Kelionių organizatorius GRŪDA
Kelionių organizatorius GRŪDA is a Lithuanian outbound tour operator (founded 1992) that organizes bus, flight, exotic, cruise, and ski packages for individual travelers, families, school groups, and corporate collectives, distributing through four offices, 200+ partner agencies, online booking, and reselling major international tour operators.
- Company typePrivate
- Founded1992
- HeadquartersKaunas, Lithuania
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Kelionių organizatorius GRŪDA does
Kelionių organizatorius GRŪDA (legal entity UAB "Kauno GRŪDA") is a Lithuanian outbound travel tour operator founded in 1992 and headquartered in Kaunas. The company organizes and sells package tours for Lithuanian-resident leisure travelers, families, school groups, and corporate collectives across European and global destinations, distributing through four company-owned offices (Vilnius, Kaunas, Klaipėda, Mažeikiai), a network of 200+ partner travel agencies, direct online ordering, dedicated group-booking lines, and reselling partnerships with major international tour operators (TEZTOUR, Coral Travel, JoinUp, Novaturas, Itaka, TUI, MEIER'S, DERTOUR). Core products include European bus tours (own fleet of tourist-class buses with qualified drivers), flight-based vacation packages, exotic long-haul trips led by professional Lithuanian-speaking guides, cruises, and skiing trips, supported by add-on services such as hotel bookings, Hertz car rentals, travel insurance, gift vouchers, route planning, audio guides, eSIM connectivity, and installment-payment plans.
The underlying technology stack centers on the Frogelo/Frogdom reservation system — an online booking platform with a customer self-service ordering chain covering destination selection, component configuration (flights, accommodation, routes, guides, transfers, insurance), and payment collection. The platform was substantially upgraded in 2022 with €42,000 of EU COVID-19 e-commerce funding, and an AI-based pricing regulation module was added in 2026 for dynamic tour-pricing optimization. The company holds an official Lithuanian Travel Organizer Certificate (No. 012758) and BTA-issued organizer liability insurance (KOFG 001163), satisfying domestic regulatory requirements.
GRŪDA monetizes primarily through markups on its own tour packages (bus, flight, exotic, cruise, ski), commissions from third-party tour-operator packages distributed through its channels, bus-rental and guide-service fees, and ancillary service fees (insurance, hotels, car rental, eSIM, gift vouchers). Since founding the company has served over 400,000 travelers, operates 120+ European bus routes across 80+ destination countries, and publishes annual printed catalogues — a content and brand channel maintained since 1998.
Kelionių organizatorius GRŪDA firmographics
Firmographics- Name
- Kelionių organizatorius GRŪDA
- Legal name
- UAB "Kauno GRŪDA"
- Website
- https://gruda.lt
- Company type
- Private
- Founded year
- 1992
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Kelionių organizatorius GRŪDA is a Lithuanian outbound tour operator (founded 1992) that organizes bus, flight, exotic, cruise, and ski packages for individual travelers, families, school groups, and corporate collectives, distributing through four offices, 200+ partner agencies, online booking, and reselling major international tour operators.
- Ownership category
- akta.pro rank
Kelionių organizatorius GRŪDA industry classification
Industry- Product category
- Travel and Tourism Services
- NAICS
- Tour Operators (56152), Tour Operators (561520), Scenic and Sightseeing Transportation (487)
- SIC
- Transportation Services (4700)
- akta.pro primary industry
- Escorted Coach & Bus Package Tour Operators (THAKADAA)
- akta.pro secondary industries
- Package Tour Wholesalers (Pre-Packaged FIT/Group Programs) (THAKAJAC), Multi-Activity & Expedition Packages (Guided Adventure Trips) (THAJABAL), Bespoke Multi-Day Itinerary Planning & Custom Tour Design (THAJALAB), Itinerary Management & Trip Collaboration Apps (THALAMAE)
Keywords
Where Kelionių organizatorius GRŪDA is headquartered
LocationHeadquarters
- HQ city
- Kaunas
- HQ country
- Lithuania
- HQ region
- Europe
Offices4 records
Markets served
Kelionių organizatorius GRŪDA business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations
Revenue model
- Package Tours: Organized tours sold as complete packages including transportation, accommodation, guide services, and activities. Revenue generated from markups on wholesale tour components sold to consumers.
