Hanoi Backstreet Tours

What Hanoi Backstreet Tours does

Hanoi Backstreet Tours is a Vietnam-based direct-to-consumer tour operator established around 2015 and operating as a subsidiary of VBD Viet Nam Joint Stock Company. The company designs and delivers small-group guided experiences — typically capped at six guests — using a fleet of authentic Soviet-era Minsk motorcycles and Vietnam People's Army Uaz469/Gaz69 Jeeps. Its core catalog spans Hanoi Jeep, Motorbike, and Vespa Tours; Hanoi Street Food Tours (including a Michelin Guide walking tour); and specialty formats like Sidecar Tours, Limousine City Tours, and an Instagram photography tour. Geographic reach extends across at least seven Vietnamese destinations: Hanoi, Ho Chi Minh City, Ha Long, Ha Giang, Ninh Binh, Da Nang, Hoi An, and the Mekong River Delta, with each region supported by a local operational base.

The differentiated offer is access to handcrafted, off-the-beaten-path itineraries — local homes, hidden markets, family meals, and backstreet routes — delivered by licensed drivers and English-speaking guides. Pricing is per-seat, ranging from roughly $29 for a walking street-food tour to $329+ per person for multi-day packages combining Hanoi, Ninh Binh, and Ha Long Bay; group, child, and repeat-customer discounts are published (10% off from the second tour, children under 11 at 30% off, kids under 3–5 free). All bookings flow through hanoibackstreettours.com and a constellation of messaging apps (WhatsApp, Viber, Line, WeChat, KakaoTalk, Zalo, Telegram), with TripAdvisor as a top-of-funnel discovery channel.

The company is privately held, bootstrapped, with no disclosed venture funding or institutional investors. Headcount stands at roughly 11 employees, which is consistent with a primarily operator-driven model where guides and drivers are engaged per tour or seasonally. The customer base is split across international adventure travelers, foodie travelers, and content creators/photographers — all persona-level segments, not named enterprise accounts. Brand identity rests heavily on the "original Backstreet Tours" heritage positioning, the vintage-vehicle fleet, and a 100% satisfaction refund guarantee.

Name

Hanoi Backstreet Tours

Legal name

Hanoi Backstreet Tours

Website

https://hanoibackstreettours.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Hanoi Backstreet Tours is a Vietnam-based direct-to-consumer tour operator running small-group motorbike, jeep, and Vespa experiences in Hanoi and six other Vietnamese destinations, serving international adventure travelers, foodies, and content creators via its website and messaging-app booking channels.

Ownership category

akta.pro rank

Product category

Adventure Tour Operating Services

NAICS

Tour Operators (561520), Scenic and Sightseeing Transportation, Land (48711), Scenic and Sightseeing Transportation (487)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Small-Group Escorted Tour Operators (THAKADAB)

akta.pro secondary industries

Street Food Tours (THAJAGAC), Food, Market & Culinary Culture Tours (THAJAAAG), Guided & Packaged Motorcycle / Powersports Rental Tours (THADAHAL)

Keywords

• Guided motorbike tours
• Jeep tour experiences
• Street food tours
• Cultural tourism services
• Multi-day adventure tours

Headquarters

HQ city

Hanoi

HQ country

Vietnam

HQ region

Asia

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

1. Guided Tours Revenue: Direct sales of guided tour packages including motorbike tours, jeep tours, vespa tours, street food tours, and multi-day adventures across Vietnam. Revenue generated from per-person tour fees with pricing varying by tour type, duration, and group size.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Hanoi Backstreet Tours operates and directly sells guided motorbike, jeep, Vespa, sidecar, limousine, and walking tours across Vietnam, using a proprietary fleet of vintage Soviet Minsk motorcycles and Vietnam People's Army Jeeps (Uaz469/Gaz69). Its product portfolio spans half-day food/culture/sightseeing tours in Hanoi, multi-day adventure packages (Ha Giang Loop, Ninh Binh, Ha Long Bay), and day tours in Ho Chi Minh City, Hoi An, Da Nang, and the Mekong River Delta. Bookings are taken directly through its website and messaging apps at per-person prices ranging from $29 for walking food tours to $350+ for multi-day adventures.

Product overview

Hanoi Backstreet Tours is a tour operator offering a diverse portfolio of guided tours across Vietnam, centered around motorbike, jeep, Vespa, and walking experiences. The core offerings include Hanoi Jeep Tours using Vietnam Army Jeeps (Uaz469/Gaz69), Hanoi Motorbike Tours on vintage Minsk motorcycles, Hanoi Vespa Tours, and Hanoi Street Food Tours. Additional products extend to multi-destination packages (Ninh Binh Tours, Ha Long Bay Tours, Saigon Jeep Tours, Ha Giang Loop Motorbike Tours, Hoi An Vespa Tours & Cooking Class), city tours by limousine, sidecar tours, Instagram photography tours, and Mekong River Delta exploration. The company positions itself as the original backstreet tour operator in Vietnam with 9 years of experience, emphasizing authentic local experiences over tourist hotspots. Products range from half-day tours ($29-$85) to multi-day adventures ($130-$329), with booking managed through their website using WhatsApp, Viber, and direct contact methods.

