Han Cholo Inc.

What Han Cholo Inc. does

Han Cholo Inc. is a Los Angeles-based, privately held jewelry brand founded in 2000 by designer Brandon Schoolhouse. The company designs and handcrafts nostalgic, pop culture-inspired jewelry drawing on rock n' roll, skate punk, comic books, video games, horror, and sci-fi influences rooted in the Hollywood music and art subculture in which the founder was raised. Its product portfolio is structured in two tiers: the Shadow Series, a ready-to-ship surgical stainless steel line priced at roughly $20-$70 and shipping within 24-48 hours, and the Precious Metals Collection, a made-to-order .925 sterling silver and 24k gold vermeil line priced $150-$425 with a 2-4 week production lead time. All precious-metals pieces are hand-finished in Los Angeles and stamped with authenticity marks.

The company monetizes through direct-to-consumer e-commerce on its own Shopify storefront and through an annual presence at San Diego Comic-Con (Booth #1720). A significant portion of the catalog consists of officially licensed collaborations with major IP holders, including DC Comics (Batman Core, Batman Classic TV Series, DC Universe featuring Lobo and Catwoman), Mighty Morphin Power Rangers (via Hasbro), Thundercats, and Gremlins, plus earlier custom work for Disney's Tron, Hasbro, and Nintendo. Product range spans rings, necklaces, pendants, bracelets, earrings, cufflinks, enamel pins, and patches, with pricing per unit and pay-as-you-go billing. The storefront supports multi-currency transactions and ships internationally.

Customer acquisition relies on organic social (Instagram, Facebook, Twitter, Pinterest, YouTube), an email newsletter, a company blog (the Captain's Blog), and event-driven demand at SDCC. The brand cites a celebrity following that includes Brad Pitt, Billie Eilish, Snoop Dogg, Rihanna, Miley Cyrus, Gwen Stefani, Christina Aguilera, Queens of the Stone Age, MF Doom, and Priscilla Presley. Han Cholo operates with no institutional funding, no parent company, and no disclosed employees; founder Brandon Schoolhouse remains the named designer and creative lead.

Name

Han Cholo Inc.

Legal name

Han Cholo Inc.

Website

https://hancholo.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Han Cholo Inc. is a Los Angeles jewelry brand founded by Brandon Schoolhouse in 2000 that designs and handcrafts pop culture-inspired rings, pendants, and accessories, selling direct-to-consumer via Shopify with officially licensed collaborations spanning DC Comics, Power Rangers, Thundercats, and Gremlins.

Ownership category

akta.pro rank

Product category

Fashion Jewelry

NAICS

Jewelry Retailers (458310), Jewelry and Silverware Manufacturing (33991)

SIC

Jewelry, Precious Metal (3911), Retail-Jewelry Stores (5944), Jewelry, Silverware & Plated Ware (3910)

akta.pro primary industry

Precious Metal Jewelry (Gold/Platinum/Silver) (CRAKAAAD)

akta.pro secondary industry

Bespoke Men’s Jewelry (Signet Rings, Cufflinks, Tie Bars) (CRAKAHAD)

Keywords

• Pop culture jewelry
• Licensed merchandise jewelry
• Stainless steel jewelry
• Sterling silver jewelry
• Enamel pins accessories

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Direct Product Sales: Direct-to-consumer jewelry sales through e-commerce storefront. Products sold include rings, necklaces, pendants, bracelets, earrings, cufflinks, enamel pins, and patches. Both ready-to-ship stainless steel items and made-to-order precious metals available.
2. Licensed Collaboration Products: Sales of officially licensed merchandise from collaborations with DC Comics (Batman, Justice League), Mighty Morphin Power Rangers, Thundercats, and Gremlins. Products include rings, necklaces, enamel pins, and patches.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels8 records

Core offering

Han Cholo designs and sells handcrafted pop culture-inspired jewelry including rings, necklaces, pendants, bracelets, earrings, cufflinks, enamel pins, and fabric patches. The product line is split between a ready-to-ship Shadow Series in 100% surgical stainless steel ($20-$70) and a made-to-order Precious Metals Collection in .925 sterling silver and 24k gold vermeil ($150-$425), alongside officially licensed collaborations with DC Comics, Mighty Morphin Power Rangers, Thundercats, and Gremlins. All pieces are hand-designed and produced in Los Angeles, California.

