Groupe CARTEL

What Groupe CARTEL does

Groupe CARTEL is a privately-held French industrial group headquartered in Chanverrie (Vendée), operating as a vertically integrated 'concepteur-constructeur' across metal transformation and proprietary equipment manufacturing. The group runs five wholly-owned brands: CARTEL METAL SERVICE performs B2B metal subcontracting (laser cutting, stamping/bending, MIG/MAG/TIG welding — manual and robotic — CNC milling and turning, surface treatment and painting); SILOFARMER (acquired 2006) makes livestock-feeding machinery such as unwinders, straw blowers, silage cutters, mixing wagons and self-propelled feed mixers; LERIN-CARTEL (acquired 2001) produces farm-maintenance and construction equipment including 3-point buckets, concrete mixers, sweepers, gyro mowers, log splitters and slurry scrapers; CARTEL MANUTENTION (created 2012) supplies handling equipment for industrial and airport ground-support markets serving 'Grands acteurs de l'assistance aéroportuaire'; and ROBOT-SYSTEM (created 2010) covers innovative robotic-machinery products.

Name

Groupe CARTEL

Legal name

Groupe Cartel

Website

https://groupe-cartel.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Groupe CARTEL is a privately-held French industrial group operating five wholly-owned brands — CARTEL Metal Service, SILOFARMER, LERIN-CARTEL, CARTEL Manutention and ROBOT-SYSTEM — delivering metal-subcontracting services and proprietary equipment for agriculture, construction, industrial handling, and airport-ground-support customers across five French industrial sites with 110 employees.

Ownership category

akta.pro rank

Headquarters

HQ city

Chanverrie (Chambretaud)

HQ country

France

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Subcontracting (Cartel Metal Service): Metal transformation subcontracting services for third-party industrial clients, covering laser cutting, stamping, welding, machining, and surface treatment.
2. Own-brand equipment sales: Design, manufacture and sale of proprietary equipment under Silofarmer (agricultural machines), Lerin-Cartel (farm/construction equipment) and Cartel Manutention (airport/industrial handling equipment).

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Groupe CARTEL is a French industrial group that designs, manufactures and sells its own equipment brands for agriculture (SILOFARMER, LERIN-CARTEL), airport and industrial handling (CARTEL MANUTENTION), and innovative machinery (ROBOT-SYSTEM), while also providing metal transformation subcontracting services (CARTEL METAL SERVICE) including laser cutting, welding, CNC machining, surface treatment and painting. Operations are vertically integrated across 5 production sites in France, with ISO 9001 certification since 2012.

Product overview

Groupe CARTEL is a multi-brand industrial group operating as a conceptor-constructor specializing in metal transformation. The group encompasses five distinct brands: CARTEL METAL SERVICE (core metalworking services including laser cutting, welding, CNC machining, and surface treatment), SILOFARMER (agricultural livestock machinery such as unwinding machines, straw blowers, silage cutters, and mixing wagons), LERIN-CARTEL (farm maintenance and construction equipment including 3-point buckets, concrete mixers, sweepers, and log splitters), CARTEL MANUTENTION (handling equipment for industrial and airport sectors), and ROBOT-SYSTEM (innovative machinery). The group employs 110 collaborators across 5 industrial sites in France, operating from concept to manufacturing.

Differentiator

Problem solved

Functional benefit

Brands

• LERIN CARTEL: Agricultural equipment for farm maintenance, construction/BTP, and forestry sector
• CARTEL MANUTENTION
• CARTEL METAL SERVICE
• SILOFARMER

