Gulf Gas and Power

What Gulf Gas and Power does

Gulf Gas and Power is a Dutch B2B energy supplier founded in 2017 and headquartered in Vught, Noord-Brabant, supplying electricity and natural gas primarily to small and medium-sized enterprises (MKB) and large-volume consumers (Grootverbruikers) across the Netherlands. The company's core product portfolio comprises fixed-price contracts (Vast Contract) of 1-5 years, fixed contracts with optional variable top-ups (Vast Plus), and dynamic contracts (Dynamisch Contract) priced hourly (power via EPEX day-ahead) or daily (gas via ICE Endex futures), supported by Guarantees of Origin-backed green electricity and the ACM-mandated Modelcontract. The technology stack centers on three proprietary digital assets: MijnGulf (self-service customer portal for consumption, invoicing, and contract management), the Gulf klikportaal and Power App (web/mobile procurement portal letting customers time purchases and lock prices in tranches), and the Stuurbox, which links customers' on-site generation (e.g., solar) to the APX day-ahead market to minimize imbalance costs and CO2 footprint. Complementing these is a daily Gulf Energy MarktRapport providing market analytics.

Gulf operates a hybrid go-to-market combining direct online sales via a multi-step address-to-quote flow, a 24/7 self-service portal, an in-house specialist sales team for custom enterprise contracts, and a channel partner/reseller network rated 7.5/10 by partners on flexibility, gas-market expertise, and direct trading-market pricing. The company sells only within the Netherlands and serves over 30,000 business customers spanning healthcare, hospitality, manufacturing, real estate, agriculture, and infrastructure, with named case studies including Sense Restaurant (€6,000 annual savings), Capi Europe (10,000 m² of solar managed via Stuurbox), Total Care, and Wavin. Following the March 2024 acquisition of TotalEnergies Power and Gas Nederland's small-business portfolio and the December 2025 acquisition by Eneco (subject to ACM approval and integration during 2026), Gulf is now a subsidiary of Eneco. Three founders with prior trading and finance leadership at Essent Geneva, RWE, Merrill Lynch UK, and Delta anchor the company's direct-market-access positioning.

Name

Gulf Gas and Power

Legal name

Gulf - Gas and Power

Website

https://gulfgasandpower.nl

Company type

Private

Founded year

2017

Operating status

Acquired

Headcount range

101–250 employees

Short description

Gulf Gas and Power is a Dutch B2B energy supplier founded in 2017 that delivers fixed, variable, and dynamic electricity and gas contracts to over 30,000 small and medium-sized businesses across the Netherlands, supported by proprietary procurement, imbalance-management, and self-service digital tools.

Ownership category

akta.pro rank

Product category

Business Energy Supply

NAICS

Fuel Dealers (457210)

akta.pro primary industry

Competitive Retail Natural Gas Supply (Residential & SMB) (EUAGABAC)

akta.pro secondary industries

Aggregator/Brokered Natural Gas Sales (Brokers, Marketers, Aggregators) (EUAAADAF), Wholesale Gas Procurement & Contracting (Bilateral/Framework Agreements) (EUAJAGAB)

Keywords

• Business energy supply
• Gas and electricity contracts
• Fixed price energy contracts
• Dynamic energy procurement
• Green energy for business

Headquarters

HQ city

Vught, Noord-Brabant

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Business Energy Supply (Fixed Contracts): Supply of electricity and gas to businesses under fixed-price contracts with terms ranging from 1 to 5 years, providing price certainty. Customers can choose between fixed contracts, fixed contracts with additional variable purchases, or variable within a fixed bandwidth, or fully custom solutions aligned with business processes, culture, and financial preferences.
2. Dynamic/Variant Energy Contracts: Energy supply with prices that change per hour (electricity) or per day (gas) based on the trading market. Allows synchronization with production processes and risk diversification through purchasing on the day market (EPEX) and futures market (ICE Endex).
3. Renewable Energy Products: Supply of green/sustainable energy to help businesses achieve sustainability goals, including Dutch-sourced green electricity backed by Guarantees of Origin (GvO).

