GUM Trading House (GUM)

What GUM Trading House (GUM) does

GUM Trading House (GUM) is a 130+ year-old luxury department store located at Krasnaya ploschad 3 on Red Square in Moscow, operating under the legal entity ПАО «ТД ГУМ» and owned by the Bosco di Ciliegi conglomerate. Originally opened in 1893 as the Upper Trading Rows (Верхние торговые ряды), GUM now spans three galleries across three floors, hosts over 100 international luxury and premium brands (including Etro, Max Mara, Lancel, Marina Rinaldi, Wolford, Lacoste, Tissot, Pomellato, and others), and serves more than 60,000 customers daily with a staff of 2,000+ employees. The store is positioned as a multi-format destination combining retail, food and beverage (Bosco Cafe, Столовая № 57, Кафе Пушкинъ, Avalba-Dyurso Champagne Bar, and others), entertainment (GUM Kinozal cinema), and services (VTB Bank branch, JLDbeauty salon, BoscoFiori florist, Gastronom №1 delicatessen, pharmacy). Proprietary sub-brands include Bosco (active lifestyle clothing), Bibiona (children's haute couture), and SCHAST'E (chocolate boutique).

Name

GUM Trading House (GUM)

Legal name

ПАО «ТД ГУМ» (Publichnoe Aktsionernoe Obshchestvo 'Torgovyy Dom GUM')

Website

https://gum.ru

Company type

Public

Founded year

1893

Operating status

Operating

Headcount range

1–10 employees

Short description

GUM Trading House is a flagship luxury department store on Moscow's Red Square, operating since 1893, hosting 100+ international brands and serving 60,000+ daily visitors through a multi-format retail, dining, and entertainment destination under the Bosco di Ciliegi group.

Ownership category

akta.pro rank

Product category

Luxury Department Store Retail

NAICS

General Merchandise Retailers (455)

SIC

Retail-Department Stores (5311)

akta.pro primary industry

Luxury Home & Lifestyle Department Stores (CRAGADAG)

Keywords

• Luxury department store
• Fashion retail
• Multi-brand boutique
• Premium goods retail
• Luxury shopping destination

Headquarters

HQ city

Moscow

HQ country

Russia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Infrastructure, Supply Chain, Marketing or Sales, Operations

Revenue model

1. Retail merchandise sales: GUM generates revenue through direct sales of fashion, accessories, footwear, watches, jewelry, cosmetics, food products, books, and home goods to consumers visiting the physical store and online shop. The store operates as a multi-brand retail environment with both owned inventory and likely leased vendor spaces.
2. Leased retail space to luxury brands: Flagship stores for luxury international brands (Etro, Max Mara, Lancel, Marina Rinaldi, Laurel, Lardini, and many others) operate within the GUM building, suggesting GUM also generates revenue from leasing premium retail space.
3. Food and beverage services: Multiple cafes and restaurants operate within GUM including Bosco Cafe, AVA Café, Столовая № 57, Кафе Фестивальное, Кафе Пушкинъ, Абрау-Дюрсо Шампань Бар, and Кафе Простоквашино.

Distribution channels3 records

Marketing channels4 records

Core offering

GUM Trading House operates a flagship luxury department store on Red Square in Moscow, selling premium fashion, footwear, accessories, watches, jewelry, cosmetics, food, books, and home goods from over 100 international brands. The offering combines a multi-brand physical retail destination (three galleries with three floors each) with an online shop, an in-store cinema, cafes and restaurants, a delicatessen (Gastronom No. 1), a children's department, and ancillary services such as a bank branch, beauty salon, flower shop, and loyalty program (Magic Cards).

