HAIMA CARPET UK Ltd

What HAIMA CARPET UK Ltd does

Haima Carpet UK Ltd is the UK- and EMEA-focused subsidiary of Haima Corporation Group, a Chinese flooring manufacturer founded in 1958. The UK entity operates as a regional sales, design support, and specification office, serving commercial, hospitality, leisure, marine, education, and transport customers across Europe, the Middle East, and Africa. It draws on the parent group's 15 million square metres of annual production capacity, a 1500-colour bank, and 100+ in-house designers to deliver carpets and modular flooring to enterprise clients.

The product portfolio spans broadloom carpet, modular carpet tiles (including the T1000–T9300 series), SDN collections, and adjacent hard flooring, produced via tufting, weaving, Chromojet injection dyeing, and digital printing. Manufacturing is supported by proprietary execution software and a closed-loop wastewater recycling system. Certifications — ISO9001, ISO14001, ISO18001, CRI Plus, and IMO/MED — underpin tendering into hospitality, marine, education, and commercial projects.

The business model is B2B specification selling: the UK arm wins project-based contracts from architects, interior designers, hotel groups, cruise operators, and property developers, leveraging the parent group's scale and certification stack. Named reference customers include Marriott, Four Seasons, Radisson Blu, Hyatt, Hilton, Travelodge, Center Parcs, and TUI Cruise, indicating a brand-led, project-by-project revenue model rather than a distributor or retail channel.

Name

HAIMA CARPET UK Ltd

Legal name

Haima Carpet UK Limited

Website

https://haimacarpetuk.com

Company type

Private

Founded year

1958

Operating status

Operating

Headcount range

1–10 employees

Short description

Haima Carpet UK Ltd is the EMEA regional arm of Chinese flooring group Haima Corporation, supplying carpets and modular flooring to hospitality, marine, commercial, education, and transport customers across Europe, the Middle East, and Africa.

Ownership category

akta.pro rank

Product category

Commercial and hospitality carpet manufacturing

NAICS

Carpet and Rug Mills (31411), Carpet and Rug Mills (314110)

SIC

Carpets & Rugs (2273)

akta.pro primary industry

Woven Floor Coverings Manufacturing (Axminster/Wilton/Flatweave) (IMAOAJAF)

akta.pro secondary industries

Broadloom Carpet Manufacturing (IMAOAJAA), Carpet Tile Manufacturing (Modular) (IMAOAJAB), Carpet & Carpet Tile (Broadloom, Modular) (IMADAJAB)

Keywords

• Custom carpet manufacturing
• Hospitality flooring solutions
• Woven axminster carpets
• Marine IMO certified carpets
• Modular carpet tiles

Headquarters

HQ city

Huddersfield

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Infrastructure, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Custom Carpet, Rug and Tile Sales: B2B sales of bespoke carpet, rug and tile products for hospitality and leisure industries. Revenue is generated through one-time project-based sales with custom specifications. Products include Axminster, Print Tufted, Machine tufted, Hand Tufted, Wire Wilton, Face to face Wilton, Carpet tiles, IMO Cruise Carpet, and transport carpets for automobile, aircraft and trains.
2. Bespoke Design and Sampling Services: Custom design service with dedicated designers who translate design briefs into presentations and produce bespoke samples. Samples are made in various constructions including Axminster kibby, Wire Wilton, Printed Chromojet, Colaris, Tufted, Solution Dyed Nylon, Hand Knitted, Hand Woven and Hand Tufted.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

Haima Carpet UK Ltd designs and manufactures custom carpets, rugs, and modular tiles for the hospitality and leisure industries, covering Axminster, Print Tufted, Machine Tufted, Hand Tufted, Wire Wilton, Face to Face Wilton, Carpet Tiles, IMO Cruise Carpet, and transport carpets for automobile, aircraft, and rail. The UK entity runs the EMEA design and project management function, taking each client from initial brief and bespoke sampling through manufacturing, delivery, installation support, and ongoing maintenance. The product range includes Woven Axminster, IMO Cruise Ship Carpet, Chromojet Digital Injection, Colaris Digital Injection, Rugs and Handtufted, Tufted Guestroom carpet, Wilton, Modular Carpet Tiles, and Solution Dyed Nylon.

Product overview

Haima Carpet UK is a carpet and flooring manufacturing company serving the hospitality and leisure industries. The company produces a comprehensive portfolio of woven, tufted, and printed carpets, rugs, and modular tiles. Core products include Woven Axminster, IMO Cruise Ship Carpet (maritime certified), Chromojet Digital Injection printing, Colaris Digital Injection, Tufted carpet for guestrooms, Wilton woven carpet, Modular Carpet Tiles (T-series and geographic collections), and Solution Dyed Nylon. Sub-product lines include the Wilton collections (Annecy, Grasse, Prague, Rhein Riverside, Seine Valley), SDN collections (Caeser, Caravelle, Caravan I-III), and modular carpet tiles (T1000-T9300 plus city-named tiles). The company operates across multiple sectors including hospitality, commercial, IMO/marine, leisure, education, and transport.

