What Hashtag Me does

Hashtag Me Limited (#Me) is a UK-based mental health and wellbeing organization founded in 2018 by Megan Lynn Gamble, operating from Market Harborough with 28 employees. The company's core offering is a structured 12-week peer support course in which groups of university students meet weekly under the facilitation of two trained fellow students, supported by a printed Logbook, Coping Strategy Cards, and The Negative Hat resource. The course is designed to complement — rather than replace — institutional professional counselling services, with documented bidirectional referral pathways into university wellbeing teams.

Commercially, Hashtag Me generates revenue through three streams: (i) course and program licensing to UK universities, with Loughborough University and Nottingham Trent University as named anchor customers since 2018/19; (ii) bespoke workshops and speaking engagements delivered to corporate clients, charities, and student/staff audiences on a quote-based, multi-year contract basis; and (iii) direct-to-consumer merchandise and digital resources sold through an e-commerce storefront, including #Me Stress Balls (£3.75), Coping Strategy Cards (£4.50), The Negative Hat Booklet (£5), and free downloadable PDFs. The company operates with no public API, no mobile app, and no SaaS platform; delivery is human-facilitated and service-led. GTM motion is enterprise field sales targeting Student Services and Wellbeing teams, supplemented by an inbound content engine comprising a 40+-article blog, a YouTube channel, and active social media presence on Facebook, Instagram, Twitter, and LinkedIn.

Hashtag Me is a founder-owned private limited company (Company Number 11535679) with no external investment, no parent company, and no subsidiaries. Partnerships include Loughborough University and Nottingham Trent University as core institutional relationships, plus The Talent Tap, Culture Shift, and NHS England as charity, social enterprise, and healthcare partners. Operating geography is the United Kingdom only; the company is not pursuing a stated international expansion strategy.

Name

Hashtag Me

Legal name

Hashtag Me Limited

Website

https://hashtagme.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Hashtag Me Limited is a UK-based mental health and wellbeing organization founded in 2018 that delivers a 12-week peer support course to university students, alongside workshops, merchandise, and digital resources, primarily serving UK higher education institutions, charities, and corporate clients.

Ownership category

akta.pro rank

Product category

Mental Health & Wellbeing Services

NAICS

Social Assistance (624)

akta.pro primary industry

Mental Health Therapist Marketplaces (HLALALAJ)

Keywords

• Mental health courses
• Peer support programs
• Wellbeing workshops
• University student support
• Mental health merchandise

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Course and Program Licensing: Revenue generated from delivering the #Me 12-week peer support course to educational institutions. The course operates alongside existing institutional support services.
2. Workshops and Speaking Engagements: Fees charged for delivering guest lectures, presentations, and workshops to students, staff, clients, or wider stakeholders at partner organizations.
3. Merchandise and Product Sales: Sale of physical products including stress balls, coping strategy cards, The Negative Hat Booklet, and Helplines resource. Products sold individually and in bundles through online store.
4. Digital Product Sales: Sale of digital resources including free PDFs (The Negative Hat PDF) and paid digital content.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Hashtag Me provides structured mental health and wellbeing peer support courses, workshops, and related merchandise. Its flagship offering is the #Me 12-week peer support course designed primarily for university and college students, complemented by in-person and online wellbeing workshops for corporate and charity audiences and a small line of branded merchandise (stress balls, coping cards, and the Negative Hat booklet).

Product overview

Hashtag Me (#Me) is a mental health and wellbeing organization offering a combination of services and products. The core offering is the #Me 12-Week Peer Support Course, a structured program where trained student facilitators lead weekly group meetings for participants. The organization also delivers bespoke workshops and speaking engagements for educational institutions, charities, and corporations. Physical products include #Me Stress Balls, Coping Strategy Cards (individual and 5-pack bundles), and The Negative Hat Booklet (available as free PDF or physical purchase). Free digital resources include Writing a Letter to Yourself and Helplines. The organization operates The #Me Blog as an educational content platform covering mental health topics, and maintains a YouTube channel with testimonials and guided exercises. The company number is 11535679 (registered as Hashtag Me Limited).

Differentiator

Problem solved

Functional benefit

Products and services

• #Me 12-Week Peer Support Course
• Mental Health Workshops & Speaking Engagements
• #Me Stress Ball
• Coping Strategy Cards
• The Negative Hat Booklet

Quantifiable outcome

• Students report improved ability to maintain positive mental health, develop peer connections, and be more effective in studies
• +1 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Loughborough UniversitycoreStrategic or Co-development Partner · 1 January 2018Long-standing partnership since 2018/19 delivering the #Me 12-week peer support course to students. The program operates alongside university wellbeing services with bidirectional referral pathways. Students can be referred to #Me from professional services or vice versa. The university reports outstanding feedback on the program's impact on student mental health and academic performance.
• Nottingham Trent UniversitycoreStrategic or Co-development PartnerCase study partner for #Me peer support course delivery. Demonstrates the program's expansion across UK higher education institutions.
• The Talent TapminorGTM or Marketing PartnerCharity/social enterprise partner for wellbeing workshops. CEO Naomi Ambrose provided positive testimonial about workshop session quality.
• Culture ShiftminorGTM or Marketing PartnerPartner organization listed as having collaborated with HashtagMe, likely in the charity/social enterprise wellbeing space.
• National Health Service (England)minorGTM or Marketing PartnerNHS England listed as a partner organization, indicating potential collaboration on mental health initiatives or referral pathways.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• Calm: Consumer and B2B meditation and sleep app with an employer/business tier. Comparable as a digital wellbeing brand monetising through both consumer products and institutional partnerships, though not peer-support focused.
• Headspace Health: Global mental health and meditation app with B2B offerings for employers and student populations. Comparable in delivering wellbeing tools to institutional buyers, though clinician-reviewed rather than peer-led.

Direct peers

• Kooth: Kooth is a digital mental health and wellbeing platform commissioned by the NHS and UK universities for children and young people. Comparable target customer (UK university wellbeing buyers) and overlapping peer-support/counselling functionality.
• Togetherall (formerly Big White Wall): Togetherall provides an anonymous, clinically-moderated peer-support mental health platform used by UK and US universities. Directly comparable to HashtagMe as a peer-support offering targeting student mental health in higher education.
• Student Minds: UK charity focused on student mental health, partnering with universities to deliver peer-support programmes and resources. Closely comparable mission, customer base (UK universities and students), and peer-support delivery model.

Broad incumbents

• Mental Health Foundation: UK charity producing mental-health research, public education and workplace wellbeing programmes. Comparable as a UK mental-health awareness and education provider serving institutions, though not focused on student peer support specifically.
• Mind (UK mental health charity): The UK's largest mental health charity, providing information, resources and employer/university wellbeing services. Comparable focus on mental health education and institutional wellbeing partnerships, though much broader in scope.

Regional players

• Papyrus (Prevention of Young Suicide): UK charity dedicated to preventing suicide among young people, including students. Comparable target demographic (young people in education) and UK footprint, though focused on crisis intervention rather than ongoing peer support.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCTMIQ4LUiGrIKFjbzoDz-bA/videos
• Facebookfacebook.com/hashtagme
• LinkedInlinkedin.com/company/realhashtagme
• Instagraminstagram.com/hashtagme

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hashtag Me