Chillshark
Chillshark makes the ARO, a portable bathtub-converting cold plunge chiller sold DTC and to professional sports teams, with a companion app that offers biometric-driven, AI-personalized recovery protocols for athletes and wellness consumers.
- Company typePrivate
- Founded2024
- HeadquartersAustin, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Chillshark does
Chillshark, Inc. is an Austin, Texas–based hardware company founded in 2024 by three High Point University alumni. It designs and sells the Chillshark ARO, a 40-pound portable chiller unit paired with a flexible mat that converts any standard bathtub into a cold plunge. The core technology is a military-grade ⅓ HP DC compressor that cools water from 70°F to 45°F in under two hours, integrated with UV sterilization and a tool-free 10-micron replaceable water filter. A companion smartphone app provides smart scheduling, remote temperature control, biometric tracking (heart rate, HRV, sleep, respiratory rate, skin temperature), and an AI-driven recommendation engine that suggests personalized recovery protocols. The product is made in the USA and is sold direct-to-consumer via Shopify and through preorder/Kickstarter channels.
The company's go-to-market combines product-led growth, direct-to-consumer e-commerce, and event-driven visibility (CES 2025 debut). It has secured endorsements from professional athletes across the NBA, MLB, and USA Lacrosse and reports partnerships with 25+ professional sports teams for team-recovery applications. A strategic partnership with Grey Team, a veteran nonprofit, extends the addressable use case into PTSD treatment research via cold-water immersion. Distribution is currently US-only, with no third-party retail or reseller network disclosed; ancillary revenue comes from branded merchandise ($29.99 t-shirts and hats). Pricing for the main ARO unit is not publicly disclosed. Chillshark has raised approximately $1.09M across a June 2024 round and a February 2025 round of $490,000, and remains a private, pre-revenue company preparing first customer deliveries.
Chillshark firmographics
Firmographics- Name
- Chillshark
- Legal name
- Chillshark Inc.
- Website
- https://chillshark.com
- Company type
- Private
- Founded year
- 2024
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Chillshark makes the ARO, a portable bathtub-converting cold plunge chiller sold DTC and to professional sports teams, with a companion app that offers biometric-driven, AI-personalized recovery protocols for athletes and wellness consumers.
- Ownership category
- akta.pro rank
Chillshark industry classification
Industry- Product category
- Cold Plunge / Wellness Hardware
- NAICS
- Air-Conditioning and Warm Air Heating Equipment and Commercial and Industrial Refrigeration Equipment Manufacturing (333415), Ventilation, Heating, Air-Conditioning, and Commercial Refrigeration Equipment Manufacturing (33341)
- SIC
- Air-Cond & Warm Air Heatg Equip & Comm & Indl Refrig Equip (3585)
- akta.pro primary industry
- Hot/Cold Contrast Therapy (Hot Tubs, Plunge Pools & Hydrotherapy) (HSADAKAD)
- akta.pro secondary industry
- Chillers & Cooling Plant Equipment (IMAHAKAE)
Keywords
Where Chillshark is headquartered
LocationHeadquarters
- HQ city
- Austin
- HQ country
- United States
- HQ region
- North America
Markets served
Chillshark business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Technology or R&D, Marketing or Sales, Personnel, Operations
Revenue model
- Cold Plunge Hardware Sales: Sale of the Chillshark ARO cold plunge conversion system - the core product that transforms bathtubs into cold plunge experiences. Sold directly through e-commerce and Kickstarter preorders.
- Smart App Features: Upcoming app integration offering smart scheduling, remote temperature control, and biometric tracking for personalized wellness experience.
- Merchandise: Branded merchandise including t-shirts ($29.99) and hats sold through their Shopify store.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Chillshark Blue Logo Tee |
| Unit Pricing | Pay-as-you-go | Chillshark White Logo Tee |
| Unit Pricing | Pay-as-you-go | Chillshark Hat |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels6 records
Chillshark product offering
Product offeringCore offering
Chillshark designs, manufactures, and sells the Chillshark ARO, an at-home cold plunge chiller system that converts any standard bathtub into an ice bath. The hardware combines a military-grade DC compressor (70°F to 45°F in under two hours), UV micron filtration, a 10-micron quick-change filter, a flexible fit-any-tub mat, and a companion app for smart scheduling, remote temperature control, and biometric-driven recovery recommendations. The company also sells branded merchandise (tees, hats) and is taking preorders via Kickstarter ahead of broader retail availability.
Product overview
Chillshark offers a single unified product—the Chillshark ARO cold plunge system—which is a portable chiller designed to convert any standard bathtub into an ice bath. The system includes a flexible mat, a chiller unit with military-grade cooling technology, UV micron filtration, and a 10-micron replaceable water filter. The product connects to a companion app for smart scheduling, remote temperature control, and biometric tracking. The company also sells branded merchandise including t-shirts and hats.
Differentiator
Problem solved
Functional benefit
Products and services
- Chillshark ARO Cold Plunge System An at-home cold plunge hardware system (model ARO) that converts any standard bathtub into an ice bath. Includes a ⅓ HP military-grade DC compressor chiller that cools water from 70°F to 45°F in under two hours, an integrated UV sanitizer, a 10-micron replaceable water filter with tool-free 10-second changes, a flexible fit-any-tub mat, a companion app for smart scheduling and remote temperature control, biometric tracking, and an AI-driven recovery recommendation engine. Weighs 40 lbs with a 10" W x 17" L x 24" H vertical chassis on wheels. Sold to individual consumers and to professional sports teams for athlete recovery.
- Chillshark Blue Logo Tee Unisex branded t-shirt featuring the Chillshark blue logo, priced at $29.99 and sold through the company's Shopify storefront as part of its merchandise collection.
