Grupo Proeza Bolivia

What Grupo Proeza Bolivia does

Grupo Proeza Bolivia is a private financial services company founded in 2015 and headquartered in Cochabamba, Bolivia. The company provides personal and business loans to individual entrepreneurs and small business owners across Bolivia, operating a direct-to-consumer model through physical offices in three major economic centers (Cochabamba, Santa Cruz, and La Paz) complemented by digital application and contact workflows. Its core offering is a unified lending product emphasizing rapid approval (3 days), personalized advisor accompaniment, and transparent rates with no hidden commissions, targeting borrowers underserved by traditional Bolivian banking.

The underlying technology is a digital lending and financial processing platform with streamlined application workflows, including a Google Forms-based intake funnel routed to advisors for personalized follow-up. The company has internalized technology capability through Proeza Tech S.R.L., a wholly related programming services subsidiary founded in May 2026 in Cochabamba, which supports the group's digital processes. A separate affiliated non-profit, Fundación MADI, focuses on environmental protection and social development and operates alongside the financial business rather than as a product module.

The business model is interest income and fees on small-ticket consumer and SMB loans, distributed through a direct office network and self-serve digital channels. Grupo Proeza maintains regulatory compliance with three Bolivian oversight bodies (SIN for tax, MTEPS for labor and social security, AEMP for business supervision) and holds referral alliances with CAINCO and ICAM, the two most influential business chambers in Santa Cruz and Cochabamba. Over 9+ years the company reports more than 6,000 cumulative clients and a 99% approval rate among returning customers; ownership structure, financial performance, and active loan-portfolio size are not publicly disclosed.

Name

Grupo Proeza Bolivia

Legal name

Grupo Proeza

Website

https://grupoproeza.org

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Grupo Proeza Bolivia is a private financial services company founded in 2015 that provides personal and business loans to Bolivian entrepreneurs through physical offices in Cochabamba, Santa Cruz, and La Paz, complemented by digital processes with 3-day loan approval.

Ownership category

akta.pro rank

Product category

Consumer Lending

NAICS

Commercial Banking (52211)

SIC

Personal Credit Institutions (6141)

akta.pro primary industry

Community Development Credit Unions (CDCUs) (FSABAEAC)

Keywords

• Personal loans
• Business financing
• Microfinance services
• Entrepreneur lending
• Financial solutions

Headquarters

HQ city

Cochabamba

HQ country

Bolivia

HQ region

Latin America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Financial Lending Services: Grupo Proeza provides financial solutions including loans to entrepreneurs and individuals. The company generates revenue through interest on loans and financial service fees, operating as a regulated financial institution in Bolivia.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Grupo Proeza Bolivia is a regulated financial institution that provides personal and business loans to individual entrepreneurs and small business owners across Bolivia. The company delivers its offerings through digital application workflows combined with in-person advisor accompaniment, processing loan approvals in approximately three days through offices in Cochabamba, Santa Cruz, and La Paz.

Product overview

Grupo Proeza Bolivia operates as a single unified financial services offering rather than a platform-plus-modules architecture. The company provides personal and business loans through digital processes, emphasizing rapid approval (3 days), national presence in Cochabamba, Santa Cruz, and La Paz, and personalized customer accompaniment. The company also includes a related entity, Proeza Tech S.R.L. (a programming services company founded in May 2026 in Cochabamba) and Fundación MADI (a non-profit focused on environmental protection and social development), though these are separate organizations rather than product modules.

Differentiator

Problem solved

Functional benefit

Brands

• Fundación MADI: Non-profit institution dedicated to environmental protection, social progress, and integral development of people and communities
• Proeza Tech S.R.L.

Quantifiable outcome

• 99% customer trust rate among returning customers
• +2 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• SIN (Servicio de Impuestos Nacionales)coreOthersBolivian National Tax Service. Grupo Proeza maintains compliance with tax obligations as a regulated financial institution in Bolivia.
• MTEPS (Ministerio de Trabajo, Empleo y Previsión Social)coreOthersBolivian Ministry of Labor, Employment and Social Security. Regulates labor relations and social security compliance for the financial institution.
• AEMP (Autoridad de Fiscalización de Empresas)coreOthersAuthority for Business Supervision in Bolivia. Exercises control over business conduct and corporate governance for financial services providers.
• CAINCO (Cámara de Industria, Comercio, Servicios y Turismo de Santa Cruz)minorStrategic or Co-development PartnerChamber of Industry, Commerce, Services and Tourism of Santa Cruz - the most influential business organization in Bolivia. Provides networking and credibility within the business community.
• ICAM (Cámara de Industria, Comercio y Servicios de Cochabamba)minorStrategic or Co-development PartnerChamber of Industry, Commerce and Services of Cochabamba - leading guild institution in the Cochabamba department. Offers networking and business community access.
• Fundación MADIminorStrategic or Co-development PartnerNon-profit foundation dedicated to environmental protection, social progress and integral development of people and communities. Related organization under the Grupo Proeza umbrella.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Konfío: Mexican fintech providing online lending to small businesses, with automated underwriting. Comparable in targeting SMBs with streamlined digital lending, serving as a model of where digital-native competition could head.
• Kueski: Mexican digital consumer lending platform offering online credit lines and personal loans. Comparable in digital-first lending model targeting underserved consumers, though currently focused on Mexico.

Direct peers

• BancoSol: Bolivia's leading microfinance bank, serving entrepreneurs and small businesses with credit, savings, and payment products. Directly comparable in target market (Bolivian micro-entrepreneurs) and product category (small-ticket lending).
• Banco FIE: Banco FIE is one of Bolivia's largest microfinance banks, focused on micro and small enterprise lending. Comparable in geography, customer segment, and core lending product mix to Grupo Proeza.
• Banco Pyme Ecofuturo: Bolivian bank dedicated to micro, small, and medium enterprise (PYME) lending. Highly comparable as a domestic Bolivian SMB-focused lender competing for the same entrepreneur customer base.

Regional players

• Gentera (Compartamos Banco): Mexican microfinance and SME banking group, parent of Compartamos Banco. Comparable microenterprise lending model and customer profile, but serving Mexico and select other LATAM markets rather than Bolivia.
• Pro Mujer: Latin American microfinance institution providing credit and capacity-building services to women entrepreneurs across multiple countries. Comparable mission of financial inclusion for underserved entrepreneurs, but operates primarily outside Bolivia.

Broad incumbents

• Banco Bisa: One of Bolivia's largest commercial banks with retail and SME offerings. Overlaps with Grupo Proeza in small business lending and deposit services but operates a much broader product portfolio.
• Banco Nacional de Bolivia: Bolivian commercial bank with national presence offering consumer, commercial, and SME lending. Comparable in geography and general lending activity, though not specialized in microfinance.
• Banco Mercantil Santa Cruz: Largest private commercial bank in Bolivia, serving retail and SME customers. Competes with Grupo Proeza in the broader SME lending space but with a much larger balance sheet and product range.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/grupoproeza

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Grupo Proeza Bolivia