广西舒华体育健身器材有限公司

What 广西舒华体育健身器材有限公司 does

广西舒华体育健身器材有限公司 (Guangxi Shuhua Sports Fitness Equipment Co., Ltd.) is a privately held, Guangxi-based regional sales and solutions provider operating under the "Shuhua (舒华)" brand name. The firm sells and integrates commercial and household fitness equipment—including treadmills, elliptical machines, exercise bikes, spinning bikes, rowing machines, multi-station strength systems (68, 69, 88, 77, 56 series), free weights, and outdoor fitness paths—plus sports venue construction services (PVC courts, silicon PU courts, acrylic courts, suspended interlocking floors, plastic running tracks, artificial turf, basketball hoops, table tennis tables, billiard tables, and children's playground equipment). The company positions itself as a one-stop gym solution provider, offering venue assessment, functional layout planning, 3D rendering design, equipment configuration, installation, training, and after-sales maintenance bundled into the project engagement.

The company's go-to-market is enterprise field sales driven by phone consultation (0771-5389182), on-site venue assessment, and customized solution design. Revenue is generated from three streams: (1) hardware sales of fitness equipment, (2) professional gym design and implementation services, and (3) sports venue construction services. Pricing is customized per project based on venue size, equipment configuration, and budget, with multi-year contracts typical for commercial and government engagements. Target customer segments include enterprises and government agencies, star-rated hotels, schools and military institutions, real estate developers and residential communities, commercial fitness clubs, and individual households. The firm has reportedly supplied equipment for the Beijing 2022 Winter Olympics Village, Zhangjiakou and Yanqing Olympics Villages, the Guangxi Sports Bureau, China Mobile, Xiamen International Conference Center Hotel, Guangxi Armed Police Border Defense Corps, and Nanning Jiangong City (an 80,000+ resident residential project), and maintains strategic partnerships with hotel groups including Hilton, Atour, Jinjiang International, Home Inns, Shangmei, Dongcheng International, Kaiyuan, Jinling, Century Golden Resources, Blue Ocean, and Xiamen Jiande Tourism.

Notable product technologies include the proprietary SUT Dual Running Board Full Platform Shock Absorption System (nationally patented), WeChat and Ali Smart platform connectivity for real-time data transmission and personalized training programs, Bluetooth heart rate armband integration with automatic speed/incline adjustment, and proprietary polyurethane bearing waterproofing that reportedly extends outdoor equipment bearing life 3–4 times standard. The business operates from a single headquarters location at the Nanning Sports Bureau compound in Qingxiu District, Nanning, and is privately held with no disclosed parent company, investors, or revenue figures. The brand identity leverages association with the larger national Shuhua fitness equipment brand, though ownership commentary suggests this entity functions as a regional operator within Guangxi Province.

Name

广西舒华体育健身器材有限公司

Legal name

广西舒华体育健身器材有限公司

Website

https://gxshua.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

广西舒华体育健身器材有限公司 is a Nanning-based regional distributor and gym solutions provider that sells Shuhua-brand fitness equipment and constructs sports venues, serving enterprises, government agencies, hotels, schools, military institutions, real estate developers, and commercial fitness clubs across Guangxi Province, China.

Ownership category

akta.pro rank

Product category

Fitness Equipment

NAICS

Sporting and Athletic Goods Manufacturing (33992), Sporting and Athletic Goods Manufacturing (339920)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro industry

PRIMARYCRAOAJAG

Fitness, Exercise & Gym Equipment Distribution

Consumer Products & Retail/Wholesale, Distribution & Category Management/Sporting Goods, Outdoor & Recreation Distribution

SECONDARYEDAEAIAG

Physical Education & Athletics Equipment (Gym, Sports Gear, Scoreboards)

Education/Education Facilities & Support Services/Education Supplies, Equipment & Furniture Procurement

SECONDARYCRAMABAD

Fitness Equipment & Performance Accessories Retail

Consumer Products & Retail/Sporting Goods & Outdoor Retail/Sporting Goods Generalist Retail

SECONDARYCRAMADAJ

Gym Flooring, Storage & Facility Accessories Retail (Mats, Tiles, Racks, Mirrors)

