What HartslagNu does

HartslagNu is a Dutch national nonprofit (stichting) headquartered in Elburg, Gelderland, that operates the Netherlands' citizen responder network for out-of-hospital cardiac arrest. When a cardiac arrest is reported through the connected national ambulance dispatch flow, the platform pushes GPS-based alerts to trained civilian volunteers within radius via a mobile app, enabling bystander CPR and AED deployment before ambulance arrival. HartslagNu states the Netherlands is the first country with a national citizen responder network, with 286,000+ registered volunteers responding to roughly 17,000 cardiac arrests per year (about 40 per day), an 85% response rate, and an average arrival time about 2.5 minutes faster than ambulances.

The core product is a mobile alert and dispatch platform integrated with national emergency services and the AED registry, which is supplied by 100+ local AED foundations. On top of the alert product, HartslagNu operates HartslagSamen, a post-resuscitation follow-up platform, and a training/quality management function. The organization co-developed a Quality Framework for First Responders with the Dutch Resuscitation Council (NRR) and Ambulancezorg Nederland. The organization has 169 employees, publishes an annual report (Jaarverslag), and maintains partnerships with the Dutch Heart Foundation (Hartstichting) and other public-safety stakeholders.

HartslagNu's revenue model is multi-layered and characteristic of a public-purpose nonprofit. The primary funding is a continuous institutional subsidy from the Dutch Ministry of Health, Welfare and Sport (VWS) granted in 2022. A second revenue layer consists of annual partnership fees paid by Dutch municipalities in exchange for operational dashboards and local coordination support. A third, smaller layer is research data licensing, with anonymized resuscitation datasets sold to academic and clinical researchers at €840–€1,680 per dataset. The service is free for citizen responders and the general public, and there is no consumer subscription or advertising revenue.

Name

HartslagNu

Legal name

HartslagNu

Website

https://hartslagnu.nl

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

101–250 employees

Short description

HartslagNu is a Dutch nonprofit operating the national citizen responder network, alerting trained civilian volunteers via a mobile app to nearby cardiac arrests for faster CPR and AED deployment than ambulances.

Ownership category

akta.pro rank

Product category

Cardiac Emergency Response Services

akta.pro primary industry

Community Paramedicine & Mobile Integrated Healthcare (MIH/CP) Programs (HLAFANAI)

akta.pro secondary industries

Emergency Communications & Dispatch (911/112/999, PSAP) (BPAIAGAD), Dispatch, Communications & Medical Control Centers (PSAP/ECC) (HLAFANAK)

Keywords

• Citizen responder network
• Cardiac emergency alerts
• AED management
• CPR dispatch system
• Volunteer emergency response

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Municipality Partnership Agreements: Municipalities can enter into supplementary agreements with HartslagNu for targeted support, including customized reporting, local dashboards, advisory services, and event support. This is described as having an annual fee.
2. Research Data Licensing: HartslagNu provides datasets to researchers for scientific purposes. Pricing varies by funding source: €840 for projects funded by Hartstichting or Ambulancezorg Nederland, €925 for public institutions with public funding, and €1,680 for public institutions with partial private funders.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

HartslagNu operates the Netherlands' national citizen responder alert system that uses a GPS-enabled mobile app to dispatch trained volunteers to nearby out-of-hospital cardiac arrests. The platform integrates directly with the 112 emergency dispatch system to coordinate rapid CPR and AED retrieval within the critical 6-minute window, complemented by an AED registration network, coverage maps, a post-resuscitation community platform (HartslagSamen), and paid data services for municipalities and academic researchers.

Product overview

HartslagNu is the national citizen responder alert system for the Netherlands, consisting of a core alert platform that coordinates CPR response and AED deployment, complemented by the Mijn HartslagNu mobile app for volunteers, AED registration and management tools, the HartslagSamen online platform for post-resuscitation connection, and a municipality reporting dashboard. The system integrates citizen responder training management and offers research data services to support scientific study of cardiac arrest outcomes.

