Gubernija

What Gubernija does

Gubernija is Lithuania's oldest continuously operating brewery, founded in 1665 and headquartered at Dvaro str. 179 in Šiauliai, with cellars dating to the Grand Duchy of Lithuania era declared as cultural heritage. The company is owned by MV GROUP Production UAB, the beverage arm of the MV GROUP conglomerate that also controls Stumbras, Alita, and Anykščių Vynas. Gubernija operates five bottling lines with combined annual production capacity of approximately 10 million litres, employing traditional brewing methods and natural raw materials. The portfolio includes the main Gubernija beer line (Brown Ale, Extra Lager, Non-Alcoholic Extra Lager, Non-Alcoholic Brown Ale, Traditional Bock, Unfiltered Lager, White Hefeweizen, German Pils), the Kunigaikščių premium sub-brand (Baltic Porter, Amber Ale using a 1926 recipe), Radler beer cocktails (including non-alcoholic and vitamin-enriched variants), the flagship Gubernija Bread Kvass (Dark Rye, Light Wheat, Hemp) using a 100-year-old recipe baked from specially produced breadcrumbs at partner bakeries, and Rugilė Kvass. The brewery is the only fully Lithuanian-owned brewery in the country and has accumulated multiple World Beer Awards medals, including the 2023 World's Best Non-Alcoholic Beer for its Non-Alcoholic Brown Ale.

The business operates across multiple revenue streams: wholesale beer and beverage sales through Lithuanian retail chains (including IKI shopping centres), direct sales from the brewery, branded retail stores (the 'Alaus kronikos. Gubernija' concept with locations in Šiauliai and Vilnius and a planned Kaunas store), and international exports of Bread Kvass to 15+ countries including the USA (Publix), UK, China, and Hong Kong. The Gubernija HUB visitor centre generates additional revenue through paid educational programmes, tastings, photo shoots, and event hall rentals. Indirect distribution benefits from MV GROUP's Baltic logistics and wholesale networks. Go-to-market relies heavily on sports sponsorships (BC Šiauliai basketball club, three-year LKL strategic partnership), city celebrations, cultural tourism, and community engagement projects. The brewery maintains ISO 9001, ISO 14001, and FSSC 22000 v6 certifications through 2026-08-24.

Name

Gubernija

Legal name

MV GROUP Production UAB

Website

https://gubernija.lt

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Gubernija is Lithuania's oldest brewery (founded 1665), owned by MV GROUP Production, producing traditional beers, non-alcoholic variants, and bread kvass across 10 million litres annual capacity for domestic consumers, diaspora export markets, and retail store visitors.

Ownership category

akta.pro rank

Product category

Brewery and Beverage Production

NAICS

Breweries (31212), Drinking Places (Alcoholic Beverages) (72241), Beer, Wine, and Liquor Retailers (44532)

SIC

Malt Beverages (2082), Retail-Eating & Drinking Places (5810), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Microbreweries & Craft Breweries (THAFALAC)

akta.pro secondary industries

Beer, Brewery & Craft Beverage Tastings (THAJAGAE), Beer Retail (Bottle Shops & Beer Merchants) (CRANABAC), Taprooms & Brewpubs (CRANACAF)

Keywords

• Traditional beer brewing
• Bread kvass production
• Non-alcoholic beer
• Beer radler cocktails
• Brewery visitor tours

