Graas
Graas is an AI-native commerce automation company selling LLM-powered agents (hoppr, Turbo, All-e, Extract, Chattr) and managed performance marketing services to enterprise e-commerce brands across Southeast Asia and India.
- Company typePrivate
- Founded2021
- HeadquartersSingapore, Singapore
- Headcount251–500
- GTM typeB2B
- OfferingSoftware
What Graas does
Graas (legal entity Solv Pte. Ltd.) is a Singapore-headquartered AI-native commerce automation company founded in 2021 that builds a portfolio of LLM-powered AI agents to connect data, decisions, and operations across the e-commerce stack. Its core product suite comprises five proprietary agents: All-e (conversational commerce agent for retailers, distributors, and consumers), hoppr (natural-language AI eCommerce analyst replacing dashboards), Turbo (unified marketplace operations layer synchronizing listings, inventory, orders, and promotions across Shopee, Lazada, TikTok Shop, Amazon, Flipkart), Extract (data pipeline product normalizing 100+ data sources without custom SQL), and Chattr (LLM-powered multi-marketplace buyer support). The platform is unified through Agent Foundry, launched in August 2025, where domain experts train agents on real commerce workflows and deploy them into production. Infrastructure is built on AWS and Google Cloud with Snowflake as the data warehouse, all based in Singapore.
The company monetizes through tiered SaaS subscriptions (hoppr: Free / $100-$250 per month / Enterprise custom; Turbo: $150 per month / Enterprise custom) sold via a hybrid model combining enterprise field sales for large brands and product-led growth via a free Starter tier, plus managed performance marketing services that run marketplace, search, and social advertising on behalf of enterprise brands. Graas serves enterprise customers including Skechers, DKSH, Omron, Puma, Paula's Choice, Schneider, Mars Wrigley, and Bodypack across Southeast Asia and India, with offices in Singapore, Pune, Chennai, Bangkok, Kuala Lumpur, and Jakarta, and claims 2,000+ brands worldwide. The company has raised approximately $49 million in venture funding across a $40M+ Series A in August 2022 and a $9M pre-Series B in August 2025, having used Series A proceeds to acquire Indian D2C platform Shoptimize and Southeast Asian marketplace specialist SELLinALL.
Graas firmographics
Firmographics- Name
- Graas
- Legal name
- Solv Pte. Ltd.
- Website
- https://graas.ai
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Graas is an AI-native commerce automation company selling LLM-powered agents (hoppr, Turbo, All-e, Extract, Chattr) and managed performance marketing services to enterprise e-commerce brands across Southeast Asia and India.
- Ownership category
- akta.pro rank
Graas industry classification
Industry- Product category
- E-commerce AI Platform
- NAICS
- Software Publishers (5132), Software Publishers (513210)
- SIC
- Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- End-to-End Enterprise AI Platforms (MLOps & Model Lifecycle Management) (HDAEANAA)
Keywords
Where Graas is headquartered
LocationHeadquarters
- HQ city
- Singapore
- HQ country
- Singapore
- HQ region
- Asia
Offices6 records
Markets served
Graas business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- SaaS Subscriptions (hoppr - AI eCommerce Analyst): Tiered subscription plans (Starter Free, Pro $100/mo, Advanced $250/mo, Enterprise Custom) for AI-powered commerce analytics and natural language querying.
- SaaS Subscriptions (Turbo - Marketplace Operations): Marketplace operations platform with Professional tier ($150/mo or $1,500/year for up to 10,000 orders/month) and Enterprise custom pricing. Covers listing management, inventory sync, order orchestration, promotion management, and ERP integration.
- SaaS Subscriptions (Essential/Professional/Premium Plans): Unified plans for teams processing up to 10,000+ marketplace orders per month with multi-function capabilities across AI analytics and marketplace operations.