Product overview

Han Cholo Inc. is a Los Angeles-based jewelry brand founded by Brandon Schoolhouse, specializing in nostalgic jewelry influenced by rock n' roll, comic books, video games, horror, and sci-fi. The product portfolio consists of two main sub-brands: (1) the Shadow Series in stainless steel (ready to ship), offering rings, necklaces, bracelets, earrings, and pendants at price points from $20-$70; and (2) the Precious Metals Collection in .925 sterling silver and 24k gold vermeil (made to order in 2-4 weeks), priced from $150-$425. In addition, the company operates Licensed Collaboration Collections with major franchises including DC Universe/Batman, Gremlins, Thundercats, and Mighty Morphin Power Rangers, plus Enamel Pins & Patches. All pieces are hand-designed in Los Angeles. The brand distributes via its Shopify e-commerce platform, ships globally, and participates in conventions including SDCC.

Differentiator

Problem solved

Functional benefit

Brands

• Shadow Series: Stainless steel jewelry collection featuring various themed designs including skull rings, pendants, bracelets, and earrings in silver, gold, and gunmetal finishes.
• Precious Metals Collection
• Han Cholo Collaborations
• Han Cholo Legacy Collection

Products and services

• Shadow Series (Stainless Steel Jewelry) Stainless steel jewelry collection (ready to ship within 24-48 hours) featuring rings, necklaces, bracelets, earrings, and pendants with designs inspired by rock n' roll, skate punk, and West Coast culture, including iconic skull, D20/dice, Egyptian, and lifestyle motifs in gold, silver, and gunmetal finishes; priced $20-$70.
• Precious Metals Collection Handcrafted-to-order jewelry in .925 sterling silver and 24k gold vermeil, designed and made in Los Angeles, California; pieces produced individually per order with a 2-4 week lead time and include an authenticity .925 stamp; priced $150-$425.
• DC Universe X Han Cholo Collection DC Universe-wide licensed jewelry collection featuring rings, necklaces, and enamel pins based on characters including Lobo, Catwoman, and other Justice League icons.
• Batman X Han Cholo Collection Batman Core franchise licensed jewelry and enamel pin collection featuring Batman, Joker, and related character designs in rings, necklaces, and pins.
• Batman Classic TV Series X Han Cholo Collection Classic 1960s Batman TV series licensed collection featuring Batmobile and Batman/Robin-themed rings, necklaces, and enamel pins.
• Mighty Morphin Power Rangers X Han Cholo Collection Mighty Morphin Power Rangers licensed jewelry collection featuring Megazord Pendant, Dragon Dagger Pendant, and Legacy Saba Sword Necklace.
• Thundercats X Han Cholo Collection Thundercats franchise licensed collection featuring Mumm-Ra, Lion-O, and Cat's Lair designs in ring, necklace, and enamel pin formats.
• Gremlins X Han Cholo Collection Gremlins franchise licensed collection featuring Gizmo, Stripe, and Mogwai designs in ring, necklace, and enamel pin formats.
• Enamel Pins and Patches Enamel pins and fabric patches featuring licensed characters (Batman, DC Universe, Thundercats, Gremlins) and original Han Cholo designs, priced at $12-$15 each.
• SDCC Collection (Convention-Exclusive) San Diego Comic-Con exclusive and convention-themed jewelry and merchandise, featuring products across Batman Core, Batman Classic, Justice League, Thundercats, and Power Rangers franchises for SDCC 2026.
• Han Cholo Legacy Collection (Archive) Archived collection of previous Precious Metals pieces, now maintained as the Han Cholo Legacy Collection featuring discontinued and classic designs.