Headquarters

HQ city

Šiauliai

HQ country

Lithuania

HQ region

Europe

Offices6 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Beer and Beverage Sales: Gubernija generates revenue primarily from brewing and selling beer, kvass, and non-alcoholic beverages through its own retail stores, third-party retail chains, and direct sales from the brewery.
2. Visitor Centre and Tours: Revenue from educational programs, guided tours of the brewery, tasting sessions, hall rentals for events and conferences, and on-site retail sales of beverages and souvenirs.
3. Retail Store Operations: Revenue from branded retail stores ('Alaus kronikos. Gubernija') selling non-alcoholic and alcoholic beverages, snacks, and souvenirs. Stores offer custom gift sets with stylish packaging.
4. Export Sales: Approximately 7% of Bread Kvass production is exported to 15 foreign countries including USA, UK, Russia, Poland, Ireland, Ukraine, China, and Hong Kong. Export volumes are growing rapidly.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Gubernija is a historic Lithuanian brewery manufacturing and selling traditional beers (Brown Ale, Extra Lager, Bock, Pilsner, Hefeweizen), premium Kunigaikščių brand beers, Radler beer cocktails, and traditional Bread Kvass (fermented from specially baked breadcrumbs) along with malt-based Rugilė Kvass. The brewery operates five bottling lines producing approximately 10 million litres annually and distributes products domestically and to 15+ countries. Gubernija also operates the Gubernija HUB visitor centre offering brewery tours, tastings, and event rentals, plus branded retail stores under the 'Alaus kronikos. Gubernija' concept.

Product overview

Gubernija is a historic Lithuanian brewery offering a diverse portfolio of alcoholic and non-alcoholic beverages. The core product line includes traditional beers (Brown Ale, Extra Lager, Traditional Bock, Unfiltered Lager, White Hefeweizen, German-Pils Pilsner) under the Gubernija brand, premium beers under the Kunigaikščių sub-brand (Baltic Porter, Amber Ale), beer cocktails under the Radler line (Grapefruit-Orange, Raspberry-Rhubarb, Non-Alcoholic variants with vitamins), traditional Bread Kvass (Dark Rye, Light Wheat, Hemp varieties), and Rugilė Kvass. The brewery also operates Gubernija HUB visitor center offering educational tours and tastings, and branded retail stores under the 'Alaus kronikos. Gubernija' concept. Production capacity reaches approximately 10 million liters per year with five bottling lines.

Differentiator

Problem solved

Functional benefit

Brands

• Gubernija Beer: The main beer brand featuring Extra Lager, Brown Ale, Non-Alcoholic variants, German Pils, Unfiltered Lager, White Hefeweizen, Traditional Bock, and Brew League specialty beers.
• Gubernija Bread Kvass
• Rugilė Kvass
• Gubernija Radler
• Kunigaikščių Beer

Products and services

• Gubernija Beer Range (Brown Ale, Extra Lager, Non-Alcoholic Extra Lager, Non-Alcoholic Brown Ale, Traditional Bock, Unfiltered Lager, White Hefeweizen, German-Pils Pilsner) Traditional Lithuanian beer portfolio including lagers, ales, wheat beers, porters, and non-alcoholic variants brewed with natural raw materials. Each variant uses specific hop varieties (Saphir, Saaz, Herkules) for distinct flavor profiles. Targeted at adult beer consumers seeking authentic traditional brews.
• Brew League IPA and Lagered Ale Brew League sub-brand offering specialty craft-style beers: Hazy New England IPA with Nelson Sauvin hops and a Kölsch-inspired ale lagered for a clean, light profile. Targeted at craft beer enthusiasts.
• Kunigaikščių Beer (Baltic Porter and Amber Ale) Premium heritage beer brand produced according to the oldest factory traditions and recipes dating back to 1926. Includes Baltic Porter (dark beer with intense reddish-brown color and malt and caramel notes) and Amber Ale (clear ale with aniseed, honey, yeast notes). Targeted at premium beer consumers valuing brewing heritage.
• Gubernija Radler (Grapefruit-Orange, Raspberry-Rhubarb, Non-Alcoholic variants)

Quantifiable outcome

• Bread Kvass production: 2.5 million litres annually
• +4 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered flagship, core, strategic and minor.

