Grupo Casa Mais

What Grupo Casa Mais does

Grupo Casa Mais is a Brazilian creative technology agency founded in 2010 by CEO Fábio Costa in São Paulo, specializing in immersive technology solutions for large enterprise clients. The company delivers custom experiences across five core technology pillars: Virtual Reality (VR), Augmented Reality (AR), a proprietary Metaverse platform, Artificial Intelligence (AI), and Mixed Reality (MX). Sub-products include VR games for events, VR headset rentals, 360° virtual tours, immersive enterprise training, WebAR activations, virtual onboarding, ESG virtual experiences, and AI-powered virtual assistants. The company has delivered over 200 projects for 80+ brands across multiple continents, with named clients including Itaú, Netflix, Heineken, iFood, Coca-Cola, Mercado Livre, Colgate, Petrobras, and TAP Air Portugal.

Casa Mais generates revenue through a mix of custom project development (professional services with bespoke scoping), VR/AR hardware rental, subscription/recurring access to its proprietary metaverse platform, and licensing/white-label arrangements. The go-to-market is exclusively direct enterprise sales, led by the CEO with bottom-of-funnel engagement via WhatsApp, targeting large enterprise brand buyers for marketing activations, corporate training, virtual showrooms, and ESG initiatives. A non-profit social initiative, 'Alegria Virtual', extends VR/AR experiences to hospitals and social institutions.

The company operates from its São Paulo headquarters and a Porto, Portugal regional subsidiary opened in 2022, enabling coverage of Latin American and European markets, with additional project delivery documented in Mexico, the UK, Angola, and Australia. It is privately held, founder-owned, employs 12 people, and has not disclosed external funding.

Name

Grupo Casa Mais

Legal name

Agência Casa Mais

Website

https://grupocasamais.com.br

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Grupo Casa Mais is a São Paulo-based immersive technology agency founded in 2010 that delivers custom VR, AR, Metaverse, AI, and Mixed Reality experiences for large enterprise brands across Latin America, Europe, and select international markets.

Ownership category

akta.pro rank

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Custom Project Development: Bespoke immersive experience projects for enterprise clients including VR experiences, AR applications, metaverse activations, and training programs. Project-based professional services with custom scoping.
2. VR/AR Hardware Rental: Rental of VR headsets and equipment for events and corporate activations
3. Metaverse Platform Access: Access to proprietary metaverse platform for enterprise virtual experiences, showrooms, and events
4. Licensing and White-label: Licensing of developed experiences and white-label solutions for brand deployments

Go-to-market motion1 record

Distribution channels1 record

Marketing channels9 records

Core offering

Grupo Casa Mais is a Brazilian immersive technology agency that designs, develops, and delivers custom Virtual Reality, Augmented Reality, Metaverse, Artificial Intelligence, and Mixed Reality experiences for large enterprise clients. Its deliverables include VR games for events, VR headset rentals, 360-degree virtual tours, immersive training programs, WebAR brand activations, virtual showrooms, ESG experiences, virtual onboarding, and AI-powered virtual assistants. The company combines bespoke project development with access to a proprietary metaverse platform and licensing/white-label options.

Product overview

Casa Mais is a pioneering immersive technology agency offering an integrated portfolio of five core products: Realidade Virtual (VR), Realidade Aumentada (AR), Metaverso (proprietary platform), Inteligência Artificial (AI), and Realidade Mista (MX). These core technologies are offered both independently and in combination to create intelligent immersive experiences for enterprise clients. The portfolio includes specialized sub-products such as VR games for events, VR headset rentals, 360° virtual tours, immersive training programs, WebAR activations, virtual onboarding, and AI-powered virtual assistants. Additionally, the company operates a social initiative called 'Alegria Virtual' that brings VR/AR experiences to healthcare settings. With over 200 projects delivered for 80+ brands, the agency serves major corporate clients across Brazil and internationally through offices in São Paulo and Porto, Portugal.

