Harley-Davidson of Quantico

What Harley-Davidson of Quantico does

Harley-Davidson of Quantico is a privately held, franchised Harley-Davidson motorcycle dealership operating a single retail showroom at 17975 Main Street, Dumfries, Virginia 22026. The dealership sells new Harley-Davidson motorcycles across five categories — Sport (Nightster, Sportster S), Cruiser (Street Bob, Low Rider S/ST, Fat Boy, Breakout, Heritage Classic), Grand American Touring (Street Glide, Road Glide, CVO models), Adventure Touring (Pan America 1250), and Trike (Street Glide 3, Road Glide 3, Tri Glide, Freewheeler) — alongside certified pre-owned units priced from under $10,000 to $54,999 for CVO trims. The business serves the Northern Virginia region including Dumfries, Stafford County, Fredericksburg, Woodbridge, and Prince William County, targeting motorcycle enthusiasts, Harley-Davidson brand loyalists, Grand American Touring riders, and adventure/sport segments.

The dealership's product offering extends beyond vehicle sales to include a full-service department staffed by certified technicians, a parts department stocked with genuine Harley-Davidson parts and accessories, MotorClothes branded apparel, and the Quantico Custom Designs custom-build program supported by the Custom Kings Contest. Financing is facilitated through Harley-Davidson Credit (dealer ID 3437), with online credit applications, trade-in valuation, and monthly payment tools integrated into the website. The operational technology stack comprises the DX1 dealer management platform for inventory and dealer operations, Polaris Sales shared web technologies for website and tracking infrastructure, Google Analytics for traffic analysis, and Google AdWords remarketing for customer acquisition. Customer engagement is supported through Facebook/Twitter social channels, an email newsletter program, an opt-in SMS service, and events calendar featuring Rolling Sturgis to Milwaukee, Lets Ride Challenge 2026, and Time to Ride promotions.

The revenue model is a hybrid of new and pre-owned motorcycle hardware sales (MSRP plus dealer-added options and accessories), parts and accessories retail (including H-D Online Store integration), professional service and maintenance fees, and transaction-based financing income. Sister-store referral relationships with Old Dominion H-D and Stonewall H-D extend inventory reach, and the affiliated H.O.G. Quantico Chapter (quanticohog.com) drives community-based customer retention. The dealership is staffed by 15 employees and markets itself through a traditional in-person showroom experience complemented by digital inventory browsing, SEO, paid remarketing, and earned-media testimonials.

Name

Harley-Davidson of Quantico

Legal name

Harley-Davidson of Quantico

Website

https://harleydavidsonofquantico.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Harley-Davidson of Quantico is a privately held, franchised Harley-Davidson motorcycle dealership in Dumfries, Virginia, serving Northern Virginia with new and pre-owned motorcycle sales, certified service, genuine parts, MotorClothes, financing, and custom builds.

Ownership category

akta.pro rank

Product category

Motorcycle Dealership

NAICS

Motorcycle, ATV, and All Other Motor Vehicle Dealers (441227), Motorcycle, Boat, and Other Motor Vehicle Dealers (44122)

SIC

Retail-Auto Dealers & Gasoline Stations (5500)

akta.pro primary industry

Cycling & Bike Retail (Sales, Service & Accessories) (CRAMABAH)

akta.pro secondary industries

Bike Service, Repair & Maintenance Shops (CRAMAHAH), Motorcycle Riding Gear & Apparel Retail (CRAMANAA)

Keywords

• Motorcycle dealership
• Powersports retail
• Motorcycle service center
• New motorcycle sales
• Parts and accessories

Headquarters

HQ city

Dumfries

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. New Motorcycle Sales: Sale of new Harley-Davidson motorcycles including Sport, Cruiser, Grand American Touring, Adventure Touring, and Trike categories. Revenue generated from MSRP pricing plus dealer-added options and accessories.
2. Pre-Owned Motorcycle Sales: Sale of certified pre-owned and used Harley-Davidson motorcycles at competitive price points.
3. Parts and Accessories: Sale of Genuine Harley-Davidson parts, accessories, and MotorClothes merchandise. Includes both in-store and H-D Online Store integration.
4. Service and Maintenance: Full-service department providing motorcycle maintenance, repairs, and manufacturer-specified pre-delivery inspection and setup tasks.
5. Financing Services: Secure financing services through Harley-Davidson Credit for motorcycle purchases. Finance Business Office handles customer financing applications.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Harley-Davidson of Quantico is a franchised motorcycle dealership that sells new and pre-owned Harley-Davidson motorcycles across Sport, Cruiser, Grand American Touring, Adventure Touring, and Trike categories. The dealership supplements vehicle sales with a service department, parts and accessories, MotorClothes branded merchandise, financing through Harley-Davidson Credit, and custom motorcycle design services (Quantico Custom Designs).

