What BOSCO does

ASK BOSCO® is an AI-powered marketing analytics SaaS platform operated by Modo25 Limited, a Leeds-headquartered digital marketing agency. The platform consolidates data from over 160 marketing, ecommerce, analytics, and CRM channels — including Google Analytics, Google Ads, Meta, Shopify, Amazon, TikTok, Salesforce, and HubSpot — into a unified reporting and forecasting interface aimed primarily at marketing agencies and ecommerce brands, with a secondary vertical in lead-generation businesses.

The product architecture centers on an AI Reporting Suite augmented by specialized modules: an AI Budget Planner that uses historical data and machine learning to forecast cross-channel campaign performance and recommend budget allocations (claimed 96% accuracy), a proprietary competitor benchmarking system called the ASK BOSCO Index covering Paid Search, SEO, Other Digital Marketing, and Website Health, an AI Analyst that answers business questions via natural language search over connected data, a Report Builder for custom dashboards, a Lead-Gen Reporting module with closed-loop CRM integration, and a Beta Shopify app launched at Shoptalk Spring 2026.

The company generates revenue through quote-based SaaS subscriptions sold via a hybrid go-to-market combining self-serve product-led access (app.askbosco.io), inside and enterprise field sales, and an agency reseller channel that includes partners such as Mabo (which onboarded 300 client accounts) and Visualsoft. The platform is supported by content marketing, webinars, and industry events including ASK BOSCO® Live and Shoptalk. Total disclosed funding is approximately £6.1 million, anchored by a £4.1 million June 2025 investment from Gresham House Ventures used to accelerate ML development, expand the UK team, and enter the US market.

Name

BOSCO

Legal name

Modo25 Limited

Website

https://askbosco.io

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

11–50 employees

Short description

ASK BOSCO® is an AI-powered marketing analytics SaaS platform that consolidates data from 160+ channels into unified reporting, forecasting, and competitor benchmarking for marketing agencies and ecommerce brands. Operated by Modo25 Limited, it is headquartered in Leeds, UK, and recently expanded into the US.

Ownership category

akta.pro rank

Product category

Marketing Analytics Software

akta.pro primary industry

Data & Analytics for CRM (Attribution, BI, Predictive) (BPAFAFAE)

Keywords

• Marketing analytics platform
• AI reporting software
• Competitor benchmarking
• Budget planning tools
• Ecommerce analytics

Headquarters

HQ city

Leeds

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Subscription: ASK BOSCO® operates as a subscription-based SaaS platform. Pricing is quote-based and not publicly disclosed on the website. The platform offers tiered access for agencies and brands, with revenue generated through recurring subscription fees.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

BOSCO operates the ASK BOSCO® AI-powered marketing analytics platform, which centralizes data from 160+ marketing and ecommerce channels into a unified dashboard. The platform delivers automated AI reporting, cross-channel budget forecasting with 96% claimed accuracy, proprietary competitor benchmarking via the ASK BOSCO Index, natural-language data interrogation through its AI Analyst, and CRM-integrated lead-gen reporting. It is sold as a SaaS subscription primarily to digital marketing agencies and ecommerce brands.

Product overview

ASK BOSCO® is an AI-powered marketing analytics platform developed by Modo25 (Leeds, UK) that provides a unified solution for agencies and ecommerce retailers to consolidate, report, forecast, and benchmark their digital marketing data. The platform architecture consists of a core AI Reporting Suite that centralizes data from 160+ connected channels, augmented by specialized modules including AI Budget Planner (cross-channel budget optimization with 96% forecasting accuracy), Competitor Benchmarking (powered by the proprietary ASK BOSCO® Index), AI Analyst (natural language data querying), Report Builder (custom report creation), and Lead-Gen Reporting (with CRM integrations). Additional products include a Shopify App (Beta), AI Studio (plain-English dashboard building), and whitepaper resources on search economics and Shopify data habits. The platform is designed for no-code use, targeting marketing agencies, ecommerce brands, and lead-generation businesses requiring automated reporting, forecasting, and competitive intelligence.

Differentiator

Problem solved

Functional benefit

Brands

• BOSCO: AI-powered marketing analytics platform that connects ecommerce and marketing data, providing AI reporting, competitor benchmarking, and budget planning for agencies and retailers.

