Dose & Co
Dose & Co is a New Zealand-based, privately held beauty supplement company that sells premium collagen peptide products — including peptides, creamers, proteins, and beverages — directly to consumers via e-commerce and retail partners across five countries, with Khloé Kardashian as global spokesperson.
- Company typePrivate
- Founded2019
- HeadquartersAuckland, New Zealand
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Dose & Co does
Dose & Co is a privately held, Auckland-based beauty-from-within supplement company founded in 2019 that develops and sells premium collagen peptide-based products targeted at beauty-conscious and health-conscious consumers. Its core portfolio spans Pure Collagen Peptides (unflavored and flavored variants), Collagen Creamers (dairy and dairy-free), Collagen Protein Powder, Marine Collagen, Collagen Beauty Tablets, and curated bundles, with newer extensions including Manuka Honey Collagen Creamer and Sparkling Beauty Drinks launched in 2026. Formulations are positioned as clean-label (non-GMO, gluten-free, no artificial sweeteners or hormones) and are supported by a published clinical study of 192 participants over 28 days.
Dose & Co firmographics
Firmographics- Name
- Dose & Co
- Legal name
- Dose & Co
- Website
- https://doseandco.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Dose & Co is a New Zealand-based, privately held beauty supplement company that sells premium collagen peptide products — including peptides, creamers, proteins, and beverages — directly to consumers via e-commerce and retail partners across five countries, with Khloé Kardashian as global spokesperson.
- Ownership category
- akta.pro rank
Dose & Co industry classification
Industry- Product category
- Beauty and Nutritional Supplements
- NAICS
- Food (Health) Supplement Retailers (456191), Cosmetics, Beauty Supplies, and Perfume Retailers (456120)
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844)
- akta.pro primary industry
- Functional Foods & Supplement Formats (Gummies, Chews, Powders, Shots) (CRADAGAI)
- akta.pro secondary industries
- Dermocosmetics & Medical-Grade Skincare (CRABAAAF), Animal-Derived Protein Ingredients (Egg, Collagen/Gelatin, Blood/Plasma Proteins) (AFAJAHAB), Amino Acids & Peptides (BCAAs, Collagen Peptides, Bioactive Peptides, L-Theanine) (AFAJAKAG)
Keywords
Where Dose & Co is headquartered
LocationHeadquarters
- HQ city
- Auckland
- HQ country
- New Zealand
- HQ region
- Oceania
Offices2 records
Markets served
Dose & Co business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Operations, Technology or R&D, Personnel
Revenue model
- Direct Product Sales: One-time purchase of collagen peptide products (Pure Collagen Peptides, Collagen Creamers, Collagen Proteins, Bundles) through e-commerce storefront. Products priced at $29.99 USD for Pure Collagen Peptides. Supports both one-time purchases and subscription models.
- Subscription/Recurring Revenue: Subscribe & Save program offering 25% discount on all products. Free gift worth $30 with first subscription. Subscription login managed through Recharge platform. Encourages customer loyalty and predictable recurring revenue.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Monthly | Pure Collagen Peptides Unflavored - $29.99 USD regular price |
| Subscription | Monthly | Subscription Save - 25% discount on all products |
| Unit Pricing | Monthly | Bundle products - The Beauty Bundle, The Ultimate Bundle, The Everyday Bundle |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
Dose & Co product offering
Product offeringCore offering
Dose & Co manufactures and sells premium collagen peptide supplements — including Pure Collagen Peptides, Collagen Creamers, Collagen Proteins, Marine Collagen, Beauty Tablets, and Sparkling Beauty Drinks — formulated to support skin hydration, elasticity, hair strength, and nail health. Products are sold individually and as curated bundles directly to consumers via owned e-commerce storefronts and through a UK retail partnership with Holland & Barrett, with a recurring subscription option offering 25% savings.
