What GRIDX does

GRIDX Management S.A. operates Europe's first multi-experience destination, a physical 'retailtainment' platform located at 4-6 Rue des Trois Cantons, Wickrange, Luxembourg. Developed by the Luxembourgish family-owned construction and real estate group Félix Giorgetti S.à.r.l., the destination combines retail, entertainment, mobility, gastronomy, art, hospitality, and wellness under one roof, housing 46+ branded tenants and services across fashion (engelhorn 5,000+ m² flagship), luxury automotive showrooms (Bentley, Alpine, Ducati, Sunlux Motors, Autodis/Motodis, X CROSS ROADS), F&B (TASTE Food Hall with 15 concepts across 2,000 m², JANE restaurant, Hedonist wine library), cultural attractions (GIOLABS 1,200 m² immersive digital art center with 10 interactive rooms, Galleria 610 automobile museum in partnership with MAUTO Turin), wellness (KORU Health Club, Cryopôle, NUU beauty, Natur'Store, House of Om), education (EHTL South Campus opened September 2025), medical services (BIONEXT ISO 15189 lab), and 24/7 hospitality (NOTO Hotel).

The site operates 1,500 parking spaces and is accessible via free public buses (611/612) from Luxembourg City and via Luxembourg Airport (serving 100+ cities, 20 minutes by car). Underlying digital infrastructure includes license-plate-recognition parking, QR-code ordering at the TASTE Food Hall (with SMS notifications), online ticketing platforms for GIOLABS and Galleria 610, a cross-tenant gift card system (€5–€1,000, valid one year), and interactive projection/sensor systems at GIOLABS that respond to visitor heartbeat and ambient music.

The business model is a hybrid of commercial real estate and consumer-facing hospitality: GRIDX leases space to brand and service tenants, collects parking and admission revenue, takes a share of F&B and ticketed experiences, sells gift cards that drive prepaid cross-tenant spend, and monetizes its event calendar (Family Days, Happy Sundays Brunch, BIG BOTTLE DAY, Tasting Fridays, World Cup Final screenings, corporate hire). Primary customer segments are individual consumers and families visiting for retailtainment, corporate groups hosting events/conferences/team-building, and brand/service partners operating as tenants. No enterprise sales motion is evident; acquisition is via walk-in footfall, event-driven visits, brand/tenant draw, and organic PR as a 'first of its kind' destination.

Name

GRIDX

Legal name

GRIDX Management S.A.

Website

https://gridx.lu

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

GRIDX is Europe's first multi-experience destination in Wickrange, Luxembourg — a single physical site combining 46+ retail, dining, automotive, museum, wellness, education, and hospitality brands. Operated by GRIDX Management S.A., part of the Félix Giorgetti group, it serves individual consumers, families, and corporate event clients through a hybrid rental and consumer-revenue model.

Ownership category

akta.pro rank

Product category

Experiential Retailtainment Destination

NAICS

Amusement and Theme Parks (71311), Amusement and Theme Parks (713110), Cafeterias, Grill Buffets, and Buffets (722514)

SIC

Retail-Eating & Drinking Places (5810), Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990), Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Rooftop Bars & Outdoor Nightlife Venues (MPAGAIAF)

akta.pro secondary industries

Event Rentals (Tents, Furniture, A/V, Decor) (HSACAAAG), Outdoor Event Equipment Rentals (Umbrellas, Patio Heaters, Fire Pits) (HSACAFAL)

Keywords

• Experiential retail destination
• Immersive digital art exhibitions
• Automotive showroom operations
• Culinary food hall services
• Event venue hosting

