Restaurante Gula Gula
Restaurante Gula Gula is a Brazilian comfort food restaurant chain founded in 1984, operating 10 dine-in locations across Rio de Janeiro and São Paulo, serving individual consumers, families, and corporate event clients via dine-in, delivery, catering, and event hosting.
- Company typePrivate
- Founded1984
- Headquarters—
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Restaurante Gula Gula does
Restaurante Gula Gula is a privately held Brazilian restaurant chain founded on February 24, 1984 by Fernando de Lamare in a small shop on Rua Rita Ludolf in the Leblon neighborhood of Rio de Janeiro. The company operates 10 dine-in locations — eight across premium Rio de Janeiro neighborhoods (Jardim Botânico, Tijuca, Barra Shopping, Rio Design Barra, Leblon/Shopping Leblon, Rio Sul in Botafogo, Gávea, and Firjan-Centro) and two in São Paulo (Jardim Paulista and a new Morumbi location scheduled to open in November 2025) — specializing in "cozinha afetiva," Brazilian comfort food. The business is family-controlled; current operational leadership is held by Patrícia and Duda, who assumed the brand in 2012, continuing the legacy of founder Fernando de Lamare and his son Pedro de Lamare.
The company's product surface spans full-service dine-in, delivery (via a proprietary iOS/Android mobile app and the iFood marketplace), a year-round pre-order catering menu ("Encomendas") requiring 48-hour advance notice, and event hosting and catering for weddings, birthdays, corporate events, and team gatherings accommodating 15 to 120 guests. In 2024, Gula Gula launched its own mobile application on Google Play and Apple App Store, integrating ordering, reservation, and the Clube Gula Gula loyalty program with points accumulation and redemption. The technology layer includes the app, LiveMenu for digital menu presentation, and WhatsApp as the primary channel for reservations, event inquiries, and encomenda orders.
Revenue is generated through four streams: dine-in purchases at physical locations (one-time retail), delivery transactions through the app and iFood (transaction-based), Encomendas catering orders (unit-priced, with individual items ranging from R$95 to R$490), and event space rental and catering services (professional services fees). The go-to-market motion is hybrid: direct-to-consumer across physical and digital channels for individual diners and families, plus event-driven sales targeting corporate clients and private celebrations. There is no disclosed external institutional investment, public listing, M&A activity, or international expansion; the entity operates as GULA GULA RJ DELIVERY LTDA in Brazil, wholly under family ownership.
Restaurante Gula Gula firmographics
Firmographics- Name
- Restaurante Gula Gula
- Legal name
- GULA GULA RJ DELIVERY LTDA
- Website
- https://gulagula.com.br
- Company type
- Private
- Founded year
- 1984
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Restaurante Gula Gula is a Brazilian comfort food restaurant chain founded in 1984, operating 10 dine-in locations across Rio de Janeiro and São Paulo, serving individual consumers, families, and corporate event clients via dine-in, delivery, catering, and event hosting.
- Ownership category
- akta.pro rank
Restaurante Gula Gula industry classification
Industry- Product category
- Brazilian Casual Dining Restaurants
- NAICS
- Full-Service Restaurants (722511), Caterers (72232)
- SIC
- Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- All-Day Dining Restaurants (THAFACAJ)
Keywords
Restaurante Gula Gula business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Dine-in Restaurant Sales: Revenue from customers dining at one of 10 physical restaurant locations across Rio de Janeiro and São Paulo, offering Brazilian comfort food cuisine
- Delivery and Takeout: Delivery service via proprietary app and iFood marketplace integration, serving customers who prefer dining at home
- Event Hosting and Catering: Event space rental and catering services for private events including weddings, birthdays, corporate events, and celebrations. Spaces accommodate 15 to 120 guests depending on location
- Encomendas (Catering Takeout): Ready-to-order prepared food items for collection or delivery, including appetizers, salads, pastries, main courses, pies, and desserts available year-round with 48-hour advance notice
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Encomendas catering menu with individual dish pricing |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels6 records
Restaurante Gula Gula product offering
Product offeringCore offering
Restaurante Gula Gula operates a Brazilian comfort food (cozinha afetiva) restaurant chain with 10 physical locations across Rio de Janeiro and São Paulo. The company sells full-service dine-in meals, home delivery, a year-round pre-order catering menu (encomendas) for collection or delivery, and dedicated private event hosting with catering for corporate and personal celebrations. Orders are placed via walk-in, WhatsApp, the proprietary mobile app, the iFood marketplace, or direct digital menu links.
Product overview
Restaurante Gula Gula is a Brazilian restaurant chain with 10 locations (8 in Rio de Janeiro, 2 in São Paulo) founded in 1984. The company offers a unified dining experience centered on its restaurant locations with table service, complemented by delivery (via iFood and proprietary app), catering/encomendas services, and events hosting. The Gula Gula Mobile App serves as an add-on module providing ordering, reservation, and loyalty program functionality. The core product is the full-service restaurant experience featuring traditional Brazilian home-style cooking.
Differentiator
Problem solved
Functional benefit
Products and services
- Salão - Dine-in Restaurant Service Full-service restaurant offering authentic Brazilian comfort food (cozinha afetiva) with table service and à la carte menus across 10 locations (8 in Rio de Janeiro and 2 in São Paulo), open daily for lunch and dinner with walk-in and reservation options.
- Delivery Service Home delivery service bringing Gula Gula meals to consumers, ordered through the proprietary iOS/Android app or the iFood marketplace, providing the same cozinha afetiva experience at home.
