What GRENA s.r.l. does

GRENA s.r.l. is an Italian family-owned manufacturer of organic fertilizers, organo-mineral fertilizers, and amino acid-based biostimulants, founded in 1956 and headquartered in San Bonifacio (Verona). The company serves two distinct end markets: professional agriculture (viticulturists, fruit growers, olive growers, horticultural and specialty crop producers) and the home & garden consumer segment under the GRENA Garden sub-brand. Its core technological asset is the proprietary THP® (Thermal Hydrolysis Process), a wet steam-cooking hydrolysis method compliant with EU Regulation 1069/2009 that converts animal-derived organic raw materials into amino acids, peptides, and polyamines without chemical additives, complemented by the ETHP® evaporation variant for liquid extracts. The product portfolio spans approximately 50+ SKUs across liquid biostimulants, pellet and 2mm micropellet formats, organic nitrogen and corrective fertilizers, and biological organo-mineral NPK/NP/NK formulations.

GRENA operates a multi-channel go-to-market: direct field sales through agronomic technicians for professional agriculture, international export distribution through local partners across 17+ countries in Europe, MENA, and the Americas, plus Amazon Shop and Italian garden/retail stores for the consumer segment. The company is held within the Grena Magagna family, with Angelo, Laura, and Luigi Grena Magagna occupying the Administrative, Commercial, and Production Director roles respectively. Revenue is generated through one-time product sales with quote-based pricing for professional customers; no subscription or recurring revenue model is in evidence. EU organic certification under Regulation 2018/848 (registration 2021/1165) and parallel national certifications (SOHISCERT, BCS Öko-Garantie) enable access to certified-organic end markets, and a reported 56% circularity index positions the company favorably on ESG grounds relative to national averages. Operations are supported by a single production site that underwent significant warehouse and production expansion in 2022, and the company continues to add SKUs (most recently GRENA GOLD 10,5 in February 2024) and international markets.

Name

GRENA s.r.l.

Legal name

GRENA S.R.L.

Website

https://grena.com

Company type

Private

Founded year

1956

Operating status

Operating

Headcount range

11–50 employees

Short description

GRENA s.r.l. is an Italian family-owned manufacturer of organic fertilizers, organo-mineral fertilizers, and amino acid-based biostimulants produced via its proprietary THP® thermal hydrolysis process, serving professional agriculture and home & garden customers across Europe, MENA, and the Americas.

Ownership category

akta.pro rank

Product category

Agricultural Fertilizers & Biostimulants

NAICS

Fertilizer and Compost Manufacturing (32531), Pesticide, Fertilizer, and Other Agricultural Chemical Manufacturing (3253)

SIC

Industrial Organic Chemicals (2860)

akta.pro primary industry

Biofertilizers & Microbial Inoculants (IMAEAEAG)

Keywords

• Organic fertilizers
• Biostimulants
• Amino acid fertilizers
• Organo-mineral fertilizers
• Agricultural inputs

Headquarters

HQ city

SAN BONIFACIO, Vr

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Fertilizer and Biostimulant Sales: GRENA generates revenue through the manufacture and sale of organic fertilizers, organo-mineral fertilizers, and biostimulants (liquid, pellet, and micro formats) to professional agriculture customers and home garden consumers. Products are sold through direct field sales, Amazon Shop, and garden/retail stores.

Go-to-market motion3 records

Distribution channels5 records

Marketing channels9 records

Core offering

GRENA s.r.l. manufactures organic fertilizers, organo-mineral fertilizers, and amino acid-based biostimulants using its proprietary THP® (Thermal Hydrolysis Process) — wet steam cooking of animal-derived organic raw materials under EU Regulation 1069/2009. Products are sold in pellet, 2mm micropellet, and liquid formats across two segments: Professional Agriculture (viticulture, orchards, horticulture, olive groves, specialty crops) and Home & Garden (hobby gardeners).

Product overview

GRENA s.r.l. is a manufacturer of organic fertilizers, organo-mineral fertilizers, and amino acid-based biostimulants for professional agriculture and home & garden use. The product portfolio is organized into two main divisions: Professional Agriculture and Home & Garden. Professional Agriculture products span liquid biostimulants (Idrogrena Universal, Energy Idrogrena, Idro K Grena, Idrogrena Plus N8, Idrogrena Mag, Idrogrena Iron, Idrogrena Calcio), organic amendments, organic micro products, pellet biostimulants (Grena Extra Cornunghia, Grena Solo, Grena Special, Grena Plus, Grena Super), organic nitrogen fertilizers, organic corrective fertilizers, biological organo-mineral fertilizers (Grena Nobel, Grena Base, Grena Tech, Grena Balance, Grena Verde, Grena Life, Gran Semina, Grena Turf), and organo-mineral NPK/NP/NK fertilizers. Home & Garden includes solid fertilizers, specialty formulations for specific plant types, and liquid biostimulants. All products are produced using the proprietary THP® (Thermal Hydrolysis Process) — a wet steam cooking method that hydrolyzes animal-origin organic matter into amino acids, peptides, and polyamines without chemical additives, with micro-format (2mm) products requiring no soil incorporation after application.