Products and services

• SILOFARMER agricultural machinery Sub-brand of Groupe CARTEL designing and producing agricultural machines for livestock farming, including unwinding machines (dérouleuses), straw blowers (pailleuses), silage cutters/distributors (désileuses), mixing wagons (mélangeuses), trailed and self-propelled feed mixers, and self-propelled straw blowers. Targeted at livestock farmers.
• LERIN-CARTEL farm and construction equipment Sub-brand of Groupe CARTEL producing agricultural equipment for farm maintenance, construction/BTP and forestry work, including 3-point buckets (godets), agricultural and professional concrete mixers (bétonnières), sweepers (balayeuses), gyro mowers (gyrobroyeurs), log splitters (fendeuses), pallet handlers (porte-palettes), and slurry scrapers (rabots à lisier). Targeted at farmers, contractors and forestry operators.
• CARTEL MANUTENTION handling equipment Sub-brand of Groupe CARTEL providing handling equipment for industrial and airport sectors, including innovative machines for airport ground assistance. Targeted at airport assistance providers and industrial handling operators.
• CARTEL METAL SERVICE subcontracting Sub-brand of Groupe CARTEL offering metal transformation subcontracting services, including laser cutting, sheet metal work, stamping/bending, MIG/MAG/TIG welding (manual and robotic), CNC milling and turning, surface treatment, and painting. Targeted at industrial clients outsourcing metal processing.
• ROBOT-SYSTEM innovative machines Innovative machines brand created in 2010 as part of Groupe CARTEL's agricultural and industrial equipment portfolio. Targeted at industrial and agricultural customers seeking innovative automated equipment solutions.

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Five partnerships are on record, tiered core and minor.

• CARTEL MANUTENTIONcoreOthers · 1 January 2012Internally created in 2012 as a department of Groupe CARTEL, Cartel Manutention designs and manufactures equipment for industrial and airport handling sectors.
• E-MEGA Industrie (SILOFARMER)coreOthers · 1 January 2006Acquired in 2006, E-MEGA Industrie (based in Naves, Corrèze, founded 1989) operates under the SILOFARMER brand, specialized in agricultural machinery for livestock farming.
• LERIN (LERIN-CARTEL)coreOthers · 1 January 2001Acquired in 2001, LERIN (founded 1970, based in Chambretaud, Vendée) now operates as LERIN-CARTEL, specialized in agricultural equipment for farm maintenance, construction and forestry.
• AGRI-VENDEEminorOthersGroupe CARTEL holds a participation (shareholding) in AGRI-VENDEE, a minor partnership in the agricultural sector.
• SILOFARMER-POLSKAminorOthersSubsidiary established in Poland under the SILOFARMER brand to serve international agricultural machinery markets.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• AGCO Corporation: Global agricultural equipment manufacturer (Massey Ferguson, Fendt, Valtra). Much larger incumbent addressing French/European livestock and crop farmers that SILOFARMER also targets.
• Manitou Group: Major French material-handling equipment manufacturer (telehandlers, forklifts). Comparable to CARTEL MANUTENTION in handling-equipment category but at far larger scale and broader product scope.
• JBT Corporation (AeroTech): US-listed provider of airport ground support and air transport equipment. Overlaps with CARTEL MANUTENTION's airport-assistance product line but at significantly greater scale.
• KUHN Group: Large French-based agricultural equipment manufacturer (hay tools, livestock, tillage). A much larger incumbent offering overlapping but broader capability versus Groupe CARTEL's livestock-focused brands.

Direct peers

• TLD Group: Global specialist in airport ground support equipment (baggage tractors, belt loaders, pushbacks). Most direct head-to-head competitor of CARTEL MANUTENTION in the airport-assistance niche.
• Trioliet BV: Dutch manufacturer of livestock feeding and silage equipment (mixer wagons, self-propelled feeders, straw blowers). Directly competes with SILOFARMER in agricultural livestock machinery across Europe.
• Agram: French regional distributor and equipment brand serving livestock and farm-equipment markets. Smaller French peer operating in adjacent agricultural equipment categories to SILOFARMER and LERIN-CARTEL.
• BVL Maschinenfabrik GmbH & Co. KG: German manufacturer of livestock feeding technology — mixer wagons, self-propelled mixers, straw blowers. Direct head-to-head peer of SILOFARMER in European dairy/beef markets.
• Storti SpA: Italian maker of mixer wagons, self-propelled feeders and silage handling equipment for livestock farms. Overlaps almost one-to-one with SILOFARMER's product range.
• Keenan (Alltech): Irish-based livestock feeding and mixer-wagon brand owned by Alltech. Directly competes with SILOFARMER's mixer-wagon and feeding solutions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/groupecartel

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Groupe CARTEL