Grey Team
- Company typePrivate
- Founded2016
- HeadquartersBoca Raton, Florida, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
Grey Team firmographics
Firmographics- Name
- Grey Team
- Legal name
- Grey Team Inc
- Website
- https://greyteam.org
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Grey Team industry classification
Industry- Product category
- Veteran Wellness and Suicide Prevention Services
- NAICS
- Services for the Elderly and Persons with Disabilities (62412), Outpatient Mental Health and Substance Abuse Centers (621420), Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134)
- SIC
- Services-Misc Health & Allied Services, Nec (8090), Services-Specialty Outpatient Facilities, Nec (8093)
- akta.pro primary industry
- Veterans Affairs & Military Family Services (BPAIAHAL)
- akta.pro secondary industries
- Therapeutic Adult Day Programs (PT/OT/SLP, Cognitive Rehab) (HSABANAF), Adult Day Rehabilitation & Therapy Programs (PT/OT/SLP) (HLADAIAD), Rehabilitation Therapy Equipment (PT/OT Modalities, Exercise & Balance Devices) (HLAHAMAG), Recovery Lounges & Multi-Modal Recovery Centers (HSADAKAI)
Keywords
Where Grey Team is headquartered
LocationHeadquarters
- HQ city
- Boca Raton, Florida
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Grey Team business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Others
Revenue model
- Individual Donations: Tax-deductible donations from individual supporters, with options for monthly sustainer programs and one-time gifts.
- Corporate Sponsorship: Corporate sponsorships from companies including Ed Morse Automotive, Century Arms, CELSIUS Energy Drink, Smith and Wesson, PNC Bank, and others supporting events and programs.
- Galas and Events: Fundraising through exclusive events including America First Gala, They Are Not Bulletproof Gala, and Red White and Vogue Fashion Show with ticket sales and sponsorship opportunities.
- Grants: Funding from grants including Impact 100 Grand Prize for Operation Phoenix, Mission United, and other foundation grants supporting veteran wellness programs.
- Partnership Revenue (Ai Wellness Holiday Bundle): Revenue from holiday wellness bundle partnerships where Grey Team is selected as beneficiary, with percentage of sales supporting programs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Free wellness program for eligible veterans |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
Grey Team product offering
Product offeringCore offering
Grey Team delivers free, comprehensive 90-day veteran wellness programs led by Operation Apollo, which combine 25+ FDA-cleared advanced therapies (photobiomodulation, cold water immersion, hyperbaric oxygen therapy, WAVi brain scans, neurocognitive training, breathwork) with fitness training, peer support, and purpose-driven community to help Active-Duty, Reserve, National Guard, and prior service veterans recover from PTSD, traumatic brain injuries, chronic pain, and other invisible wounds of military service.
Product overview
Grey Team is a 501(c)(3) nonprofit veteran service organization offering a portfolio of wellness programs focused on suicide prevention and holistic healing for military veterans. The core offering is Operation Apollo, a 90-day personalized wellness program utilizing space-aged technologies, evidence-based therapies, fitness training, peer support, and community building. Additional programs include SGT Atlas K-9 Assisted Therapy, the Grey Team Nexus expert advisory network, and the Mission Alliance Handbook developed with Florida Atlantic University. Grey Team also conducts research initiatives like the Cold Water Immersion Study for PTSD recovery. All programs are offered at no cost to eligible veterans.
Differentiator
Problem solved
Functional benefit
Brands
- Operation Apollo: Grey Team's flagship 90-day health and wellness program designed for Active-Duty, Reserve, National Guard, and prior service veterans focused on treating PTSD, traumatic brain injury, chronic pain, and invisible wounds of war.
- Operation Phoenix
- Grey Team Nexus
- They Are Not Bulletproof
- America First Gala
- Red White and Vogue
- SGT Atlas K-9 Assisted Therapy
- Beyond Bravery
Products and services
- Operation Apollo 90-day personalized wellness program providing cutting-edge recovery programs, wellness technology, fitness, peer support, and purpose-driven community to help Active-Duty, Reserve, National Guard, and prior service veterans rebuild from PTSD, traumatic brain injuries, chronic pain, and invisible wounds of war. Services are provided at no cost to eligible veterans.