- Managed Performance Marketing Services: Full-service performance marketing combining strategy and execution across marketplaces, search, and social channels. Manages ad budgets and delivers GMV growth outcomes for enterprise brands.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Starter (hoppr) - Free tier for individuals/small teams |
| Subscription | Monthly | Pro (hoppr) - $100/mo for growth teams |
| Subscription | Monthly | Advanced (hoppr) - $250/mo for power users |
| Subscription | Multi-year contract | Enterprise (hoppr) - Custom pricing for large organizations |
| Subscription | Monthly | Professional (Turbo) - $150/mo for teams up to 10,000 orders/month |
| Subscription | Multi-year contract | Enterprise (Turbo) - Custom pricing for large-scale marketplace operations |
| Subscription | Monthly | Essential Plan - S$130/mo (up to 10,000 orders/month) |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
Graas product offering
Product offeringCore offering
Graas builds an agentic AI platform for eCommerce that connects commerce data, decisions, and operations across marketplaces, storefronts, and advertising platforms. The platform comprises five proprietary AI agents: All-e (conversational commerce), hoppr (AI eCommerce analyst), Turbo (unified marketplace operations), Extract (data extraction and transformation), and Chattr (customer support), plus managed performance marketing services and bespoke demand forecasting.
Product overview
Graas is an AI-native data and automation company for ecommerce, offering a platform of AI agents (All-e, hoppr, Turbo, Extract, Chattr) plus supporting services (Performance Marketing, Storefront Management, Demand Forecasting). The portfolio is unified through Agent Foundry, where domain experts train agents on real commerce workflows. The core architecture connects data across 100+ sources to power analytics, automation, and operational control across marketplaces, advertising, and customer service.
Differentiator
Problem solved
Functional benefit
Brands
- hoppr: AI eCommerce analyst that connects store, ads, and marketplace data to answer questions about revenue, advertising, or SKUs.
- Turbo
- Chattr
- Extract
- All-e
Products and services
- All-e
Quantifiable outcome
- 40% average revenue lift
- +9 more outcomes
Companies that use Graas
Customer profileNamed customers8 records
Segments5 records
Ideal customer profiles4 records
Graas technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability9 records
Feature6 records
Graas partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core.
- Amazon Web ServicescoreAWS serves as a primary data center and cloud infrastructure provider for Graas. Listed as a sub-processor in Graas' Data Processing Agreement. Multi-Availability Zone architecture enabled for resiliency. Located in Singapore.
- Google CloudcoreGCP serves as a primary data center and cloud infrastructure provider for Graas. Listed as a sub-processor in Graas' Data Processing Agreement. Multi-Availability Zone architecture enabled. Located in Singapore.
- SnowflakecoreSnowflake is used as a data warehouse platform for Graas' data infrastructure. Listed as a sub-processor in Graas' Data Processing Agreement. Located in Singapore.
- ShopeecoreShopee is a key marketplace integration for Graas' operations platform and performance marketing services. Turbo synchronizes listings, inventory, and orders with Shopee. Performance marketing covers Shopee Ads.
- LazadacoreLazada is a key marketplace integration for Graas' operations platform and performance marketing services. Turbo synchronizes listings, inventory, and orders with Lazada. Performance marketing covers Lazada Ads.
- TikTok ShopcoreTikTok Shop is a key marketplace integration for Graas' operations platform and performance marketing services. Turbo synchronizes listings, inventory, and orders with TikTok Shop. Performance marketing covers TikTok Ads.
- AmazoncoreAmazon marketplace and Amazon Ads are key channels for Graas' performance marketing and analytics services. Graas is an Amazon Ads Verified Partner. Turbo supports Amazon integrations.
- FlipkartcoreFlipkart is a key India marketplace integration for Graas' operations platform and performance marketing services.
- Meta / FacebookcoreMeta (Facebook, Instagram) is a key advertising channel for Graas' D2C performance marketing services. Graas is a Meta Verified Partner. Supports Meta Ads management and optimization.
- GooglecoreGoogle Ads (Search, Display, Shopping, YouTube) is a key advertising channel for Graas' performance marketing services. Graas is a Google Certified Partner. Supports cross-channel attribution and ROAS analysis.
Scale indicators11 records
Recent moves7 records
Expansion highlights6 records
Graas competitors and assessment
Company assessmentDirect peers
- Zentail: Zentail is a multichannel eCommerce platform focused on marketplace listing, inventory, and order management for SMB and mid-market brands. It is a direct peer to Graas's Turbo product for brands selling across Amazon, Walmart, Shopee, and other marketplaces.
- Stackline: Stackline provides eCommerce analytics, market intelligence, and advertising optimization for brands selling on Amazon, Walmart, and other marketplaces. It is a direct peer to Graas's hoppr analytics and performance marketing offerings, with similar brand-side use cases.
