What Haku Tours does

Haku Tours is a Lima-based tour operator founded in 2011 by Dina and Jose Luis, offering guided tours, cooking classes, transportation services, and multi-day travel packages across Peru and Ecuador. Its route portfolio covers Lima, Cusco, Ica, Arequipa, Trujillo, and Iquitos in Peru, plus Quito and the Galapagos in Ecuador, with Amazon river cruises as an additional product line. The company sells primarily to individual leisure travelers and cruise passengers, and has established partnerships with cruise operators at the Callao, Salaverry, and San Martin ports to capture pre-booked passenger demand.

The business operates as a direct-to-consumer service provider, monetizing through per-person tour fees with price points ranging from approximately $24 for short city tours up to $470 for premium multi-day itineraries. Distribution is driven by its own website, third-party review platforms such as TripAdvisor (where it has accumulated 3,238 reviews), and B2B-style agreements with cruise lines at three Peruvian ports. It holds the Marca Peru license, providing a government-endorsed branding signal for international marketing.

Haku Tours is founder-owned, bootstrapped, and operates with roughly 14 employees. A distinguishing structural feature is its embedded social mission: the founders established Reciprocity NGO in 2011, tying commercial activity to community-impact outcomes and using the relationship as a brand and customer-engagement asset. There are no disclosed funding rounds, institutional investors, or financial statements in the available data.

Name

Haku Tours

Legal name

HAKU TOURS S.A.C.

Website

https://hakutours.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Haku Tours is a Lima-based, founder-owned tour operator founded in 2011, offering guided tours, cooking classes, and travel packages across Peru and Ecuador to individual leisure travelers and cruise passengers via direct-to-consumer sales and cruise-port partnerships.

Ownership category

akta.pro rank

Product category

Tour Operator Services

NAICS

Tour Operators (56152), Scenic and Sightseeing Transportation, Water (48721), Scenic and Sightseeing Transportation, Other (4879)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Luxury Cruise + Land Expedition Operators (Cruise-Tour Programs) (THAEABAH)

akta.pro secondary industries

Small-Ship Expedition Cruises (Under ~500 Guests) (THAEADAC), Sightseeing & Scenic Boat Tours (Harbor, Sunset, Dolphin/Whale Watching) (THAJAJAA)

Keywords

• Guided tours
• Peru travel
• Shore excursions
• Cooking classes
• Cultural tourism

Headquarters

HQ city

Lima, Lima

HQ country

Peru

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

1. Tour Services: Core revenue stream from guided tours across Peru including city tours, archaeological site visits, adventure activities, and cultural experiences. Tours are priced per person with group discounts available. Both shared group and private service options offered.
2. Cooking Classes: Peruvian cooking classes including market tours and hands-on culinary experiences. Offered as standalone classes or combined with city tours.
3. Transportation Services: Airport transfers, tourist transport, car rental with driver, and bike rental services in Lima.
4. Travel Packages: Multi-day package tours covering multiple destinations (Cusco, Iquitos Amazon, Andean Treasures) with accommodation and transportation included.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Haku Tours is a tour operator selling guided day tours, multi-day travel packages, shore excursions, transportation services, and Peruvian cooking classes across Peru and Ecuador. Offerings include city tours, archaeological site visits (Machu Picchu, Rainbow Mountain, Sacred Valley), adventure activities (sandboarding, dune buggy, biking), food tours, and social-impact shanty town experiences that fund the Reciprocity NGO. Tours are sold both as shared group departures and private customizable itineraries.

Product overview

Haku Tours is a tour operator company offering a diverse portfolio of guided tours and travel experiences across Peru and Ecuador. The core offering includes day tours in major destinations (Lima, Cusco, Ica, Arequipa), multi-day tour packages, shore excursions for cruise passengers, transportation services, and specialized experiences such as Peruvian cooking classes and food tours. The company operates both shared group tours and private services, with packages ranging from single-day city tours to comprehensive 9-day multi-destination journeys. Transportation services (airport transfers, car rental, bike rental) complement the tour offerings, while Amazon River cruises and Galapagos tours extend the geographic reach beyond Peru.

