Guide2

Tourism Tax Management Softwareguide2.info

Guide2 GmbH operates WELCMpass, a digital German tourism tax (Kurtaxe) platform that connects municipalities, landlords, and vacation guests via mobile and web apps for automated registration, settlement, and discount processing.

Company typePrivate
Founded-
HeadquartersTating
Headcount1–10
GTM typeB2B and B2C
OfferingSoftware

What Guide2 does

Guide2 GmbH is a German software company headquartered in Tating, Schleswig-Holstein, that operates the WELCMpass digital tourism tax platform. The company serves three connected user groups within the German Kurtaxe (tourism tax) ecosystem: municipalities, which use the platform to automate registration, tax calculation, settlement, and audit; landlords and tourism businesses, who use it to simplify guest registration and tax invoicing; and vacation guests (both overnight and day visitors), who purchase digital tourism tax cards via the WELCMpass mobile app (iOS and Android) or web client before or during their trip and receive discounts at participating local businesses.

The core product is a mobile-first SaaS platform with a native iOS app, Android app, web browser version, and a municipal administrative dashboard. It supports digital registration forms (Meldeschein), automated tourism tax calculation with reductions, landlord settlement, and municipal control/analytics, and integrates local service providers so that offers and discounts can be surfaced to guests inside the app. Technology is workflow automation rather than AI-driven; the platform is built to digitize and replace a paper-based, manual regulatory process.

Guide2's revenue model is a transaction fee on tourism tax processed; municipalities pay for the back-office software and the consumer-facing distribution channel. The company has no disclosed funding rounds, no disclosed revenue, no named management team, and operates with approximately six employees. It is a member of German tourism industry associations (DATABUND, BVCD, DTV) and has received project funding from the Federal Ministry of Food and Agriculture (BMEL). Customer logos are limited, with Dahme Municipality cited as a reference.

Guide2 firmographics

Firmographics

Name: Guide2
Legal name: Guide2 GmbH
Website: https://guide2.info
Company type: Private
Operating status: Operating
Headcount range: 1–10 employees
Short description: Guide2 GmbH operates WELCMpass, a digital German tourism tax (Kurtaxe) platform that connects municipalities, landlords, and vacation guests via mobile and web apps for automated registration, settlement, and discount processing.
Ownership category
akta.pro rank

Guide2 industry classification

Industry

Product category: Tourism Tax Management Software
NAICS: All Other Travel Arrangement and Reservation Services (561599)
SIC: Services-Miscellaneous Amusement & Recreation (7990)
akta.pro primary industry: Payment-Integrated Booking & Checkout Modules (THALADAO)

Keywords

Digital tourism tax
Kurkarte management software
Municipal tax platform
Guest registration system
Vacation tax processing

Where Guide2 is headquartered

Location

Headquarters

HQ city: Tating

Offices1 record

Markets served

Guide2 business model

Business model

GTM type: B2B and B2C
Offering type: Software
Cost components: Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

Tourism Tax Processing: The platform facilitates digital collection and processing of tourism tax (Kurtaxe) for municipalities, serving as the intermediary for tax collection from vacation guests and day visitors. Municipalities pay for the service to streamline administrative processes.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Guide2 product offering

Product offering

Core offering

Guide2 provides the WELCMpass digital tourism tax solution, a mobile and web platform that enables municipalities, landlords, and vacation guests to manage Kurtaxe (tourist tax) registration, purchase, and settlement online. The platform automates registration form processing, tax calculation with reductions, and settlement workflows for municipalities and property owners, while vacation guests purchase digital tax cards and access discounts from local service providers.

Product overview

Guide2 offers a single unified product called WELCMpass, a digital tourism tax management solution. The product consists of a mobile app (available for Android and iOS) and a browser-based version, enabling overnight guests and day visitors to purchase tourism tax cards digitally before or during their trip. The platform serves three main user segments: municipalities (for administrative processes, automatic calculations, and controls), landlords (for simplified registration form checking), and vacation guests (for convenient tax card purchase and discount access). The product image URL shown is https://www.welcmpass.info/wp-content/uploads/2019/12/TicketMobile-klein.png.

