growing

Psychotherapy and Mental Health Servicesgrowing.se

Growing is a sole-proprietorship psychotherapy and coaching practice in Gothenburg, Sweden, run by Benedicte Lande Forsén. It delivers individual talk therapy, couple therapy, coaching, MI-samtal, and mindfulness grounded in the psychosynthesis framework for individual and couple clients.

Company typePrivate
Founded-
HeadquartersGöteborg, Sweden
Headcount1–10
GTM typeB2C
OfferingServices

What growing does

Growing is a solo psychotherapy and coaching practice operating from Vasaplatsen 3 in Gothenburg, Sweden, under sole proprietor Benedicte Lande Forsén. The practice is structurally a sole proprietorship with a single active clinician, despite legacy firmographic records referencing multiple practitioners.

The service offering is built on the psychosynthesis framework developed by Roberto Assagioli and is delivered through individual talk therapy, couple therapy, coaching, MI-samtal (motivational interviewing conversations), and mindfulness-based sessions. The practice differentiates itself within the Gothenburg market by specializing in psychosynthesis — a niche relative to the CBT-dominated mainstream — and signals credibility through formal membership in Psykosyntesförbundet (the Swedish Psychosynthesis Association).

The business model is straightforward fee-for-service: clients (primarily individuals and couples in the Gothenburg region) book sessions directly, with appointment scheduling enabled via Bokadirekt, Sweden's leading therapist booking platform. The acquisition channel combines self-serve online booking with referral pipelines through partnerships with iParterapiterapeuterna, HumaNova, and colleagues in Borås and Varberg. There is no indication of B2B contracts, packaged programs, insurance-billing infrastructure, subscription offerings, or digital products; revenue is generated entirely from in-person or remote sessions delivered by the founder.

growing firmographics

Firmographics

Name: growing
Legal name: Growing (Benedicte Lande Forsén)
Website: https://growing.se
Company type: Private
Operating status: Operating
Headcount range: 1–10 employees
Short description: Growing is a sole-proprietorship psychotherapy and coaching practice in Gothenburg, Sweden, run by Benedicte Lande Forsén. It delivers individual talk therapy, couple therapy, coaching, MI-samtal, and mindfulness grounded in the psychosynthesis framework for individual and couple clients.
Ownership category
akta.pro rank

Where growing is headquartered

Location

Headquarters

HQ city: Göteborg
HQ country: Sweden
HQ region: Europe

Offices1 record

Markets served

growing business model

Business model

GTM type: B2C
Offering type: Services
Cost components: Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

Individual Talk Therapy Sessions: 50-minute talk therapy sessions providing support for personal development towards greater self-awareness and a sense of wholeness. Sessions typically begin weekly under a mutually agreed period.
Couple Therapy Sessions: 120-minute or longer couple therapy sessions. Includes communication improvement, emotional healing, and relationship development support. Sessions typically weekly or based on client needs.
Coaching Sessions: 50-minute coaching sessions using psychosynthesis as foundation. Focus on present and future, identifying patterns and inner factors, developing potential. Typically 5-7 weeks of weekly sessions.
Motivational Interviewing (MI) Sessions: 50-minute evidence-based motivational interviewing sessions focused on behavior change. Typically conducted weekly over 5-7 weeks for lifestyle-related factors.

Pricing tiers

Model	Billing	Price
Other	Monthly	Individual therapy pricing - not publicly disclosed

Go-to-market motion2 records

Distribution channels1 record

Marketing channels4 records

growing product offering

Product offering

Core offering

Growing is a solo therapy and coaching practice that delivers individual talk therapy, couples therapy, psychosynthesis-based coaching, Motivational Interviewing, and mindfulness sessions to individuals and couples in Gothenburg, Sweden. Services are delivered in person at Vasaplatsen 3 and built upon the psychosynthesis therapeutic framework developed by Roberto Assagioli, integrated with evidence-based modalities such as CBT, MI, MBSR, and MBCT.

Product overview

Growing is a solo therapy practice offering a unified suite of therapeutic services centered on psychosynthesis. The core offerings include Parterapi (couples therapy), Samtalsterapi (talk therapy), Coaching (psychynthesis-based coaching), and specialized MI-samtal (Motivational Interviewing). Mindfulness practices are integrated throughout all services. These offerings share the common foundation of psychosynthesis as described by Roberto Assagioli, and are delivered through individual, couple, and group sessions at the Vasaplatsen 3 location in Göteborg.

Differentiator

Problem solved

Functional benefit

Products and services

Parterapi (Couples Therapy) Couples therapy designed to support relationship transformation, teaching communication methods with empathy to create safety and trust between partners. Sessions focus on healing past wounds, restoring dialogue, and supporting mutual personal development. Delivered as 120-minute or longer sessions, typically weekly or based on client needs, for couples in the Gothenburg area.
Samtalsterapi (Talk Therapy) Individual talk therapy supporting personal development toward greater self-awareness and a sense of wholeness and meaning. Delivered with respect, openness, knowledge, and empathy, utilizing various methods to help clients move forward. Sessions are 50 minutes, typically beginning weekly under a mutually agreed period, for individuals in the Gothenburg area.
Coaching Coaching based on psychosynthesis that helps clients discover their current position, identify goals, and navigate through obstacles. Focuses on developing inner potential to gain more strength and joy in life. Delivered as 50-minute sessions, typically 5–7 weeks of weekly sessions, for individuals seeking direction on life, career, or relationships.
MI-samtal (Motivational Interviewing) Motivational Interviewing technique used to motivate behavior change, particularly for lifestyle-related factors such as alcohol, tobacco, drugs, diet, physical activity, and gambling. An evidence-based conversational method developed by William R. Miller and Stephen Rollnick. Delivered as 50-minute sessions, typically weekly over 5–7 weeks.

