Greenwood’s Ski Haus

What Greenwood’s Ski Haus does

Greenwood's Ski Haus is a privately held, founder-owned specialty ski and sport retailer founded in 1957 by Bob Greenwood and headquartered in a single showroom at 2400 N Bogus Basin Rd, Boise, Idaho. The business sells hardline ski equipment (skis, snowboards, boots, bindings, accessories) and apparel, with an in-store three-stage custom boot fitting process and a bench of professional ski services covering mounting, tuning, waxing, race prep, delamination repair, and shell/liner modifications. The firm also operates a season-long ski and snowboard leasing program with included maintenance, boot adjustments, size exchanges, and buyout options, plus two adjacent product lines launched in the 2025-2026 window: competitive swimwear with Arena/Speedo/Jolyn team-store partnerships and on-deck meet support, and usage-priced e-bike rentals tied to a network of reciprocal discounts at Boise restaurants, breweries, and wellness venues.

The business makes money through a combination of one-time retail sales, recurring seasonal leases billed annually, usage-based e-bike rentals (2-hour $25 through multi-day tiers), and professional services revenue from boot fitting and ski servicing. GTM is direct-to-consumer via the physical storefront supplemented by an e-commerce catalog, supported by event sponsorships (BSU Ski & Board Club Rail Jam), a content-marketing blog (Powder Press), social/YouTube content, and local business partnerships. Current leadership comprises General Manager Riley Moffatt and Marketing Director Adam Dorfler. Technology is conventional for specialty retail: professional ski tuning machinery, an e-commerce site, and a Wintersteiger-powered lease registration platform; no proprietary software, AI features, or APIs are disclosed. Headcount is nine employees, all based in Boise.

Name

Greenwood’s Ski Haus

Legal name

Greenwood's Ski Haus

Website

https://greenwoodsskihaus.com

Company type

Private

Founded year

1957

Operating status

Operating

Headcount range

1–10 employees

Short description

Greenwood's Ski Haus is a 1957-founded, family-owned specialty ski and sport retailer in Boise, Idaho, selling ski and snowboard equipment, custom boot fittings, professional ski services, seasonal leases, competitive swimwear, and e-bike rentals to Treasure Valley consumers.

Ownership category

akta.pro rank

Product category

Specialty Ski Retail and Services

NAICS

Sporting Goods Retailers (45911), Recreational Goods Rental (532284)

SIC

Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Ski & Snowboard Equipment Retail (Skis, Boards, Boots, Bindings, Poles) (CRAMAJAA)

akta.pro secondary industries

Ski & Snowboard Apparel Retail (Outerwear, Base Layers, Gloves, Socks) (CRAMAJAB), Ski & Snowboard Service & Repair Shops (Tuning, Mounting, Boot Fitting) (CRAMAJAF), Ski & Snowboard Rental & Demo Shops (CRAMAJAE)

Keywords

• Ski equipment retail
• Boot fitting services
• Ski tuning services
• Snowboard leasing
• Competitive swimwear

Headquarters

HQ city

Boise

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Retail Product Sales: Direct sales of ski equipment, snowboards, boots, bindings, gloves, accessories, and competitive swimwear. Products sold both in-store and online through their e-commerce platform.
2. Equipment Leasing: Season-long ski and snowboard leasing program with options for adult sport, adult performance, junior sport, and jr. performance/twin tip packages. Includes free maintenance, boot fit adjustments, and affordable buyout options.
3. E-Bike Rentals: Hourly and multi-day e-bike rentals including 2-hour ($25), half-day ($50), full-day ($100), and multi-day options. Adds-on include spare batteries, helmets, bags, and insurance.
4. Services: Expert services including alpine ski mounting, XC mounting, tuning, waxing, race tuning, delamination repairs, and custom boot fitting. Professional service revenue from equipment maintenance and customization.
5. Boot Fitting Services: Three-stage professional boot fitting process including sizing, shell-fit evaluation, try-on, customization (shell molding, punching, stretching, liner heating, footbed construction), and ongoing re-adjustment support.
6. Competitive Swim Retail: Sales of tech suits, training gear, goggles, bags, apparel and accessories for competitive swimmers. Offers team gear with custom printing and embroidery, plus on-deck support at local meets.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Greenwood's Ski Haus is a specialty ski retailer selling ski and snowboard equipment, boots, bindings, gloves, and accessories from premium brands, complemented by expert multi-stage boot fitting and professional ski services such as mounting, tuning, waxing, and repairs. The shop also runs season-long ski and snowboard leasing with included maintenance and size exchanges, and is expanding into e-bike rentals and competitive swimwear retail to support year-round operations.