Consumer Products & Retail/Sporting Goods & Outdoor Retail/Fitness Equipment & Accessories Retail

Keywords

• Commercial fitness equipment
• Strength training machines
• Sports venue construction
• Gym solution design
• Outdoor fitness paths

Headquarters

HQ city

Nanning

HQ country

China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Fitness Equipment Sales: Sale of fitness equipment including treadmills, elliptical machines, exercise bikes, rowing machines, strength training equipment, outdoor fitness paths, and sports venue equipment. Both commercial and household models are available.
2. Gym Solution Design and Implementation Services: Comprehensive gym solutions including venue analysis, functional layout, style positioning, capital planning, and equipment matching. Services include on-site assessment, 3D rendering design, equipment installation, and professional training.
3. Sports Venue Construction: Construction services for sports venues including PVC sports flooring, silicon PU courts, acrylic courts, suspended interlocking floors, plastic running tracks, and artificial turf installation.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Guangxi Shuhua manufactures, sells, and installs a full range of commercial and household fitness equipment (treadmills, elliptical machines, exercise bikes, spinning bikes, rowing machines, strength training machines, outdoor fitness paths, free weights, massage equipment, and ball sports equipment) and provides turnkey gym solution services including venue assessment, 3D rendering design, equipment configuration, installation, and after-sales training. The company also constructs sports venues with PVC, Silicon PU, acrylic, and suspended interlocking courts, plastic running tracks, and artificial turf.

Product overview

广西舒华体育健身器材有限公司 operates as a professional fitness equipment manufacturer and solutions provider with a comprehensive product portfolio centered on aerobic fitness equipment (treadmills, elliptical machines, exercise bikes, spinning bikes, rowing machines), strength training equipment (68 series, 69 series, 56 series isokinetic, multi-station training systems, smith machines, free weights), outdoor fitness paths, ball sports equipment (basketball hoops, table tennis, billiards), venue construction (PVC courts, silicon PU courts, acrylic courts, suspended interlocking courts, running tracks, artificial turf), and children's recreational facilities. The company offers one-stop gym solutions combining space planning, equipment configuration, 3D design services, installation, and after-sales support for commercial gyms, enterprise gyms, hotel fitness centers, military academies, community facilities, and home gyms. Products incorporate smart features including WeChat connectivity, Ali Intelligence integration, heart rate monitoring, and app-based control.

