Haarmode Willem
Haarmode Willem is a privately held Dutch regional hair salon chain operating 7 locations across the Alblasserdam/Drechtsteden area, serving individual consumers with haircutting, coloring, and styling services using Keune products, plus a W&B Kappers sub-brand and a newly added beauty salon concept.
- Company typePrivate
- Founded2008
- HeadquartersALBLASSERDAM, Netherlands
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Haarmode Willem does
Haarmode Willem is a privately held Dutch hair salon chain operating 7 active locations across small towns in the Alblasserdam/Drechtsteden region of the Netherlands (Hardinxveld-Giessendam, Nieuw-Lekkerland, Numansdorp, Papendrecht, Sliedrecht, Werkendam, plus Gorinchem), with a sub-brand W&B Kappers focused on uniform €23.50 family pricing and a recently added beauty salon concept (The Cozy Corner) inside the Werkendam location. The company originated from Willem's acquisition of a small salon in Alblasserdam, expanded to a second location in Papendrecht in 2008, and pursued aggressive multi-site rollout in 2020 (four new salons opened) before consolidating by shutting Arkel in December 2022. The company serves individual retail consumers — women, men, and children — offering haircutting, coloring, highlights, balayage, perms, and styling, primarily using Keune professional hair products, with pricing ranging from €23.50 (W&B Kappers flat-rate family cuts) to €85 (perms at main brand).
The business model is straightforward service-based retail: revenue is generated per treatment on a pay-as-you-go basis, supplemented by Keune product resale in-salon and via online ordering with home delivery. The go-to-market is direct-to-consumer through physical locations, with online appointment booking via the Bjotify platform across all sites and phone reservations. Marketing relies on organic social media (Instagram @haarmodewillem, Facebook), Google reputation management (4.4-4.7 star ratings across locations), and word-of-mouth referrals. Distribution is regional and footprint-dependent; the company does not operate e-commerce as a primary channel for services. Recent strategic activity has been incremental rather than transformational: closure of Arkel (2022), diversification into beauty services via The Cozy Corner (2024), and ongoing staff recruitment. The firm is founder-owned with no external institutional investors, no disclosed funding events, no published financials, and operates with a stated headcount of 1-10 (likely corporate/ownership roles; total stylist headcount across locations is materially higher but not disclosed).
Haarmode Willem firmographics
Firmographics- Name
- Haarmode Willem
- Legal name
- Haarmode Willem
- Website
- https://haarmodewillem.nl
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Haarmode Willem is a privately held Dutch regional hair salon chain operating 7 locations across the Alblasserdam/Drechtsteden area, serving individual consumers with haircutting, coloring, and styling services using Keune products, plus a W&B Kappers sub-brand and a newly added beauty salon concept.
- Ownership category
- akta.pro rank
Haarmode Willem industry classification
Industry- Product category
- Hair Salon Services
- NAICS
- Beauty Salons (812112), Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Barber Shops (812111)
- akta.pro primary industry
- Haircutting & Styling Services (HSALAAAD)
- akta.pro secondary industries
- Women's Hair Salons (HSALAAAA), Hair Care (Shampoo, Conditioner, Styling, Treatments) (CRADANAE)
Keywords
Where Haarmode Willem is headquartered
LocationHeadquarters
- HQ city
- ALBLASSERDAM
- HQ country
- Netherlands
- HQ region
- Europe
Offices8 records
Markets served
Haarmode Willem business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Hair salon services: Core revenue from haircutting, coloring, highlights, balayage, perms, and styling services across all salon locations. Services are priced per treatment with prices ranging from €15 for pony cuts to €85 for perms.
- Hair product sales: Sale of Keune professional hair care products directly in salons and through online ordering via Keune website, with home delivery.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Full-service hair treatments |
| Unit Pricing | Pay-as-you-go | Budget-friendly family haircuts |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Haarmode Willem product offering
Product offeringCore offering
Haarmode Willem operates a chain of hair salons in the Netherlands offering haircutting, coloring, highlights, balayage, perming, washing, and styling services for women, men, and children. The company uses Keune professional hair products across its service offerings and also retails these products to consumers. Operations span seven active salon locations under the Haarmode Willem and W&B Kappers sub-brands, with a recent addition of The Cozy Corner beauty salon in Werkendam.
Product overview
Haarmode Willem is a Dutch hair salon chain offering hair cutting, coloring, washing, styling, and perm services for men, women, and children across multiple locations. They operate a sub-brand called W&B Kappers in Hardinxveld-Giessendam and have expanded to include a beauty salon called The Cozy Corner in Werkendam. The company sells Keune hair care products and also uses Tantino and Morfose products. Services include highlights, balayage, full head coloring, and classic or trendy updos. The business model focuses on affordable quality hair care.
Differentiator
Problem solved
Functional benefit
Brands
- W&B Kappers: Sub-brand operating in Hardinxveld-Giessendam, introduced by Willem and daughter Babette as a renewed concept focusing on affordable family haircuts with quality.
Products and services
- Haircutting and Styling Services Professional haircutting services for women, men, and children, including wash and cut, blow-drying, and water waves. Prices range from €15 for pony cuts to €35 for adult cuts, with discounted rates for seniors (€29.75 for 65+) and children aged 12 and under (€25.25).