Product overview

Greenwood's Ski Haus is a specialty ski shop founded in 1957, now expanding to year-round operations. The core offering centers on ski equipment sales (skis, boots, bindings, accessories) with expert boot fitting services and professional ski services (mounting, tuning, waxing, repairs). The business has expanded into complementary segments including e-bike rentals for Boise exploration, competitive swimwear retail with team store services, and ski/snowboard leasing programs. The shop carries premium brands including Armada, Look, Tyrolia, Hestra, Tecnica, Nordica, Salomon, Arena, Speedo, and TYR. Notable exclusive offerings include the Armada AR ONE ski boots (Armada's first ski boot collection) and in-demand products like the Look Pivot 2.0 and Tyrolia Protector bindings.

Differentiator

Problem solved

Functional benefit

Products and services

• Boot Fitting Services Professional three-stage ski boot fitting service including sizing, shell-fit evaluation, try-on, and customization (shell molding, punching, stretching, liner heating, footbed construction) with ongoing re-adjustment support. Brands carried include Tecnica, Nordica, Salomon, and Armada.
• Ski Services and Repairs Expert ski equipment services including alpine mounting, XC mounting, tuning, waxing, race tuning, delamination repairs, and custom boot fitting and repairs.
• Ski & Snowboard Leasing Season-long ski and snowboard lease program with packages including Adult Sport, Adult Performance, Junior Sport, Jr. Performance/Twin Tip, and Snowboard. Includes free maintenance, boot fit adjustments, size exchanges, and affordable buyout options.
• E-Bike Rentals Town e-bike rentals for exploring Boise, including 2-hour ($25), half-day ($50), full-day ($100), and multi-day options with add-ons for spare batteries, helmets, bags, and flat insurance. Includes discounts at local Boise businesses.
• Competitive Swimwear Retail Competitive swimwear division offering tech suits, training gear, goggles, bags, apparel and accessories from brands including Arena, Speedo, TYR, Jolyn, and Finis. Services include expert fittings, team gear with custom printing/embroidery, and on-deck meet support.
• Team Stores Program B2B team partnership program for swim teams offering customized team storefronts, custom printing/embroidery, personalized team caps, on-site support for large meets (250+ swimmers), and revenue sharing. Includes Arena sponsorship program with tiered discounts.
• Armada AR ONE Ski Boots First-ever Armada ski boot collection featuring Hybrid Cabrio construction combining cabrio comfort with overlap precision. Includes Slingshot Buckle, Natty Flex progressive flex, Memory Fit shell/liner, and Kush Damping boot board. Limited exclusive release.
• Closeout Items Closeout sale items offered at discounted prices through the online storefront.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

13 partnerships are on record, tiered minor and core.

