Harnet Corporation

What Harnet Corporation does

Harnet Corporation Co. Ltd. is a privately held Japanese importer and online retailer operating the Mega Meat Mart e-commerce platform (harnet.store) from its headquarters in Minato-ku, Tokyo. Founded in 2012 under representative director Christopher John Green, the company sells premium imported and domestic meats, poultry, specialty foods, and raw pet food to Japanese consumers and approved wholesale customers. The corporate group includes the operating subsidiary Island Food Group K.K. and the post-COVID Harnet Fresh sub-brand targeting restaurant and hotel trade, and the curated assortment spans Australian grass-fed and grain-fed beef (Cape Grim, John Dee), lamb, pork, Jones Dairy Farm products, Costco resale items, Annie's Pantry PUP TUB single-protein raw pet food, dairy, and condiments.

The technology stack is a standard e-commerce storefront with SSL/TLS encryption, regional and price-range filters, bilingual Japanese/English support, and newsletter integration. Payments are processed through Paygent (credit card, bank transfer, monthly invoice for wholesale accounts), and fulfillment is handled through Yamato Transport and Sagawa Kyubin for nationwide frozen/chilled delivery, supplemented by Harnet Daily Delivery for same-day service within Tokyo. There is no proprietary technology, AI/ML capability, or custom platform architecture; the moat, if any, rests on direct supplier relationships (Cape Grim, John Dee Beef, Jones Dairy Farm, Annie's Pantry) and curation of imported premium SKUs not widely available in Japanese mass retail.

The revenue model combines one-time B2C retail transactions (pay-as-you-go, with free shipping above ¥10,000 and monthly Niku-no-Hi specials) with subscription-style recurring wholesale invoicing for approved business customers on deferred monthly payment terms. Marketing is conducted via email newsletter, Facebook, Instagram, and Twitter/X, with SEO-driven organic traffic to product listings. The company has 7 employees, no disclosed institutional funding, and is restricted to Japan-only delivery.

Name

Harnet Corporation

Legal name

Harnet Corporation Co. Ltd.

Website

https://harnet.store

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Harnet Corporation operates Mega Meat Mart (harnet.store), a Tokyo-based e-commerce platform selling premium imported meats, specialty foods, and raw pet food to Japanese consumers and approved wholesale food-service accounts, supported by the Harnet Fresh restaurant/hotel division.

Ownership category

akta.pro rank

Product category

Specialty Food E-commerce Retail

NAICS

Meat and Meat Product Merchant Wholesalers (42447)

SIC

Wholesale-Groceries & Related Products (5140)

akta.pro primary industry

Meat, Poultry & Seafood Wholesale (AFAIABAF)

akta.pro secondary industries

Frozen & Raw Pet Food (incl. freeze-dried) (CRADAFAD), Bulk Meat & Seafood Wholesale-to-Consumer (CRAHAMAI), Pet Supplies Omnichannel (CRAFAEAJ)

Keywords

• Imported meat retail
• Specialty food distribution
• Raw pet food
• Online meat store
• Wholesale meat supply

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. B2C E-commerce Retail: Direct online sales of imported meats, pet food, and specialty food products to Japanese consumers through harnet.store, with pricing in Japanese Yen including tax.
2. Wholesale Accounts: Monthly invoicing for approved wholesale customers who purchase in bulk, with credit terms and regular billing cycles.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Harnet Corporation operates Mega Meat Mart (harnet.store), a Japan-based e-commerce store selling premium imported and domestic meat, pet food, and specialty foods directly to individual consumers and approved wholesale buyers. The offering spans beef, lamb, pork, poultry, dairy, condiments, raw pet food, and Costco-resale items, with frozen and chilled fulfillment via Yamato Transport and Sagawa Kyubin, free shipping above ¥10,000, and a separate monthly-invoiced wholesale program for restaurants and hotels.

Product overview

Harnet Corporation operates harnet.store (Mega Meat Mart), a Japanese e-commerce platform selling premium imported and domestic meat, poultry, and specialty food products to both individual consumers and wholesale buyers. The product portfolio centers on a core online retail store (Mega Meat Mart) complemented by the in-house Harnet Fresh brand (launched post-COVID for the restaurant/hotel trade and direct consumers), and the Annie's Pantry pet food brand (PUP TUB raw pet food line). Product categories span beef (17 items incl. Cape Grim, John Dee, Bonhawk, Upper Iowa), lamb/mutton (16+ items), pork (16 items), wholesale bulk (21 items), pet food (14 items incl. PUP TUB), Costco resale products (11 items), grain-fed beef (9 items), Jones Dairy Farm products (9 items), free-range (4 items), condiments (3 items), dairy (3 items), and poultry (2 items). The site supports individual and wholesale purchasing with monthly invoice accounts for approved wholesale customers. Shipping is handled via Yamato Transport, Sagawa Kyubin, and Harnet's own Tokyo same-day delivery service, with free shipping on orders over ¥10,000. Payment options include credit card (via Paygent), bank transfer, and monthly invoice. The platform offers bilingual support (Japanese and English) and runs monthly specials on the 29th (Niku-no-Hi).