Product overview

Harley-Davidson of Quantico is a Harley-Davidson motorcycle dealership offering a comprehensive portfolio of products and services centered on motorcycle sales and rider support. The core offering comprises new and pre-owned Harley-Davidson motorcycles across five categories: Sport (Nightster, Sportster S), Cruiser (Street Bob, Low Rider, Fat Boy, Breakout, Heritage Classic), Grand American Touring (Street Glide, Road Glide, CVO models), Adventure Touring (Pan America), and Trike (Street Glide 3, Road Glide 3, Tri Glide, Freewheeler). The business supplements vehicle sales with complementary services including a full-service department, parts department, MotorClothes merchandise, financing, and Quantico Custom Designs custom builds. Additional rider support includes H-D Rewards loyalty program, H.O.G. Chapter membership, and an Extended Service Plan for warranty coverage.

Differentiator

Problem solved

Functional benefit

Products and services

• New Harley-Davidson Motorcycles Sale of new Harley-Davidson motorcycles across Sport, Cruiser, Grand American Touring, Adventure Touring, and Trike categories to individual motorcycle enthusiasts in the Northern Virginia region.
• Pre-Owned Harley-Davidson Motorcycles Sale of certified pre-owned and used Harley-Davidson motorcycles at competitive price points to budget-conscious riders in the Northern Virginia region.
• Service Department Full-service maintenance and repair facility staffed by certified technicians providing routine service, repairs, and manufacturer-specified pre-delivery inspection for Harley-Davidson motorcycles owned by local riders.
• Parts Department Sale of genuine Harley-Davidson parts and accessories to motorcycle owners, with H-D P&A credits available for military, veterans, and first responders on new motorcycle purchases.
• MotorClothes Sale of Harley-Davidson branded apparel, riding gear, accessories, and merchandise to motorcycle riders and brand enthusiasts.
• Secure Financing Financing and loan prequalification services for motorcycle purchases, processed through the Harley-Davidson Credit portal with dealer ID 3437.
• Quantico Custom Designs Custom motorcycle design services allowing customers to personalize their Harley-Davidson motorcycles with unique modifications and styling, including the Custom Kings Contest.

Quantifiable outcome

• Test ride scheduling available for all motorcycle models
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature2 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Harley-Davidson Motor CompanycoreChannel Partner/ Reseller/ DistributorFranchised Harley-Davidson dealership authorized to sell new Harley-Davidson motorcycles, parts, and accessories. Operates under Harley-Davidson's brand guidelines, uses their dealer management systems (DX1), and accesses factory financing through Harley-Davidson Credit.
• Old Dominion H-DminorChannel Partner/ Reseller/ DistributorSister store location referenced as part of the dealership network. Customers may be referred between locations for inventory availability.
• Stonewall H-DminorChannel Partner/ Reseller/ DistributorSister store location referenced as part of the dealership network. Customers may be referred between locations for inventory availability.
• H.O.G. (Harley Owners Group) Quantico ChaptercoreGTM or Marketing PartnerOfficial H.O.G. chapter affiliated with the dealership. Provides community engagement through organized rides, events, and member benefits. Website link: quanticohog.com

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Stonewall Harley-Davidson: Sister Harley-Davidson franchised dealership within the same dealer network, sharing referral arrangements. Functions as a direct franchised peer with comparable business model, F&I structure, and customer engagement model.
• Old Dominion Harley-Davidson: Sister Harley-Davidson franchised dealership referenced in the data, operating in the same regional network with reciprocal inventory referrals. Directly comparable as a same-brand franchise peer with overlapping Northern Virginia / Virginia catchment.
• Battlefield Harley-Davidson: Nearby franchised Harley-Davidson dealer in the greater Virginia/D.C. region serving an overlapping enthusiast customer base. Direct same-brand franchise peer with comparable sales/service/parts model.
• Coleman Power Sports: Multi-brand powersports dealership referenced in customer testimonials as a competing local motorcycle retailer. Comparable as a regional motorcycle dealer competing for the same Northern Virginia enthusiast and commuter buyer pool.

Regional players

• Fredericktown Harley-Davidson: Regional Harley-Davidson franchised dealer in Maryland, operating in the broader Mid-Atlantic market that overlaps with Northern Virginia buyers searching online. Comparable franchised business model with similar product and service mix.

Others

• Cycle Gear: Multi-brand motorcycle parts, apparel, and accessories retailer with both physical stores and a strong e-commerce presence. Comparable as a competing channel for parts, gear, and apparel — directly competing with the dealership's MotorClothes and parts revenue stream.

Broad incumbents

• Indian Motorcycle (Polaris): Direct competitor brand in the American cruiser/touring category sold through competing franchised dealers in the region. Comparable as the principal brand-side alternative to Harley-Davidson for cruiser and touring buyers.
• Harley-Davidson Motor Company: Parent brand and franchisor of the dealership. While not a direct competitor in retail, it sets product allocation, brand strategy, and financing terms that fundamentally shape the dealership's revenue model and is the defining reference point for the business.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/harley-davidson-of-quantico

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Harley-Davidson of Quantico