- SGT Atlas K-9 Assisted Therapy Canine-assisted therapy program pairing veterans with therapy dogs to support mental health and recovery; one of Grey Team's therapeutic program offerings for veterans.
- Operation Phoenix Health and wellness program for veterans developed in partnership with Help Our Wounded (HOW Foundation), recognized with Impact 100's Grand Prize in 2021.
Quantifiable outcome
- Zero veteran suicides among all program participants since 2016
- +3 more outcomes
Companies that use Grey Team
Customer profileNamed customers4 records
Segments2 records
Ideal customer profiles2 records
Grey Team technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Grey Team partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- ChillSharkcorePartnership with ChillShark for groundbreaking Cold Water Immersion Study exploring the benefits of cold plunging for military veterans with PTSD. The study examines how cold water exposure aids in reducing stress, improving mental resilience, and enhancing overall well-being. Participants report increased energy, reduced anxiety, and improved focus after sessions.
- Florida Atlantic University School of NursingcorePartnership with FAU's School of Nursing through the Mission Alliance Initiative to address veteran suicide. Together they developed a comprehensive guide to reducing military suicides across America. Grey Team CEO David Kirkland collaborates as a researcher and consultant with FAU, publishing multiple papers on military veteran health and wellness.
- HapbeecoreRevolutionary partnership formed March 12, 2021 with Hapbee Technologies, Inc. to help veterans decrease stress through wellness technology solutions integrated into Grey Team's next-gen wellness protocol for military veterans.
- 211corePartnership effective October 4, 2021 with 211 to serve veterans from across the United States, providing expanded reach and resource connection for veterans seeking Grey Team services.
- The Salvation Army of Palm Beach CountyminorPartnership with The Salvation Army of Palm Beach County to support Operation Phoenix health and wellness program for veterans in the community.
- Ai WellnesscoreGroundbreaking holiday partnership with Ai Wellness and Eye On Channel Military Holiday Initiative. Ai Wellness holiday bundles allow shoppers to select Grey Team as beneficiary, with goal of raising $400,000 to empower veterans' health and wellness. Also includes Bauman Medical, Pneuma Nitric Oxide, epsolution, and Mind Body Matrix partners in wellness bundles.
- Weber MedicalcorePartnership with Weber Medical and Weber Laser Systems to host the 2022 International Society of Medical Laser Applications (ISLA) conference, bringing brightest minds in healthcare, research, and optimization to share findings on photomedicine and veteran healing.
- Florida American Legion Project: VetReliefcoreCoalition partnership with Project: VetRelief, developed by The American Legion Department of Florida to fund organizations leading in veteran suicide prevention. Grey Team joins network of 10 vetted Florida programs.
- Help Our Wounded (HOW Foundation)coreJoint program partnership with Help Our Wounded (HOW Foundation) resulting in Operation Phoenix receiving Impact 100's Grand Prize for veteran wellness initiatives.
- Eye On ChannelminorMilitary Holiday Initiative partner with Ai Wellness partnership supporting veteran health and wellness programs through holiday bundle sales.
- Grey Team NexuscoreNexus is a group of nationally renowned experts in health and wellness, natural healing, injury prevention, and suicide prevention providing world-class expertise and recommendations on best practices, innovative strategies, emerging research, cutting-edge technologies, and premier treatment facilities.
Scale indicators9 records
Recent moves2 records
Expansion highlights5 records
Grey Team competitors and assessment
Company assessmentDirect peers
- K9s For Warriors: Florida-based nonprofit providing service dogs and K-9 assisted therapy to veterans with PTSD/TBI. Directly comparable to Grey Team because both operate in Florida with multi-week residential-style programs combining canine therapy, peer support, and complementary wellness modalities targeting the same veteran population.
- Marcus Institute for Brain Health: Specialty clinic treating veterans and first responders with traumatic brain injury, PTSD, and post-concussion symptoms. Directly comparable on TBI/PTSD focus, evidence-based clinical protocols, and free care to veterans through grants and donations, though operating an academic-affiliated clinical model rather than Grey Team's wellness-cohort format.
- Headstrong Project: Nonprofit providing confidential, no-cost mental health treatment to veterans. Closely comparable because Headstrong delivers free, evidence-based mental health services to a near-identical veteran population with no out-of-pocket cost, and shares an outcome-driven, donor-funded model.
