What Hanselmann GmbH does

Founded in 1992, Hanselmann GmbH is a family-owned industrial equipment and logistics provider headquartered in Crailsheim, Baden-Württemberg, Germany. The company operates what it characterizes as one of the largest and most modern fleets of aerial work platforms, forklifts, and cranes in Europe, with 40,000 sqm of warehouse capacity, a specialized workshop, and a certified training center co-located at its headquarters. Its portfolio spans equipment rental (short- and long-term), new and used equipment sales, certified maintenance and UVV safety inspections, original spare parts supply (Linde, Still, Manitou, JMG, Magni, Komatsu, Volvo, etc.), DGUV-compliant operator training, project logistics, heavy-load transport, and specialized industrial assembly including a proprietary ISO 5 modular cleanroom system, the HLPS (Holistic-Lean-Processing-System) industrial packaging platform, and patented custom-engineered lifting solutions (Sonderlösungen).

The business model blends usage-based equipment rental, transactional new and used sales, professional services (assembly, maintenance, training), hardware parts sales, and managed logistics, with distribution conducted through three parallel GTM motions: a self-serve digital storefront (H-OS app for live rental and used purchases), enterprise field sales for large industrial projects, and event-driven demand generation via trade shows such as LogiMAT and LOUNGES. Hanselmann holds an exclusive German sales and service partnership with JMG for electric pick-and-carry cranes, positioning itself as "JMG Deutschland," and operates across Germany, the DACH region, Europe, and worldwide.

Named customers include the ITER Consortium (industrial assembly for the international nuclear fusion project), NATO (defense logistics), a European satellite program, the world's largest dairy conglomerate (under NDA), automotive sector clients, and energy-transition projects involving emission-free electric handling of transformer stations, with additional exposure across pharmaceutical, food, construction, agriculture, and humanitarian logistics segments.

Name

Hanselmann GmbH

Legal name

Hanselmann GmbH

Website

https://hanselmann.de

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Hanselmann GmbH is a family-owned German industrial equipment provider offering rental, sales, maintenance, and training of forklifts, cranes, and aerial work platforms, alongside ISO 5 cleanroom assembly, heavy-load logistics, and warehousing across Europe.

Ownership category

akta.pro rank

Product category

Industrial Equipment Rental & Logistics Services

NAICS

Other Commercial and Industrial Machinery and Equipment Rental and Leasing (532490)

SIC

Industrial Trucks, Tractors, Trailors & Stackers (3537), Construction Machinery & Equip (3531), Wholesale-Industrial Machinery & Equipment (5084), Wholesale-Construction & Mining (No Petro) Machinery & Equip (5082)

akta.pro primary industry

Cranes & Heavy Lifting Equipment Rental/Leasing (TLABAFAD)

akta.pro secondary industries

Material Handling Equipment Rental/Leasing (Forklifts, Telehandlers, Reach Trucks) (TLABAFAF), Lifting & Hoisting Rental & Leasing (IMAHAJAN)

Keywords

• Industrial equipment rental
• Forklift sales service
• Material handling solutions
• Cleanroom assembly services
• Heavy-load logistics

Headquarters

HQ city

Crailsheim

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Equipment Rental: Flexible rental of forklifts, cranes, aerial work platforms, telehandlers, construction equipment, and warehouse technology. Short-term and long-term rental contracts available with customized rental models.
2. Equipment Sales (New and Used): Sale of new and pre-owned industrial equipment including forklifts, cranes, aerial work platforms, telehandlers, loaders, trailers, and accessories. Both retail and wholesale.
3. Industrial and Cleanroom Assembly: Customized solutions for machine relocations (Move-In), cleanroom assembly up to ISO 5, special solutions, and industrial packaging using the proprietary HLPS system.
4. Maintenance, Repair, and Safety Inspections (UVV): Preventive maintenance, repair services (in-house workshop and on-site/mobile), certified safety inspections (UVV-Prüfung) for forklifts, cranes, aerial work platforms, and construction equipment. Includes battery maintenance and climate service.
5. Spare Parts Supply: Original spare parts for all major brands (Linde, Still, Manitou, JMG, Magni, Komatsu, Volvo, etc.) with delivery within 48 hours and overnight service option.
6. Training Services: Certified operator training (forklift, telehandler, crane, aerial work platform), load securing training, and annual refresher courses per DGUV standards.
7. Logistics and Warehousing: Project logistics, transport solutions (regional JIT to heavy-load transport), and storage on 40,000 sqm of modern warehouse space.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

Hanselmann GmbH rents and sells one of Europe's largest and most modern fleets of forklifts, aerial work platforms, pick-and-carry cranes, warehouse technology, trailers, and construction equipment. The company complements its equipment portfolio with maintenance, repair, and UVV safety inspection services, original spare parts supply within 48 hours, certified operator training, project logistics, heavy-load transport, 40,000 sqm of warehouse storage, and specialized industrial assembly including ISO 5 cleanroom installation, machine moving, custom-engineered patented special solutions, and HLPS industrial packaging.

Product overview

Hanselmann GmbH operates as a full-service provider for industrial and logistics solutions, offering one of Europe's largest and most modern fleets of aerial work platforms, forklifts, and cranes for rent and purchase. The portfolio includes core equipment brands (Manitou, Still, Linde, Hyster, Toyota, JMG as exclusive German partner, Magni, JLG, Genie, Kalmar, Merlo, and others), supplemented by comprehensive service offerings including maintenance and repair, spare parts supply, UVV safety inspections, and certified operator training. The company also provides specialized industrial assembly services including cleanroom assembly (ISO 5 modular systems), machine moving/Move-In, patented custom solutions, and industrial packaging (HLPS - Holistic Lean Processing System). Logistics services include project logistics, transport solutions, and warehouse technologies across 40,000 sqm of storage space. Customers are served across industries including automotive, pharmaceutical/healthcare, food industry, aerospace, chemical, construction, and government/defense sectors.