- Hair Coloring and Highlights Full head coloring, root regrowth coloring, highlights, and balayage services using Keune professional coloring products. Prices start from €46.25 for regrowth coloring and €49.50 for highlights.
- Perming Services Permanent hair waving (permanenten) services offered to customers at prices starting from €85.00 per treatment.
- Keune Hair Product Retail Sale of Keune Haircosmetics professional hair care, coloring, and styling products directly in Haarmode Willem salon locations and via the Keune online store with home delivery.
- W&B Kappers Budget Salon Sub-brand salon concept under Haarmode Willem operating in Hardinxveld-Giessendam, offering budget-friendly family haircuts with a flat rate of €23.50 for all ages.
- The Cozy Corner Beauty Salon Beauty salon housed within the Haarmode Willem Werkendam location, offering facial treatments and eyebrow services operated by independent beauty specialists renting salon space.
Companies that use Haarmode Willem
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles1 record
Haarmode Willem technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Haarmode Willem partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Keune HaircosmeticscorePrimary hair product brand partner. Keune provides professional hair coloring, care, and styling products. The partnership includes training programs to keep staff updated on latest trends and techniques.
- Stichting HaarwensenminorHaarmode Willem supports Stichting Haarwensen, a charity organization. The company participates in social responsibility initiatives through this partnership.
- Kapsalon Piet Vos (Werkendam)minorAcquisition of established Kapsalon Piet Vos team in Werkendam in December 2020, forming the 10th Haarmode Willem location.
Scale indicators2 records
Recent moves12 records
Expansion highlights5 records
Haarmode Willem competitors and assessment
Company assessmentDirect peers
- Cosmo Hairstyling: Dutch multi-location hair salon chain offering cuts, color and styling services to a broad consumer base. Directly competes with Haarmode Willem on accessibility and value positioning.
- House of Barbers: Dutch barbershop/salon hybrid chain operating across the Netherlands with multi-chair branches. Comparable to Haarmode Willem in operating a network of branded service locations targeting the same everyday consumer.
- Team Kappers: Dutch franchise hair salon chain with broad geographic coverage offering standard cuts, coloring and styling at competitive prices. Comparable business model and price-point positioning to Haarmode Willem.
- Brainwash Kappers: One of the largest Dutch hair salon chains with branches across the Netherlands, offering cutting, coloring and styling for all ages. Closest direct comparator in scale and service mix to Haarmode Willem.
Emerging players
- Schorem: Iconic Dutch barbershop concept known for traditional men's grooming and styling. Comparable to Haarmode Willem as a Dutch grooming brand but focusing on a premium men's-barbering niche.
Broad incumbents
- Great Clips: Largest US walk-in hair salon franchise with thousands of locations. Useful benchmark for the unit-economics and technology-enabled booking model that Haarmode Willem could emulate at greater scale.
- Toni&Guy: Global hairdressing chain with salons across Europe. Overlaps with Haarmode Willem in core service offerings but operates at a different price point and brand tier.
- Regis Corporation: US-listed parent of multiple salon brands (Supercuts, SmartStyle, Cost Cutters). Relevant only as a publicly-traded benchmark for chain-of-salons operating economics and roll-up strategy.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Haarmode Willem social profiles
Digital presenceHaarmode Willem financial estimates
Financial estimateRevenue estimate
Valuation estimate
Haarmode Willem leadership team
Management profileNumber of profiles
Profiles3 records
Haarmode Willem subsidiaries and ownership
Company hierarchySubsidiaries1 record
Haarmode Willem funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Haarmode Willem M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Haarmode Willem
What does Haarmode Willem do?
Haarmode Willem operates a chain of hair salons in the Netherlands offering haircutting, coloring, highlights, balayage, perming, washing, and styling services for women, men, and children. The company uses Keune professional hair products across its service offerings and also retails these products to consumers. Operations span seven active salon locations under the Haarmode Willem and W&B Kappers sub-brands, with a recent addition of The Cozy Corner beauty salon in Werkendam.
Is Haarmode Willem a public or private company?
Haarmode Willem is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Haarmode Willem founded?
Haarmode Willem was founded in 2008. It employs 1 to 10 people.
Where is Haarmode Willem based?
Haarmode Willem is headquartered in ALBLASSERDAM, Netherlands, in the Europe region.
How does Haarmode Willem make money?
Two revenue lines are on record. Hair salon services are the primary driver. The others are hair product sales.
Who are Haarmode Willem's main competitors?
Direct peers on record are Cosmo Hairstyling, House of Barbers, Team Kappers and Brainwash Kappers. Schorem is listed as an emerging player. Broad incumbents are Great Clips, Toni&Guy and Regis Corporation.
Does Haarmode Willem have an API?
No public API is recorded for Haarmode Willem.
What industry is Haarmode Willem in?
Haarmode Willem's product category is Hair Salon Services. Its primary akta.pro industry code is HSALAAAD, Haircutting & Styling Services, with a secondary code of HSALAAAA, Women's Hair Salons. Its NAICS code is 812112.