Product overview
Dose & Co is a premium collagen and beauty supplement company offering a range of science-backed collagen peptide products. The core portfolio includes Pure Collagen Peptides (unflavored and flavored variants), Collagen Creamers (vanilla with dairy and dairy-free options), Collagen Proteins, Marine Collagen, and Collagen Beauty Tablets. The company sells these as individual products and in curated bundles (Beauty Bundle, Ultimate Bundle, Everyday Bundle) targeting skin hydration, radiance, anti-aging, hair strengthening, and nail health. Recent additions include Manuka Honey Collagen Creamer and Sparkling Beauty Drinks launched exclusively through Holland & Barrett UK. Products are available as powders for mixing into beverages/food and in tablet form. The company also offers accessories like glass drink bottles. All products are marketed as non-GMO, gluten-free, and free from artificial sweeteners, hormones, and unnecessary additives.
Differentiator
Problem solved
Functional benefit
Products and services
- Pure Collagen Peptides Unflavored Unflavored bovine collagen peptide powder designed to support skin, hair, and nail health. Dissolves easily in beverages and food without altering taste.
- Dairy Collagen Creamer Vanilla Vanilla-flavored collagen creamer powder for coffee and beverages, providing collagen supplementation alongside dairy ingredients.
- Dairy-Free Collagen Creamer Vanilla Dairy-free vanilla-flavored collagen creamer for those with lactose intolerance, designed for coffee and beverages.
- Collagen Protein Powder Vanilla Vanilla-flavored collagen protein powder providing protein supplementation alongside collagen peptides for beauty and wellness benefits.
- Collagen Beauty Tablets Collagen supplement in tablet form for beauty support.
- Marine Collagen Peptides Marine-based collagen peptide supplement targeting skin, hair, and nail health.
- Beauty Collagen Mixed Berry Collagen supplement in mixed berry flavor, designed for beauty support from within.
- Pure Collagen Peptides Peach Peach-flavored variant of the pure collagen peptides product, designed to be mixed with water or blended with ice.
- Manuka Honey Collagen Creamer New collagen creamer featuring Manuka honey, launched exclusively at Holland & Barrett UK.
- Sparkling Beauty Drinks New sparkling collagen beverage product, available at Holland & Barrett UK.
- The Beauty Bundle Curated bundle of collagen products targeting comprehensive beauty benefits for skin, hair, and nails.
- The Ultimate Bundle Comprehensive bundle offering the full range of Dose & Co collagen products for complete wellness support.
- The Everyday Bundle Daily-use bundle of collagen supplements designed for regular beauty and wellness routines.
- Glass Drink Bottle Glass drink bottle accessory for preparing and consuming collagen beverages.
Quantifiable outcome
- Study of 192 people after 28 days of use showing measurable improvements in skin hydration, radiance, elasticity, and reduction of fine lines and wrinkles
- +2 more outcomes
Companies that use Dose & Co
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles2 records
Dose & Co technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature1 record
Dose & Co partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor, flagship and core.
- Smeg UKminorMarketing partnership with Smeg UK for promotional giveaways. Customers purchasing Dose & Co products at Holland & Barrett can enter to win a dream Dose & Co x Smeg UK bundle worth over £1000. Partnership leverages coffee product synergy (Manuka Honey Collagen Creamer with Smeg milk frothers).
- Holland & BarrettflagshipUK retail partnership for product distribution. Dose & Co launched in UK market through Holland & Barrett, with exclusive products including Manuka Honey Collagen Creamer and Sparkling Beauty Drinks. Partnership includes promotional giveaways with Smeg UK. Promotion runs from July 8 to September 30, 2026.
- Khloé KardashiancoreKhloé Kardashian serves as business partner and global spokesperson for Dose & Co. Her celebrity endorsement drives significant brand awareness and customer acquisition, particularly in the UK market launch through Holland & Barrett. Her association with the brand is highlighted as a key driver of 62% sales rise in collagen supplements in 2025.
Scale indicators4 records
Recent moves5 records
Expansion highlights5 records
Dose & Co competitors and assessment
Company assessmentDirect peers
- Vital Proteins: Leading collagen peptide supplement brand offering flavored and unflavored collagen peptides, creamers, and protein powders via DTC and major retail. Most direct competitor to Dose & Co across product, price point, and channel mix.