Differentiator

Problem solved

Functional benefit

Products and services

• Hanoi Jeep Tours Guided tours of Hanoi and surrounding areas using Vietnam People's Army Jeeps (Uaz469/Gaz69), featuring food, culture, sightseeing, and backstreet experiences for international travelers.
• Hanoi Motorbike Tours Motorbike tours of Hanoi and countryside using vintage Minsk motorcycles, offering food, culture, and sightseeing experiences to international travelers.
• Hanoi Vespa Tours Tours using army-style Vespas for exploring Hanoi streets, food scenes, and cultural landmarks for individual travelers and small groups.
• Hanoi Street Food Tours Walking and motorized food tours featuring Michelin Guide restaurants, local street food, and authentic Hanoi cuisine for culinary travelers.
• Hanoi City Tours By Limousine Luxurious limousine tours covering Hanoi highlights, hidden gems, and authentic street food experiences for travelers preferring premium enclosed transportation.
• Hanoi Sidecar Tours Unique sidecar tours of the Red River countryside combining food, culture, and daily Vietnamese life experiences for individual travelers and couples.
• Ninh Binh Tours Day and multi-day tours to Ninh Binh featuring boat rides through Tam Coc caves, motorbike/jeep countryside exploration, cycling tours, and visits to ancient capitals (Hoa Lu, Mua Cave, Thai Vi temple).
• Ha Long Bay Tours Full-day and multi-day Ha Long Bay cruises including luxury 5-star catamaran experiences, kayaking, bamboo boat rides, and off-the-beaten-path exploration of Bai Tu Long Bay.
• Saigon (Ho Chi Minh City) Jeep Tours Jeep tours of Ho Chi Minh City featuring street food, nightlife, rooftop bars, and city highlights using Vietnam Army Legend Jeeps, operated under Saigon Backstreet Tours branding.
• Ha Giang Loop Motorbike Tours Multi-day motorbike tours (2-4 days) through Ha Giang's mountain passes, ethnic villages, Ma Pi Leng Pass, and Nho Que River, with trekking and homestay experiences.
• Hoi An Vespa Tours & Cooking Class Combined Vespa countryside tour and cooking class in Hoi An, including market visits, Tra Que vegetable village, and hands-on Vietnamese dish preparation.
• Hanoi Instagram Photo Tour Photography-focused motorbike tour visiting Instagram-worthy Hanoi locations including Long Bien Bridge, Train Street, West Lake, and mural art streets, designed for content creators.
• Mekong River Delta Tours Tours exploring the Mekong River Delta region with motorbike, jeep, and boat experiences through local villages and waterways.
• Minsk Motorcycle Tours Specialized tours featuring vintage Minsk motorcycles for authentic Soviet-era motorbike experiences.
• Vietnam People's Army Legend Jeep Tours (Uaz469/Gaz69) Exclusive tours using legendary Vietnam People's Army Jeeps (Uaz469/Gaz69) for historical and authentic military vehicle experiences, marketed under the Soviet-era vehicle line.
• 4-Day Hanoi, Ninh Binh & Ha Long Bay Package Tour Comprehensive multi-destination 4-day package combining Hanoi Jeep/Vespa tours, Ninh Binh boat and motorbike experiences, and a Signature Royal Cruise through Bai Tu Long Bay.
• Hanoi Exotic & Bizarre Food Tour to Le Mat Snake Village Specialty 4-hour food tour to Le Mat Snake Village featuring 8-10 snake dishes, local market visits, and Red River views, with group-tiered pricing by group size.

Quantifiable outcome

• 100% refund if not satisfied
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• VBD Viet Nam Joint Stock CompanyparentOthersHanoi Backstreet Tours is a subsidiary company of VBD Viet Nam Joint Stock Company, the parent organization providing corporate structure and support.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Withlocals: Marketplace for locally-led tours and food experiences across Vietnam and Southeast Asia. Competes with Hanoi Backstreet Tours' food and backstreet cultural SKUs in the same English-speaking traveler segment.

Regional players

• Saigontourist: Established Vietnam-based tour/transportation conglomerate with nationwide sightseeing and multi-day packages. Comparable in Vietnamese inbound tour offerings, though broader in scope and more corporate-oriented than Hanoi Backstreet Tours.

Broad incumbents

• Intrepid Travel: Global small-group adventure tour operator with deep Vietnam itineraries. Comparable in small-group escorted format and multi-day package tours, but at vastly larger scale and with broader geographic reach than Hanoi Backstreet Tours.
• G Adventures: Globally listed small-group adventure operator overlapping Vietnam routes (Ha Giang Loop, Mekong, Hoi An). Similar escorted-tour model and multi-day package structure; major incumbent in the same category.
• GetYourGuide: Global activities marketplace that lists Vietnam tours including Hanoi Jeep/motorbike and food experiences. Functions as a competitive distribution and discovery channel for the same target customer.
• TourRadar: OTA marketplace aggregating multi-day tour operators including Vietnam adventure operators. Comparable as the distribution layer above operators like Hanoi Backstreet Tours and a potential channel partner or competitor depending on go-to-market direction.
• Klook: Asia-leading activities and tours marketplace covering Vietnam sightseeing, food tours, and day trips. Competes for the same inbound-tourist booking demand as Hanoi Backstreet Tours at a vastly larger, technology-driven scale.

Direct peers

• Vietnam Backpacker Hostels: Vietnam backpacker hostel chain that also sells tours across Hanoi, HCMC, Hoi An, and Da Nang. Directly comparable destination mix and backpacker/adventure-tourist customer overlap with Hanoi Backstreet Tours.
• XO Tours: Vietnam-based operator running vintage-style Jeep and sidecar tours with food/nightlife focus. Direct competitor to Hanoi Backstreet Tours' Saigon jeep offerings and Hanoi Jeep Tours, with overlapping small-group format and city-tour pricing.
• Vespa Adventures: Ho Chi Minh City-based Vespa food/culture tour operator using the same vintage-army-style scooter imagery. Closest peer on the Saigon side and a parallel concept to Hanoi Backstreet Tours' Vespa/motorbike SKUs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/hanoibackstreet
• Facebookfacebook.com/100014369325843
• Instagraminstagram.com/hanoibackstreettours123
• LinkedInlinkedin.com/company/hanoi-backstreet-tours

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hanoi Backstreet Tours