Headquarters

HQ city

Wickrange

HQ country

Luxembourg

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Commercial Tenant Rentals: GRIDX earns revenue by leasing space within its multi-experience destination to third-party brands and operators. Tenants include fashion retailers (engelhorn, Inside), mobility dealers (Sunlux Motors, Autodis, Motodis, Bentley, Alpine, Ducati, X CROSS ROADS by MYWAYS), F&B operators (TASTE Food Hall with 15 concepts, Hedonist wine library, JANE restaurant), wellness and services (KORU Health Club, NUU beauty, Natur'Store, BIONEXT medical lab, Cryopôle, House of Om), experiences (GIOLABS, Galleria 610, E-MOTION Sim Racing, BOOM! Karaoke), and services (EHTL school, Eleni Group, APL autoparts, Project Partner).
2. Parking Fees: Visitors benefit from 3 hours free parking (Mon–Fri) and 5 hours free (Sat–Sun). After the complimentary period, a rate of €2.50 per additional hour applies. Revenue is generated through the automated parking system.
3. Ticketed Experiences and Exhibitions: GIOLABS and Galleria 610 charge admission fees. Galleria 610 tickets cost €18 for adults, €9 for children aged 8–12, and free for children under 8. GIOLABS tickets are sold via ticketing.giolabs.lu. Additional revenue comes from the GIOLABS Creator Hub (artist residencies) and Event Space rentals for private/corporate events.
4. Gift Card Sales: GRIDX sells gift cards at welcome desks, pre-loaded with amounts from €5 to €1,000. Cards are valid for one year and accepted across all participating GRIDX tenants (excluding Bionext and Eleni). This drives prepaid revenue and customer lock-in.
5. Food and Beverage Revenue (TASTE Food Hall, JANE, Hedonist): TASTE Food Hall (2,000 m², 15 food concepts) operates on a counter-service and QR-ordering model. JANE restaurant requires reservations. Hedonist wine library retails fine wines. TASTE Food Hall is open seven days a week with extended hours.
6. Event Venue Rental and Sponsorship: GRIDX hosts paid and free public events (Family Days, World Cup Final screening, Lichterkinder concert, Fashion Breakfast, Cars & Coffee, BIG BOTTLE DAY, Happy Sundays Brunch). The venue is also used for corporate events, conferences (ICAI European Regional Conference), and private hire.
7. Branded Experiences and Showroom Revenue: Premium automotive showrooms (Bentley, Alpine, Ducati, Sunlux Motors, Autodis/Motodis) and lifestyle brands (engelhorn 5,000+ m²) generate revenue through product sales and after-sales services. Sunlux Motors sells Vespa, Piaggio, Moto Guzzi, Aprilia vehicles. Autodis/Motodis sell Omoda, Jaecoo, KGM brands with up to 10-year warranties.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels9 records

Core offering

GRIDX operates a large physical multi-experience destination in Wickrange, Luxembourg, aggregating over 46 retail, dining, automotive, art, wellness, hospitality, and entertainment brands under one roof. Its directly operated experiences include the GIOLABS immersive digital art center, TASTE Food Hall, Galleria 610 automobile museum, E-MOTION Sim Racing, BOOM! Karaoke, the GRIDX Business Center coworking space, smart parking, a destination-wide gift card, and a year-round calendar of themed events and family programming.

Product overview

GRIDX is Europe's first multi-experience destination developed by the Giorgetti Group, a Luxembourgish family-owned construction and real estate developer with over a century of experience. The destination is a 'retailtainment' platform combining retail, entertainment, mobility, art, hospitality, and gastronomy into one integrated space. The portfolio includes core experiences (TASTE Food Hall with 15 culinary concepts, Galleria 610 automobile museum in partnership with MAUTO, and GIOLABS 1,200 m² digital art center), entertainment venues (E-MOTION sim racing and BOOM! Karaoke), fashion retail (engelhorn 5,000 m² fashion/lifestyle store), mobility brands (Sunlux Motors, Ducati, Alpine, Bentley, Autodis, Best Wash, APL, X CROSS ROADS), wellbeing services (KORU Health Club, Cryopôle, NUU beauty, Natur'Store, House of Om), medical services (BIONEXT ISO 15189 lab), home decoration (Project Partner, Beckstreetfive, Inside), professional services (Eleni Group, Business Center), education (EHTL South Campus), and hospitality (NOTO Hotel). With over 46 brands and services, GRIDX operates 1,500 parking spaces and serves as an event venue hosting family activities, gastronomic experiences, and cultural exhibitions.