Quantifiable outcome

Couple therapy research shows we don't hear each other more than 20% when emotionally upset or stressed - therapy aims to improve this communication
+1 more outcomes

Companies that use growing

Customer profile

Named customers3 records

Segments4 records

Ideal customer profiles4 records

growing technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

growing partnerships and signals

Strategic signal

Partnerships

Four partnerships are on record, tiered core and minor.

iParterapiterapeuternacoreChannel Partner/ Reseller/ DistributorNetwork of couple therapy colleagues in Gothenburg, Borås, and Varberg. Collaborates on referrals and professional development for couple therapy services.
HumaNovacoreStrategic or Co-development PartnerEducational institution in Gothenburg where practitioner Benedicte Lande Forsén received her training in psychosynthesis. Provides ongoing professional development and continuing education.
Psykosyntesförbundet (Psychosynthesis Association)coreOthersProfessional association for psychosynthesis practitioners in Sweden. Practitioner is a certified and authorized member following ethical rules set for professional therapists in Sweden.
Colleagues in Borås and VarbergminorOthersProfessional network of therapists including letstalkterapi.se in Borås and ettmedlivet.se in Varberg for referrals and collaboration.

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

growing competitors and assessment

Company assessment

Emerging players

Noom: Behavior-change platform combining coaching with psychology-based programs for lifestyle modification (diet, exercise, sleep). Comparable to Growing's MI-samtal (Motivational Interviewing) service for behavior change around lifestyle factors, but at scale via app-delivered coaching and CBT-inspired curriculum.
Calm: Meditation, sleep, and mental-wellness app with therapist content and corporate wellness programs. Comparable to Growing's mindfulness integration across services, but as a self-guided digital product rather than 1:1 therapeutic delivery.

Broad incumbents

Talkspace: Online therapy platform providing licensed-therapist messaging, audio, and video sessions for individuals and couples. Comparable to Growing on therapy services for personal development, but with a broad therapist panel and digital-first model.
BetterHelp: Large online therapy platform offering individual, couples, and teen counseling via subscription. Comparable to Growing in core service (talk therapy) and target customer (individuals seeking personal development and mental-health support), but operates at massive scale with a fully digital delivery model.
Headspace: Global mindfulness and mental-wellness app offering guided meditation, sleep, and therapy referrals. Comparable to Growing on the mindfulness component of its offering (MBSR/MBCT), but operates as a digital subscription platform at consumer scale.

Direct peers

Imago Relationships International: International organization behind Imago Relationship Therapy, the exact modality referenced in Growing's parterapi offering. Comparable as both a methodology provider and a community of certified Imago couples therapists who compete for the same relationship-counseling client segment.
Regain: Online couples-therapy platform dedicated to relationship counseling, directly competing with Growing's parterapi offering. Operates digitally with subscription pricing versus Growing's in-person Gothenburg model.
The Gottman Institute: Leading couples-therapy methodology organization founded by Drs. John and Julie Gottman, offering therapist certification, workshops, and the Gottman Method. Comparable to Growing's parterapi offering through shared focus on evidence-based relationship therapy, though at much larger scale with a global brand.

Regional players

Mindler: Swedish digital mental-health provider offering CBT-based online therapy and psychologist consultations across Sweden. Comparable to Growing on individual talk therapy for personal development, but operates nationwide via app with public pricing.
Kry (Livi): Sweden's largest digital healthcare platform providing video GP and psychologist appointments. Comparable to Growing in delivering individual therapy/mental-health services in Sweden, but with app-based booking, public pricing, and broader medical scope.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

growing compliance and trust

Trust signal

Compliance1 record

growing financial estimates

Financial estimate

Revenue estimate

Valuation estimate

growing leadership team

Management profile

Number of profiles

Profiles1 record

growing funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

growing M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about growing

What does growing do?

Is growing a public or private company?

growing is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was growing founded?

growing was founded in -1. It employs 1 to 10 people.

Where is growing based?

growing is headquartered in Göteborg, Sweden, in the Europe region.

How does growing make money?

Four revenue lines are on record. Individual Talk Therapy Sessions are the primary driver. The others are couple Therapy Sessions, coaching Sessions and motivational Interviewing (MI) Sessions.

Who are growing's main competitors?

Emerging players on record are Noom and Calm. Broad incumbents are Talkspace, BetterHelp and Headspace. Direct peers are Imago Relationships International, Regain and The Gottman Institute. Regional players are Mindler and Kry (Livi).

Does growing have an API?

No public API is recorded for growing.