Royal Home
Royal Home is a small residential real estate firm based in San Miguel de Allende, Guanajuato, Mexico, founded in 2000 with approximately 22 employees and a web presence tied to Grupo Mexico Plaza's real estate division.
- Company typePrivate
- Founded-
- Headquarters—
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Royal Home does
Royal Home is a small Mexico-based real estate firm headquartered in San Miguel de Allende, Guanajuato, founded in 2000 with approximately 22 employees. The company's web presence is hosted on the inmobiliario (real estate) subdomain of Grupo Mexico Plaza (grupomexicoplaza.com), indicating it operates within or in affiliation with Grupo Mexico Plaza's real estate division, which positions it in the residential property market of one of Mexico's most prominent colonial-heritage and luxury/expatriate destinations.
The firm appears to serve buyers and sellers of residential real estate in the San Miguel de Allende market and surrounding region. No detailed product lines, property inventory, transaction types, pricing structure, commission model, or GTM motion were discernible from the available source material, and the principal web source returned only a loading/verification screen rather than substantive content. No management team, ownership structure, subsidiaries, funding history, partnerships, awards, or technology stack are documented in the input.
From a business-model perspective, the company is consistent with a boutique brokerage or property services operation, but revenue mechanics (commission rates, listing representation, property management fees, developer sales, or rental intermediation) cannot be verified. Strategic, financial, and operational specifics — including customer base composition, deal volume, geographic reach beyond San Miguel de Allende, and competitive positioning relative to other local brokerages — are not supported by the provided data.
Royal Home firmographics
Firmographics- Name
- Royal Home
- Website
- https://grupomexicoplaza.com
- Company type
- Private
- Headcount range
- 11–50 employees
- Short description
- Royal Home is a small residential real estate firm based in San Miguel de Allende, Guanajuato, Mexico, founded in 2000 with approximately 22 employees and a web presence tied to Grupo Mexico Plaza's real estate division.
- Ownership category
- akta.pro rank
Royal Home industry classification
Industry- Product category
- Real Estate Services
- NAICS
- Real Estate Property Managers (53131)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Corporate & Executive Short-Term Housing Management (BPAJAIAH)
- akta.pro secondary industries
- Executive & VIP Corporate Housing (THAMAHAF), Corporate / Executive Housing Management (BPAJAFAK)
Keywords
Royal Home business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Royal Home product offering
Product offeringCore offering
Royal Home appears to operate within the real estate sector in San Miguel de Allende, Guanajuato, Mexico. Based on its firmographic profile and the URL path '/inmobiliario' on the Grupo Mexico Plaza website, the company is positioned as a real estate services provider. Specific product and service details are not available in the source content, which consists only of a loading/verification screen.
Differentiator
Problem solved
Functional benefit
Companies that use Royal Home
Customer profileIdeal customer profiles1 record
Royal Home technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Royal Home competitors and assessment
Company assessmentBroad incumbents
- Sonder: Sonder operates a global portfolio of furnished, design-led short-term and extended-stay apartments with a strong corporate and leisure traveler base. It is comparable to Royal Home as a premium, professionally managed short-stay accommodation brand — though at vastly greater scale.
- Vrbo: Vrbo (HomeAway/Expedia) is a major OTA for whole-home vacation rentals and a primary demand channel for full-home short-stay operators like Royal Home. Its family/leisure traveler mix is well aligned with the San Miguel de Allende market.
- Airbnb: Airbnb is the dominant vacation rental marketplace globally and the primary distribution channel for short-stay operators in San Miguel de Allende. Royal Home's inventory likely depends materially on Airbnb for demand generation, making it a critical platform incumbent.
Direct peers
- Kasa: Kasa is a tech-enabled operator of professionally managed apartments and vacation rentals in U.S. and Latin American destinations, serving both leisure and corporate stay demand. Its asset-light third-party management model and focus on premium urban/tourism markets overlap with Royal Home's likely operating model.
- Blueground: Blueground provides furnished, serviced apartments for month-plus stays targeting corporate relocations and business travelers. Its focus on premium executive/corporate housing in lifestyle cities closely mirrors the segment Royal Home appears to serve in San Miguel de Allende.
- Plum Guide: Plum Guide is a curated, quality-vetted vacation rental brand focused on premium and design-led stays in lifestyle destinations. Its positioning around vetted, premium short-stay inventory parallels Royal Home's likely 'Royal'-branded, high-end offering in San Miguel de Allende.
- Casai: Casai is a Latin American tech-driven short-stay and vacation rental operator with a footprint in Mexico. It is directly comparable as a Mexican-focused, professionally managed short-term rental brand serving urban tourism and extended-stay demand.
- Vacasa: Vacasa is one of the largest full-service vacation rental management companies in North America, offering professional third-party management for homeowners. It is comparable to Royal Home as a property-management competitor for owners in tourism destinations, with relevant overlap in Mexico-adjacent markets.
Others
- Guesty: Guesty is a property management software platform serving short-term rental operators and managers globally. As an enabling technology provider, it is comparable to Royal Home in that operators of its type typically rely on such platforms for distribution, pricing, and operations tooling.
Emerging players
- Be Mate: Be Mate is a serviced apartment and short-stay operator with a presence in Spanish-speaking markets, offering flexible stays for leisure and business travelers. It overlaps with Royal Home in the furnished executive/short-stay apartment segment and is a relevant Latin-market peer.
Market position
Strengths3 records
Weaknesses4 records
Key risks4 records
Key highlights3 records
Customer concentration
Royal Home social profiles
Digital presenceRoyal Home financial estimates
Financial estimateRevenue estimate
Valuation estimate
Royal Home leadership team
Management profileNumber of profiles
Royal Home funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Royal Home M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Royal Home
What does Royal Home do?
Royal Home appears to operate within the real estate sector in San Miguel de Allende, Guanajuato, Mexico. Based on its firmographic profile and the URL path '/inmobiliario' on the Grupo Mexico Plaza website, the company is positioned as a real estate services provider. Specific product and service details are not available in the source content, which consists only of a loading/verification screen.
When was Royal Home founded?
Royal Home was founded in -1. It employs 11 to 50 people.
Who are Royal Home's main competitors?
Broad incumbents on record are Sonder, Vrbo and Airbnb. Direct peers are Kasa, Blueground, Plum Guide, Casai and Vacasa. Guesty is listed as an others. Be Mate is listed as an emerging player.
Does Royal Home have an API?
No public API is recorded for Royal Home.
What industry is Royal Home in?
Royal Home's product category is Real Estate Services. Its primary akta.pro industry code is BPAJAIAH, Corporate & Executive Short-Term Housing Management, with a secondary code of THAMAHAF, Executive & VIP Corporate Housing. Its NAICS code is 53131 and its SIC code is 6531.