Differentiator

Problem solved

Functional benefit

Brands

• GIOLABS: A digital art center spanning 1,200 square meters where art, technology, and immersion converge. Features immersive experiences and exhibitions.
• Galleria 610
• TASTE Food Hall
• NOTO Hotel
• Summer Lounge
• Business Center

Products and services

• GRIDX Multi-Experience Destination An integrated physical destination in Wickrange, Luxembourg, that combines premium retail, dining, automotive, art, wellness, and entertainment under one roof for visitors and families.
• GIOLABS An immersive digital art center inside GRIDX that hosts rotating exhibitions by international artists, designed for visitors seeking immersive cultural experiences.
• TASTE Food Hall A curated food hall within GRIDX bringing together multiple restaurants and bars for visitors, with QR code table ordering across venues.
• Galleria 610 An automobile museum located inside GRIDX that celebrates automotive culture and history, complementing the on-site brand showrooms.
• E-MOTION Sim Racing A paid simulation racing experience at GRIDX tied to the destination's automotive theme, designed for visitors and gaming enthusiasts.
• BOOM! Karaoke A karaoke venue located inside GRIDX, offering private and group karaoke experiences for visitors.
• GRIDX Business Center A coworking and meeting space inside GRIDX that provides flexible workspaces and meeting rooms for professionals and corporate tenants.
• GRIDX Parking On-site smart parking for GRIDX visitors featuring license plate recognition and hourly or duration-based pricing.
• GRIDX Gift Card A destination-wide gift card that can be used across multiple tenants, restaurants, and experiences within GRIDX.
• GRIDX Events and Family Programming A year-round calendar of paid and ticketed events and family programming at GRIDX, including Family Days, Happy Sundays Brunch, Tasting Fridays, and Winter Pops activations.

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Partnerships

Twelve partnerships are on record, tiered core, flagship and minor.