Differentiator

Problem solved

Functional benefit

Products and services

• Woven Axminster Carpet Traditional woven cut pile carpet where yarn and backing are woven simultaneously to produce patterned designs using electronic jacquards, supporting up to 16 colours, 7-12 row quality, and pile heights of 6mm-10mm, for hospitality and commercial interiors.
• IMO Cruise Ship Carpet Axminster carpet achieving IMO (International Maritime Organisation) wheelmark standards with flammability and fire code certifications, supplied for cruise ship cabins, corridors, and public spaces.
• Chromojet Digital Injection Carpet Digital injection printed carpet where white tufted carpet receives coloured patterns via textile printing methods, available in 3.66m and 4.00m widths with 600g-1400g quality, for hospitality guestrooms and public areas.
• Rugs and Handtufted Rugs Custom rugs in Axminster, Print, Tufted, and Handtufted specifications, available in any size, shape, and edging with pile heights of 6mm-12mm and pile weights of 750g-3050g sqm for luxury hotel suites and residences.
• Colaris Digital Injection Carpet High-resolution digitally printed carpet delivering pinpoint accuracy for photographic-quality designs, used in entrance, logo mat, and marketing applications, with up to 2m widths and 1200gsm quality.
• Tufted Guestroom Carpet Tufted carpet produced by threading yarn through lightweight backing with loops or cut tufts, ideal for hotel guestrooms with standard widths of 3.66m and 4m, up to 2 colours, and pile weights of 800gsm-1200gsm.
• Wilton Woven Carpet Woven carpet in cut pile, loop pile, or combination cut and loop textures, in 1-3 colours (up to 5 with 5-frame capability), with Wool/Nylon qualities from 1200g-1600g pile weight, for boutique and luxury hospitality.
• Modular Carpet Tiles Carpet tiles in standard 50cm x 50cm modules with dense construction and reinforced recyclable backing, ranging from 500 gram/M2 to Axminster Tile in 1 and 2 metre wide modules for commercial office and modular installations.
• Solution Dyed Nylon Carpet Colourfast carpet where colour is locked into fibres, making it highly resistant to fading, colour bleeding, and stains, ideal for areas subjected to heavy light exposure such as corridors and public spaces.
• Bespoke Design and Sampling Service Custom design service with a dedicated EMEA design team and over 100 international professional designers who translate client briefs into presentations and produce bespoke samples in Axminster kibby, Wire Wilton, Printed Chromojet, Colaris, Tufted, Solution Dyed Nylon, Hand Knitted, Hand Woven, and Hand Tufted constructions.

Quantifiable outcome

• Zero quality complaints in nearly 5 years of trading
• +3 more outcomes

Named customers18 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators8 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Interface, Inc. Global leader in modular carpet tiles and commercial flooring with a strong sustainability platform (Mission Zero). Competes with Haima in the modular carpet tile segment and in commercial specifications, but is far broader and publicly listed.
• Mohawk Industries: Largest US flooring manufacturer with significant carpet, ceramic, and laminate operations. Broadly comparable to Haima as a global carpet incumbent, though its scale, product breadth, and channel model are substantially larger.
• Shaw Industries: One of the world's largest carpet manufacturers (subsidiary of Berkshire Hathaway) and a broad-line flooring producer. Competes with Haima across residential and commercial carpet, but with a much larger portfolio and distribution reach.
• Beaulieu International Group: Belgian-headquartered global flooring manufacturer with carpet, laminate, vinyl, and wood divisions. Relevant incumbent comparable with broad product range and EMEA commercial footprint.
• Tarkett (Desso): European-headquartered global flooring manufacturer with a strong carpet tile business (formerly Desso). Directly relevant in commercial carpet tiles and hospitality projects, and a natural broad incumbent comparable in EMEA.

Direct peers

• Bentley Mills: US-based premium commercial carpet manufacturer with strong hospitality and corporate specification presence. Comparable as a design-led, project-based commercial carpet supplier targeting the same enterprise and luxury end markets.
• Condor Group: European carpet manufacturer offering tufted, woven, and printed carpets for residential and commercial use. Comparable as a project-based European competitor with similar Axminster-style product offerings.
• Brintons Carpets: Historic UK-based carpet manufacturer specializing in Axminster and Wilton woven carpets for hospitality, leisure, and commercial sectors. Directly competes with Haima on premium hotel projects globally and is one of the closest heritage comparables.
• Axminster Carpets: UK heritage Axminster woven carpet manufacturer with deep roots in the same Axminster production technology that anchors Haima's core offering. Comparable in product category, customer base (hospitality and residential), and UK manufacturing heritage.
• Balsan: French carpet manufacturer with a strong presence in woven and tufted carpets for hospitality, commercial, and marine segments. Highly comparable in product specifications, customer verticals, and European project-based operating model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/weihai-haima-carpet-co.-ltd.

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HAIMA CARPET UK Ltd