• Lithuanian Basketball League (LKL)flagshipStrategic or Co-development Partner · 18 September 2025Three-year strategic partnership between Gubernija (celebrating 360th anniversary) and Lithuania's most popular professional basketball league. The partnership unites two important Lithuanian traditions - brewing heritage and passion for basketball. LKL broadcasts reach over 1.5 million viewers per season, with finals drawing 424,000 TV viewers. Gubernija aims to be visible throughout Lithuania and abroad through this partnership.
• BC Šiauliai Basketball ClubcoreStrategic or Co-development Partner · 28 June 2022Gubernija Extra Non-Alcoholic beer became a partner of BC Šiauliai, sponsoring both men's and women's basketball teams to develop basketball in Šiauliai city. The logo appeared on player jerseys from the start of the basketball season. The partnership reflects Gubernija's long-standing support for Šiauliai community.
• Publix (US Retail Chain)strategicChannel Partner/ Reseller/ DistributorGubernija Bread Kvass is sold in Publix grocery stores in Florida, USA - one of the largest retail chains in the USA. This represents a significant step in establishing Gubernija in the American market, with products on grocery shelves in the third largest economy and fourth most populous US state.
• MV GROUPflagshipStrategic or Co-development PartnerGubernija is owned by MV GROUP Production, which also owns Stumbras, Alita, and Anykščių vynas factories. MV GROUP is one of the largest groups of companies in the Baltic States, uniting companies involved in alcoholic and other beverage production, wholesale, retail trade, and logistics. Gubernija was acquired in March 2018.
• Lithuanian Partner BakeriescoreStrategic or Co-development PartnerLocal bakeries produce approximately 58 tonnes of breadcrumbs annually for Gubernija Bread Kvass production. The breadcrumbs (rye and wheat) are specially baked to order and dried overnight following unique recipes developed in collaboration with bakers.
• TikkurilaminorGTM or Marketing PartnerPaint manufacturer Tikkurila donated over 50 litres of paint for the creation of a street art mural in Šiauliai symbolizing unity between Lithuania and Ukraine.
• Our Hands and Hearts - Ukraine NGOminorGTM or Marketing PartnerProfits from t-shirt sales featuring the 'For Our Folks! For Ukraine!' artwork are donated to this NGO providing humanitarian aid to Ukrainian war refugees in Lithuania.

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Anykščių Vynas: MV GROUP sister company producing wines, cider, and fruit beverages. Adjacent beverage producer within the same parent group but in a different beverage category.
• Carlsberg Group: Global brewer that owns Švyturys-Utenos Alus in Lithuania. Sets the competitive frame Gubernija operates within across pricing, retail terms, and innovation cadence.
• Stumbras: Lithuania's leading distillery and MV GROUP sister company producing spirits and vodka. Comparable as part of the same MV GROUP Production portfolio but operates in the distilled-spirits category rather than beer/kvass.
• BrewDog: Global craft brewery with multi-country brewery network and branded bars. Comparable as a craft beer competitor expanding into non-alcoholic and experiential retail, though at significantly greater scale.

Regional players

• Olvi: Finnish regional brewer with cross-Baltic presence (incl. via Volfas Engelman historically). Comparable mid-size traditional brewer with export ambitions.
• Cido Grupa: Baltic fruit-juice, nectar, and beverage producer. Comparable Baltic heritage beverage brand with multi-country retail distribution.
• A. Le Coq: Estonia's oldest and largest brewery, owned by Estonian/Swedish ownership. Regional peer operating in the neighbouring Baltic market with comparable traditional lager and craft portfolio.

Direct peers

• Švyturys-Utenos Alus: Lithuania's largest brewery, owned by Carlsberg, producing lagers, ales, and craft beers under the Švyturys and Utenos brands. Directly competes with Gubernija in the same Lithuanian on- and off-premise channels.
• Kalnapilis: Lithuanian brewery owned by Royal Unibrew, producing mainstream and craft beers. Competes head-to-head with Gubernija in Lithuanian retail and on-premise markets.
• Volfas Engelman: One of Lithuania's largest breweries, producing traditional lagers, ales, and radlers. Direct competitor across Gubernija's core beer and radler categories.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/gubernija

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gubernija