- Pattern: Pattern is a global commerce accelerator that helps brands sell on Amazon and other marketplaces with proprietary technology and managed services. It mirrors Graas's hybrid SaaS + managed performance marketing model with enterprise brand customers in apparel and consumer goods.
- ChannelEngine: ChannelEngine is a marketplace integration and operations platform connecting brands to 700+ marketplaces globally. It is a direct peer to Graas's Turbo product, offering similar listing, inventory, and order synchronization across Shopee, Lazada, Amazon, and other channels that Graas targets in SEA and India.
- Helium 10: Helium 10 is an Amazon-focused SaaS suite for product research, keyword analytics, and marketplace operations. While more Amazon-centric than Graas, it serves similar eCommerce brand personas (growth marketers, decision-makers) and competes on analytics and operational tooling.
- Lengow: Lengow is a marketplace and feed management SaaS for brands and retailers operating across multiple channels. It directly competes with Graas's Turbo (marketplace ops) and Extract (data pipelines) products, particularly in Europe and increasingly in Asia.
- Feedonomics: Feedonomics is a data feed management and product listing platform for marketplaces, advertising channels, and social platforms — now part of BigCommerce. It directly overlaps with Graas's Extract product on data extraction, transformation, and syndication.
Broad incumbents
- BigCommerce: BigCommerce is an established headless commerce platform serving mid-market and enterprise brands globally. Its recent acquisitions (Feedonomics, Makes360) put it in direct competition with Graas on data feeds, marketplace ops, and enterprise commerce tooling, though with a much broader platform scope.
- Mirakl: Mirakl is a leading enterprise marketplace platform powering B2B and B2C marketplaces for retailers like Carrefour and Decathlon. While not a direct SMB/brand-side competitor, Mirakl operates in adjacent commerce infrastructure territory and overlaps with Graas on marketplace operations and catalog management.
- Salesforce Commerce Cloud: Salesforce Commerce Cloud is an enterprise commerce platform with built-in AI (Einstein) for personalization, analytics, and marketing automation. While broader and more enterprise-oriented, it increasingly competes with Graas's AI-driven analytics, performance marketing, and customer engagement offerings.
Market position
Strengths2 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Graas social profiles
Digital presenceGraas compliance and trust
Trust signalCompliance3 records
Graas financial estimates
Financial estimateRevenue estimate
Valuation estimate
Graas leadership team
Management profileNumber of profiles
Profiles1 record
Graas subsidiaries and ownership
Company hierarchySubsidiaries3 records
Graas funding detail
Funding detailFunding overview
Funding rounds4 records
Investors14 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Graas M&A and investment
M&A and investmentM&A3 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Graas
What does Graas do?
Graas builds an agentic AI platform for eCommerce that connects commerce data, decisions, and operations across marketplaces, storefronts, and advertising platforms. The platform comprises five proprietary AI agents: All-e (conversational commerce), hoppr (AI eCommerce analyst), Turbo (unified marketplace operations), Extract (data extraction and transformation), and Chattr (customer support), plus managed performance marketing services and bespoke demand forecasting.
Is Graas a public or private company?
Graas is a private company. It is classified as venture growth investor backed and is currently operating.
When was Graas founded?
Graas was founded in 2021. It employs 251 to 500 people.
Where is Graas based?
Graas is headquartered in Singapore, Singapore, in the Asia region.
How does Graas make money?
Four revenue lines are on record. SaaS Subscriptions (hoppr - AI eCommerce Analyst) is the primary driver. The others are saaS Subscriptions (Turbo - Marketplace Operations), saaS Subscriptions (Essential/Professional/Premium Plans) and managed Performance Marketing Services.
Who are Graas's main competitors?
Direct peers on record are Zentail, Stackline, Pattern, ChannelEngine, Helium 10, Lengow and Feedonomics. Broad incumbents are BigCommerce, Mirakl and Salesforce Commerce Cloud.
Does Graas have an API?
No public API is recorded for Graas.
What industry is Graas in?
Graas's product category is E-commerce AI Platform. Its primary akta.pro industry code is HDAEANAA, End-to-End Enterprise AI Platforms (MLOps & Model Lifecycle Management). Its NAICS code is 5132 and its SIC code is 7373.