Differentiator

Problem solved

Functional benefit

Products and services

• Shuhua Treadmill Series (舒华-跑步机系列) Commercial and household treadmills with smart features such as WeChat connectivity, Ali Smart integration, smart touchscreens, and patented SUT shock absorption technology. Series include V9, X6, X5, X3, A5, and A3.
• Shuhua Elliptical Machine Series (舒华-椭圆机系列) Aerobic cross-training elliptical machines with electromagnetic resistance systems and ergonomic designs. Series include X5-E, V8, and V10.
• Shuhua Exercise Bike Series (舒华-健身车系列) Upright and recumbent aerobic cycling equipment with electromagnetic resistance control systems. Series include V10 and A5-S.
• Shuhua Spinning Bike Series (舒华-动感单车系列) High-intensity indoor cycling equipment with flywheel systems and ergonomic design. Series include SH-B8860S, SH-B599, and SH-B599-Y3.
• Shuhua Rowing Machine Series (舒华-划船器系列) Full-body aerobic rowing equipment simulating water rowing. Models include SH-R8100 (magnetic + wind resistance) and SH-R5100 (water resistance).
• Shuhua Massage Equipment Series (按摩器材系列) Massage and recovery equipment for post-workout relaxation and muscle recovery.
• 68 Series Strength Equipment (68系列力量器械) Professional strength training equipment line with 40+ models including pin-loaded, plate-loaded, and free weight equipment designed on Asian ergonomics for commercial gyms and enterprises.
• 69 Series Strength Equipment (69系列力量器械) Split-type maintenance-free strength training equipment covering upper, lower, and torso muscle groups. Models include SH-G6901, SH-G6903, SH-G6904, SH-G6905, SH-G6908, SH-G6913, and SH-G6914.
• V68T Smart Strength Equipment (V68T智能力量器械) Intelligent strength training equipment with smart connectivity features for modern fitness facilities.
• 56 Series Isokinetic Muscle Training Equipment (56系列等速肌力训练器械) Isokinetic strength training equipment for specialized muscle development and rehabilitation.
• Multi-Gym Training System Series (综合训练器系列) Space-efficient multi-station training systems including 3-station (SH-G5203), 4-station (SH-G5205), and single-station (SH-G5201) units for comprehensive full-body workouts.
• 89 Series Frame Training System (89系列框架式训练器) Multi-functional frame training system (SH-G8902-T5) with barbell rack, pull-up bar, and cable attachments for diverse strength training.
• Shuhua Outdoor Fitness Path (舒华-户外健身路径) Outdoor fitness equipment lines including wood-plastic landscape paths, smart high-end paths, new national standard second-generation paths, and cage-style multi-functional court systems.
• Dumbbell and Barbell Series (哑铃/杠铃系列) Free weight equipment including dumbbell sets, barbell sets, PU barbells, rubber-coated barbells, and dumbbell racks (6-pair and 10-pair configurations), plus personal trainer small tools and home fitness small equipment.
• Children's Playground Equipment (游乐设施) Children's recreational facilities including castle series, animal theme series, dream island, magic house, forest park, and water park series.
• Ball Sports Equipment (篮球架/乒乓球桌/台球桌) Ball sports equipment including buried, mobile, and hydraulic basketball hoops; table tennis tables; snooker, American, and Nine-ball billiard tables; gymnastics and athletics series; and boxing series.
• PVC Sports Court Flooring (PVC运动球场) Multi-layer PVC sports flooring with wear layer, glass fiber reinforcement, elastic foam layer, and UV treatment for indoor sports venues.
• Silicon PU Court (硅PU球场) Patent-protected multi-functional sports court material with modified silicon elastic particles, suitable for indoor and outdoor basketball, tennis, badminton, and table tennis courts.
• Acrylic Sports Court (丙烯酸运动球场) Environmentally friendly acrylic court coating without asbestos, lead, or mercury compounds, with UV resistance and color durability for outdoor courts.
• Suspended Interlocking Sports Court (悬浮拼装运动球场) Fourth-generation sports flooring with interlocking tiles, easy installation and removal, no adhesive required, food-grade materials with zero maintenance.
• Plastic Running Track Series (塑胶跑道系列) Running track surfaces including self-bonding纹路, hybrid, composite, breathable, pre-fabricated, and EPDM types meeting international athletics standards.
• Artificial Turf (人造草坪) Synthetic grass for football fields, basketball courts, tennis courts, and other sports venues with all-weather performance and environmental compliance.
• Venue Support Facilities (场地配套设施) Venue infrastructure including court lighting (6-8m height), goals, nets, sports floor mats, and standard dimensions for basketball, badminton, football, volleyball, and tennis courts.
• Shuhua Gym Solutions (舒华健身房解决方案) One-stop comprehensive fitness solution service for commercial gyms, enterprises, hotels, military academies, communities, and home gyms. Includes space planning, equipment configuration, free 3D rendering design, installation, professional training, and after-sales service.

Quantifiable outcome

• Over 100,000 people use Shuhua fitness equipment for training every day
• +2 more outcomes