Differentiator

Problem solved

Functional benefit

Brands

• HartslagSamen: Online ontmoetingsplatform voor alle betrokkenen van een reanimatie
• Mijn HartslagNu

Products and services

• HartslagNu Alert System The national citizen responder alert system that notifies trained volunteers via the app or SMS when someone nearby has a cardiac arrest, enabling rapid CPR and AED deployment within the critical 6-minute window.
• Mijn HartslagNu App Mobile application for citizen responders to receive resuscitation alerts, navigate to victims or AEDs, and manage their profile and availability. Available on iOS App Store and Google Play.
• AED Registration & Management Platform for registering, managing, and tracking Automated External Defibrillators (AEDs) across the Netherlands, making them available in the national resuscitation network and notifying owners when their AED is deployed.
• HartslagSamen Online community platform connecting all parties involved in a resuscitation, including survivors, family, friends, professional responders, and citizen responders.
• Research Data Services Licensed dataset service providing academic researchers with anonymized resuscitation data for scientific study of cardiac arrest outcomes. Tiered pricing: €840 (Hartstichting/Ambulancezorg Nederland-funded), €925 (public institution with public funder), €1,680 (public institution with partial private funders), all ex VAT.
• Municipality Reporting Dashboard Online dashboard for partnered Dutch municipalities providing reports on citizen responder coverage, AED distribution, and resuscitation network performance, delivered under an annual subscription agreement.

Quantifiable outcome

• Citizen responders arrive 2.5 minutes faster than ambulances on average
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core.

• Nederlandse Reanimatie Raad (NRR)coreStrategic or Co-development Partner · 20 March 2024Together with Ambulancezorg Nederland and HartslagNu, the NRR developed the Quality Framework for First Responders in Resuscitation Care, presented at the NRR Congress 2024.
• Hartstichting (Dutch Heart Foundation)coreStrategic or Co-development PartnerThe Hartstichting is a key partner of HartslagNu. They handle data requests for research purposes ([email protected]) and provide partial funding for research projects at €840 per dataset.
• Ambulancezorg NederlandcoreStrategic or Co-development PartnerAmbulancezorg Nederland is a partner providing partial funding for research projects at €840 per dataset. They coordinate with HartslagNu during cardiac arrest emergencies through the meldkamers ambulancezorg (MKA).
• Dutch MunicipalitiescoreStrategic or Co-development PartnerMunicipalities can enter into agreements with HartslagNu to receive customized support, including coverage analysis, reporting dashboards, and advisory services for improving local response networks.
• Local AED Foundations (100+)coreChannel Partner/ Reseller/ DistributorOver 100 local AED foundations across the Netherlands partner with HartslagNu, including organizations like Stichting AED Tilburg, Stichting Hartveilig Den Bosch, and Stichting Hartslag Utrecht. They manage local AED infrastructure and recruit citizen responders.
• Meldkamer Ambulancezorg (MKA)coreTechnology or IntegrationEmergency dispatch centers that integrate with HartslagNu's alerting system when a cardiac arrest is reported via 112, triggering the citizen responder network.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• PulsePoint: US-based nonprofit that operates a mobile app dispatching trained citizen responders to nearby cardiac arrests and other medical emergencies, integrated with local 911/EMS dispatch. It is the most direct international counterpart to HartslagNu's national alerting model.
• GoodSAM: UK-headquartered platform that alerts nearby trained responders (including doctors, nurses, and community first aiders) to medical emergencies via a smartphone app, integrated with ambulance dispatch. Comparable in functionality and citizen-responder activation to HartslagNu.
• Stichting Hartveilig (collective of Dutch AED foundations): Umbrella organization of local Dutch foundations (e.g., Hartveilig Den Bosch, Hartslag Utrecht) that recruit citizen responders and place AEDs. They are both partners and partial substitutes to HartslagNu, focused on hyperlocal CPR/AED readiness.
• AEDmap / StayinAlive: European platform for registering, mapping, and dispatching AEDs, often integrated with citizen-responder alerting. Comparable in AED-network management and emergency mapping capabilities offered by HartslagNu.

Regional players

• Heartrunner Sweden: Sweden's national SMS- and app-based citizen responder system that alerts volunteers to nearby cardiac arrests, integrated with the Swedish emergency services. Highly comparable business model in a neighboring Nordic market.
• TrygFonden Hjerteløber: Danish citizen-responder program operated by the TrygFonden foundation, alerting registered volunteers to cardiac arrests via SMS/app and integrated with Danish dispatch. Closely mirrors HartslagNu in another European geography.

Others

• European Resuscitation Council (ERC): Pan-European body that sets resuscitation guidelines, training standards, and quality frameworks. ERC and the Dutch NRR work alongside HartslagNu on quality of care, making ERC a thematic peer in resuscitation ecosystem governance.
• Ambulancezorg Nederland: National Dutch association coordinating ambulance services and MKA dispatch centers. It is a core operational partner of HartslagNu (triggering alerts) and a comparable nonprofit emergency-care coordinator.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/hartslagnu
• Facebookfacebook.com/hartslagnu
• YouTubeyoutube.com/playlist?list=PL8Bq-UozRAQSLTsbDs8izEN_-4iK2iuWC
• LinkedInlinkedin.com/company/hartslagnu

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HartslagNu