What Havan Labs does

Havan (legally HAVAN S.A.) is a Brazilian department store chain founded in 1986 and headquartered in Brusque, Santa Catarina, operating an omnichannel retail model that combines a national network of physical stores with a Magento-based e-commerce storefront (havan.com.br) and the Super App Havan mobile application. The company serves mass-market Brazilian consumers with a horizontal assortment spanning more than fifteen categories — home goods (Havan Casa), electronics and appliances, furniture, fashion, beauty, toys (Havan Toys), baby products (Havan Baby), sporting goods, automotive accessories, BBQ equipment, smartphones, notebooks, smart TVs, and gaming — under both third-party brands and its own private-label sub-brands.

The business model is centered on one-time retail merchandise sales, with prices ranging from R$14.99 to R$5,999.90 and a heavy promotional cadence anchored by 5x–10x interest-free installments and discounts up to 60%. Complementary engagement and revenue mechanisms include the Cartão Havan private-label credit card (5x interest-free, in-store pickup of online orders), the Clube Havan loyalty program (raffle-based prize entries tied to monthly purchase value, currently anchoring a BMW X1 giveaway for the 40th anniversary), the Lista de Presentes Havan gift registry service, and three private-label sub-brands (Havan Casa, Havan Toys, Havan Baby). Founder Luciano Hang remains prominently associated with the brand. The company is privately held under Brazilian S.A. corporate form, with no public ticker, no disclosed funding rounds, no disclosed external investors, and no published revenue figure. The input reports num_employees as 5, which is inconsistent with the described operational footprint and should be treated as a data-quality issue.

Name

Havan Labs

Legal name

HAVAN S.A.

Website

https://havan.com.br

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

1–10 employees

Short description

Havan (Havan Labs) is a Brazilian department store chain operating through physical stores, e-commerce, and a mobile app, serving mass-market consumers with home goods, electronics, fashion, and general merchandise under private-label sub-brands like Havan Casa, Havan Toys, and Havan Baby.

Ownership category

akta.pro rank

Headquarters

HQ city

Brusque

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Retail merchandise sales: Revenue generated from selling a wide variety of consumer goods including home appliances, electronics, furniture, fashion, beauty products, toys, and sporting goods through physical retail stores and e-commerce channels. Products are sold at competitive prices with installment payment options.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Havan operates a Brazilian department store retail chain selling a wide assortment of consumer merchandise — home appliances, electronics, furniture, fashion, beauty, toys, sporting goods, baby items, automotive accessories, and barbecue equipment — through a network of large-format physical stores and an e-commerce website. The company complements the retail assortment with private-label sub-brands (Havan Casa, Havan Toys, Havan Baby), a proprietary store credit card (Cartão Havan), the Clube Havan loyalty/raffle program, a mobile shopping app, and a wedding/event gift registry service, all supported by installment payment plans up to 10x without interest.

Product overview

Havan is a Brazilian department store retail chain offering a wide range of consumer products through both physical stores and an e-commerce platform. The product portfolio encompasses multiple categories including home goods (Havan Casa sub-brand), fashion, electronics and appliances (Eletro), housewares, bedding and bath (Cama, Mesa e Banho), tools and garden equipment, toys (Havan Toys sub-brand), home decoration, sports and leisure, baby products (Havan Baby sub-brand), beauty and perfumery, smartphones, computers, Smart TVs, gaming, automotive accessories, and barbecue equipment. The company operates complementary services including the Cartão Havan credit card for installments, Clube Havan loyalty program with raffle entries, a mobile app with exclusive offers, and a gift registry service. The retail model features third-party brands alongside Havan's own private-label brands for home goods, toys, and baby products.

Differentiator

Problem solved

Functional benefit

Brands

• Havan Casa: Home goods and household items brand
• Havan Baby
• Havan Toys

Products and services

• Havan Casa Havan's own private-label brand offering household items including tableware, glasses, mugs, thermal bottles, bath towels, bed linens, and decorative items, sold through Havan stores and e-commerce to Brazilian consumers.
• Havan Toys Havan's own private-label brand for toys and children's play products including volleyball, soccer, and basketball balls, remote control cars, and other play items, marketed to Brazilian families via Havan stores and website.
• Havan Baby Havan's own private-label brand for baby products and clothing, including crib sheets, fabric dolls, and other infant care items, sold through Havan stores and online.
• Cartão Havan Havan's proprietary store credit card that enables in-store pickup of online purchases and installment payments up to 5x without interest, offering cardholder-only promotions to Brazilian retail customers.
• Clube Havan Havan's loyalty club program offering members-only prize raffle entries tied to purchase amount, featuring a BMW X1 car giveaway for the 40th-anniversary campaign and exclusive member benefits.
• Havan Mobile App Havan's mobile shopping application offering exclusive deals, a personalized shopping experience, and app-only promotions for Brazilian consumers shopping the Havan catalog.
• Lista de Presentes Havan Havan's wedding and event gift registry service that lets customers create wish lists for special occasions and directs gift purchases through the Havan retail and e-commerce channels.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves6 records

Expansion highlights3 records

Direct peers

• Riachuelo: Riachuelo is one of Brazil's largest fashion retailers with a growing home goods and decor segment. It competes with Havan's fashion and home offerings and shares the Brazilian mass-market consumer base and installment-payment model.
• Renner: Renner is a major Brazilian apparel and lifestyle retailer with strong omnichannel capabilities. While more apparel-focused, it shares with Havan the broad consumer base, installment-payment offer, and nationwide physical retail network across Brazil.
• C&A Brazil: C&A operates a large network of apparel-focused department stores in Brazil with a significant digital presence. It competes with Havan for similar mass-market Brazilian consumers and overlapping categories like fashion, accessories, and home goods.
• Leroy Merlin: Leroy Merlin is a leading home improvement and home goods retailer in Brazil with physical stores and e-commerce. It overlaps directly with Havan's furniture, home goods, tools, and decoration categories, targeting similar Brazilian consumers.
• Lojas Americanas: Lojas Americanas is a Brazilian variety/department store with a nationwide physical footprint and the Americanas.com e-commerce platform. It directly competes with Havan on the broad assortment, low-ticket, and convenience-grab value proposition.
• Magazine Luiza: Magazine Luiza is one of Brazil's largest department store chains, operating physical stores alongside a heavily invested e-commerce platform. It is directly comparable to Havan in product breadth (electronics, furniture, home goods), installment-based payment model, and omnichannel strategy.
• Casas Bahia (Via): Casas Bahia, part of Via, is a long-standing Brazilian department store specializing in home goods and electronics with installment financing. Its product mix, target demographic, and credit-driven model closely mirror Havan's value proposition.

Broad incumbents

• Shopee: Shopee is a fast-growing cross-border e-commerce platform in Brazil competing aggressively on price in electronics, fashion, home, and toy categories. Its low-price positioning pressures traditional department stores like Havan, particularly in lower-ticket items.
• Amazon Brazil: Amazon Brazil is a major e-commerce operator with growing logistics and same-day delivery capabilities. It competes with Havan across multiple categories online and represents a structural threat to Brazilian brick-and-mortar retailers' digital growth.
• Mercado Livre: Mercado Livre is Latin America's largest e-commerce marketplace and a dominant digital retail platform in Brazil. While not a traditional department store, it competes with Havan's e-commerce site across electronics, home goods, fashion, and toys, and exerts significant pricing/margin pressure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/havan-labs

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Havan Labs