What Hansaplast does

Hansaplast is a German consumer wound care brand owned and operated by Beiersdorf AG, a publicly listed multinational consumer goods company headquartered in Hamburg. The brand markets a portfolio of plasters, bandages, wound dressings, foot care products, and sports supports targeted at general consumers, families with children, people with sensitive skin, and athletes across the DACH region, primarily Germany.

The product portfolio centers on advanced wound care technologies including hydrocolloid-based moist wound healing systems (Zweite Haut / Second Skin spray and liquid plasters), waterproof protection membranes (Aqua Protect line with 100% water protection), bacterial barrier systems (Bacteria Shield claiming 99% bacteria protection), and sensitive-skin hypoallergenic adhesives. The brand extends beyond basic plasters into XL/XXL post-operative dressings, scar reduction patches, sterile compresses, wound cleansing sprays, and healing ointments. A sports segment delivers performance bandages with Dynamic Guard Technology, kinesiology tapes, and rigid sport tapes, while foot care addresses blisters, corns, and moisturization.

Revenue is generated through consumer healthcare retail sales via pharmacy distribution (Apotheke) with a pharmacy finder locator, direct online purchase through the company's e-commerce storefront, and affiliate-tracked referrals to partner retailers via Commerce Connector GmbH. The brand is supported by multi-channel marketing including Instagram, YouTube, TikTok, an email newsletter, and an extensive educational Ratgeber (guide) content platform covering wound care, sports injuries, and foot care. Hansaplast does not operate as a separately incorporated entity; it functions as a trade name under the Beiersdorf corporate umbrella, with brand-level financials not publicly disclosed.

Name

Hansaplast

Legal name

Beiersdorf AG

Website

https://hansaplast.de

Company type

Private

Founded year

1922

Operating status

Operating

Headcount range

1–10 employees

Short description

Hansaplast is a German wound care brand owned by Beiersdorf AG, selling plasters, bandages, foot care, and sports supports through pharmacies and online channels in the DACH region, serving general consumers, families, sensitive-skin users, and athletes.

Ownership category

akta.pro rank

Product category

Consumer Wound Care Products

NAICS

Surgical Appliance and Supplies Manufacturing (339113), Health and Personal Care Retailers (456)

SIC

Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842), Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

First Aid & Wound Care (Bandages, Dressings, Antiseptics, Burn Care) (CRADAMAB)

akta.pro secondary industry

First Aid & Wound Care (HLAIADAM)

Keywords

• Wound care products
• Adhesive plasters
• Sports bandages
• Foot care products
• First aid supplies

Headquarters

HQ city

Hamburg

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Personnel, Operations, Technology or R&D

Revenue model

1. Consumer Healthcare Retail Products: Hansaplast generates revenue through sale of consumer healthcare products including wound plasters, bandages, tapes, and foot care products sold through pharmacy and retail channels.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Hansaplast manufactures and sells a broad range of consumer wound care and first-aid products, including universal plasters, sensitive-skin plasters, waterproof Aqua Protect plasters, XL/XXL plasters for larger wounds, kids plasters, Zweite Haut Schutz (hydrocolloid) spray and liquid plasters, scar reduction patches, wound spray and healing ointment, sterile compresses, performance and protective bandages, kinesiology and sports tapes, elastic plasters, blister plasters, foot creams, and foot sprays. The brand is owned by Beiersdorf AG and distributes through German pharmacy retail and direct online channels.

Product overview

Hansaplast is a comprehensive wound care and prevention brand with over 140 years of experience, owned by Beiersdorf AG. The product portfolio centers on wound care solutions including the Universal and Classic plaster lines for everyday wounds, the Sensitive line for sensitive skin, and the Aqua Protect line for waterproof protection. Advanced wound healing is supported through the Zweite Haut Schutz (second skin) spray and liquid plasters using hydrocolloid technology, the Wundspray for alcohol-free wound cleansing, and Wundheilsalbe for wound healing. The product range extends to XL/XXL plasters for larger wounds, Kids plasters with children's character designs, and the Narben Reduktion line for scar treatment. Sports care products include Protective Bandagen (knee, wrist, ankle supports), Kinesiologie Tapes, and Sporttapes. Foot care is addressed through Blasenpflaster (blister plasters), Fußcremes, and Fußsprays. First aid products include Soft Kompressen sterile compresses and Erste-Hilfe plaster mixes. The product portfolio is anchored by the Hansaplast Bacteria Shield technology providing protection against 99% of bacteria across plaster products.

