GUIBO

What GUIBO does

GUIBO is a cloud-based SaaS platform purpose-built for active-travel (bike, hike, and boat) tour operators and resellers, operated as a service brand by the German private limited company Schneider Geo GmbH. The platform unifies four tightly integrated product surfaces: a white-label-capable Tour Guide App for iOS and Android with turn-by-turn navigation, hotel-list integration, PDF document delivery, and push notifications (rated 4.5★ on the App Store); TourMaps, an interactive webshop map component generated automatically from tour data and embeddable via iframe with automatic re-branding for resellers; an auto-generated Roadbook PDF kept in sync with app data; and Trip Link, a single branded booking link replacing scattered emails and attachments. Underpinning the operator-side stack is a Geo Content Manager and a Channel Manager that publish a single source of route and POI data simultaneously to app, PDF, GPX, and webshop channels.

The business model is a four-tier subscription (Free at €0/month; Easy at €29/month + €5/traveler; Standard at €79/month + €7/traveler; Enterprise at €349/month + €9/traveler), augmented by usage-based per-traveler fees that scale inversely with tier, white-label app store maintenance at the Enterprise tier, and per-traveler add-ons for partner-trip features. Distribution combines a sales-led, demo-first go-to-market (Calendly scheduling, founder-led demos) with a B2B Network that lets operators share trip assets pre-season and automate in-season booking releases — including automatic re-branding — to 70+ resellers, and that gives resellers access to 7,000+ products from 100+ brands. The customer base spans 100+ active-travel brands, ranging from regional tourism boards (Tirol, Bavaria) to specialist tour operators (Cyclando, Bikertours, Randoo, Velociped, Bootsflieger, ProBike, and others), with pricing pages and product copy indicating a global addressable market rather than a single geography.

Headcount is reported at 7 employees, no external funding rounds are disclosed, and the company appears to be bootstrapped under its parent. Operational signals — six major product releases between January and May 2025, including the B2B Network buildout and the Last Mile Navigation feature slated for the 2026 season — indicate active product investment and ecosystem expansion despite the small team.

Name

GUIBO

Legal name

Schneider Geo GmbH

Website

https://guibo.travel

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

GUIBO is a cloud-based SaaS platform that provides bike, hike, and boat tour operators and resellers with a white-label Tour Guide App, interactive TourMaps, auto-generated Roadbook PDFs, and a B2B distribution network of 7,000+ trips across 100+ brands.

Ownership category

akta.pro rank

Product category

Tour Operator Software / Active Travel SaaS Platform

NAICS

Tour Operators (56152), Travel Agencies (561510)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

White-Label Booking Engine Platforms (SaaS/Widget) (THALADAN)

akta.pro secondary industries

B2B OTA/White-Label Booking Platforms & Affiliate Networks (THAKAAAO), Online Booking & Reservation Platforms (B2B/B2C) (THALAMAA)

Keywords

• Tour operator software
• Travel itinerary publishing
• B2B travel network
• Mobile tour guide app
• Active travel platform

Headquarters

HQ city

Not specified

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Subscription - Base Platform: Four-tier subscription model: Free (€0/month for operators to share trips with zero cost), Easy (€29/month base + €5/traveler for premium Tour Guide App), Standard (€79/month base + €7/traveler for all-in-one communication with auto-generated roadbook), Enterprise (€349/month base + €9/traveler for full branded experience with app store maintenance and prioritized support).
2. Per-Traveler Pricing: Usage-based per-traveler pricing added on top of base subscription tiers. Higher tiers include lower per-traveler rates (€5 → €7 → €9 as tiers increase). Also includes per-traveler add-ons for partner trips (€4/traveler for Standard tier features like custom roadbook cover at €5.6/traveler).
3. White-Label App Licensing: Enterprise tier includes app store maintenance for iOS & Android white-label apps. This enables tour operators to offer branded app experiences under their own brand identity.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

GUIBO is a cloud-based SaaS platform that enables bike, hike and boat tour operators to create tour content once and automatically publish it to a white-label Tour Guide App, TourMaps webshop embeds, and Roadbook PDFs. The platform also operates the largest bike & hike B2B Network, connecting tour operators (suppliers) with resellers/agencies (distributors) through automated booking releases and rebranding of 7,000+ travel products from 100+ brands.

