GMcash

What GMcash does

GM Cash generates revenue through wholesale merchandise sales at point-of-sale in its physical centers, operating on a transactional, pay-as-you-go basis with no public price list or disclosed enterprise contracts. The go-to-market is direct-to-consumer in the sense that hospitality buyers physically visit centers to select goods, supported by phone (900 300 097) and WhatsApp (+34 911 650 177) customer service, a callback ("Te llamamos") function, and a corporate website (gmcash.es) with catalogs, a center locator, and an onboarding flow ("Hazte client@"). The technology stack is conventional physical retail infrastructure layered with a WordPress-based web presence, Google Analytics, and standard social media channels (Facebook, Instagram, LinkedIn, YouTube) under the Transgourmet.GMCash brand. There is no public disclosure of revenue, headcount (the reported figure of 7 employees is inconsistent with the stated 74-center footprint and 200,000+ customer base), pricing margins, or e-commerce transaction volumes in the available input data.

Name

GMcash

Legal name

GM Cash

Website

https://grosmercat.es

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

1–10 employees

Short description

GM Cash is a Spanish cash&carry wholesaler founded in 1970, operating 74 physical centers that sell 22,000+ food and supply SKUs to more than 200,000 hospitality professional customers (restaurants, chefs, caterers) nationwide as the cash&carry banner of Transgourmet Ibérica.

Ownership category

akta.pro rank

Product category

Wholesale Food Distribution

SIC

Wholesale-Groceries, General Line (5141)

akta.pro industry

PRIMARYCRAEAEAC

Foodservice & Hospitality Supply Clubs (Restaurants, Catering, Hotels)

Consumer Products & Retail/Discount, Club & Value Retail/Cash & Carry / Wholesale Clubs (B2B & B2B2C)

SECONDARYAFAIAAAG

Cash-and-Carry / Foodservice Warehouse Clubs (Broadline)

Agriculture & Food Production/Food Distribution & Wholesale/Broadline Foodservice Distribution

SECONDARYCRAHAMAD

Restaurant & Foodservice Supply Cash-and-Carry (Chef Stores)

Consumer Products & Retail/Grocery & Food Retail/Wholesale-to-Consumer & Bulk Food Stores

Keywords

• Cash and carry wholesale
• Hospitality supply
• Food distribution
• Professional wholesale
• Foodservice supplies

Headquarters

HQ city

Spain (National Network)

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Wholesale merchandise sales: GM Cash operates as a cash&carry (self-service wholesale) model where hospitality professionals purchase products directly from physical stores. Customers pay for products at point of sale, generating revenue through product margin on the 22,000+ SKUs offered including food, fresh products, frozen goods, beverages, cleaning supplies, and bazaar items.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

GM Cash operates a national network of 74 self-service cash&carry wholesale centers in Spain, selling more than 22,000 products — including food, fresh and frozen goods, wine and beverages, cleaning/drugstore items, and bazaar merchandise — directly to hospitality professionals such as restaurants, chefs, and caterers. The offering is complemented by nine private label brands spanning economy, natural, eco-friendly, and premium gourmet tiers.

Product overview

GM Cash is a cash-and-carry wholesale business operating as part of Transgourmet Ibérica, offering a single unified platform of products and services to hospitality professionals. The core offering consists of wholesale distribution through 73 physical centers serving 200,000+ customers with 22,000 products across food, fresh, frozen, wine cellar, beverages, cleaning supplies, and bazaar categories. The product portfolio includes nine private label brands (Quality, Natura, Zicarelli, Greenwell, TG Economy, Gourmet, Mical, Micaderm, and MICANDF) that provide tiered options from budget economy to premium gourmet, complemented by exclusive services tailored for different types of hospitality businesses.

Differentiator

Problem solved

Functional benefit

Brands

• Quality: Quality brand product line
• Natura
• Zicarelli
• greenwell
• TG Economy
• Gourmet
• Mical
• Micaderm
• MICANDF

Products and services

• Cash & Carry Wholesale Service Self-service wholesale service providing 22,000+ products across food, fresh, frozen, wine cellar, beverages, cleaning supplies, and bazaar categories, sold to hospitality professionals through 74 physical cash&carry centers nationwide in Spain.
• Quality (Private Brand)

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Transgourmet IbéricacoreOthersGM Cash is the cash&carry brand operated by Transgourmet Ibérica, the leading food distribution company in Spain. Transgourmet Ibérica is the parent company that manages the GM Cash network of 74 cash&carry centers serving over 200,000 hospitality professionals across the country.

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Performance Food Group: Performance Food Group is a US broadline foodservice distributor serving restaurants and hospitality operators. Comparable to GM Cash as a large-scale foodservice procurement platform for hospitality SMEs, with overlapping customer economics.
• METRO AG: METRO AG is the parent of Makro and a global broadline foodservice distributor with significant Spain presence. Comparable to GM Cash/Transgourmet at the group level in business model (foodservice cash & carry plus delivery) and in competing for the same Spanish hospitality customers.
• US Foods: US Foods is a major US broadline foodservice distributor serving independent restaurants and hospitality operators — directly comparable in target customer (hospitality SMEs) and broad assortment strategy to GM Cash's wholesale offering.
• Sysco: Sysco is the largest broadline foodservice distributor in North America, supplying restaurants, hotels, and caterers with a very broad SKU range. Comparable to GM Cash at the foodservice-procurement-to-hospitality level, though delivered rather than self-service.
• Costco Wholesale: Costco operates a global membership warehouse club model with a focus on bulk purchases for both business and consumer buyers, including in Spain. While not foodservice-specialized, the club/wholesale mechanics and broad-assortment philosophy are structurally comparable to GM Cash.

Others

• Transgourmet (Coop Group): Transgourmet is GM Cash's parent group and a leading European cash & carry and foodservice distribution operator (Swiss-based, owned by Coop Group). Comparable at the group strategy and assortment-procurement level, and is the parent entity backing GM Cash's competitive position.

Direct peers

• Restaurant Depot: Restaurant Depot (US) operates a national cash & carry network serving restaurants and foodservice operators with a broad assortment under a membership/self-service wholesale model — the closest analog to GM Cash's business model in a different geography.
• Makro (Spain): Makro is the leading foodservice-focused cash & carry operator in Spain (part of METRO AG), directly competing with GM Cash in the same hospitality-professional customer segment with similar self-service wholesale, broad assortment, and multi-center footprint model.
• Bidfood: Bidfood is a leading European foodservice distributor delivering broadline ambient, fresh and frozen products to hospitality and catering customers — directly comparable to the wholesale-procurement function GM Cash provides to its 200,000+ Spanish hospitality accounts.

Regional players

• Eurocash Group: Eurocash is the largest cash & carry and wholesale-distribution operator in Poland, serving independent retailers and HoReCa customers. Operates a similar physical wholesale-club model to GM Cash but in a different Central European geography.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/c/TransgourmetIberica
• Facebookfacebook.com/transgourmet.gmcash
• LinkedInlinkedin.com/company/gmcash
• Instagraminstagram.com/transgourmet.gmcash

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GMcash