portfolio centers on core car rental services enhanced by add-on packages for coverage and flexibility, with supplementary corporate and franchise offerings. The company operates across 6 locations in Turkey and North Macedonia, providing 24/7 call center support and online booking capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Car Rental Services
• Corporate Rental Program
• Sadakat (Loyalty) Program
• Master Franchise Operation (Green Motion International)

Quantifiable outcome

• Loyalty discounts up to 20% for frequent renters
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Six partnerships are on record, tiered minor and core.

• AcıbademminorOthersCorporate partnership displayed as part of Green Motion Turkey's business collaboration network. Nature of partnership not explicitly detailed in available materials.
• AllianzminorOthersInsurance company partnership shown on partners page. Likely provides vehicle insurance services for rental fleet operations.
• MNG (Cargo/Airlines)minorOthersMNG brand partnership displayed on partners page. May include MNG Airlines or MNG Cargo for logistics and transportation synergies.
• Major Vehicle ManufacturerscoreTechnology or IntegrationGreen Motion works closely with world's most renowned motor manufacturers to provide vehicles with latest environmental technology in their fleet. This partnership enables access to low-emission and hybrid vehicles.
• Local Eco-Friendly SuppliersminorOthersNetwork of local suppliers providing eco-friendly products and sustainable materials for office locations as part of environmental policy.
• Metal Oto Tic. A.Ş.coreOEM/ Whitelabel/ Licensing PartnerMaster franchise holder for Green Motion Turkey operations since August 2018. Operates under Green Motion International's franchise system with rights to develop the brand across Turkey.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Hertz Türkiye: Global rental brand operating in Turkey at major airports including Istanbul and Antalya. Directly comparable on airport car rental services, fleet segments, and corporate accounts.
• Garenta: Major Turkish car rental brand operating a broad airport and city network with a large fleet. Directly competes with Green Motion Türkiye for airport and corporate rentals across the same Turkish hubs.
• Sixt Türkiye: Premium-oriented European rental brand with Turkish airport locations and a notable premium/luxury fleet share. Comparable on tier mix and airport positioning.
• Budget Türkiye: Value-oriented sister brand of Avis operating at major Turkish airports with economy-focused fleet. Closely comparable on price-sensitive airport rental demand.
• Enterprise Türkiye: Global rental brand with Turkish airport presence serving both leisure and corporate segments. Directly comparable business model and customer mix.
• Rent Go: Large Turkish car rental operator with nationwide branch network and strong airport presence. Competes head-to-head at Istanbul, Antalya, Izmir, and Ankara airports.
• Avis Türkiye: Franchise operator of the global Avis brand in Turkey with extensive airport and city branches. Targets the same corporate and leisure customers as Green Motion Türkiye.

Broad incumbents

• Localiza: Latin America's largest car rental operator with growing international presence. Comparable on multi-tier loyalty, corporate accounts, and broad fleet segmentation across major airports.
• Goldcar: European low-cost airport rental specialist now part of the Europcar group. Comparable on airport-led, leisure-driven rental model across Mediterranean tourism markets including Turkey.
• Green Motion International: UK-based parent brand and franchisor of the Turkish entity. Operates the global eco-rental brand across 60+ countries; the closest strategic and operational analog, though at a much larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/greenmotion
• LinkedInlinkedin.com/company/greenmotionturkiye

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Green Motion Türkiye