Differentiator

Problem solved

Functional benefit

Products and services

WELCMpass App

Quantifiable outcome

Saves time on tourism tax invoices and registration forms for landlords
+1 more outcomes

Companies that use Guide2

Customer profile

Named customers1 record

Segments3 records

Ideal customer profiles1 record

Guide2 technology and API

Technology

Technology focussed Yes

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Feature4 records

Guide2 partnerships and signals

Strategic signal

Partnerships

Four partnerships are on record, tiered minor.

DATABUNDminorOthersMembership organization for German tourism software providers; WELCMpass is a member of DATABUND, indicating industry participation and standards alignment.
BVCD FörderpartnerminorOthersPartnership with Bundesverband der Campingplatzbetreiber Deutschlands (BVCD) as a supporting partner; indicates specialization in German camping and tourism sector.
Deutscher Tourismusverband (DTV)minorOthersPartnership with the German Tourism Association (DTV); logo displayed indicating industry recognition and partnership alignment.
Federal Ministry of Food and Agriculture (BMEL)minorOthersProject received funding support from BMEL (Bundesministerium für Ernährung und Landwirtschaft), indicating government recognition of innovation in tourism services.

Recent moves5 records

Expansion highlights4 records

Guide2 competitors and assessment

Company assessment

Direct peers

regiondo: German-based online booking and ticketing platform for tours, activities, and tourist attractions. Comparable to WELCMpass as a digital booking/checkout layer for tourism-related products in the DACH market.
bookingkit: Berlin-based SaaS for tour and activity providers to manage bookings, payments, and distribution. Comparable as a German tourism-tech SaaS connecting operators with end customers via digital booking/checkout flows.
Treeloot / TreeSolution: German tourism software provider offering digital guest card and tourism management solutions for municipalities. Comparable as a direct competitor in the German municipal tourism-tax/digital-card software niche.

Broad incumbents

Outdooractive: German outdoor and tourism platform offering route planning, destination content, and B2B tools for tourism regions. Comparable as a broader tourism platform serving municipalities and destinations with digital guest-facing tools.
Tiqets: Online ticketing platform for museums, attractions, and experiences with mobile-first ticket delivery. Comparable as a digital ticket/checkout platform for tourism experiences, though much larger and broader in scope.
GetYourGuide: Global marketplace for tours, attractions, and experiences with integrated booking and payment flows. Comparable as a consumer-facing digital booking/checkout layer for tourism products, though operating at vastly larger scale.

Regional players

Feratel Media Technologies: Austrian tourism technology company offering digital guest card solutions, webcams, and tourism content infrastructure. Comparable as a regional tourism-tax/digital-card platform serving German-speaking destinations, though broader in scope.

Emerging players

Smartvel: Travel technology provider offering digital destination content, points-of-interest, and tourism tools for destinations and OTAs. Comparable as an emerging digital tourism content and tooling platform aimed at destinations.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

Guide2 financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Guide2 leadership team

Management profile

Number of profiles

Guide2 funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Guide2 M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Guide2

What does Guide2 do?

Is Guide2 a public or private company?

Guide2 is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was Guide2 founded?

Guide2 was founded in -1. It employs 1 to 10 people.

Where is Guide2 based?

Guide2 is headquartered in Tating.

How does Guide2 make money?

One revenue line is on record: tourism Tax Processing.

Who are Guide2's main competitors?

Direct peers on record are regiondo, bookingkit and Treeloot / TreeSolution. Broad incumbents are Outdooractive, Tiqets and GetYourGuide. Feratel Media Technologies is listed as a regional player. Smartvel is listed as an emerging player.

Does Guide2 have an API?

No public API is recorded for Guide2.

What industry is Guide2 in?

Guide2's product category is Tourism Tax Management Software. Its primary akta.pro industry code is THALADAO, Payment-Integrated Booking & Checkout Modules. Its NAICS code is 561599 and its SIC code is 7990.