Liwa Petroleum & Industrial Supplies LLC

What Liwa Petroleum & Industrial Supplies LLC does

The entity is registered as Liwa Petroleum & Industrial Supplies LLC in the United Arab Emirates with a corporate website at groupliwa.com; however, all operational, product, marketing, and partnership data in the source record pertains to its consumer brand KAPOWDER (marketed under the SUPERPOWDERS line at kapowdersuperfood.com). KAPOWDER sells a portfolio of vegan, all-natural ingestible skincare and wellness supplements in powder and liquid formats. The core lineup comprises five named SKUs: ENLIGHTEN (electrolyte powder with ingestible hyaluronic acid, $35.99/unit), VITALITY (matcha-infused daily greens multivitamin, $37.99/unit), STRENGTH (vegan-friendly protein powder, $31.99/unit), ENHANCE (collagen powder with vegan VeCollal), and DETOXIFIER, alongside a SAVIOUR SKU. These are sold as individual units (pay-as-you-go pricing with free shipping over $50) or assembled into curated bundles by benefit area: BEAUTY ($117.99 bundle versus $147.96 component sum), GUT HEALTH, ENERGY, IMMUNITY, and LIQUIDS. Digital gift cards extend gifting-driven demand.

The business operates a direct-to-consumer commerce model through its own Shopify storefront, augmented by curated retail partnerships with premium stockists: Woolworths in Australia, Erewhon in the United States, and the global lifestyle retailers Urban Outfitters and Revolve. Demand generation runs through an influencer and celebrity program (including Pharrell, Aimee Song, Julia Muniz, and Valentina Ferrer), a structured affiliate/ambassador channel via Buzzbassador, and organic social presence across Instagram, TikTok, Facebook, Twitter, and YouTube, supplemented by an editorial blog/news/recipes journal and an email newsletter. The brand is protected by registered trademarks for KAPOWDER and SUPERPOWDERS and has earned editorial coverage in Byrdie, Glamour, Vogue, The Cut, and People. Headcount is 23 employees per the firmographic record.

Name

Liwa Petroleum & Industrial Supplies LLC

Website

https://groupliwa.com

Company type

Private

Headcount range

11–50 employees

Short description

KAPOWDER, the consumer brand of Liwa Petroleum & Industrial Supplies LLC, sells vegan ingestible skincare and wellness SUPERPOWDERS direct-to-consumer and through premium retailers including Woolworths, Erewhon, Revolve, and Urban Outfitters.

Ownership category

akta.pro rank

GTM type

B2B

Offering type

Services

Cost components

Supply Chain

Pricing tiers

Distribution channels5 records

Marketing channels9 records

Core offering

No core offering is evidenced in the provided source data for Liwa Petroleum & Industrial Supplies LLC. The source explicitly notes that no data is available for this company and the content pertains to a different entity (KAPOWDER).

Product overview

KAPOWDER is a vegan-friendly ingestible skincare supplement company offering a portfolio of SUPERPOWDERS in both liquid and powder formats. The core product line includes five named supplements: ENLIGHTEN (electrolyte powder with hyaluronic acid), VITALITY (matcha-infused daily greens multivitamin), STRENGTH (vegan protein powder), ENHANCE (collagen powder with VeCollal®), and DETOXIFIER. These are complemented by curated bundle products including BEAUTY BUNDLE, GUT HEALTH BUNDLE, ENERGY BUNDLE, IMMUNITY BUNDLE, and LIQUIDS BUNDLE, which group related products for specific wellness goals. The brand positions itself around beauty-from-within through natural, vegan ingredients, with products organized by category (POWDERS, LIQUIDS) and benefit (SKIN & BEAUTY, GUT HEALTH, ENERGY, IMMUNITY).

Differentiator

Problem solved

Functional benefit

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core.

• WoolworthscoreChannel Partner/ Reseller/ DistributorMajor Australian supermarket chain serving as retail stockist for KAPOWDER products. Woolworths stocks KAPOWDER in their physical retail locations across Australia, providing significant distribution reach in the Australian market.
• ErewhoncoreChannel Partner/ Reseller/ DistributorPremium health food market chain operating in the United States, particularly known for wellness and health-focused products. Stocks KAPOWDER in their upscale market locations, aligning with the brand's positioning.
• RevolvecoreChannel Partner/ Reseller/ DistributorOnline fashion and lifestyle retailer with global presence. Stocks KAPOWDER products as part of their lifestyle and wellness offerings, providing exposure to fashion-forward consumers.
• Urban OutfitterscoreChannel Partner/ Reseller/ DistributorGlobal lifestyle retail brand with presence across multiple countries. Stocks KAPOWDER products in their stores, reaching young adult consumers interested in wellness and beauty products.

Recent moves6 records

Expansion highlights5 records

Direct peers

• Sakara Life: Plant-based nutrition and ingestible beauty brand with subscription-driven DTC and selective premium retail placement. Comparable on wellness-from-within positioning and premium pricing architecture.
• The Beauty Chef: Australian ingestible beauty brand offering powders, liquids, and supplements with strong retail presence in Australia (including Woolworths). Closest geographic and retail-distribution peer.
• Ritual: DTC multivitamin and supplement brand known for clean-label, traceable ingredients and modern design. Comparable on vegan-friendly positioning, DTC-first GTM, and design-led premium branding.
• Moon Juice: Adaptogen and ingestible beauty brand selling superpowders and tonics DTC and via premium wellness retail. Highly comparable on powder format, ingestible beauty narrative, and lifestyle-positioned customer base.
• Dose & Co: Collagen-focused ingestible beauty brand selling powders and beverages DTC and via premium retail. Comparable on ingestible collagen/beauty positioning and premium-ASP pricing.
• HUM Nutrition: Beauty-from-within supplement brand offering targeted capsules, gummies, and powders with strong DTC and Sephora retail presence. Directly comparable on ingestible-skincare positioning and beauty-led branding.
• Care/of: Personalized vitamin and supplement brand with strong DTC subscription model and modern consumer positioning. Comparable on digitally native, design-forward wellness brand playbook.
• Vital Proteins: Leading ingestible beauty/collagen supplement brand with a multi-SKU powder and liquid portfolio sold DTC and through premium retail. Closest comparable on category, product format, and omnichannel go-to-market.

Broad incumbents

• Ancient Nutrition: Larger, broader-line supplement company (collagen, multi-collagen, probiotics, protein) with multi-channel retail and broader catalog than KAPOWDER. Representative incumbent in adjacent ingestible collagen/beauty space.
• Goop: Established lifestyle and wellness brand with proprietary ingestible beauty supplements, broad retail, and celebrity-founder-driven brand identity. Comparable on celebrity-anchored wellness positioning, though operates at significantly larger scale and category breadth.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/liwa-petroleum-&-industrial-supplies-llc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Liwa Petroleum & Industrial Supplies LLC