Differentiator

Problem solved

Functional benefit

Brands

• H-OS: Company's internal operating system and customer portal for equipment management

Products and services

• Forklift Fleet Rental and Sales (Gabelstapler) Comprehensive fleet of forklifts available for rent and purchase — including electric, diesel, gas, all-terrain, telescopic, heavy-duty, side-loader, four-way, and reach trucks — from brands such as Manitou, Still, Linde, Hyster, Toyota, Combilift, Clark, and Magni. Targets industrial customers across DACH and Europe.
• Aerial Work Platforms Rental and Sales (Arbeitsbühnen)
• Pick-and-Carry Cranes Rental and Sales (Krane)
• Warehouse Technology Rental and Sales (Lagertechnik)
• Trailers and Vehicles Rental and Sales (Anhänger und Fahrzeuge)
• Construction Equipment Rental (Baumaschinen)
• Machine Moving / Move-In Services (Maschinenumzüge)
• Custom Solutions (Sonderlösungen)
• Cleanroom Assembly (Reinraummontage)
• Industrial Packaging HLPS (Industrieverpackungen HLPS)
• Project Logistics
• Transport Solutions
• Warehouse Storage Services (Lagertechnologien)
• Maintenance and Repair Service (Wartung und Reparatur)
• Spare Parts Service (Ersatzteilservice)
• UVV Safety Inspection (Sicherheitsprüfung)
• Certified Training Services (Schulungen)
• Used Equipment Sales (Gebrauchtgeräte)
• New Equipment Sales (Neugeräte)
• H-OS (Hanselmann Operating System) Customer Portal

Quantifiable outcome

• Spare parts delivery within 48 hours, overnight service available for urgent requests.
• +3 more outcomes

Named customers7 records

Segments9 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered major, core and minor.

• ITER ConsortiummajorStrategic or Co-development Partner · 1 January 2024Successful contract signing with the ITER (International Thermonuclear Experimental Reactor) Consortium — a major international nuclear fusion research project. Hanselmann provides industrial assembly and logistics support for the project.
• JMGcoreTechnology or IntegrationExclusive sales and service partner for JMG innovative and high-performance electric cranes in Germany. Hanselmann represents, sells, and services the entire JMG product range of electric cranes, positioning itself as 'JMG Deutschland' (JMG Germany).
• Hetramo AGminorStrategic or Co-development PartnerSwiss partner collaborating with Hanselmann on projects in Switzerland. Described as the 'second Hanselmann Switzerland project with partner Hetramo AG.'

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Jungheinrich AG: Hamburg-based global manufacturer and renter of forklifts, warehouse equipment, and material handling solutions. Directly overlaps with Hanselmann's forklift/warehouse rental and service offering but operates at significantly greater scale with manufacturing, a rental fleet, and a pan-European service network.
• Kiloutou: Major European equipment rental group (France-headquartered) with a growing DACH presence offering forklifts, aerial platforms, and construction equipment for rent and sale. Comparable business model to Hanselmann but with a broader geographic and product footprint.
• Boels Rental: One of Europe's largest equipment rental companies (post-Cramo acquisition), offering aerial platforms, forklifts, telehandlers, and site services across DACH and the rest of Europe. Competes with Hanselmann across the full rental portfolio but at substantially larger scale.
• Manitou Group: French OEM of telehandlers, aerial work platforms, and forklifts (a brand Hanselmann explicitly carries in its fleet). Comparable at the equipment level — Manitou provides the capital goods that Hanselmann rents and services, and Manitou's dealer network represents indirect competition.
• Linde Material Handling (KION Group): One of the world's leading forklift and material handling brands under KION, offering new/used equipment, rental, service, and operator training. Direct overlap with Hanselmann's forklift fleet (Hanselmann explicitly carries the Linde brand) and full-service positioning.
• STILL GmbH (KION Group): German premium forklift and warehouse equipment brand within KION Group, with its own rental, service, and training operations. Competes head-on with Hanselmann on forklift rental, maintenance, and operator training across DACH and Europe.

Direct peers

• Mateco Group: European specialist in aerial work platform rental with a strong German and DACH footprint. Closest direct peer to Hanselmann's aerial work platform business, with comparable fleet-rental model and customer base in industrial and construction markets.
• Riwal Group: European aerial work platform and telehandler rental specialist operating across multiple countries. Highly comparable to Hanselmann's aerial/telehandler rental and training services, with a similar focus on industrial and infrastructure customers.

Emerging players

• JLG Industries: Global aerial work platform OEM whose machines appear in Hanselmann's rental fleet. Comparable through the OEM-channel relationship Hanselmann has with JLG, and as a partial competitive force in aerial platform supply to European rental markets.
• Magni Telescopic Handlers: Italian manufacturer of rotating and heavy-duty telehandlers (another brand carried by Hanselmann). Comparable in the sense that Hanselmann acts as a Magni distributor/rental partner; partial overlap through telehandler and heavy-lift equipment lines.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@hanselmanngmbh5485
• Facebookfacebook.com/Hanselmann.de
• LinkedInlinkedin.com/company/hanselmann-gmbh
• Instagraminstagram.com/hanselmann_forklifts/?hl=de

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hanselmann GmbH