• BSU Ski & Board ClubminorGTM or Marketing Partner · 6 March 2025Greenwood's sponsors the BSU Ski & Board Club annual Rail Jam event at Eagle Island State Park. The event is free to participate with prizes donated by sponsors including Giro, Blackstrap, Oakley, Armada, Dakine, ThirtyTwo, and Redbull.
• ArenacoreGTM or Marketing PartnerArena Sponsorship Program offering swim teams tiered discounts on team suits (20-50% off depending on style with 35+ unit minimums), racing gear, team line apparel, goggles, and equipment. Includes sponsorship visibility for teams.
• SpeedocoreChannel Partner/ Reseller/ DistributorOffers Speedo team suits and gear through the team stores program. Teams can order directly through their team's customized storefront page.
• JolyncoreChannel Partner/ Reseller/ DistributorOffers Jolyn team suits and gear through team stores program with custom printing and embroidery options.
• Lost Grove BrewingminorGTM or Marketing PartnerLocal Boise brewery offering buy one, get one beers (one per renter) to e-bike rental customers from Greenwood's.
• Goody's Soda Fountain & Ice CreamminorGTM or Marketing PartnerLocal Boise business offering free Italian soda with a $10+ purchase to e-bike rental customers.
• The STIL Ice CreamminorGTM or Marketing PartnerLocal Boise ice cream shop offering $1 off orders to e-bike rental customers at 8th Street & Harris Ranch locations.
• Terroir BistrominorGTM or Marketing PartnerLocal Boise restaurant offering 10% off entire order to e-bike rental customers.
• Solid Grill & BarminorGTM or Marketing PartnerLocal Boise restaurant offering 15% off entire bill (cannot be combined with other discounts) to e-bike rental customers.
• Liquid LoungeminorGTM or Marketing PartnerLocal Boise bar offering buy one, get one well drink, beer, or house wine (first drink only) to e-bike rental customers.
• Wellhouse Social Sauna & Cold PlungeminorGTM or Marketing PartnerLocal Boise wellness business offering 10% off a one-hour session with code provided by Greenwood's staff to e-bike rental customers.
• LocoLicious Taco & Pizza TruckminorGTM or Marketing PartnerLocal Boise food truck located next to Wellhouse, offering free drink with purchase of taco or entree to e-bike rental customers.
• Grindz Coffee ShopminorGTM or Marketing PartnerLocal Boise coffee shop offering free fresh baked cookie to e-bike rental customers.

Scale indicators3 records

Recent moves7 records

Expansion highlights6 records

Regional players

• Sturtevant's: Pacific Northwest ski and outdoor retailer with multiple Pacific Northwest locations offering premium ski equipment, boot fitting, and tuning services. Geographic and assortment overlap with Greenwood's Treasure Valley market.
• Christy Sports: Multi-store Colorado-based ski and snowboard retailer offering equipment, rental/leasing, boot fitting and tuning services. Closest analog to Greenwood's service-led specialty format at regional scale.

Broad incumbents

• REI Co-op: Largest U.S. consumer outdoor co-operative operating stores, e-commerce, and used-gear marketplace across all outdoor categories including ski. Serves as the broad-incumbent alternative; competes with Greenwood's on equipment selection and pricing.
• Sun & Ski Sports: Multi-store U.S. specialty sporting goods retailer carrying ski, snowboard, cycling, and outdoor categories with seasonal rental programs. Competes in Greenwood's broader assortment and cycling/e-bike extension.
• Backcountry: Online specialty outdoor and ski retailer with deep premium-brand assortment and an associated Pro Program. Represents the online channel pressure most directly competing with Greenwood's equipment retail and e-commerce storefront.
• Moosejaw: Online outdoor and ski specialty retailer (owned by Walmart) carrying premium ski and snowboard brands. Competes with Greenwood's online channel on assortment depth and fulfillment.

Direct peers

• evo: Specialty ski/snowboard retailer founded in the Pacific Northwest (Seattle), operating stores plus a large e-commerce platform with similar focus on premium brands, tuning services, and seasonal leasing. Most direct comparison to Greenwood's concept and customer.
• Powder 7 Ski Shops: Colorado-based specialty ski retailer combining physical stores with a strong online storefront focused on premium ski equipment, demo programs, and tuning services. Closely comparable specialty-shop operating model.
• Level 1 Sports: Midwest specialty ski/bike retailer offering premium ski and e-bike sales, service, and rentals. Directly comparable hybrid ski-plus-e-bike concept mirroring Greenwood's year-round expansion strategy.
• Berg's Ski Shop: Long-established Colorado specialty ski shop combining retail, equipment rental, boot fitting and tuning services. Closely aligned multi-generational specialty shop model with similar service-led value proposition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@Greenwoods_Ski_Haus
• LinkedInlinkedin.com/company/greenwood%E2%80%99s-ski-haus

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Greenwood’s Ski Haus