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Gulf Gas and Power supplies electricity and natural gas to Dutch business customers under fixed, hybrid, and dynamic pricing contracts with terms ranging from 1 to 5 years, including Dutch-sourced green energy backed by Guarantees of Origin. The offering combines contract supply with proprietary digital procurement tools (Klikportaal, MijnGulf portal, Power App) and the Stuurbox imbalance management system that links customer-owned generation to the APX day-ahead market.

Product overview

Gulf Gas + Power is a Dutch B2B energy supplier offering a portfolio of energy procurement products for businesses ranging from SMEs to intensive large-volume consumers. The core product suite comprises three contract types: Vast Contract (fixed-price contracts for 1–5 years), Vast Plus Contract (fixed contracts with flexible supplementary purchasing), and Dynamisch Contract (variable pricing within a fixed band, with access to day-ahead EPEX and futures ICE Endex markets). The offering is complemented by digital tools: MijnGulf (customer self-service portal for consumption tracking, invoicing, and contract management), the Gulf Gas + Power Klikportaal (online price-locking procurement portal available in web and app), the Gulf Power App (mobile companion app on Google Play), and the Gulf Energy MarktRapport (daily published energy market analysis for gas, energy, and oil). The company also offers a legally mandated Modelcontract in fixed and variable variants. The portfolio is designed for full customer outsourcing of energy procurement, with one contact point for all energy needs.

Differentiator

Problem solved

Functional benefit

Brands

• MijnGulf: Customer portal providing access to personal environment, energy consumption insights, costs, invoices, contracts, and account management
• Gulf Power App
• Gulf Energy MarktRapport

Products and services

• Vast Contract (Fixed Contract) Energy supply contract with fixed pricing for a defined period of 1 to 5 years, offering price certainty in a volatile energy market for Dutch business customers.
• Vast Plus Contract Fixed contract with the option to make additional purchases at variable rates, combining price certainty with flexibility to benefit from market dips.
• Dynamisch Contract (Dynamic Contract) Variable pricing contract within a fixed price band, allowing synchronization with the customer's production process and risk diversification through day-ahead (EPEX) and futures (ICE Endex) market purchasing.
• Modelcontract (Model Contract) Standard energy contract mandated by Dutch law, offered in two variants: an open-ended contract with variable rates and a fixed-term contract with fixed rates, as regulated by the Autoriteit Consument en Markt (ACM).
• Renewable Energy (Green Energy Supply) Supply of green/sustainable energy to help Dutch businesses achieve sustainability goals, including Dutch-sourced green electricity backed by Guarantees of Origin (GvO).
• MijnGulf Customer Portal Customer self-service portal providing real-time access to energy consumption data, costs, invoices, and contract details, allowing customers to modify personal data, payment methods, and monthly installments.
• Gulf Gas + Power Klikportaal (and Gulf Power App) Online procurement portal allowing customers to lock energy prices partially or fully at desired purchase moments; available via both web and mobile app on Google Play.
• Stuurbox (Steering Box) Imbalance Management Proprietary control system that links customer-owned generation (e.g., solar panels) directly to the APX day-ahead market, navigating to avoid offering energy during hours of imbalance when prices are negative and offering energy when there is no imbalance, reducing both costs and carbon footprint.

Quantifiable outcome

• €6,000 annual savings for Sense Restaurant by identifying duplicate fixed-rights charges and negotiating better procurement terms
• +3 more outcomes

Named customers14 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered flagship and core.

