What Happiitude does

Happiitude is an India-based wellbeing company (legal entity Miraaya Innovative Learning Pvt Ltd, headquartered in Thane/Mumbai) that has operated since 2013 across 50+ countries. It sells a portfolio of evidence-based certification programs—Happiness & Wellbeing Coach (co-certified with the Berkeley Institute of Well-Being, California), Workplace Happiness Coach, Certified Mindfulness Coach, Certified Relationship Coach, and Certified Mindfulness Instructor for Teens—delivered as 6–10 week cohort-based live virtual and pre-recorded courses via a Learning Management System, typically priced between $495 and $1,495 per certification. Underlying methodology combines positive psychology, mindfulness, and behavioral science with proprietary frameworks (Head Heart Methodology, Relationship Dynamic Matrix Assessment) and physical toolkits (Connectedness Cards, Value Cards, Workplace Happiness Game, Gratitude Cards).

On the enterprise side, the company offers workplace happiness surveys across 40 parameters, recurring workshops, and Happiness Culture Consulting, with named clients including Tata Capital, Volvo, Flipkart, Godrej, BPCL, Hyundai, Thermo Fisher Scientific, British Council, Curefit, and Noor Bank Dubai. It also operates a consumer-facing Back to Joy program ($39–$69), K-12 Happiness Center toolkits and educator certification, and a Global Tribe community of 3,500–4,500+ certified coaches supported by an Affiliate Program paying 10–30% lifetime recurring commissions. Distribution is direct-to-consumer e-commerce plus self-serve LMS, augmented by affiliate, social (Facebook, Instagram, YouTube), PR, and WhatsApp sales. The company is privately held with no disclosed external funding.

Name

Happiitude

Legal name

Miraaya Innovative Learning Pvt Ltd

Website

https://happiitude.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Happiitude is a Mumbai-based wellbeing company that delivers cohort-based certification programs in happiness, mindfulness, and relationship coaching, alongside workplace happiness surveys, workshops, and consulting for global enterprises and aspiring coaches across 50+ countries.

Ownership category

akta.pro rank

Product category

Workplace Wellness and Positive Psychology Services

NAICS

Educational Support Services (611710), Professional, Scientific, and Technical Services (541)

SIC

Services-Misc Health & Allied Services, Nec (8090), Services-Management Services (8741)

akta.pro primary industry

Workplace Wellness & Wellbeing Education (EDAAAHAN)

akta.pro secondary industries

Social-Emotional Learning (SEL) & Wellbeing Digital Curriculum (EDAFACAM), Holistic & Integrative Wellness Education (Ayurveda, Traditional Practices) (EDAAAHAH), Wellness Retreats & Immersions (Multi-day, Digital Detox, Mind-Body Programs) (THAJAHAB)

Keywords

• Happiness coaching certification
• Workplace wellness consulting
• Mindfulness training programs
• Positive psychology services
• Corporate happiness workshops

Headquarters

HQ city

Thane

HQ country

India

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Infrastructure

Revenue model

1. Certification Programs: 6-week online certification courses for Happiness Coach, Mindfulness Coach, Workplace Happiness Coach, and Relationship Coach delivered via live sessions with global certification
2. Physical Products - Toolkits: Sale of tangible happiness toolkits including Workplace Happiness Kit ($575), Science of Happiness Kit for educators, and related merchandise
3. Affiliate/Referral Program: Affiliates earn 10-30% commission on sales with lifetime recurring commissions for referred customers
4. Corporate Survey Services: Workplace happiness surveys and Employee Happiness Profiling reports sold to organizations
5. Happiness Culture Consulting: Organizational consulting services to design and implement workplace happiness programs
6. Workshop Facilitation: 40-minute weekly workshop sessions for corporate teams delivered by experienced coaches

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels10 records

Core offering

Happiitude is a workplace happiness and wellbeing company that sells corporate services (Happiness at Work Survey, Happiness Workshops, and Happiness Culture Consulting) to enterprise and mid-market clients. It also offers a portfolio of online certification programs (Workplace Happiness Coach, Happiness & Wellbeing Coach, Mindfulness Coach, Relationship Coach, Mindfulness Instructor for Teens, and Happiness Educator) aimed at aspiring coaches and educators, supported by an LMS and live virtual delivery. Physical toolkits (Workplace Happiness Kit and Science of Happiness Kit/Happiness Center) and a direct-to-consumer program (Back to Joy) round out the offering.

Product overview

Happiitude is a wellness and happiness company offering a portfolio of coaching certification programs, workplace happiness solutions, and educational tools. The core product portfolio includes: (1) corporate solutions — Happiness at Work Survey, Happiness Workshop, and Happiness Culture Consulting for organizations; (2) certification programs — Certified Happiness & Wellbeing Coach (co-certified with Berkeley Institute of Well-Being, California), Certified Mindfulness Coach, Certified Relationship Coach, Workplace Happiness Coach, and Certified Mindfulness Instructor for Teens and Young Adults; (3) consumer programs — the Back to Joy retreat/challenge; (4) physical/digital toolkits — Workplace Happiness Kit and Science of Happiness Kit (for children); and (5) an Affiliate Program for partner referral. The company also operates a global online community (Global Tribe) spanning 50+ countries, with programs delivered via a Learning Management System (LMS).

