NovoaGlobal
NovoaGlobal is a privately held Orlando-based manufacturer of automated photo enforcement technology that provides turn-key traffic and public-safety camera systems to municipal governments and rail operators across the United States, generating revenue primarily through citation revenue-share arrangements.
- Company typePrivate
- Founded2010
- HeadquartersOrlando, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What NovoaGlobal does
NovoaGlobal, Inc. is a privately held, Florida-incorporated manufacturer and operator of automated photo enforcement technology founded in 2010 and headquartered at 8018 Sunport Dr, Suite 203, Orlando, FL. The company designs, deploys, and services traffic-safety camera systems for municipal governments and rail operators, with named deployments across Florida, the Pacific Northwest, the Southwest, the Southeast, and Washington D.C. Its 14-product portfolio spans School Zone Speed-Safe, Speed-Safe, RedLight-Safe, Crosswalk-Safe, Railroad-Safe, StopSign-Safe, Gridlock-Safe, Oversize-Safe, Park-Safe, Eticketing-Safe, LPR-Sec (license plate recognition), Video-Sec, Body Worn Camera, and the P-Armor portable battery/solar-powered enforcement unit. Underlying technology combines optical cameras, multi-tracking radar, automated detection sensors, and the Pro-Center centralized back-office platform for case management, citation processing, and payment handling. The company's Railroad-Safe system is recognized by the Federal Railroad Administration and was the subject of two studies by the U.S. DOT Volpe Center.
NovoaGlobal's go-to-market is direct enterprise sales to government municipalities through competitive bid processes, supported by dedicated East Coast (Ext. 6) and West Coast (Ext. 7) sales lines and industry-conference presence (e.g., FPCA Summer Conference). The company provides turn-key implementation at no upfront cost to clients and earns revenue primarily through a citation revenue-share model, retaining a portion of the civil penalties collected from violators (e.g., $100 school-zone citations in Crestview, FL; $110 stop-sign citations in Center Point, AL). Customers include the cities of Portland (30+ cameras, 69,000 citations since November 2025), Albuquerque (40-70% reduction in speeding, 25 fewer traffic fatalities in 2022), Chattanooga, Orlando, Tacoma, Murfreesboro, Brightline (rail), and more than 30 municipalities and 45+ Vision Zero communities nationwide. Revenue is not publicly disclosed, and the company is wholly owned and led by founder, President, and CEO Carlos Lofstedt.
NovoaGlobal firmographics
Firmographics- Name
- NovoaGlobal
- Legal name
- NovoaGlobal, Inc.
- Website
- https://novoaglobal.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- NovoaGlobal is a privately held Orlando-based manufacturer of automated photo enforcement technology that provides turn-key traffic and public-safety camera systems to municipal governments and rail operators across the United States, generating revenue primarily through citation revenue-share arrangements.
- Ownership category
- akta.pro rank
NovoaGlobal industry classification
Industry- Product category
- Automated Traffic Enforcement Technology
- NAICS
- Security Guards and Patrol Services (561612)
- SIC
- Measuring & Controlling Devices, Nec (3829)
- akta.pro primary industry
- Speed Enforcement Systems (Fixed/Mobile Speed Cameras, Average Speed/Section Control) (TLAJAGAG)
- akta.pro secondary industry
- Traffic Enforcement & Road Safety (Highway Patrol, DUI, Collision Investigation) (BPAIAGAJ)
Keywords
Where NovoaGlobal is headquartered
LocationHeadquarters
- HQ city
- Orlando
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
NovoaGlobal business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Technology or R&D, Operations, Personnel, Infrastructure, Marketing or Sales
Revenue model
- Automated Traffic Enforcement Programs: Provides turn-key automated traffic enforcement solutions to municipalities including equipment, installation, monitoring, citation processing, and payment collection. Revenue generated through civil penalties paid by violators and program fees.
