Hartman Tweewielercentrum B.V.

What Hartman Tweewielercentrum B.V. does

Hartman Tweewielercentrum B.V. is a privately held Dutch specialty bicycle retailer founded in 1930 and operating from a single showroom and workshop at Lindelaan 1 in Bennekom, Netherlands. The business is structured as a Besloten Vennootschap (B.V.) and has operated continuously for more than 95 years, building a recognized local brand as a trusted bicycle specialist in the Bennekom catchment. A team of 16 bicycle specialists handles customer consultation, test rides, sales, and after-sales service.

The company sells new and pre-owned bicycles spanning e-bikes, city bikes, sports bikes (mountain, gravel, race), hybrid bikes, children's and youth bikes, mother bikes, low-step bikes, longtails, cargo bikes (bakfietsen), tricycles, folding bikes, and adapted cycles for riders with disabilities. Brand coverage includes Gazelle, Batavus, Sparta, Cortina, Koga, Merida, Bulls, Kalkhoff, Van Raam, Pegasus, QiO, Sensa, Alpina, Loekie, and Vici. Accessories — tires, locks, lighting, saddles, child seats, bags, and clothing — are sold alongside bikes. New e-bikes list between approximately €2,249 and €3,599; used bikes range from roughly €599 to €2,849, with a 6-month warranty on regular used bikes and 12-month warranty on used e-bikes.

Hartman monetizes through unit sales of new and used bikes, workshop maintenance and repairs (with a free service plan included on new purchases), bike rentals, ENRA-branded bicycle insurance, and private and business leasing aggregated through five partners: Fietslease Holland, Gazelle Fietslease, Leasegemak, Hellorider, and Lease a Bike. Distribution combines a physical storefront, an in-house workshop, an e-commerce site at fietskopen.nl, and a pickup-and-delivery service. Customers are individual consumers segmented across commuters, recreational riders, sports cyclists, families, and budget-conscious buyers, with no disclosed enterprise anchor accounts.

Name

Hartman Tweewielercentrum B.V.

Legal name

Hartman Tweewielercentrum B.V.

Website

https://hartmantweewielers.nl

Company type

Private

Founded year

1930

Operating status

Operating

Headcount range

1–10 employees

Short description

Hartman Tweewielercentrum B.V. is a 95-year-old Dutch bicycle retailer based in Bennekom, selling new and used bikes across e-bike, city, sport, family, and adapted categories, supported by a 16-specialist team, in-house workshop, leasing aggregation, and an e-commerce channel serving individual local consumers.

Ownership category

akta.pro rank

Product category

Bicycle Retail

NAICS

Used Merchandise Retailers (459510)

akta.pro primary industry

Cycling & Bike Retail (Sales, Service & Accessories) (CRAMABAH)

Keywords

• Bicycle retail sales
• E-bike sales
• Bike repair services
• Bicycle leasing
• Cycling accessories

Headquarters

HQ city

Bennekom

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Others

Revenue model

1. New Bicycle Sales: Sale of new bicycles including e-bikes, city bikes, sports bikes, children's bikes, and specialty bikes from brands such as Gazelle, Batavus, Sparta, Cortina, Koga, Merida, Bulls, and others.
2. Used Bicycle Sales: Sale of pre-owned bicycles including e-bikes, city bikes, and race bikes. All used bikes are fully inspected, ready to ride, and come with warranty (6 months for regular bikes, 12 months for e-bikes).
3. Workshop and Repair Services: Workshop services for maintenance and repairs. Free service plan included with purchase of new bike.
4. Bicycle Insurance: ENRA bicycle insurance offered as a partnered service.
5. Bicycle Rental: Bike rental services for customers.
6. Private and Business Leasing: Private lease and business lease arrangements through partners including Fietslease Holland, Gazelle Fietslease, Leasegemak, Hellorider, and Lease a Bike. Allows customers to lease bikes with maintenance included.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Hartman Tweewielercentrum is a Dutch bicycle retailer that sells new and pre-owned bicycles across multiple categories (e-bikes, city bikes, sports bikes, children's bikes, cargo bikes, and adapted bikes), complemented by accessories, in-store workshop maintenance and repairs, test rides, rental, and partnered private/business leasing and insurance services.