- Sports Research: Premium collagen peptides and wellness supplements brand sold through DTC and Amazon. Competes head-to-head with Dose & Co in unflavored collagen peptides, marine collagen, and beauty-from-within positioning.
- Ancient Nutrition: Multi-SKU collagen and beauty supplement brand with strong DTC and retail presence. Overlaps with Dose & Co on collagen peptides, protein powders, and beauty-targeted formulations.
- NeoCell: Established collagen supplement brand with collagen peptides, marine collagen, beauty tablets, and protein powders. Directly comparable to Dose & Co on core product range and beauty-from-within claims.
- Youtheory: Beauty-targeted collagen supplement brand with collagen peptides, tablets, and drink mixes sold via mass retail and DTC. Comparable to Dose & Co on target segment (beauty-conscious adults) and product format.
- Further Food: Premium collagen peptides, gelatin, and beauty supplement brand with DTC focus. Comparable to Dose & Co on collagen hero-ingredient positioning, subscription model, and clean-label messaging.
- Codeage: Beauty and longevity supplement brand with collagen peptides, marine collagen, and multi-ingredient beauty products. Relevant DTC peer focused on beauty-from-within functional supplements.
Broad incumbents
- Primal Kitchen: Broader CPG brand (condiments, collagen protein bars, collagen peptides) with collagen peptides crossover. Comparable to Dose & Co on collagen protein powders and clean-ingredient positioning, but operates a wider product portfolio.
Emerging players
- Organixx: Smaller premium supplement brand with collagen peptides and beauty-targeted formulations. Comparable to Dose & Co on direct-to-consumer clean-label wellness positioning, though with less geographic and celebrity-driven reach.
Others
- Holland & Barrett: UK health retailer and Dose & Co's UK distribution partner. Included as a channel/ecosystem peer given the strategic importance of the H&B partnership to Dose & Co's UK expansion and exclusive product launches.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Dose & Co social profiles
Digital presenceDose & Co financial estimates
Financial estimateRevenue estimate
Valuation estimate
Dose & Co leadership team
Management profileNumber of profiles
Profiles2 records
Dose & Co funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Dose & Co M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Dose & Co
What does Dose & Co do?
Dose & Co manufactures and sells premium collagen peptide supplements — including Pure Collagen Peptides, Collagen Creamers, Collagen Proteins, Marine Collagen, Beauty Tablets, and Sparkling Beauty Drinks — formulated to support skin hydration, elasticity, hair strength, and nail health. Products are sold individually and as curated bundles directly to consumers via owned e-commerce storefronts and through a UK retail partnership with Holland & Barrett, with a recurring subscription option offering 25% savings.
Is Dose & Co a public or private company?
Dose & Co is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Dose & Co founded?
Dose & Co was founded in 2019. It employs 11 to 50 people.
Where is Dose & Co based?
Dose & Co is headquartered in Auckland, New Zealand, in the Oceania region.
How does Dose & Co make money?
Two revenue lines are on record. Direct Product Sales are the primary driver. The others are subscription/Recurring Revenue.
Who are Dose & Co's main competitors?
Direct peers on record are Vital Proteins, Sports Research, Ancient Nutrition, NeoCell, Youtheory, Further Food and Codeage. Primal Kitchen is listed as a broad incumbent. Organixx is listed as an emerging player. Holland & Barrett is listed as an others.
Does Dose & Co have an API?
No public API is recorded for Dose & Co.
What industry is Dose & Co in?
Dose & Co's product category is Beauty and Nutritional Supplements. Its primary akta.pro industry code is CRADAGAI, Functional Foods & Supplement Formats (Gummies, Chews, Powders, Shots), with a secondary code of CRABAAAF, Dermocosmetics & Medical-Grade Skincare. Its NAICS code is 456191 and its SIC code is 2844.