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• DC ComicscoreOEM/ Whitelabel/ Licensing PartnerLicensed collaboration producing officially authorized jewelry and merchandise featuring DC Comics characters including Batman, Joker, Catwoman, Batmobile, and Justice League characters such as Lobo. Products include rings, necklaces, enamel pins, and accessories.
• Mighty Morphin Power RangerscoreOEM/ Whitelabel/ Licensing PartnerLicensed collaboration producing officially authorized jewelry featuring Power Rangers characters including Megazord pendant and Legacy Saba Sword Necklace.
• ThundercatscoreOEM/ Whitelabel/ Licensing PartnerLicensed collaboration featuring Thundercats characters including Mumm-Ra, Lion-O, and Cat's Lair designs in ring, necklace, and enamel pin formats.
• GremlinscoreOEM/ Whitelabel/ Licensing PartnerLicensed collaboration featuring Gremlins characters including Gizmo, Stripe, and Mogwai designs in ring and necklace formats.
• Disney's TronminorOEM/ Whitelabel/ Licensing PartnerCustom work completed for Disney's Tron franchise as part of past licensing collaborations.
• HasbrominorOEM/ Whitelabel/ Licensing PartnerCustom work completed for Hasbro as part of past licensing collaborations.
• NintendominorOEM/ Whitelabel/ Licensing PartnerCustom work completed for Nintendo Wii as part of past collaborations.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• Vitaly: Men's jewelry and accessories brand focused on statement rings, chains, and pendants with a contemporary/edgy aesthetic. Comparable to Han Cholo on price ladder, target customer (fashion-forward men), and DTC-led distribution.
• Tateossian: London-based men's fine jewelry brand known for cufflinks, bracelets, and statement rings in precious metals with craftsmanship focus. Comparable on men's precious-metal jewelry, cufflink offering, and emphasis on branded craftsmanship — a more established UK analogue to Han Cholo's premium tier.
• King Ice: Men's hip-hop and streetwear jewelry brand producing chains, rings, pendants, and bracelets across gold/silver/plated metals at similar price points to Han Cholo's Shadow Series and Precious Metals lines. Closest direct peer given pop-culture/celebrity positioning and unisex-men skew.
• Craighill: Independent men's design brand producing jewelry and everyday carry objects with a premium, design-led aesthetic. Comparable on founder/independent identity, premium price points, and DTC-first distribution, though positioned more minimalist than pop-culture collector.
• Mister Severe: Men's gothic, occult, and ritual-themed jewelry brand producing rings and pendants in sterling silver and bronze with antiqued finishes. Highly comparable to Han Cholo on aesthetic (skull/heritage motifs), metal tier (precious metals at similar price points), and DTC go-to-market.
• Justin Reed: New York-based men's jewelry brand specializing in signet rings, chains, and statement pieces in silver and gold. Comparable on men's precious-metal jewelry positioning, mid-to-premium price ladder, and DTC storefront with global reach.

Others

• BoxLunch: Pop-culture and licensed-merchandise retailer (sister brand to Hot Topic) selling pins, jewelry, and collectibles featuring DC, Marvel, anime, and nostalgia IP. Touches the same fandom-driven licensed collectibles customer and serves as both adjacent channel and indirect competitor for Han Cholo's licensed lines.
• Fanatics: Largest licensed sports and entertainment merchandise platform with a growing jewelry and collectibles offering across major IP rights. Highly relevant as both a potential distribution/wholesale partner for Han Cholo's licensed SKUs and a benchmark for scaling licensed pop-culture merchandise globally.

Broad incumbents

• Hot Topic: Major pop-culture and licensed-merchandise retailer carrying jewelry, pins, and accessories across franchises (Disney, DC, anime). Comparable on shared fandom customer base and licensed IP accessory category, though as a multi-brand retailer rather than a single-brand designer.
• Mejuri: Large-scale DTC fine jewelry brand offering women's and unisex pieces across gold vermeil and sterling silver at similar unit price points. Comparable on DTC-first model, precious-metal tier, and brand-led positioning, though skewed to a women's daily-wear customer rather than pop-culture/collectible.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/hancholodesigns
• YouTubeyoutube.com/channel/UCj2I8ykUUEvMuMx8Z-d8IBQ?view_as=subscriber
• Facebookfacebook.com/hancholojewelry
• Instagraminstagram.com/hancholodesigns
• Pinterestpinterest.com/hancholo
• LinkedInlinkedin.com/company/han-cholo

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Han Cholo Inc.