- Bus transportation services: GRŪDA's own bus fleet providing tourist transportation across Europe. Revenue from tour packages incorporating bus travel.
- Commission from third-party tour operators: Distribution of packages from TEZTOUR, Coral Travel, JoinUp, Novaturas, Itaka, and other operators with commission on sales.
- Additional travel services: Hotel bookings, car rentals, travel insurance, guide services, gift vouchers, and installment payment plans.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Multi-year contract | Bus tours starting price |
| Unit Pricing | Multi-year contract | Flight-based tours starting price |
| Unit Pricing | Multi-year contract | Exotic tours starting price |
| Unit Pricing | Multi-year contract | Cruises starting price |
| Unit Pricing | Pay-as-you-go | Hotel bookings |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels7 records
Kelionių organizatorius GRŪDA product offering
Product offeringCore offering
GRŪDA is a Lithuanian travel organizer that sells organized package holidays including transportation, accommodation, professional guides, and activities. Core offerings cover bus/coach trips across Europe, flight-based vacation packages, exotic long-haul tours, cruises, and skiing trips. The company operates its own tourist-class bus fleet, employs in-house Lithuanian-speaking guides, and distributes packages directly through offices, an online booking platform, and a network of 200+ partner travel agencies.
Product overview
Kelionių organizatorius GRŪDA is a Lithuanian travel tour operator founded in 1992, offering a comprehensive portfolio of travel services. The core products include coach/bus trips (Kelionės autobusu) covering European destinations from Nordkapp to Morocco, flight-based vacation packages (Kelionės lėktuvu), exotic long-haul destinations (Egzotinės kelionės), cruises (Kruizai), and skiing trips (Slidinėjimo kelionės). The company distributes its own branded products alongside third-party tour operator packages from TEZ Tour, Coral Travel, JoinUp, Novaturas, and Itaka. Supporting add-on services include guide services, bus rental, gift vouchers, route planning, audio guides, group travel, travel insurance, hotel booking, car rental, eSIM, and installment payment options. The company has its own bus fleet and operates offices in Vilnius, Kaunas, Klaipėda, and Mažeikiai.
Differentiator
Problem solved
Functional benefit
Products and services
- Kelionės autobusu (Bus/Coach Trips)
- Kelionės lėktuvu (Flight Trips)
- Egzotinės kelionės (Exotic/Long-haul Trips)
- Kruizai (Cruises)
- Slidinėjimo kelionės (Skiing Trips)
- Kelionės kolektyvams (Group Trips)
- Autobusų nuoma (Bus Rental)
- GRŪDOS gidų paslaugos (GRŪDA Guide Services)
- Viešbučių užsakymas (Hotel Booking)
- Automobilių nuoma (Car Rental)
- Kelionių draudimas (Travel Insurance)
- Dovanų kuponas (Gift Voucher)
- eSIM virtuali kortelė (eSIM)
- Maršrutų sudarymas (Route Planning)
- Third-party tour operator packages (TEZ Tour, Coral Travel, JoinUp, Novaturas, Itaka)
Quantifiable outcome
- 400,000+ travelers served since founding
- +2 more outcomes
Companies that use Kelionių organizatorius GRŪDA
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Kelionių organizatorius GRŪDA technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Kelionių organizatorius GRŪDA partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- TEZTOURcorePartnership for offering TEZTOUR package holidays to customers. TEZTOUR packages featured prominently on GRŪDA website with dynamic pricing.
- Coral TravelcorePartnership for offering Coral Travel package holidays to customers. Coral Travel packages displayed on GRŪDA website.
- JoinUpcorePartnership for offering JoinUp (Dalis/Boomerang) package holidays to customers.
- NovaturascorePartnership for offering Novaturas package holidays to customers.
- ItakacorePartnership for offering Itaka tours including departures from Vilnius and Warsaw.
- TUI, MEIER'S, DERTOURminorGerman tour operators whose packages are offered through GRŪDA for travel from Germany.
- West ExpresscoreMajor travel agency chain with multiple offices across Lithuania (Kaunas, Vilnius, Klaipėda, Panevėžys, Visaginas, Alytus, Palanga, Šiauliai, Mažeikiai) acting as sales partner.