• Williams RacingflagshipGTM or Marketing Partner · 1 January 2023Gulf is the proud partner of the iconic Williams Racing F1 team. Williams is one of the most successful F1 teams in history with 9 championships. Since 2023, Gulf and Williams have begun a new exciting chapter. They also jointly support racing talents of tomorrow through the Williams Racing Driver Academy and Williams Esports Teams. The partnership activates both on and off the circuit to inspire and entertain motorsport fans worldwide. Gulf's brand livery dominates the F1 space with the iconic blue and fluorescent orange Gulf colors.
• McLaren AutomotivecoreGTM or Marketing Partner · 1 January 2021Gulf and McLaren Automotive share the same ambition: to be the best. The renewed relationship (dating back to 1968) began with the development of Gulf Formula Elite, an exclusive premium lubricant meeting the demands of state-of-the-art McLaren supercars. Gulf Formula Elite 5W-40 is the first filling lubricant for all McLaren supercars rolling off the production line. McLaren Supercars are also available in the iconic Gulf livery (blue and orange), configurable through McLaren Special Operations (MSO).
• TAG HeuercoreGTM or Marketing Partner · 1 January 2018Gulf and TAG Heuer share timelessness, precision, and excellence. Both brands have over 100 years of heritage in crafting premium products. The partnership was launched at the 2018 Geneva Motor Show with the Monaco Gulf 2018 Special Edition watch - a square timepiece featuring orange and blue race colors. The collaboration celebrates Gulf's 50th anniversary of its first Le Mans victory and TAG Heuer's Monaco heritage from 1969. Also includes the TAG Heuer Formula 1 Gulf Special Edition.
• Gulf Gas + Power Reseller/Partner NetworkcoreChannel Partner/ Reseller/ DistributorGulf Gas + Power partners with intermediary resellers who act as the essential link between Gulf and end customers. Partners benefit from customizability, extensive knowledge and expertise (particularly in the gas market), and direct access to the trading market with the best pricing. Partners rate Gulf at 7.5/10 on average. Gulf actively recruits partners driven to provide high-quality energy solutions and sustainable growth in the sector.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Vattenfall: Vattenfall is one of the largest Dutch B2B and B2G energy suppliers, with a comparable fixed/dynamic contract portfolio and a comparable focus on serving SMBs and large consumers — historically the same competitive set Gulf targeted for Top 3.
• Shell Energy: Shell Energy operates Dutch B2B gas and power supply for SMEs through comparable fixed-term and variable contracts, with strong brand recognition from its parent — a direct horizontal peer in Dutch business energy retail.
• Engie Nederland: Engie supplies electricity and gas to Dutch business customers (including SMBs), with offerings overlapping Gulf's Vast, Vast Plus, and Dynamic contracts — comparable in B2B energy retail positioning.
• Oxxio: Oxxio (part of Eneco group) is a Dutch energy retailer offering variable, fixed and dynamic contracts to consumers and small businesses — directly comparable in contract structure, customer segment, and digital UX, now a sister brand within Eneco.
• Eneco: Eneco is a major Dutch integrated utility and Gulf's parent company post-2025 acquisition. Operates across retail electricity/gas, generation, and heat networks serving Dutch consumers and businesses — directly comparable in customer base and contract structure, but Eneco is broader in scope.

Emerging players

• Pure Energie: Pure Energie is a Dutch 100% green energy supplier for both consumers and SMBs, closely comparable to Gulf's renewable-energy product line (Dutch-sourced green electricity with GvO).
• Vrij Op Naam: Vrij Op Naam is a Dutch renewable energy supplier focused on solar/PV owners, offering dynamic contracts and self-generated energy monetization — comparable niche in the imbalance-management / solar trading edge also served by Gulf's Stuurbox.

Direct peers

• Delta Energie: Delta Energie is a Dutch energy supplier with overlapping trader-DNA (two of Gulf's founders came from Delta Trade & Supply) and comparable B2B fixed/dynamic contract products — the most direct comparator given shared trading lineage and product overlap.
• Budget Energie: Budget Energie is a value-priced Dutch energy supplier (part of PNO/EnergyZero group) serving residential and small business customers with online-signup models — overlaps Gulf's online sales-flow and MKB fixed-contract play.
• TotalEnergies Power & Gas Nederland: TotalEnergies' Dutch SMB energy book was acquired by Gulf in March 2024, making TotalEnergies the former direct peer whose customers now sit inside Gulf — most direct historical comparability in product and customer set.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xinstagram.com/gulfgasandpower
• YouTubeyoutube.com/channel/UCgFXQZkhmC0c3jNUQ6GJk4g
• LinkedInlinkedin.com/company/gulf-gas-and-power
• Instagraminstagram.com/gulfgasandpower

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gulf Gas and Power