Hallam

What Hallam does

Hallam is a UK-based B2B digital marketing agency operating since 1999 with offices in Nottingham (headquarters) and London. The company is 100% employee-owned and B Corp certified, employing 50-60+ in-house digital specialists across brand, reach, experience, and data disciplines under an integrated "Unity" delivery model. Services span brand strategy, creative campaigns, paid media (PPC, paid social, programmatic, Connected TV, Digital Audio), organic and AI search (SEO, Answer Engine Optimization, ABM), digital PR, content marketing, web design and development, UX, CRO, analytics, and data science. Revenue is generated through retainer-based marketing services, project-based engagements, and digital marketing training/consultancy, with quote-based custom pricing rather than published tiers. The client base is heavily concentrated in B2B SaaS with additional verticals in clean energy, education, healthcare, HR software, professional services, and manufacturing, and includes named enterprise and mid-market logos such as Lattice, Pendo, Hitachi Solutions, Version 1, Holcim UK, WEX, Boots Hearingcare, and the University of Nottingham.

Hallam's core technology stack comprises third-party marketing platforms — Google Ads, Microsoft Ads, Meta, LinkedIn, Salesforce CRM, GA4, Google Tag Manager, server-side tracking, Consent Mode v2, 6sense, Demandbase, WordPress, and WP Engine — supplemented by proprietary frameworks and tools. The proprietary Elements framework is a B2B performance diagnostic with a Reaction Score metric; Share of LLM is a benchmarking tool tracking brand citations across ChatGPT, Perplexity, Gemini, Claude, and Google AI Overviews; Rocky is an AI-powered audit tool for technical SEO; and the Citation Optimization Framework supports LLM visibility work. These tools are positioned as differentiated IP and have been recognized with the European Search Award 2026 for Best LLM Adoption & Integration.

Distribution is direct-to-client with consultative enterprise sales and inside sales for mid-market accounts, supported by thought-leadership content, the Better B2B Community platform, and Google Premier Partner / LinkedIn Marketing Partner / Meta Business Partner statuses. Hallam's geographic focus is the UK with EMEA reach, and growth signals are concentrated in new AI-driven service lines (AI Search, Rocky, Elements), ABM capability expansion through 6sense and Demandbase partnerships, and vertical broadening into clean energy, HR software, and manufacturing.

Name

Hallam

Legal name

Hallam

Website

https://hallam.agency

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

51–100 employees

Short description

Hallam is a UK-based, 100% employee-owned B2B digital marketing agency founded in 1999 with 60+ in-house specialists delivering integrated brand, paid media, SEO, AI search, web, and analytics services to enterprise and mid-market B2B clients across SaaS, healthcare, manufacturing, education, and clean energy sectors.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

B2B/ABM Creative Agencies (MPAAAAAI)

akta.pro secondary industries

B2B Demand Generation & Lead Nurture Agencies (BPAFAKAA), Technology & B2B PR (MPAAADAC)

Keywords

• B2B digital marketing
• Search engine optimization
• Paid media management
• Web design services
• Brand strategy consulting

Headquarters

HQ city

Nottingham

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Marketing Services Retainers: Hallam generates revenue through ongoing retainer agreements with B2B clients for comprehensive digital marketing services spanning brand strategy, paid media, SEO, content marketing, web design, and analytics.
2. Project-Based Engagements: One-time project engagements for specific deliverables such as brand strategy, website redesign, or campaign development.
3. Training and Consultancy: Digital marketing training modules and consultancy services to help in-house teams improve skills in different areas of digital marketing.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels10 records

Core offering

Hallam is a full-service B2B digital marketing agency delivering integrated strategy, creative, paid media, SEO, content, web design, UX, CRO and analytics services. The agency organises its offerings around four pillars — Brand, Reach, Experience and Data — and serves ambitious B2B brands across SaaS, healthcare, education, manufacturing, clean energy, HR software and professional services. Services are delivered by in-house teams operating under a Unity principle where all disciplines work together rather than in silos.

Product overview

Hallam is a B2B digital marketing agency offering a unified portfolio of integrated marketing services. The core offering is organized around four interconnected pillars: Brand (Brand Strategy, Brand Identity, Creative Campaigns), Reach (Digital Strategy, Paid Media, Organic Search/SEO, AI Search, Account Based Marketing, Digital PR, Content Marketing), Experience (Web Design, Web Development, User Experience, CRO), and Data (Reporting, Analytics, Testing and Measurement). Services are delivered through integrated teams under the 'Unity' principle, where all disciplines work closely together. Key proprietary frameworks include Elements (diagnostic framework with Reaction Score), Rocky (AI audit tool), and Share of LLM (AI search benchmarking). The agency specializes in B2B, SaaS, Clean Energy, Education, Healthcare, HR Software, Professional Services, and Manufacturing sectors.