- Chillshark White Logo Tee Unisex branded t-shirt featuring the Chillshark white logo, priced at $29.99 and sold through the company's Shopify storefront as part of its merchandise collection.
- Chillshark Hat Snapback trucker cap featuring Chillshark branding, priced under $29.99 and sold through the company's Shopify storefront as part of its merchandise collection.
Quantifiable outcome
- Cooling from 70°F to 45°F in under 2 hours
- +2 more outcomes
Companies that use Chillshark
Customer profileNamed customers8 records
Segments5 records
Ideal customer profiles4 records
Chillshark technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature6 records
Chillshark partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core, minor and flagship.
- Grey TeamcoreNonprofit veteran organization based in Boca Raton, Florida dedicated to supporting veterans' mental health. Partnership to research and implement cold-water immersion (CWI) therapy for PTSD treatment. Chillshark provides cold plunge systems while Grey Team contributes veteran population and research framework.
- Professional Sports Teams (25+)corePartnerships with over 25 professional sports teams providing athlete recovery solutions. Athletes like JaVale McGee (NBA), Pat Spencer (NBA), Cam Spencer (NBA), Anthony Rendon (MLB), and Connor Kelly (Lacrosse) actively use and endorse the product.
- High Point UniversityminorThree High Point University alumni launched Chillshark with support from the university. Original founding team connection providing business support and alumni network access.
- JaVale McGeeflagshipNBA champion visited Chillshark booth at CES 2025 exploring potential for professional sports recovery. His visit opened doors for future collaborations to bring Chillshark into professional training facilities.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Chillshark competitors and assessment
Company assessmentEmerging players
- Edge Theory Labs: Performance/recovery brand selling cold plunge and contrast-therapy products. Comparable overlap on at-home cold plunge hardware targeting athlete and biohacker segments.
- Coldture: Emerging DTC cold plunge brand offering modern design-forward plunge tubs. Comparable target audience and premium positioning, though a more limited track record than Chillshark.
Direct peers
- The Plunge: Direct competitor in the at-home cold plunge category selling dedicated cold plunge tubs. Chillshark's differentiation is converting existing bathtubs versus selling a dedicated tank, putting both brands in head-to-head competition for the same cold-therapy consumer.
- Plunge: Premium direct-to-consumer cold plunge brand with strong wellness/lifestyle branding. Competes for the same prosumer cold-therapy buyer with dedicated plunge tanks, the marquee incumbent Chillshark benchmarks against.
- Redwood Outdoors: Cold plunge and sauna equipment brand specifically called out by Chillshark's own customer as a previous product the customer tried before switching to Chillshark. Direct competitor for the at-home cold plunge buyer.
- Ice Barrel: Sells dedicated upright cold plunge barrels for at-home use. Competes for the same consumer wellness/recovery use case, differentiated by its own simpler, non-chiller design versus Chillshark's electric chiller approach.
- Renu Therapy: Cold plunge and sauna manufacturer targeting the same at-home recovery and contrast-therapy buyer. Directly comparable product category with deeper product line and longer operating history.
Broad incumbents
- Arctic Spas: Established hot tub and cold tub manufacturer with broader wellness product portfolio. Larger incumbent that overlaps with Chillshark in the cold-water therapy category but serves it via premium dedicated tubs rather than conversion chillers.
- Sun Home Saunas: Wellness brand offering saunas, cold plunges, and contrast-therapy packages. Overlaps with Chillshark in the at-home cold plunge + recovery consumer journey with a broader product portfolio.
Others
- OOFOS / Recovery Brand (Recovery-focused athleisure): Adjacent recovery/wellness brand targeting athletes and active consumers with footwear and apparel. Comparable end-customer (pro athletes, recovery enthusiasts) and retail/marketing channels, but not a direct hardware competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Chillshark social profiles
Digital presenceChillshark financial estimates
Financial estimateRevenue estimate
Valuation estimate
Chillshark leadership team
Management profileNumber of profiles
Profiles5 records
Chillshark funding detail
Funding detailFunding overview
Funding rounds2 records
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Chillshark M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Chillshark
What does Chillshark do?
Chillshark designs, manufactures, and sells the Chillshark ARO, an at-home cold plunge chiller system that converts any standard bathtub into an ice bath. The hardware combines a military-grade DC compressor (70°F to 45°F in under two hours), UV micron filtration, a 10-micron quick-change filter, a flexible fit-any-tub mat, and a companion app for smart scheduling, remote temperature control, and biometric-driven recovery recommendations. The company also sells branded merchandise (tees, hats) and is taking preorders via Kickstarter ahead of broader retail availability.
Is Chillshark a public or private company?
Chillshark is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Chillshark founded?
Chillshark was founded in 2024. It employs 1 to 10 people.
Where is Chillshark based?
Chillshark is headquartered in Austin, United States, in the North America region.
How does Chillshark make money?
Three revenue lines are on record. Cold Plunge Hardware Sales are the primary driver. The others are smart App Features and merchandise.
Who are Chillshark's main competitors?
Emerging players on record are Edge Theory Labs and Coldture. Direct peers are The Plunge, Plunge, Redwood Outdoors, Ice Barrel and Renu Therapy. Broad incumbents are Arctic Spas and Sun Home Saunas. OOFOS / Recovery Brand (Recovery-focused athleisure) is listed as an others.
Does Chillshark have an API?
No public API is recorded for Chillshark.
What industry is Chillshark in?
Chillshark's product category is Cold Plunge / Wellness Hardware. Its primary akta.pro industry code is HSADAKAD, Hot/Cold Contrast Therapy (Hot Tubs, Plunge Pools & Hydrotherapy), with a secondary code of IMAHAKAE, Chillers & Cooling Plant Equipment. Its NAICS code is 333415 and its SIC code is 3585.