Product overview

Hartman Tweewielercentrum is a traditional bicycle retail business offering a comprehensive portfolio of bicycles and related services. The core product portfolio includes e-bikes, city bikes, sports bikes (mountainbikes, racing bikes, gravelbikes), hybrid bikes, children's/youth bikes, mother bikes, low-step bikes, longtails, cargo bikes, tricycles, folding bikes, and adapted bikes for special needs. The company also sells a wide range of accessories (tires, locks, lighting, saddles, child seats, bags, clothing). Supporting services include bicycle rental, ENRA insurance partnership, private and business leasing programs (via multiple partners including Fietslease Holland, Gazelle Fietslease, Leasegemak, Hellorider, and Lease a Bike), pickup/delivery service, workshop maintenance, and complimentary test rides. Second-hand bicycles are also offered with warranty coverage. The company operates primarily as a brick-and-mortar retailer in Bennekom, Netherlands, with over 95 years of history and a team of 16 specialists.

Differentiator

Problem solved

Functional benefit

Products and services

• E-bikes (Elektrische fietsen)

Quantifiable outcome

• Warranty on used bicycles: 6 months; warranty on e-bikes: 12 months
• +1 more outcomes

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered minor and core.

• ENRA FietsverzekeringminorGTM or Marketing PartnerENRA provides bicycle insurance services offered to Hartman Tweewielercentrum customers as an additional protection option for their bicycle purchases.
• Fietslease HollandcoreChannel Partner/ Reseller/ DistributorFietslease Holland provides business and private lease arrangements for bicycles, allowing Hartman's customers to lease bikes with maintenance included.
• Gazelle FietsleasecoreChannel Partner/ Reseller/ DistributorGazelle's own leasing program offered through Hartman Tweewielercentrum, providing lease options specifically for Gazelle bicycles.
• LeasegemakminorChannel Partner/ Reseller/ DistributorLease provider offering flexible bicycle leasing solutions through Hartman's retail location.
• HelloriderminorChannel Partner/ Reseller/ DistributorBicycle lease provider partnered with Hartman Tweewielercentrum for offering lease options to customers.
• Lease a BikeminorChannel Partner/ Reseller/ DistributorLease provider offering bicycle leasing solutions through Hartman's store.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Decathlon: Global sporting goods retailer with a strong Dutch store footprint and an in-house bike brand (B'Twin/Riverside). Overlaps with Hartman across cycling categories but operates at much larger scale with broad sporting goods assortment and aggressive pricing.

Direct peers

• Fietsenwinkel.nl: One of the largest online bicycle retailers in the Netherlands, selling new and used bikes across city, e-bike, and sport categories. Directly comparable to Hartman as a multi-brand cycling retailer targeting Dutch consumers, though operating at much larger scale via e-commerce rather than a single store.
• Bike Totaal: Dutch franchise/cooperation network of independent bicycle retailers. Most directly comparable peer: shared multi-brand retail model, workshop services, and proximity to Hartman's specialty-store positioning, though operating across many locations via member shops.

Others

• Accell Group N.V. European bicycle manufacturer group owning Batavus, Sparta, Koga, and other brands carried by Hartman. Comparable as a Dutch cycling ecosystem participant, though operating upstream as a brand group rather than a retailer.
• Van Raam: Dutch manufacturer of adapted and special-needs bicycles (including tricycles and recumbents) — Hartman's supplier for the adapted bike category. Comparable as a Dutch cycling specialist in an adjacent niche rather than a competing retailer.
• Koninklijke Gazelle N.V. Royal Dutch Gazelle is a leading bicycle manufacturer whose bikes Hartman retails. Comparable as a Dutch cycling ecosystem player, though a brand/manufacturer rather than a competing retailer.

Emerging players

• Veloretti: Amsterdam-based direct-to-consumer city and e-bike brand selling primarily online. Comparable Dutch cycling brand/retailer focused on urban commuters, though D2C-first rather than a multi-brand specialty store.
• Amslod B.V. Dutch e-bike brand with direct-to-consumer sales and physical retail locations. Comparable as a Dutch multi-channel cycling retailer with strong e-bike focus, though vertically integrated as a brand rather than a multi-brand specialist.

Regional players

• Halfords Group plc: UK-based national bicycle and motoring retailer with workshop services and bike leasing. Comparable multi-channel cycling retailer with service-anchored model, but operates in a different geography (UK) rather than competing directly with Hartman in the Netherlands.
• REI Co-op: US member-owned specialty outdoor and cycling retailer with strong service culture and workshop offerings. Comparable as a specialty cycling retailer with a service-led value proposition, but US-focused and at much larger scale.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/hartman-tweewielercentrum

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hartman Tweewielercentrum B.V.