Differentiator

Problem solved

Functional benefit

Products and services

• Happiness at Work Survey A corporate diagnostic service that measures employee happiness and culture using a 40-parameter instrument with Employee Happiness Profiling, sold to enterprise and mid-market HR/L&D teams.
• Happiness Workshop A facilitated live virtual or in-person workshop service for corporate teams, aimed at boosting employee happiness, wellbeing, and engagement.
• Happiness Culture Consulting A consulting service for organizations that builds long-term happiness and culture strategies, integrating surveys, workshops, and structured culture interventions for HR/L&D leaders.
• Workplace Happiness Coach Certification A self-paced or live virtual certification program for aspiring coaches who want to practice as Workplace Happiness Coaches inside organizations.
• Certified Happiness & Wellbeing Coach Program A flagship multi-level certification (Basic, Advance, Certification + LaunchPad) training individuals to become certified Happiness & Wellbeing Coaches, with lifetime LMS access.
• Certified Mindfulness Coach Program A structured mindfulness coach certification program offered in Basic, Advance, and Certification + LaunchPad tiers, aimed at aspiring mindfulness practitioners.
• Certified Relationship Coach Program A relationship coaching certification program, in three tiers, grounded in the proprietary Relationship Dynamic Matrix assessment.
• Certified Mindfulness Instructor for Teens and Young Adults A specialized instructor certification for educators and coaches working with teenagers and young adults, offered in three tiers.
• Happiness Educator Certification A Happiness Educator certification that trains K-12 and education-sector professionals to deliver the Happiness Center curriculum to children.
• Back to Joy A direct-to-consumer self-guided happiness and guided-meditation program using positive psychology and mindfulness, positioned as a first-of-its-kind consumer offering.
• Workplace Happiness Kit A boxed physical/digital toolkit containing 21 happiness cards plus journals and workbooks that enable structured workplace happiness facilitation for HR teams and coaches.
• Science of Happiness Kit (Happiness Center) A physical K-12 facilitator toolkit (Happiness Center) containing 21 happiness cards plus journals and workbooks, used by Happiness Educators to teach a structured happiness curriculum to children.

Quantifiable outcome

• 22% increase in profitability for organizations with happier workplaces (per Gallup research)
• +8 more outcomes

Named customers20 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

One partnership is on record.

• Berkeley Institute of Well-Being, CaliforniacoreStrategic or Co-development PartnerInternational certification partnership for the Certified Happiness & Wellbeing Coach program. Happiitude collaborates with Berkeley Institute of Well-Being to provide globally recognized certification. The partnership combines Berkeley's research expertise with Happiitude's practical coaching methodology.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Coursera: Coursera is a major online learning platform offering certifications from universities and companies, comparable to Happiitude's globally-certified happiness and mindfulness coach programs in delivery model and target learner.
• LinkedIn Learning: LinkedIn Learning is a broad professional development and certification platform distributed to enterprise L&D buyers, representing the larger incumbent alternative for the same corporate training budget Happiitude targets.

Emerging players

• Wellable: Wellable is a corporate wellness platform offering program design, engagement tools and analytics to HR teams — comparable to Happiitude's workplace happiness survey and culture consulting offerings for mid-market employers.
• LifeLabs: LifeLabs delivers wellbeing programs, leadership training and culture consulting to organizations, mirroring Happiitude's happiness culture consulting and workshop facilitation value proposition.

Direct peers

• Happify Health: Happify offers digital happiness and mental wellbeing interventions for consumers and employers, directly competing for the same 'science of happiness' enterprise and consumer mindshare that Happiitude pursues.
• Positive Intelligence: Positive Intelligence, founded by Shirzad Chamine, sells positive-psychology based coach training and enterprise mental fitness programs — closely comparable to Happiitude's evidence-based happiness coaching certifications.
• BetterUp: BetterUp is the leading venture-backed enterprise coaching and wellbeing platform, offering 1:1 coaching, AI-driven personalization and manager development to Fortune 500 buyers — directly comparable to Happiitude's corporate happiness coaching proposition.
• Mindvalley: Mindvalley is a personal-development education platform offering cohort-based transformation programs and coach certifications with a strong global affiliate model — structurally similar to Happiitude's certification and tribe ecosystem.
• Calm Business: Calm's enterprise arm provides meditation, sleep and mental wellness subscriptions to organizations, competing for the same corporate wellbeing budget that Happiitude targets with its mindfulness programs and workshops.
• Headspace Health: Headspace's B2B 'Headspace for Work' sells meditation, mindfulness and mental wellness subscriptions to employers, closely overlapping Happiitude's mindfulness coaching and workplace wellbeing offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCy4cTmbs9yWC9FS9sQGF_kw
• Facebookfacebook.com/happiitude
• Instagraminstagram.com/happiitude_global
• LinkedInlinkedin.com/company/happiitude-india

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Happiitude