Differentiator

Problem solved

Functional benefit

Brands

• GRENA Garden: Home & Garden product line for hobby gardeners and home use, featuring organic fertilizers and biostimulants for domestic plants, gardens, and small-scale cultivation.

Products and services

• Liquid Biostimulants (Biostimolanti Liquidi)

Quantifiable outcome

• 56% circularity index — above national average, demonstrating high resource efficiency in production
• +3 more outcomes

Named customers10 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Three partnerships are on record, tiered minor and core.

• OnnikminorChannel Partner/ Reseller/ DistributorOnnik is described as a long-standing collaboration partner whose continuous communication and exchange of ideas has helped forge solid and lasting collaborations. Onnik represents GRENA's products in their region and actively promotes the brand.
• Raldon Strawberry Producers (Hungary)minorOthersLong-standing customers who have been great supporters of the effect of GRENA products on strawberry quality. GRENA staff visited the Raldon operation and experienced the strawberries firsthand.
• Assofertilizzanti (Italian Fertilizer Producers Association)coreStrategic or Co-development PartnerGRENA is a member of the 'Organic and Organo-Mineral Fertilizers and Soil Amendments' group within Assofertilizzanti, connected to the Federchimica network of the Italian chemical industry. This provides industry representation, networking, and standards alignment.

Scale indicators3 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Valagro: Italian biostimulant and specialty nutrition company (acquired by Syngenta Group). Highly comparable as a fellow Italian producer of biostimulants and biofertilizers using biological inputs (seaweed, microbials) for professional agriculture.
• Hello Nature (formerly Italpollina): Italian organic fertilizer and biostimulant manufacturer with global reach. Directly comparable as a fellow Italian specialist producing organic fertilizers and amino acid-based biostimulants for professional agriculture and consumer markets.
• Biolchim: Italian biostimulant specialist producing foliar fertilizers and plant nutrition products. Direct comparable as another Italian-made biostimulant manufacturer serving professional agriculture with similar product formats (liquid, soluble) and customer base.
• ILSA Group: Italian producer of organic fertilizers, biostimulants, and soil amendments derived from agro-industrial by-products. Comparable as a fellow Italian manufacturer of organic and organo-mineral fertilizers serving specialty and professional agriculture.
• Sipcam Oxon: Italian agrochemical company with biostimulant and specialty fertilizer divisions. Comparable as an Italian-based agrochemical player offering biostimulants and specialty plant nutrition products in similar professional and specialty crop markets.

Emerging players

• Haifa Group: Israeli specialty fertilizer producer focused on water-soluble, controlled-release, and foliar nutrition products. Comparable as a specialty plant nutrition player with a strong foliar and specialty crop orientation in similar professional agriculture channels.
• Bioiberica: Spanish biotechnology company with a plant health biostimulant division producing amino acid-based products. Comparable as a European biostimulant specialist using biological processing (hydrolysates) to produce plant nutrition and stress-resistance solutions.

Broad incumbents

• Bayer Crop Science: Global agrochemical major with crop protection and nutrition offerings. Comparable as a broad incumbent offering overlapping plant health, biostimulant-adjacent, and crop nutrition solutions within a much wider portfolio.
• Yara International: Global fertilizer and crop nutrition major with a growing specialty and organic product line. Comparable as a broad incumbent competing in the same specialty fertilizer and crop nutrition categories with vastly larger production capacity and international reach.
• Syngenta Group: Global agrochemical and seed major with a biostimulants portfolio (including Valagro). Operates as a broad incumbent across the same end markets (professional agriculture, crop protection and nutrition) with far greater scale and global distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xtwitter.com/grenagro
• YouTubeyoutube.com/channel/UCAYmbyK3kHRUQH6-AEePuQg/videos
• Facebookfacebook.com/grenasrl
• LinkedInlinkedin.com/company/grena-s.r.l.
• Instagraminstagram.com/grena_srl/?hl=it

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GRENA s.r.l.