- Citation Revenue Share: Municipalities receive revenue from traffic violations captured by NovoaGlobal's cameras, with the company retaining a portion of citation fees. The company states programs are cost-neutral or at no cost to clients.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Civil penalty for school zone speed violations in Crestview, FL |
| Transaction based/ take rate | Pay-as-you-go | Stop sign violation fine in Center Point, AL |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels6 records
NovoaGlobal product offering
Product offeringCore offering
NovoaGlobal manufactures and supplies automated photo enforcement systems for traffic safety, including fixed and mobile cameras for speed, red light, school zone, stop sign, railroad crossing, crosswalk, gridlock, oversize vehicle, and parking enforcement. The company provides turn-key solutions to government municipalities at no direct client cost, covering initial study, installation, equipment, citation processing via its Pro-Center back office system, and ongoing operations. Revenue is generated through managed service fees and a share of civil penalties collected from violators.
Product overview
NovoaGlobal offers a comprehensive portfolio of automated photo enforcement and traffic safety solutions. The core product line includes traffic safety cameras (School Zone Speed-Safe, Speed-Safe, RedLight-Safe, Crosswalk-Safe, StopSign-Safe, Railroad-Safe, Gridlock-Safe, Oversize-Safe, Park-Safe) plus Eticketing-Safe for citation processing. Public safety solutions include LPR-Sec for license plate recognition, Video-Sec for live streaming video, and Body Worn Cameras. The P-Armor portable battery-operated system provides versatile enforcement capabilities without fixed installation. All solutions follow a Vision Zero approach to change driver behavior through education and automated enforcement.
Differentiator
Problem solved
Functional benefit
Products and services
- School Zone Speed-Safe Automated speed enforcement solution for school zones using photo enforcement cameras to monitor and deter speeding where children are present, enforcing posted speed limits to protect students.
- Speed-Safe Speed enforcement solution using automated cameras to detect and document vehicles driven over the speed limit, particularly in zones where pedestrians are nearby or crossing roads.
- RedLight-Safe Red light camera enforcement system that monitors and deters drivers from running red lights at intersections, reducing dangerous intersection collisions and pedestrian risk.
- Crosswalk-Safe Fully automated crosswalk photo enforcement solution for monitoring and deterring drivers from entering crosswalks while pedestrians are present.
- Railroad-Safe Railroad crossing enforcement system that detects drivers who fail to heed warning signals and pass through crossing gates when trains are approaching, issuing warnings or citations.
- StopSign-Safe
Quantifiable outcome
- 59% reduction in speeding at camera locations (Portland)
- +6 more outcomes
Companies that use NovoaGlobal
Customer profileNamed customers17 records
Segments2 records
Ideal customer profiles2 records
NovoaGlobal technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature14 records
NovoaGlobal partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- BrightlinecoreNovoaGlobal provides Railroad-Safe photo enforcement warning system along Brightline's high-speed inter-city rail route between Miami, Fort Lauderdale, West Palm Beach, and Orlando. System detects vehicles that disregard railroad warning signals and drive through crossing gates while trains approach.
- City of OrlandocoreOrlando STOPS Railroad Crossing Safety Initiative in collaboration with U.S. Department of Transportation Federal Railroad Administration, SunRail, and NovoaGlobal. Recognized by Federal Railroad Administration and U.S. DOT Volpe Center.
- U.S. Department of Transportation Volpe CentercoreTwo studies performed by U.S. DOT Volpe Center (National Transportation Systems Center) on efficiency of NovoaGlobal's railroad crossing enforcement system. Recognition by this federal agency provides credibility for the technology.
- Federal Railroad Administration (FRA)coreFRA has recognized NovoaGlobal's railroad crossing enforcement technology. The agency supports the Stop. Trains Can't. campaign that NovoaGlobal participates in.
- City of TacomacorePhoto enforcement contract with Tacoma Police Department, WA. Company customized back office/court software to specific needs and provides ongoing enforcement services.
- City of Fife, WashingtoncorePhoto enforcement services for City of Fife, WA as part of expansion into Washington State.
- Connecticut Department of TransportationminorConnecticut DOT is developing guidelines with best practices for municipalities using automated traffic enforcement following passage of ATE law. NovoaGlobal positioned to assist municipalities with deployment.
Scale indicators10 records
Recent moves6 records
Expansion highlights6 records
NovoaGlobal competitors and assessment
Company assessmentEmerging players
- Rekor Systems: AI-driven roadway intelligence company offering vehicle recognition and traffic analytics. An emerging alternative to traditional camera-based enforcement that competes in adjacent use cases to NovoaGlobal's LPR and traffic monitoring offerings.