Differentiator

Problem solved

Functional benefit

Brands

• Better B2B: A community where marketers in the B2B space can come together for real connection, support and inspiration.
• Elements
• Share of LLM

Products and services

• Creative Campaigns B2B creative campaigns combining bold ideas with strategic thinking; designed to travel across channels, spark conversation, and deliver both brand stretch and performance results.
• Brand Strategy Evidence-based brand positioning strategies grounded in customer insight, market dynamics, and commercial ambition; delivers clarity, differentiation and longevity for B2B brands.
• Brand Identity Visual and emotional brand identity development including logos, colour schemes, typography, messaging, and guidelines ensuring consistent brand presence across all touchpoints.
• Digital Strategy Digital strategy aligning brand and performance, sharpening decision-making, and turning fragmented activity into commercial growth; uses the Elements framework for planning and delivery.
• Paid Media B2B paid media including PPC (Google, Microsoft), paid social (LinkedIn, Meta, TikTok), programmatic display, Connected TV, Digital Audio, and ABM campaigns measured against pipeline and revenue.
• Organic Search (SEO) Technical SEO, B2B content strategy, link building, digital PR, AI search optimisation, and B2B SaaS SEO services measured against pipeline contribution and revenue.
• AI Search Answer Engine Optimisation making brands visible in ChatGPT, Perplexity, Google AI Overviews and Bing Copilot; includes Share of LLM benchmarking and Citation Optimisation Framework.
• Account Based Marketing (ABM) Account-based marketing aligning sales and marketing to drive pipeline growth; uses predictive platforms (6sense, Demandbase), CRM integration, and pipeline-level reporting.
• Digital PR Digital PR building authority through expert positioning and credible media; secures quality links and branded mentions that improve domain authority and LLM citations.
• Content Marketing B2B content marketing including thought leadership, whitepapers, social campaigns, and video; maps content to customer journeys and optimises for search and paid amplification.
• Web Design Award-winning B2B web design creating high-performing websites that are clear, memorable, and support pipeline growth; uses atomic design principles for scalable component systems.
• Web Development B2B web development delivering fast, secure, scalable websites; built on streamlined WordPress framework achieving 100% performance scores; includes WCAG 2.1 AA accessibility.
• User Experience (UX) User experience design for B2B websites and digital products; combines research, testing and strategy to create seamless experiences driving conversion and customer retention.
• CRO (Conversion Rate Optimisation) Conversion rate optimisation removing friction, sharpening clarity, and guiding buyers to act; uses analytics, behaviour insights, design and content testing.
• Reporting and Visual Data Data-driven reporting and visualisation unifying all platforms into one clear view; uses Google Data Studio, Power BI, Tableau, and Python for advanced visualisations.
• Analytics B2B analytics navigating attribution complexity and ROI; uses cross-channel analysis, Data-Driven Attribution, media mix modelling, and incrementality testing.
• Testing and Measurement (Data Science) Marketing data science ensuring proper tracking of clicks, conversions and revenue signals; manages GTM, GA, server-side tracking, and consent management (Consent Mode v2).
• Digital Marketing Training Digital marketing training modules for in-house teams; covers GA4, social media, digital PR, paid media, SEO, and analytics.
• Overwatch Consulting Expert consulting and support for marketing teams; includes SEO consulting, technical consulting, and paid media consulting for skill development and campaign improvement.

Quantifiable outcome

• 1092% increase in leads from digital activity (Oqton)
• +12 more outcomes

Named customers25 records

Segments8 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

AI capability9 records

Feature4 records

Partnerships

Five partnerships are on record, tiered core.

• GooglecoreTechnology or IntegrationGoogle Premier Partner status giving early access to beta features, direct collaboration with platform teams on campaign architecture, and bidding/targeting capabilities not available to most agencies. LinkedIn Marketing Partner status providing similar advantages.
• LinkedIncoreTechnology or IntegrationLinkedIn Marketing Partner status with early access to beta features and direct platform collaboration for campaign architecture and targeting capabilities.
• WP EnginecoreTechnology or IntegrationWP Engine Agency Partner providing bullet-proof security, lightning-fast hosting, and seamless WordPress integration for client websites.
• 6sensecoreTechnology or IntegrationIntegration partner for ABM programs, providing intent signals and predictive analytics for account-based marketing campaigns.
• DemandbasecoreTechnology or IntegrationIntegration partner for ABM programs, providing firmographic targeting and account-based advertising capabilities.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Croud: UK-based full-service digital marketing agency offering paid media, SEO, content, data and programmatic services to enterprise clients; operates a similar integrated model and competes head-to-head for B2B retainers.
• Adapt Worldwide: UK B2B digital marketing agency delivering creative, content, SEO and paid media services to enterprise technology clients; comparable size, B2B specialism and integrated offering.
• Tug: UK digital marketing agency providing SEO, paid media, content and analytics with strong B2B credentials; competes for similar enterprise briefs and shares the integrated-services positioning.
• Impression Digital: Nottingham-headquartered digital marketing agency offering SEO, paid media, content and digital PR to B2B and B2C clients; direct UK regional competitor with overlapping service lines and similar enterprise client targeting.
• Prohibition: Leeds-based B2B digital marketing agency delivering integrated brand, web, SEO, paid media and content services to mid-market and enterprise clients; comparable size, B2B focus and service breadth.

Broad incumbents

• Gravity Global: Global B2B marketing agency offering brand, digital, content and ABM services to enterprise technology and industrial clients; broader geographic reach and deeper specialisation in B2B technology verticals.
• Reprise Digital: Global performance marketing agency offering paid media, SEO and content at enterprise scale; larger footprint and broader portfolio than Hallam, but overlapping services and target clients.
• Merkle: Large global performance marketing and customer experience agency within dentsu, providing SEO, paid media, analytics and ABM; competes for large enterprise B2B retainers with a much broader geographic and capability footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC2s0XXKjvKVpXw9PMZvgQwA
• Facebookfacebook.com/HallamAgency
• LinkedInlinkedin.com/company/hallam
• Instagraminstagram.com/hallamagency

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hallam