- Stop Soldier Suicide: Nonprofit specifically dedicated to veteran suicide prevention through counseling and outreach. Directly comparable on mission focus (suicide prevention as the headline KPI), donor-funded model, and target population, though Stop Soldier Suicide relies more on 1:1 case management versus Grey Team's technology-and-retreat approach.
- Save A Warrior: Veteran suicide prevention nonprofit delivering a multi-day intensive peer-led trauma program. Comparable as a small, similarly sized veteran suicide-prevention nonprofit with immersive cohort-based programming, donations-driven funding, and a focus on peer support and transition challenges.
- Boulder Crest Foundation: Nonprofit operating Warrior PATHH and other veteran trauma recovery programs using evidence-based modalities. Comparable as a private-pay/donor-funded veteran PTSD and TBI recovery organization offering multi-day immersive retreats similar to Grey Team's Operation Apollo cohort model.
Broad incumbents
- Wounded Warrior Project: One of the largest U.S. veteran service nonprofits, serving hundreds of thousands of veterans annually across physical health, mental health, and economic empowerment. Comparable as a marquee, donor-funded veteran nonprofit with broad media reach, but an order of magnitude larger and operating a much wider portfolio than Grey Team's focused wellness offering.
- Team Rubicon: Veteran-led disaster response nonprofit employing military veterans in humanitarian operations. Comparable as a high-recognition, donor- and corporate-funded veteran services organization with mission-driven culture, though operating a fundamentally different service line (disaster response) than Grey Team's clinical-style wellness programs.
- Cohen Veterans Network: National network of mental health clinics for veterans and their families, providing no-cost therapy. Comparable as a larger, federally-resourced veteran mental health provider covering overlapping clinical indications (PTSD, depression, anxiety), but operating through a clinic-network model rather than immersive cohort programs.
Others
- Semper Fi & America's Fund: Fund providing immediate financial assistance and long-term support to critically wounded, ill, and injured veterans and their families. Comparable as a high-credibility veteran services nonprofit with similar donor and corporate sponsorship mix, but adjacent rather than directly overlapping on clinical wellness delivery.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Grey Team social profiles
Digital presenceGrey Team financial estimates
Financial estimateRevenue estimate
Valuation estimate
Grey Team leadership team
Management profileNumber of profiles
Profiles9 records
Grey Team funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Grey Team M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Grey Team
What does Grey Team do?
Grey Team delivers free, comprehensive 90-day veteran wellness programs led by Operation Apollo, which combine 25+ FDA-cleared advanced therapies (photobiomodulation, cold water immersion, hyperbaric oxygen therapy, WAVi brain scans, neurocognitive training, breathwork) with fitness training, peer support, and purpose-driven community to help Active-Duty, Reserve, National Guard, and prior service veterans recover from PTSD, traumatic brain injuries, chronic pain, and other invisible wounds of military service.
Is Grey Team a public or private company?
Grey Team is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Grey Team founded?
Grey Team was founded in 2016. It employs 1 to 10 people.
Where is Grey Team based?
Grey Team is headquartered in Boca Raton, Florida, United States, in the North America region.
How does Grey Team make money?
Five revenue lines are on record. Individual Donations are the primary driver. The others are corporate Sponsorship, galas and Events, grants and partnership Revenue (Ai Wellness Holiday Bundle).
Who are Grey Team's main competitors?
Direct peers on record are K9s For Warriors, Marcus Institute for Brain Health, Headstrong Project, Stop Soldier Suicide, Save A Warrior and Boulder Crest Foundation. Broad incumbents are Wounded Warrior Project, Team Rubicon and Cohen Veterans Network. Semper Fi & America's Fund is listed as an others.
Does Grey Team have an API?
No public API is recorded for Grey Team.
What industry is Grey Team in?
Grey Team's product category is Veteran Wellness and Suicide Prevention Services. Its primary akta.pro industry code is BPAIAHAL, Veterans Affairs & Military Family Services, with a secondary code of HSABANAF, Therapeutic Adult Day Programs (PT/OT/SLP, Cognitive Rehab). Its NAICS code is 62412 and its SIC code is 8090.