- Menu de Encomendas (Catering Takeout) Year-round pre-order catering menu featuring appetizers, salads, pastries, main courses, quiches, pies, and desserts for collection at the store or home delivery with 48-hour advance notice, suited for family gatherings and celebrations.
- Eventos e Catering (Event Hosting and Catering) Private event hosting and catering service for weddings, birthdays, corporate events, product launches, and team celebrations, with dedicated event spaces accommodating 15 to 120 guests depending on location, including audiovisual infrastructure, trained staff, and catering coordination.
Companies that use Restaurante Gula Gula
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
Restaurante Gula Gula technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature1 record
Restaurante Gula Gula partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- iFoodminoriFood marketplace partnership enabling delivery orders through the iFood platform. Gula Gula is integrated into the iFood delivery network, allowing customers to order via iFood's app and website.
Scale indicators3 records
Recent moves7 records
Expansion highlights5 records
Restaurante Gula Gula competitors and assessment
Company assessmentDirect peers
- Mania de Churrasco: Mania de Churrasco is a Brazilian casual restaurant chain with a meat-centered menu and multiple ordering channels. It compares through physical locations, delivery, and Brazilian casual dining, but has a narrower culinary focus.
- China in Box: China in Box is a Brazilian delivery-oriented and physical restaurant chain with standardized menus and technology-enabled ordering. Its scale, convenience proposition, and use of delivery marketplaces are comparable to Gula Gula's multi-channel model.
- Spoleto: Spoleto is a sizable Brazilian fast-casual chain offering standardized meals, digital ordering, delivery, and physical service. It is comparable in channel strategy and customer convenience, although its core cuisine and assembly-based service model differ.
- Giraffas: Giraffas is a Brazilian multi-location restaurant chain focused on convenient, recognizable local flavors through dine-in, takeaway, and delivery. It overlaps with Gula Gula's everyday and on-the-go demand occasions, while operating a more quick-service format.
- Ragazzo: Ragazzo is a Brazilian quick-service restaurant chain specializing in pasta and related meals, with dine-in and delivery options. It competes for similar everyday meal occasions and benefits from the same national digital-delivery ecosystem.
- Vivenda do Camarão: Vivenda do Camarão is a Brazilian multi-unit casual restaurant chain with dine-in, delivery, and group-oriented meal occasions. It is comparable through physical distribution, standardized prepared food, delivery reach, and service to both individual and corporate customers.
Broad incumbents
- Fogo de Chão: Fogo de Chão operates a global Brazilian-inspired full-service dining concept with restaurants, takeout, and delivery. It is relevant for its Brazilian culinary identity, group dining, and premium hospitality positioning, although it is substantially larger and more steakhouse-focused.
- Madero Steak House: Madero Steak House is a large Brazilian full-service restaurant chain with a broad menu, physical locations, and delivery availability. It is comparable through its multi-unit casual-dining model and focus on frequent customer occasions, though its proposition is more meat-led.
- Outback Steakhouse Brasil: Outback Steakhouse Brasil is an established casual-dining chain serving Brazilian consumers through physical locations, delivery, and digital ordering. Its format and nationwide footprint are comparable, although its core offer is more specialized around steakhouse dining.
- Abbraccio: Abbraccio is an established Brazilian casual full-service restaurant chain operating in shopping centers and other high-traffic locations. It overlaps with Gula Gula's premium neighborhood, mall, dine-in, delivery, and group-occasion use cases.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat2 records
Key risks5 records
Key highlights6 records
Customer concentration
Restaurante Gula Gula social profiles
Digital presenceRestaurante Gula Gula financial estimates
Financial estimateRevenue estimate
Valuation estimate
Restaurante Gula Gula leadership team
Management profileNumber of profiles
Profiles2 records
Restaurante Gula Gula funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Restaurante Gula Gula M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Restaurante Gula Gula
What does Restaurante Gula Gula do?
Restaurante Gula Gula operates a Brazilian comfort food (cozinha afetiva) restaurant chain with 10 physical locations across Rio de Janeiro and São Paulo. The company sells full-service dine-in meals, home delivery, a year-round pre-order catering menu (encomendas) for collection or delivery, and dedicated private event hosting with catering for corporate and personal celebrations. Orders are placed via walk-in, WhatsApp, the proprietary mobile app, the iFood marketplace, or direct digital menu links.
Is Restaurante Gula Gula a public or private company?
Restaurante Gula Gula is a private company. It is classified as family owned and is currently operating.
When was Restaurante Gula Gula founded?
Restaurante Gula Gula was founded in 1984. It employs 11 to 50 people.
How does Restaurante Gula Gula make money?
Four revenue lines are on record. Dine-in Restaurant Sales are the primary driver. The others are delivery and Takeout, event Hosting and Catering and encomendas (Catering Takeout).
Who are Restaurante Gula Gula's main competitors?
Direct peers on record are Mania de Churrasco, China in Box, Spoleto, Giraffas, Ragazzo and Vivenda do Camarão. Broad incumbents are Fogo de Chão, Madero Steak House, Outback Steakhouse Brasil and Abbraccio.
Does Restaurante Gula Gula have an API?
No public API is recorded for Restaurante Gula Gula.
What industry is Restaurante Gula Gula in?
Restaurante Gula Gula's product category is Brazilian Casual Dining Restaurants. Its primary akta.pro industry code is THAFACAJ, All-Day Dining Restaurants. Its NAICS code is 722511 and its SIC code is 5810.