Differentiator

Problem solved

Functional benefit

Products and services

• Hansaplast Universal Pflaster 1m x 6cm Water-resistant and breathable plasters for small everyday wounds with strong adhesion and non-stick wound pad, available as cut-to-size roll or strips. Targeted at general consumers for everyday minor wounds.
• Hansaplast Universal Essentials Mix Pack Assorted plaster mix containing strips in various sizes for small wound protection with Bacteria Shield protection against 99% of bacteria. Targeted at general consumers seeking everyday wound care.
• Hansaplast Aqua Protect Pflaster Waterproof plasters providing 100% water-resistant protection for wounds during showering, bathing, and swimming, with extra strong adhesion. Targeted at general consumers needing waterproof wound protection.
• Hansaplast Sensitive Pflaster Hypoallergenic plasters with gentle adhesion designed for sensitive skin, using flexible and breathable material with non-stick wound pad. Targeted at consumers with sensitive or delicate skin.
• Hansaplast Zweite Haut Schutz (Sprüh-Pflaster & Flüssig-Pflaster) Liquid and spray plasters forming a second-skin protective layer over minor wounds, using hydrocolloid technology to support moist wound healing. Targeted at general consumers seeking advanced, flexible wound coverage.
• Hansaplast Narben Reduktion Scar reduction plasters designed to minimize the appearance of scars from wounds or surgical procedures. Targeted at consumers seeking post-wound scar care.
• Hansaplast Wundspray Alcohol-free wound cleansing spray for disinfecting wounds without stinging, protecting against infections. Targeted at general consumers for first-aid wound cleansing.
• Hansaplast Wundheilsalbe Wound healing ointment supporting the skin's natural regeneration process, applicable to minor open wounds in any healing phase. Targeted at general consumers for wound healing support.
• Hansaplast Soft Kompressen Steril 7,5x7,5cm Sterile soft compresses for wound cleaning and coverage, suitable for medium and larger wounds, scratches, cuts, burns, and post-operative wound care. Targeted at consumers needing first aid and post-operative care.
• Hansaplast XL/XXL Pflaster Extra-large plasters for covering medium and larger wounds including post-operative surgical wounds, with high adhesion and skin-friendly breathable material. Targeted at consumers recovering from surgery or with larger wounds.
• Hansaplast Kids Pflaster (PAW Patrol, Disney Frozen II) Child-friendly plasters with colorful designs featuring popular children's characters (PAW Patrol, Disney Frozen II), gentle on children's skin while providing wound protection. Targeted at parents of young children.
• Hansaplast Performance Knie-Bandage L/XL Knee support bandage with Dynamic Guard Technology offering stability, protection, and compression for painful, weak, or injured knees during movement and activities. Targeted at athletes and active consumers needing joint support.
• Hansaplast Protective Bandagen Protective braces for joints including knee, wrist, and ankle supports, designed for injury prevention and support during physical activity. Targeted at athletes and active consumers.
• Hansaplast Kinesiologie Tape Elastic sports tape for supporting muscles and joints, promoting blood circulation, and aiding recovery from sports injuries, available in multiple colors. Targeted at athletes and sports enthusiasts.
• Hansaplast Sporttapes Rigid sports tapes for joint stabilization and injury prevention during athletic activities. Targeted at athletes and sports participants.
• Hansaplast Blasenpflaster Blister plasters designed to treat and protect blisters from friction and pressure. Targeted at consumers affected by foot blisters.
• Hansaplast Fußcremes Foot creams for moisturizing and caring for feet, part of the foot care product line. Targeted at consumers seeking routine foot skincare.
• Hansaplast Elastic Pflaster Extra-flexible plasters designed for joints and highly mobile body parts, with stretchable material that adheres well to difficult skin areas. Targeted at general consumers needing flexible wound coverage.
• Hansaplast Extra Robust Waterproof Heavy-duty waterproof plasters developed for extreme conditions, flexible, water-resistant, and providing robust wound protection for demanding activities. Targeted at consumers engaged in demanding or outdoor activities.