Named customers10 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Hilton HotelscoreStrategic or Co-development PartnerShuhua has established strategic partnerships with Hilton Hotels to provide fitness solutions for their properties across China. Shuhua provides commercial-grade fitness equipment including treadmills, elliptical machines, and strength training equipment, tailored to meet the brand standards of international hotel chains.
• Atour Life GroupcoreStrategic or Co-development PartnerShuhua partners with Atour Life Group, a major Chinese hotel group, to provide smart fitness solutions for their properties, integrating fitness equipment with hotel management systems.
• Jinjiang International HotelscoreStrategic or Co-development PartnerPartnership with Jinjiang International Hotels to provide fitness equipment solutions across their hotel portfolio in China, supporting their wellness-oriented service offerings.
• Home Inns HotelsminorStrategic or Co-development PartnerShuhua provides fitness solutions for Home Inns economy hotels, helping them add fitness amenities to their properties despite limited space constraints.
• Shangmei GroupminorStrategic or Co-development PartnerPartnership with Shangmei Group (尚美集团) to provide hotel fitness center solutions across their properties.
• Dongcheng International HotelsminorStrategic or Co-development PartnerPartnership with Dongcheng International Hotels (东呈国际酒店) to provide smart fitness solutions integrated with their hotel management systems.
• Kaiyuan HotelsminorStrategic or Co-development PartnerPartnership with Kaiyuan Hotels (开元酒店集团) to provide comprehensive fitness solutions for their business and resort hotels.
• Jinling HotelsminorStrategic or Co-development PartnerPartnership with Jinling Hotels (金陵酒店) to provide professional-grade fitness equipment for their hotel fitness centers.
• Century Golden Resources HotelsminorStrategic or Co-development PartnerPartnership with Century Golden Resources Hotel Group (世纪金源酒店) to provide comprehensive fitness solutions for their large-scale hotel properties.
• Blue Ocean Hotels GroupminorStrategic or Co-development PartnerPartnership with Blue Ocean Hotels Group (蓝海酒店集团) to provide smart fitness equipment solutions integrated with their hotel service standards.
• Xiamen Jiande Tourism GroupminorStrategic or Co-development PartnerPartnership with Xiamen Jiande Tourism Group (厦门建发旅游集团) to provide fitness solutions for their resort and conference hotels.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Johnson Health Tech (Matrix Fitness): Asia-origin commercial fitness equipment manufacturer with strong presence in China and globally. Comparable on commercial cardio/strength equipment, gym solutions, and Asian-market focus.
• Cybex International (Brunswick): Strength training and cardio equipment manufacturer serving commercial gyms and rehabilitation facilities. Comparable on the strength training equipment side (68/69 series) and institutional/military customer segments.
• Star Trac (Core Health & Fitness): Commercial cardio and strength equipment brand. Comparable on commercial treadmill, bike, and strength equipment sold to fitness clubs, hotels, and corporate facilities.
• Precor (Amer Sports): Commercial fitness equipment brand owned by Amer Sports, offering connected cardio and strength equipment. Comparable on commercial gym equipment, hotel and corporate wellness customer segments, and smart fitness features.
• Life Fitness (Brunswick Corporation): Major global commercial fitness equipment brand offering cardio and strength equipment to hotels, gyms, and institutions. Comparable on commercial gym equipment and premium hotel/health club customer overlap.
• Technogym: Global premium fitness equipment manufacturer with a comprehensive commercial and home product line. Comparable on product breadth (cardio, strength, smart connectivity) and customer mix (hotels, fitness clubs, corporate wellness).
• BH Fitness (BH Group): European-origin commercial and home fitness equipment manufacturer with significant presence in Asia. Comparable on full cardio and strength line, smart/connected fitness features, and hotel/club customer mix.
• Shuhua Sports (舒华体育): The parent/main Shuhua brand based in Fujian, China, which is a large domestic fitness equipment manufacturer. The Guangxi entity appears to operate under or alongside this brand, making it the most directly comparable peer in product portfolio and customer base.

Emerging players

• True Fitness (TrueForm): Commercial cardio equipment manufacturer with strong hotel and multifamily customer base. Comparable on treadmill and cardio equipment sales to hotels and commercial real estate/amenity projects.
• Nautilus Inc. (BowFlex, Schwinn): Home fitness equipment brand focused on consumer cardio and strength products. Comparable on the home gym/Smart fitness equipment side of Shuhua's product portfolio, though with a narrower commercial focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/%E5%B9%BF%E8%A5%BF%E8%88%92%E5%8D%8E%E4%BD%93%E8%82%B2%E5%81%A5%E8%BA%AB%E5%99%A8%E6%9D%90%E6%9C%89%E9%99%90%E5%85%AC%E5%8F%B8

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 广西舒华体育健身器材有限公司