Product overview

GUM Trading House (GUM) is a premier luxury department store located on Moscow's Red Square, operating as a multi-brand retail platform and shopping destination. The offering consists of a unified physical and online department store featuring over 100 leading world brands including Wolford, Lacoste, Marina Rinaldi, Etro, Pollini, Marc Cain, Tissot, Pomellato, and others. The product portfolio includes fashion retail (women's, men's, and children's clothing, shoes, bags, watches, jewelry), a loyalty program (Privilege System/Magic Cards), entertainment services (GUM Kinozal cinema, Children's GUM), and food services (Gastronom №1, various cafes and restaurants). GUM operates as a platform hosting multiple branded boutiques and specialty stores including Bosco, Bibiona (children's haute couture), SCHAST'E (confectionery), JLDbeauty (beauty salon), BoscoFiori (flowers), and banking services (VTB Bank). The company is part of the Bosco di Ciliegi group and its history dates back to 1893 when it was originally opened as the Upper Trading Rows.

Differentiator

Problem solved

Functional benefit

Brands

• Bosco: First Russian brand with international recognition producing style-setting active lifestyle clothing, with two lines: Bosco Sport and Bosco Fresh.
• Bibiona
• СЧАСТЬЕ (Schaste)
• ГУМ Кинозал (GUM Cinema)
• Гастроном №1

Products and services

• GUM Online Shop (Интернет-магазин ГУМа) Official e-commerce platform of GUM offering women's, men's, and children's fashion, footwear, bags, watches, accessories, jewelry, cosmetics, food, books, and home goods from leading brands.
• Women's Fashion Women's clothing department offering dresses, suits, outerwear, knitwear, shirts, blouses, trousers, jeans, beachwear, home clothing, underwear, hosiery, and skirts from premium and luxury brands.
• Men's Fashion Men's clothing department offering suits, jackets, trousers, jeans, knitwear, T-shirts, polo shirts, sweatshirts, home clothing, shorts, swimwear, underwear, and socks from premium and luxury brands.
• Shoes Women's and men's footwear department offering boots, sandals, sneakers, loafers, slippers, ballet flats, and dress shoes.
• Bags and Accessories Women's and men's bags, backpacks, travel bags, briefcases, suitcases, clutches, and other accessories.
• Watches Men's watches including luxury and premium brands such as Tissot and Pomellato.
• Cafes and Restaurants Dining establishments within GUM including Bosco Cafe, AVA Café, Столовая № 57, Кафе Фестивальное, Кафе Пушкинъ, Абрау-Дюрсо Шампань Бар, and Кафе Простоквашино.
• Gastronom No. 1 (Гастроном №1) Legendary delicatessen and grocery store within GUM offering premium food products and fine foods for home dinners and family lunches.
• GUM Cinema (ГУМ Кинозал) Movie theater located within the GUM department store offering current film screenings and entertainment.
• Children's GUM (Детский ГУМ) Dedicated children's section within GUM offering toys, clothing, shoes, bicycles, books, scooters, and other products for children, operated as part of Bosco di Ciliegi.
• Magic Cards Loyalty Program (Система привилегий) Customer loyalty program offering privileges and benefits for regular GUM shoppers, also known as Magic Cards.
• JLDbeauty (Jean Louis David) Elite beauty salon offering hair services based on French techniques including haircuts, natural coloring, makeup, manicure/pedicure, brow and lash services, and beard care for men.
• BoscoFiori Flower shop offering fresh-cut and artificial flowers, floral accessories, with services for event decoration and flower delivery.