Product overview

GUIBO is a unified platform for bike, hike, and boat tour providers combining a mobile Tour Guide App with automated itinerary publishing. The core product portfolio consists of: the Tour Guide App (white-label mobile app for travelers with turn-by-turn navigation, hotel lists, and PDF delivery), TourMaps (interactive webshop maps embeddable via iFrames with auto-updating and reseller re-branding), Roadbook PDF (auto-generated synced PDF companion), Trip Link (branded booking link), and the B2B Network (marketplace with 7,000+ products from 100+ brands for automated reselling). These products integrate to provide end-to-end traveler communication from pre-season marketing through in-trip guidance.

Differentiator

Problem solved

Functional benefit

Products and services

• Tour Guide App White-label mobile Tour Guide App for iOS and Android providing turn-by-turn navigation for hike, bike and boat tours, in-app hotel list integration from booking systems, PDF document delivery, full personalization with booking-related content, on-trip notifications, and a 4.5-star App Store rating. Available as a branded app under the operator's own identity on the Enterprise tier.
• TourMaps Interactive webshop maps for multi-day bike, hike and boat tours, auto-generated from tour data and kept in sync without manual maintenance. Features stage-by-stage route display, configurable metrics (distance, elevation), brand-color adaptation, and automatic re-branding when shared with resellers via iframe embedding on operator and reseller websites.
• Roadbook PDF Auto-generated PDF roadbook with map sheets, automatically synchronized with app data so that any update to the underlying tour content flows to the PDF without manual work. Cover customization is available on higher tiers.
• B2B Network B2B travel marketplace for bike, hike and boat tours offering 7,000+ products from 100+ brands ready for automated reselling. Provides automatic re-branding, a consolidated dashboard for all partner releases, GPX file sharing, and TourMaps distribution with automatic rebranding; functions as a distribution channel from operators to resellers/agencies.
• Trip Link Single branded link per booking providing travelers with one point of access to all travel content, instant updates, and persistent brand awareness on their screen; eliminates scattered emails, attachments and links.
• Automated Publishing (Channel Manager) Automated itinerary publishing system enabling tour operators to publish to multiple channels (App, PDF Roadbook, GPX exports, Webshop TourMaps) simultaneously from a single source of truth, with Channel Manager controls for each channel.

Quantifiable outcome

• Automated publishing eliminates manual work for all publishing between travelers, tour operators & resellers
• +3 more outcomes

Named customers25 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature9 records

Partnerships

One partnership is on record.

• Schneider Geo GmbHcoreOthersSchneider Geo GmbH is the parent company behind GUIBO. GUIBO is described as 'a service by Schneider Geo GmbH'. The parent company likely provides the geo/GIS technology foundation for the platform.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Bókun (Tripadvisor): Booking and distribution platform for tours, attractions, and experiences with channel manager and reseller connectivity. Comparable to GUIBO's B2B distribution layer and operator back-office functionality.
• Strava: Consumer running and cycling tracking platform with route planning and a global community. Adjacent to GUIBO on bike/hike content and route data, but consumer-led rather than operator-led.

Broad incumbents

• AllTrails: Largest global hiking and biking trail platform with navigation, offline maps, and a guide program. Comparable in bike/hike route and navigation functionality but consumer-facing with much larger scale than GUIBO.
• GetYourGuide: Global tours and activities marketplace with supplier software, mobile app, and B2B distribution. Comparable in tours/activities vertical but operates a much larger consumer marketplace than GUIBO's B2B network.
• Booking.com Experiences: OTA-owned tours, activities and experiences marketplace reaching hundreds of millions of travelers. Not directly competitive on white-label tour-operator tooling, but sets pricing/distribution expectations for active travel inventory.

Direct peers

• TourRadar: Marketplace and SaaS tools specifically focused on multi-day guided tours and adventure travel. Highly comparable to GUIBO on multi-day bike/hike/boat tour operators and B2B reseller network.
• TourCMS / Travelstride: Tour operator booking and content management platform providing inventory distribution, B2B connectivity, and operator back-office software. Comparable to GUIBO on serving multi-day tour operators with B2B distribution.
• Ride with GPS: Cycling-focused route planning, navigation, and tour management platform with white-label and B2B capabilities for tour operators and bike shops. Comparable to GUIBO on bike tour operators and navigation-led product surface.
• Komoot: European routing and navigation app for hiking and cycling with multi-day tour planning, route sharing, and a content community. Directly comparable to GUIBO on bike/hike navigation and tour content, though Komoot is consumer-led whereas GUIBO is B2B-led for tour operators.
• Outdooractive: Outdoor and active travel platform offering route planning, tour content, and white-label solutions for tourism boards and operators across DACH. Highly comparable to GUIBO on target customers (tour operators, DMOs) and active travel content categories.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/guibo

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GUIBO