Differentiator

Problem solved

Functional benefit

Products and services

• Realidade Virtual (VR) for Enterprises Immersive virtual reality experiences for corporate events, training, and 360-degree virtual tours, including VR game rentals and 3D training simulations for enterprise workforce development.
• Realidade Aumentada (AR) for Enterprises Augmented reality applications and WebAR solutions for brand campaigns, event activations, real estate marketing, and out-of-home advertising experiences.
• Metaverso (Metaverse) for Enterprises Proprietary metaverse platform for enterprises enabling virtual showrooms, product launches, ESG experiences, virtual onboarding, and multiplayer training environments.
• Inteligência Artificial (AI) for Enterprises AI-powered intelligent immersive experiences integrating with VR, AR, Metaverse, and Mixed Reality, featuring virtual assistants and AI-enhanced training solutions.
• Realidade Mista (MX) for Enterprises Mixed reality experiences for events and training with full immersion, including gamified training, occupational safety training, and interactive enterprise experiences.
• VR Games for Events Virtual reality games designed for corporate events and trade shows, providing interactive entertainment for brand activations.
• VR Headset Rental (Aluguel de Óculos VR) VR headset rental service for corporate events, exhibitions, and brand activations.
• 360° Virtual Tour (Tour Virtual em 360°) 360-degree virtual tours for real estate, factories, and corporate facilities, enabling remote property visualization and immersive digital experiences.
• Immersive Training Platform (Treinamentos Imersivos) Immersive training solutions combining VR, AR, and AI for workforce development, safety training, and gamified learning experiences.
• WebAR for Brand Activations Web-based augmented reality solutions for brand activations, enabling AR experiences accessible via web browsers without app installation.
• ESG Virtual Experiences for Enterprises Virtual ESG (Environmental, Social, and Governance) experiences for corporate sustainability communications and employee engagement.
• Virtual Onboarding for Enterprises Virtual employee onboarding solutions for corporate new hire programs, providing immersive orientation experiences.
• AI Virtual Assistant (Assistente Virtual) AI-powered virtual assistant integrated with immersive technologies for customer support and interactive brand experiences.

Quantifiable outcome

• 200+ projects delivered
• +2 more outcomes

Named customers19 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature7 records

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Unit9: Global production studio and creative technology agency delivering interactive experiences, VR/AR, and immersive storytelling for enterprise and brand clients. Comparable as a multi-disciplinary creative tech agency with enterprise project work.
• Magnopus: Los Angeles-based company building immersive XR experiences, virtual production, and metaverse platforms for major brands and entertainment clients. Comparable as a specialist studio combining proprietary platforms with bespoke project delivery.
• Resn: New Zealand-based interactive and immersive experience studio serving global brands with digital and XR work. Comparable as a creative tech shop delivering bespoke brand activations with technology at the core.
• North Kingdom: Swedish creative technology studio known for award-winning immersive and interactive brand experiences. Comparable as a specialist creative tech agency with similar mix of bespoke projects, technology depth, and global enterprise clients.
• Tool: Creative production studio building interactive and immersive experiences for major brands, combining technology with brand storytelling. Comparable as a creative tech agency serving enterprise clients with bespoke immersive projects.
• Groove Jones: US-based creative technology studio specializing in VR, AR, AI, and metaverse experiences for enterprise marketing, training, and brand activations. Closest comparable in business model, technology stack, and enterprise target market.

Broad incumbents

• Accenture Song: Global consulting and creative services arm of Accenture that has built significant immersive, metaverse, and XR capabilities for enterprise marketing and training. Comparable as a large incumbent competing for the same enterprise immersive budgets, but with much broader service portfolio and scale.
• Deloitte Digital: Global digital and creative consultancy that has invested in XR, metaverse, and immersive training practices for enterprise clients. Comparable as a large incumbent targeting enterprise immersive engagements across multiple industries.

Emerging players

• Janus Worldwide: Localization and immersive technology company offering VR/AR training and enterprise solutions. Comparable overlap on the VR training and enterprise immersive services side, though broader in scope.
• Spatial: Metaverse collaboration and virtual event platform for enterprises. Comparable on the metaverse platform and virtual event/activation side, though product-led rather than services-led.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/agenciacasamais
• YouTubeyoutube.com/agenciacasamais
• Facebookfacebook.com/agenciacasamais
• LinkedInlinkedin.com/company/grupo-casa-mais
• Instagraminstagram.com/agencia_casamais
• TikToktiktok.com/@agenciacasamais

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Grupo Casa Mais