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• Flagship brand tenants (Etro, Max Mara, Lancel, Marina Rinaldi, Laurel, Lardini)coreChannel Partner/ Reseller/ DistributorThese international luxury brands have chosen GUM for their flagship stores in Russia, creating a prestigious retail environment that reinforces GUM's position as the premier luxury destination in Moscow. The brands benefit from GUM's iconic location and high foot traffic.
• World brands represented in GUM (100+ brands)coreChannel Partner/ Reseller/ DistributorOver 100 leading world brands are represented in GUM, including Wolford, Lacoste, Marina Rinaldi, Smeg, Etro, Elisabetta Franchi, Sublime by Bosco, Tombolini, Articoli by Bosco, Pollini, Khokhloma x Alena Akhmadullina, Le Silla, BoscoFamily Donna, Marc Cain, Shan, Tissot, Pomellato, Boggi Milano, Gastronom №1, VTB Bank, Mc2 Saint Barth, Bosco Cafe, and Huawei.
• VTB BankminorChannel Partner/ Reseller/ DistributorVTB Bank operates a branch on the 3rd floor of GUM offering consumer loans, deposits, currency exchange, debit and credit cards, transfers, precious metal coins, investment products, and premium banking services.
• JLDbeauty (Jean Louis David)minorChannel Partner/ Reseller/ DistributorPremium beauty salon operating on the 3rd floor of GUM since 2008, specializing in French hair techniques, makeup, manicure/pedicure, brow and lash services, and beard care.
• BoscoFioriminorChannel Partner/ Reseller/ DistributorFlower shop offering fresh-cut and artificial flowers, floral accessories, phone ordering, and event decoration services.
• BoscocoreChannel Partner/ Reseller/ DistributorBosco is Russia's first brand with international recognition, producing stylish active lifestyle clothing. The flagship store in GUM is a bright two-floor space with views of Red Square, featuring the BARBOSCO restaurant. The brand operates two lines: Bosco Sport and Bosco Fresh.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Harrods: Iconic British luxury department store in Knightsbridge, London. Harrods is the global benchmark for landmark-based luxury department retail and is directly comparable to GUM in terms of brand portfolio scale, tourist-driven traffic, premium positioning, and the mix of in-house retail and leased brand boutiques.
• Selfridges: Iconic UK luxury department store in London. Selfridges shares GUM's positioning as a heritage luxury flagship with strong tourist traffic, an international brand mix, and a multi-category premium assortment across fashion, beauty, and accessories.
• Nordstrom: US-based multi-category premium retailer. Nordstrom is comparable to GUM as a broader premium department store format with a strong own-brand and concession mix, multi-channel (in-store plus online) operations, and loyalty program, although with materially broader geographic footprint.
• Printemps: French luxury department store with a flagship on Boulevard Haussmann, Paris. Printemps is comparable to GUM in its multi-brand luxury positioning, fashion-and-beauty assortment, and its reliance on tourist traffic at a heritage flagship location.
• Saks Fifth Avenue: US luxury department store chain with flagship locations in New York and other major cities. Saks shares GUM's premium positioning, multi-brand luxury assortment, and tourist-driven flagship model, although its digital and multi-location footprint is materially larger.
• Galeries Lafayette: French flagship luxury department store on Boulevard Haussmann, Paris. Galeries Lafayette operates a similar multi-brand luxury format combining own retail, leased designer boutiques, and destination dining, and serves a comparable affluent tourist-and-local customer mix to GUM.

Direct peers

• TSUM (Central Universal Department Store): Moscow's other flagship luxury department store, located on Petrovka Street near the Kremlin. TSUM directly competes with GUM for the same Moscow luxury shopper, hosts comparable Western and European luxury brands, and operates a similar multi-category premium format. It is the most direct head-to-head comparable for GUM in the Russian market.
• DLT (St. Petersburg Department Store): Historic luxury department store in central St. Petersburg, Russia, hosting comparable international premium brands. DLT competes with GUM for the same Russian luxury consumer and operates a similar multi-brand, multi-category department store format anchored by European fashion and accessories.
• KaDeWe: Continental European luxury department store in Berlin. KaDeWe has a comparable multi-category luxury department store format anchored on premium international brands, similar scale of brand partnerships, and serves a comparable mix of local affluent consumers and tourists.

Others

• Bosco di Ciliegi: Parent company of GUM and a Russian luxury retail and fashion conglomerate operating premium real estate, fashion brands, and restaurant concepts across Russia. Included as an ecosystem participant since strategic and operational decisions at GUM are made within the broader Bosco di Ciliegi portfolio context.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/boscokidsclub
• LinkedInlinkedin.com/company/gum-trading-house-gum-

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GUM Trading House (GUM)