Products and services

• ASK BOSCO® AI Reporting Suite Centralized AI-powered digital marketing dashboard that consolidates data from multiple channels, automates reporting, and provides AI-powered natural-language search for instant insights. Built for marketing agencies, ecommerce brands, and lead-generation businesses.
• ASK BOSCO® Budget Planner AI-driven budget planning feature that uses historical data and machine learning for cross-channel budget optimization, including scenario planning and recommendations; claims 96% forecasting accuracy.
• ASK BOSCO® Competitor Benchmarking Competitive benchmarking feature powered by the proprietary ASK BOSCO® Index, evaluating performance across Paid Search, SEO, Other Digital Marketing, and Website Health against an unlimited number of competitors.
• AI Analyst Natural-language AI search feature that lets users ask business questions in plain English and receive instant visual answers from connected marketing data, without requiring technical expertise.
• Report Builder Feature enabling users to create reports from scratch by selecting datasets, metrics, and visualizations, with the ability to pin reports to dashboards for recurring automated generation.
• Lead-Gen Reporting Specialized reporting module for lead-generation businesses with CRM integrations (HubSpot, Salesforce) enabling closed-loop tracking of cost-per-click, conversion rate, and cost-per-acquisition across paid marketing channels.
• AI Studio Feature enabling users to build dashboards by describing requirements in plain English, with the platform constructing the dashboard automatically without manual configuration or specialist knowledge.
• ASK BOSCO® Shopify App (Beta) Beta Shopify app providing unified AI-powered insights combining Shopify sales data with cross-channel marketing data for Shopify brands with revenues over $2.5m.

Quantifiable outcome

• 96% forecasting accuracy across cross-channel campaigns
• +5 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

AI capability5 records

Feature7 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Mediatel ConnectedcoreTechnology or Integration · 23 May 2023The LEP investment in 2023 was used to expand ASK BOSCO's partnership with Mediatel Connected, developing a new Amazon advertising and merchandising module and providing improved marketing intelligence reports. Mediatel Connected provides data and intelligence capabilities that enhance the platform's Amazon analytics offering.
• VisualsoftcoreChannel Partner/ Reseller/ DistributorVisualsoft is a strategic agency partner that embeds ASK BOSCO in its ecommerce agency offering. The partnership is featured as a success story and involves joint go-to-market activities. Visualsoft uses ASK BOSCO across its client portfolio for reporting and forecasting.
• MabocoreChannel Partner/ Reseller/ DistributorMabo is a Google Premier Partner marketing agency that onboarded all 300 of its client accounts onto ASK BOSCO. 70 account managers were trained on the platform. Mabo represents a major reseller/onboarding partner for the platform.
• Remarkable CommerceminorStrategic or Co-development PartnerASK BOSCO partnered with Remarkable Commerce to contribute to the Remarkable Commerce Digital Retail Index 2025. The partnership involves data-driven research collaboration in ecommerce benchmarking.
• ShopifycoreTechnology or IntegrationASK BOSCO launched a Beta Shopify app at Shoptalk Spring 2026 in Las Vegas. The app provides unified AI-powered insights combining Shopify sales data with cross-channel marketing data. Targets Shopify brands with revenues over $2.5m.

Scale indicators6 records

Recent moves7 records

Expansion highlights7 records

Direct peers

• Triple Whale: Triple Whale is a direct competitor offering an AI-powered ecommerce analytics dashboard for Shopify brands, focusing on attribution, forecasting, and ad spend optimization — overlapping significantly with ASK BOSCO's ecommerce reporting, AI Budget Planner, and Shopify app.
• Northbeam: Northbeam provides cross-channel marketing attribution and analytics for ecommerce brands and agencies. It directly competes with ASK BOSCO's AI reporting, cross-channel forecasting, and ecommerce benchmarking capabilities.
• Funnel.io: Funnel is a marketing data hub that consolidates data from hundreds of marketing platforms into a single destination for reporting and analytics. It overlaps with ASK BOSCO's 160+ data integration and AI Reporting Suite for agencies and brands.
• Improvado: Improvado is an enterprise marketing data aggregation and reporting platform with a large library of data connectors — directly comparable to ASK BOSCO's data integration breadth and AI-driven reporting for marketing teams.
• Supermetrics: Supermetrics moves marketing data into BI tools, spreadsheets, and data warehouses, serving agencies and ecommerce brands. It is a comparable data connectivity and reporting layer to ASK BOSCO's integrations and reporting suite.
• AgencyAnalytics: AgencyAnalytics is a reporting and dashboard platform built specifically for marketing agencies — directly aligned with ASK BOSCO's agency-focused reporting, cross-client dashboards, and agency reseller motion.
• Whatagraph: Whatagraph is a marketing reporting and data visualization platform for agencies and in-house teams, similar in positioning and customer base to ASK BOSCO's reporting and dashboarding capabilities.
• Databox: Databox is a BI and KPI dashboarding tool for marketing and sales teams, offering data integrations and benchmarking features — overlapping with ASK BOSCO's dashboarding, BI, and competitor benchmarking functionality.

Broad incumbents

• Looker Studio (Google): Google's Looker Studio is a free, broad BI and dashboarding platform with marketing data connectors. It is a wider incumbent alternative to ASK BOSCO's reporting and dashboarding, especially for cost-conscious SMBs and agencies.

Emerging players

• Dataslayer: Dataslayer is a Google Sheets/Excel/BI connector for marketing and analytics platforms, offering lightweight reporting. It competes with ASK BOSCO's data integration and reporting capabilities for SMB and agency users.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/askbosco
• Facebookfacebook.com/askbosco
• Xx.com/askboscoindex
• LinkedInlinkedin.com/company/askbosco

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BOSCO