- BTA Insurance CompanycoreTravel organizer liability insurance provider. Insurance certificate number KOFG 001582 for tour operator obligations.
Scale indicators5 records
Recent moves9 records
Expansion highlights5 records
Kelionių organizatorius GRŪDA competitors and assessment
Company assessmentBroad incumbents
- TUI: Global tourism incumbent whose German packages GRŪDA distributes; offers overlapping guided and package tours but at much larger scale and brand recognition.
- FTI Touristik: German tour operator with Lithuanian distribution; comparable European tour packages and coach tour programs but operates as a much larger multi-source-market incumbent.
- Itaka: Polish tour operator with departures from Vilnius and Warsaw that GRŪDA resells; comparable charter-flight package model and overlapping CEE customer base.
- TEZ Tour: Major international tour operator whose packages GRŪDA resells; comparable in offering mass-market flight+hotel packages but operates at far broader geographic scale.
- Coral Travel: Large international tour operator with overlapping package holiday products distributed in Lithuania through partners including GRŪDA; broader portfolio across many source markets.
Regional players
- Baltic Tours: Lithuanian inbound and outbound tour operator with comparable guided tours, MICE services, and European destination coverage; operates in the same home market with overlapping customer segments.
- Havas Voyages: European mid-market tour operator focused on packaged bus and flight tours; comparable in coach-tour-led product philosophy and group travel expertise but operating primarily in France.
Direct peers
- JoinUp!: Ukrainian-rooted tour operator with strong Baltic presence offering similar mass-market flight packages; competes for the same Lithuanian leisure traveler segment.
- West Express: Lithuanian multi-city travel agency chain acting as a sales partner for GRŪDA; directly comparable Lithuanian leisure and group travel customer base with overlapping product offerings.
- Novaturas: Lithuanian-headquartered tour operator with overlapping bus and flight package tours to European and exotic destinations; directly comparable product mix and Baltic customer base.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Kelionių organizatorius GRŪDA social profiles
Digital presenceKelionių organizatorius GRŪDA compliance and trust
Trust signalCompliance2 records
Kelionių organizatorius GRŪDA financial estimates
Financial estimateRevenue estimate
Valuation estimate
Kelionių organizatorius GRŪDA leadership team
Management profileNumber of profiles
Kelionių organizatorius GRŪDA funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Kelionių organizatorius GRŪDA M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Kelionių organizatorius GRŪDA
What does Kelionių organizatorius GRŪDA do?
GRŪDA is a Lithuanian travel organizer that sells organized package holidays including transportation, accommodation, professional guides, and activities. Core offerings cover bus/coach trips across Europe, flight-based vacation packages, exotic long-haul tours, cruises, and skiing trips. The company operates its own tourist-class bus fleet, employs in-house Lithuanian-speaking guides, and distributes packages directly through offices, an online booking platform, and a network of 200+ partner travel agencies.
Is Kelionių organizatorius GRŪDA a public or private company?
Kelionių organizatorius GRŪDA is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Kelionių organizatorius GRŪDA founded?
Kelionių organizatorius GRŪDA was founded in 1992. It employs 1 to 10 people.
Where is Kelionių organizatorius GRŪDA based?
Kelionių organizatorius GRŪDA is headquartered in Kaunas, Lithuania, in the Europe region.
How does Kelionių organizatorius GRŪDA make money?
Four revenue lines are on record. Package Tours are the primary driver. The others are bus transportation services, commission from third-party tour operators and additional travel services.
Who are Kelionių organizatorius GRŪDA's main competitors?
Broad incumbents on record are TUI, FTI Touristik, Itaka, TEZ Tour and Coral Travel. Regional players are Baltic Tours and Havas Voyages. Direct peers are JoinUp!, West Express and Novaturas.
Does Kelionių organizatorius GRŪDA have an API?
No public API is recorded for Kelionių organizatorius GRŪDA.
What industry is Kelionių organizatorius GRŪDA in?
Kelionių organizatorius GRŪDA's product category is Travel and Tourism Services. Its primary akta.pro industry code is THAKADAA, Escorted Coach & Bus Package Tour Operators, with a secondary code of THAKAJAC, Package Tour Wholesalers (Pre-Packaged FIT/Group Programs). Its NAICS code is 56152 and its SIC code is 4700.