- Axon: Public safety technology leader (body cameras, TASER, digital evidence) increasingly expanding into traffic safety and LPR via acquisitions. Competes with NovoaGlobal's Body Worn Camera and public safety product lines and could expand into adjacent enforcement.
Direct peers
- Jenoptik: German company with a Smart Mobility Solutions division providing speed and red-light enforcement cameras globally. Comparable product portfolio to NovoaGlobal across fixed and mobile enforcement systems.
- Verra Mobility: Publicly traded U.S. market leader in automated speed and red-light camera enforcement (formed via the Redflex and ATS mergers). Direct competitor offering municipal photo enforcement programs comparable to NovoaGlobal's Speed-Safe and RedLight-Safe.
- Sensys Gatso Group: Swedish-headquartered provider of automated traffic enforcement solutions (speed, red-light, school zone) with active U.S. operations. Competes head-to-head with NovoaGlobal on municipal photo enforcement RFPs.
- Conduent: Operates the SafeSpeed automated traffic enforcement program in the U.S., competing directly with NovoaGlobal on municipal speed-camera contracts and back-office citation processing services.
Regional players
- Kapsch TrafficCom: Austrian intelligent transportation systems provider covering tolling, traffic management, and enforcement. Compares to NovoaGlobal in ITS scope but is primarily active in Europe rather than the U.S. municipal market.
- Leonardo (Elsag/Leonardo Highway Solutions): Italian aerospace and defense group with a highway/traffic enforcement division (formerly Elsag) operating primarily in Europe and select international markets. Comparable in product scope to NovoaGlobal but with limited U.S. presence.
Broad incumbents
- Motorola Solutions (Vigilant Solutions): Large public safety technology vendor whose Vigilant Solutions unit provides license plate recognition and vehicle location data used by law enforcement. Adjacent competitor to NovoaGlobal's LPR-Sec offering, with much broader portfolio.
- Genetec (AutoVu): Major unified security and LPR provider (AutoVu) widely used by U.S. municipalities and law enforcement for license plate recognition and parking enforcement, comparable to NovoaGlobal's LPR-Sec and Park-Safe products.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
NovoaGlobal social profiles
Digital presenceNovoaGlobal financial estimates
Financial estimateRevenue estimate
Valuation estimate
NovoaGlobal leadership team
Management profileNumber of profiles
Profiles1 record
NovoaGlobal funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
NovoaGlobal M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about NovoaGlobal
What does NovoaGlobal do?
NovoaGlobal manufactures and supplies automated photo enforcement systems for traffic safety, including fixed and mobile cameras for speed, red light, school zone, stop sign, railroad crossing, crosswalk, gridlock, oversize vehicle, and parking enforcement. The company provides turn-key solutions to government municipalities at no direct client cost, covering initial study, installation, equipment, citation processing via its Pro-Center back office system, and ongoing operations. Revenue is generated through managed service fees and a share of civil penalties collected from violators.
Is NovoaGlobal a public or private company?
NovoaGlobal is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was NovoaGlobal founded?
NovoaGlobal was founded in 2010. It employs 11 to 50 people.
Where is NovoaGlobal based?
NovoaGlobal is headquartered in Orlando, United States, in the North America region.
How does NovoaGlobal make money?
Two revenue lines are on record. Automated Traffic Enforcement Programs are the primary driver. The others are citation Revenue Share.
Who are NovoaGlobal's main competitors?
Emerging players on record are Rekor Systems and Axon. Direct peers are Jenoptik, Verra Mobility, Sensys Gatso Group and Conduent. Regional players are Kapsch TrafficCom and Leonardo (Elsag/Leonardo Highway Solutions). Broad incumbents are Motorola Solutions (Vigilant Solutions) and Genetec (AutoVu).
Does NovoaGlobal have an API?
No public API is recorded for NovoaGlobal.
What industry is NovoaGlobal in?
NovoaGlobal's product category is Automated Traffic Enforcement Technology. Its primary akta.pro industry code is TLAJAGAG, Speed Enforcement Systems (Fixed/Mobile Speed Cameras, Average Speed/Section Control), with a secondary code of BPAIAGAJ, Traffic Enforcement & Road Safety (Highway Patrol, DUI, Collision Investigation). Its NAICS code is 561612 and its SIC code is 3829.