Differentiator

Problem solved

Functional benefit

Products and services

• Tours in Lima Guided tours exploring Lima's historical center, neighborhoods, markets, and attractions including the Shanty Town Tour, City Tours, cooking classes, and visits to landmarks like the Magic Water Circuit, Larco Museum, and Barranco district, designed for individual tourists, cruise passengers, and small groups visiting Lima.
• Tours in Ica Tours to the Ica region featuring the Huacachina desert oasis, Ballestas Islands wildlife tours, dune buggy rides, and sandboarding experiences for travelers visiting Peru's south coast.
• Tours in Cusco Tours in the Cusco region covering Machu Picchu, Sacred Valley, Rainbow Mountain, Humantay Lake, and archaeological sites including Sacsayhuaman, Moray, and Maras salt mines for cultural and adventure travelers.
• Tours in Arequipa Tours exploring Arequipa including the Colca Valley, offering views of Andean condors and traditional Peruvian culture for travelers visiting southern Peru.
• Shore Excursions Tours designed for cruise ship passengers arriving at Callao Port (Lima), Salaverry Port (Trujillo), and San Martin Port, including pickup coordination and curated experiences during port stops.
• Transportation Services Transportation services including airport transfers, tourist transport with drivers, car rental, and bike rental for Lima and surrounding areas.
• Amazon River Cruises Cruise tours along the Amazon River departing from Iquitos, including packages to Muyuna Lodge and Delfin III cruise experiences for travelers seeking jungle expeditions.
• Galapagos Islands Tours Tours to the Galapagos Islands in Ecuador, offering wildlife experiences and island exploration for international travelers.
• Tour Packages Pre-planned multi-day tour packages including Andean Treasures (9D/8N), Mystical Andes Journey (4D/3N), Magical Cusco Journey (7D/6N), Amazon exploration packages, Short Inca Trail (2D), Classic Cusco (5D/4N), and adventure getaways to Huacachina and the Nazca Lines, with accommodation and transportation included.
• Peruvian Cooking Classes Hands-on cooking classes taught by professional chefs teaching traditional Peruvian dish preparation, including market tours and authentic recipe instruction, designed for culinary enthusiasts visiting Lima.
• Short Breaks Short-duration tours and day trips from Lima including visits to nearby attractions and quick cultural experiences for travelers on tight schedules.

Quantifiable outcome

• 3238 TripAdvisor reviews with EXCELLENT rating

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Reciprocity NGOcoreStrategic or Co-development PartnerReciprocity NGO is a nonprofit sister organization founded by Haku Tours' founder. Haku Tours serves as the principal sponsor, with proceeds from tours used to help eradicate extreme poverty in Lima's shanty town communities. Tours like the Shanty Town Tour directly support these community projects, providing food and support to local families.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Lima Tours: Established Peru-based tour operator offering city tours, Machu Picchu packages, Amazon cruises, and multi-destination itineraries. Closely comparable as a full-service inbound Peru operator with similar multi-region coverage.
• Peru Hop: Peru-focused flexible bus tour and pass operator connecting Lima, Paracas, Huacachina, Nazca, and Cusco. Comparable target market (international backpackers and mid-budget travelers) and overlapping destinations along Peru's main tourist corridor.
• Viator: TripAdvisor-owned online tour and activity marketplace that distributes thousands of tours globally, including Peru. Comparable because it sells the same end products (city tours, Machu Picchu excursions, cooking classes, Amazon experiences) to the same international travelers.
• G Adventures: Small-group adventure tour operator with deep South America itineraries including Peru, Amazon, and Galapagos. Comparable in offering guided multi-day packages to international travelers seeking authentic local experiences.
• Wildland Trekking: Adventure hiking tour operator offering guided trekking experiences in Peru including Inca Trail, Machu Picchu, and Rainbow Mountain. Comparable in guided adventure itineraries to international travelers, though more trekking-focused.
• GetYourGuide: Global online tour and activity booking platform with extensive Peru coverage including Lima, Cusco, and Machu Picchu experiences. Directly comparable channel and product overlap for international leisure travelers.
• Condor Travel: Peru-based inbound tour operator offering multi-destination packages including Lima, Cusco, Amazon, and Galapagos. Comparable as a full-service Peru/Ecuador DMC with overlapping product portfolio and customer segments.
• Adventure Life: Boutique adventure tour operator specializing in Latin America, including Peru, Galapagos, and Amazon cruises. Comparable as a small-group, experience-led operator targeting similar international travelers seeking authentic cultural and nature experiences.

Broad incumbents

• Exodus Travels: Established UK-based adventure and cultural tour operator with South America routes covering Peru, Amazon, and Galapagos. Comparable product overlap (small-group guided itineraries, cultural immersion), though broader geographic scope.
• Intrepid Travel: Large global small-group tour operator with a dedicated South America range covering Peru, Galapagos, and Amazon. Comparable in small-group guided tour model, but operates at broader global scale than Haku Tours' Peru/Ecuador specialization.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key highlights6 records

Customer concentration

• Xtwitter.com/HakuTours
• YouTubeyoutube.com/user/Hakutours
• Facebookfacebook.com/hakutours
• Instagraminstagram.com/hakutours
• LinkedInlinkedin.com/company/hakutours

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Haku Tours