• EHTL – Luxembourg School of Hospitality and TourismcoreChannel Partner/ Reseller/ Distributor · 1 September 2025EHTL (founded 1949 in Diekirch) opened its South Campus at GRIDX in September 2025, Level 3, Entrance 2. The campus offers hospitality, gastronomy, and tourism education programs and is designed to improve access for students who cannot travel to the main Diekirch site.
• Giorgetti Group (Félix Giorgetti S.à.r.l.)coreStrategic or Co-development PartnerGRIDX was developed by the Giorgetti Group, a Luxembourgish family-owned construction and real estate developer with over a century of accumulated expertise. The group developed GRIDX as the pinnacle of its portfolio of exceptional real estate ventures, representing the culmination of the group's real estate know-how. GRIDX Management S.A. is a company within the Félix Giorgetti S.à.r.l. group.
• MAUTO – Museo Nazionale dell'Automobile (Turin)coreStrategic or Co-development PartnerGalleria 610 was created in partnership with MAUTO – Museo Nazionale dell'Automobile – Turin. The partnership brings a permanent automotive collection and rotating themed exhibitions to GRIDX, including 'The Golden Age of Rally' featuring ex-Works rally cars from the Fondazione Gino Macaluso per l'Auto Storica.
• Fondazione Gino Macaluso per l'Auto StoricaflagshipStrategic or Co-development PartnerPartnered with MAUTO to bring exceptional ex-Works rally cars and iconic race artifacts to Galleria 610's 'The Golden Age of Rally' exhibition (20 May 2026 – 20 November 2026). The collection represents legendary machines from the greatest rallies including Monte Carlo and Safari Rally.
• Bernard Massard & Wengler (Hedonist)coreChannel Partner/ Reseller/ DistributorHedonist is a joint venture between two local wine actors — Bernard Massard and Wengler — bringing together their individual expertise and local touchpoints to create a unique wine store within GRIDX. Hedonist claims to offer the largest selection of wines in Luxembourg.
• House of OMcoreChannel Partner/ Reseller/ DistributorKORU Health Club partners with House of OM, a renowned movement and wellbeing studio. This collaboration brings yoga, Pilates, and Reformer classes to the KORU experience within GRIDX, enhancing it with balance, flow, and focus. House of OM was founded by Françoise Wagner and is located within the KORU Health Club space.
• NOTO HotelcoreChannel Partner/ Reseller/ DistributorNOTO Hotel operates 24/7 within the GRIDX complex, offering accommodation for visitors. It is accessible via notohotel.com and is listed as one of the GRIDX multi-experience pillars alongside mobility, retail, gastronomy, and museums.
• Graas Group (Autodis & Motodis)coreChannel Partner/ Reseller/ DistributorThe Graas Group — a key player in the automotive sector since 1926 — operates Autodis (automobiles) and Motodis (motorcycles) within GRIDX, showcasing Omoda, Jaecoo, and KGM brands. The group represents a family heritage of trust passed down through generations, continuing its commitment to enriching mobility experiences in Luxembourg.
• engelhorncoreChannel Partner/ Reseller/ Distributorengelhorn is a renowned family-owned fashion and sportswear company from Mannheim, Germany (founded 1890). It operates a 5,000+ m² flagship store within GRIDX featuring premium, luxury, and sports brands for men, women, and children, alongside an engelhorn sports section targeting the sports/luxury/urban fashion segment.
• Piaggio Group (Vespa, Piaggio, Moto Guzzi, Aprilia)coreChannel Partner/ Reseller/ DistributorSunlux Motors serves as the exclusive dealer for the Piaggio Group brands at GRIDX: Vespa and Piaggio (since 1995), Moto Guzzi (since 2023), and Aprilia (since 2024). The partnership enables the full range of Piaggio Group vehicles — from urban scooters to sport motorcycles — to be sold and serviced at GRIDX.
• CNPD (National Commission for Data Protection)minorOthersGRIDX Management S.A. complies with Luxembourg's data protection regulations and cooperates with the CNPD — the National Commission for Data Protection — as the supervisory authority for data protection matters in Luxembourg.
• Antoine Dufilho (Art Gallery at Galleria 610)minorChannel Partner/ Reseller/ DistributorGalleria 610's Shop & Art Gallery features the sculptural universe of Antoine Dufilho, extending the museum visit with exclusive automotive-inspired art and design pieces.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Eataly: Italian food marketplace combining restaurants, retail, and educational experiences in one venue — a comparable model of food, retail, and cultural programming under a single retailtainment umbrella.
• American Dream: Large-scale retailtainment destination in New Jersey combining theme-park attractions (Ferrari World-style rides, indoor ski), premium retail, and dining under one roof — the most direct global analog to GRIDX's multi-experience model.
• Time Out Market: Curated food hall concept combining 15+ chef-driven restaurants with cultural events and communal dining — directly comparable to GRIDX's TASTE Food Hall (15 concepts) and event-driven programming layer.
• The Bicester Collection: Collection of luxury shopping villages across Europe featuring premium brands, hospitality, and curated dining in destination settings — comparable to GRIDX in mixing luxury retail (engelhorn, Bentley, Ducati) with dining and experience layers.
• K11 MUSEA: Hong Kong 'cultural-retail' destination integrating art, nature, and retail with immersive experiences and luxury brands — the closest analog to GRIDX's positioning of GIOLABS digital art and premium retail as complementary draws.

Broad incumbents

• Yas Mall / Yas Island: Abu Dhabi retailtainment destination combining Ferrari World, theme parks, premium retail, and hospitality on a single island — comparable to GRIDX in bundling automotive showrooms, immersive experiences, and luxury tenants.
• Mall of America: Iconic US mega-destination combining retail, theme park (Nickelodeon Universe), aquarium, and dining — a broad incumbent illustrating the retailtainment scale GRIDX aspires to as a regional European anchor.
• Westfield: Global operator of large shopping centers progressively repositioned around experience, dining, and entertainment tenants — a broader incumbent that increasingly competes with GRIDX for premium flagship tenants and experiential positioning.
• Selfridges: Iconic British luxury department store increasingly repositioned around experiential retail, dining destinations, and event programming — a broad incumbent comparable to GRIDX in elevating fashion retail with cultural and F&B experiences.
• Galeries Lafayette: French flagship department store concept combining luxury retail, gourmet dining, and rooftop events — comparable to GRIDX in blending premium fashion, gastronomy (Hedonist, JANE), and event programming in a destination format.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@gridx.luxembourg
• Facebookfacebook.com/gridx.luxembourg
• LinkedInlinkedin.com/company/gridx-luxembourg
• Instagraminstagram.com/gridx.luxembourg
• TikToktiktok.com/@gridx.luxembourg?lang=fr

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GRIDX