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Deutsche Rotes Kreuz (German Red Cross)coreStrategic or Co-development PartnerHansaplast partners with the German Red Cross (DRK) as a cooperation partner supporting various projects for community welfare. This includes support for Jugendrotkreuz (Youth Red Cross) projects and first aid education initiatives.
• Beiersdorf AGcoreTechnology or IntegrationHansaplast is a brand owned and operated by Beiersdorf AG, a major international consumer goods company. Beiersdorf provides the parent company infrastructure, R&D capabilities, and corporate governance for the Hansaplast brand.
• Commerce Connector GmbHminorChannel Partner/ Reseller/ DistributorCommerce Connector GmbH provides affiliate/referral tracking for online pharmacy and retailer purchases. When users click through to partner retailers from Hansaplast website, Commerce Connector tracks the transaction for 30 days.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• 3M Health Care: 3M's broader medical division encompasses surgical, wound care, and consumer health products. While Hansaplast is a consumer-focused brand, 3M's medical division overlaps in technology platforms (hydrocolloid, advanced wound dressings) and competes in pharmacy and retail channels.
• Smith & Nephew: Global medical device company with a sizeable wound care franchise (e.g., Allevyn, Acticoat). Mainly a clinical competitor, but its adjacent consumer and OTC offerings compete with Hansaplast's advanced wound care products in pharmacy channels.
• ConvaTec: Global wound and skin care company with brands such as AQUACEL. While primarily in the clinical/professional segment, its consumer adjacencies in advanced wound care, particularly hydrocolloid and foam dressings, compete with Hansaplast's premium formats.
• Mölnlycke Health Care: Mölnlycke is a global wound care incumbent with Mepilex and related foam/hydrocolloid dressings. While primarily a clinical/professional brand, it overlaps with Hansaplast's advanced wound care and hydrocolloid technologies through retail and pharmacy adjacencies.

Direct peers

• Band-Aid (Johnson & Johnson): Band-Aid is the global #1 consumer wound care brand under J&J, offering adhesive plasters, character-themed kids plasters, and advanced wound care products. It directly competes with Hansaplast across virtually every category, with much broader global distribution.
• Leukoplast (BSN medical / Essity): Leukoplast is a wound care and sports tape brand owned by Essity (formerly BSN medical). Strong in German pharmacy and clinical channels, it overlaps Hansaplast's classic plaster, sports tape, and sensitive product lines with a similar demographic and trade positioning.
• Nexcare (3M): 3M's consumer wound care brand, offering waterproof, sensitive, and sport plasters globally. Directly comparable on product range and consumer positioning, with the additional backing of 3M's R&D and global reach.
• HARTMANN: German-headquartered medical and consumer wound care company with brands like Cosmopor and DermaPlast. Competes directly with Hansaplast in DACH pharmacy and consumer channels, with a particular strength in professional wound care.
• Elastoplast: Elastoplast is the sister Beiersdorf plaster brand selling in geographies (UK, Australia, Asia) where Hansaplast is not present. It is the most direct competitor in the same product category with overlapping technologies (Bacteria Shield, Aqua Protect, hydrocolloid).
• Curad (Medline): Curad is Medline's consumer-adjacent wound care brand, offering plasters, sensitive skin, and sports products. It directly competes with Hansaplast in product format and consumer positioning, particularly in North American and European value channels.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/HansaplastDE
• Instagraminstagram.com/hansaplast.global
• TikToktiktok.com/@hansaplast.de
• LinkedInlinkedin.com/company/hansaplast

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hansaplast