Differentiator

Problem solved

Functional benefit

Brands

• Harnet Fresh: Premium food division established post-COVID-19 to supply fine foods from the farm directly to consumers, serving both restaurant/hotel trade and retail customers.

Products and services

• Mega Meat Mart (harnet.store) Direct-to-consumer e-commerce store selling premium imported and domestic meat, pet food, and specialty food products to Japanese consumers with multilingual (Japanese/English) support, regional search filters, and newsletter-driven promotions.
• Harnet Fresh In-house meat brand supplying premium beef cuts and specialty meat products sourced globally to both the restaurant/hotel trade and direct consumers, emphasizing quality and reliable farm-to-door service.
• Wholesale Program with Monthly Invoicing

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Paygent Co., Ltd.coreTechnology or IntegrationPayment service provider for credit card processing. Handles secure payment transactions through Visa, Mastercard, JCB, American Express, and Diners Club. The company does not store full card numbers.
• Yamato TransportcoreChannel Partner/ Reseller/ DistributorPrimary courier partner for delivery of frozen and chilled products across Japan. Provides tracking information and time-slot delivery options. Products are delivered with priority packing for frozen items.
• Annie's PantryminorOthersJapanese pet food manufacturer producing raw pet food products sold through Mega Meat Mart. Products include single-protein formulations for dogs with food sensitivities.
• CostcominorOthersSource of specialty imported food products including sausages, pickles, and bulk items sold through the Mega Meat Mart platform.
• John Dee BeefminorOthersAustralian premium grain-fed beef brand. Fourth-generation family business supplying high-quality Angus beef including patties, short ribs, and specialty cuts.
• Cape Grim BeefminorOthersPremium Australian grass-fed beef from Tasmania, known for exceptional marbling and quality. Products include tenderloin fillet and diced fillet.

Recent moves6 records

Expansion highlights5 records

Direct peers

• Omaha Steaks: Long-established mail-order and e-commerce meat and gourmet food retailer. Comparable premium-portioned beef assortment (T-bones, ribeyes, dry-aged cuts), direct-to-consumer shipping model, and multiple category extensions (gifts, specialty foods).
• Holy Grail Steak Co. Premium Wagyu and steak DTC e-commerce company. Comparable curated high-end beef assortment, consumer-direct fulfillment, and foodservice supply to restaurants.
• ButcherBox: Subscription-based DTC meat delivery service shipping frozen premium beef, pork, and chicken to households. Comparable in curation of named suppliers, frozen cold-chain logistics, and consumer subscription/recurring mechanics.
• Snake River Farms: American Wagyu and dry-aged beef DTC brand with e-commerce storefront and wholesale programs. Directly comparable in offering premium branded beef cuts with both DTC shipping and foodservice/wholesale distribution.
• Crowd Cow: US-based DTC e-commerce platform delivering premium traceable beef and other meats directly to consumers. Closely comparable model to Mega Meat Mart: curated assortment of named ranches/farms with frozen direct shipping, similar GTM motion.

Regional players

• Aeon Pet: Major Japanese pet supplies retailer with both brick-and-mortar and online presence. Comparable as a Japanese pet food retail channel; broader assortment but commoditized positioning versus Harnet's premium raw-diet PUP TUB line.
• Pet Paradise (Peppy / Pet's First Living): Japanese pet boutique retailer combining grooming, daycare and curated pet food retail. Comparable Japanese market presence in the premium pet food category where Harnet's PUP TUB raw food line competes.

Broad incumbents

• Pal System: Large Japanese consumer cooperative delivering groceries including meat to member households. Comparable subscription-based home delivery of curated food including specialty meats, with much larger membership base.
• Rakuten Seika (Rakuten Grocery / local specialty meat marketplaces): Rakuten operates the largest Japanese e-commerce marketplace where competing meat retailers and direct producers sell. Comparable channel for Japanese consumers shopping for premium imported meats online.
• Oisix ra daichi: Major Japanese online grocery and meal-kit subscription service. Comparable DTC food delivery to Japanese households with broader assortment and substantially larger scale; competes for the same premium home-cooking consumer spend.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/harnet_corp
• Facebookfacebook.com/HarnetCorporation
• Instagraminstagram.com/mega.meat.mart
• LinkedInlinkedin.com/company/harnet-corporation

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Harnet Corporation