Hawthorn Veterinary Practice

What Hawthorn Veterinary Practice does

Hawthorn Veterinary Practice is an independent, family-run small animal veterinary practice operating three surgeries in West Sussex, England — Henfield (main site, relocated in November 2019 to a purpose-designed facility at Hawthorn House), Partridge Green, and Hassocks (opened 2025). The practice serves pet owners across Henfield, Partridge Green, Hassocks, Hurstpierpoint, Burgess Hill, Horsham and surrounding villages, treating dogs, cats, rabbits, guinea pigs and exotic species. Clinical capabilities span routine consultations and vaccinations, soft tissue and laparoscopic (keyhole) surgery, dental work, digital X-ray, ultrasonography, endoscopy, and an in-house laboratory that incorporates the IMAGYST Faecal Analyser; specialty services include exotic pet care (with vivarium hospitalisation), acupuncture, progesterone and pregnancy ultrasound diagnostics, and senior pet clinics. All staff are Fear Free Certified Practitioners and the practice holds RCVS Practice Standards Scheme accreditation.

The business operates a mixed revenue model: pay-as-you-go fees for consultations, procedures, diagnostics and medications, combined with a recurring subscription Health Plan (Platinum and Standard tiers) that bundles unlimited vet appointments, vaccinations, parasite protection and discounts claimed to save up to £289 per year. A mobile vet service provides home visits (discounted to £60 on Wednesdays within 12 miles of Henfield), and a partnership with Pet Proactive offers in-house pet insurance with direct claims processing. Client engagement runs through a website with online booking and 360° virtual tours, the PetsApp mobile platform for booking, prescriptions and messaging, social channels (Facebook, Twitter), a refer-a-friend voucher scheme, and email/SMS notifications.

Ownership sits with founders Jonathan and Annelise Underwood (acquired April 2012), joined by Assistant Directors Danielle and Fabian Kaelin in July 2021. The practice is a private limited company (Hawthorn Veterinary Practice Ltd) with no parent, no institutional funding, and a small headcount of around six employees across the three sites. Strategic activity since 2012 has been steady and self-funded: the 2019 Henfield rebuild, the 2022 Partridge Green refurbishment, and the 2025 Hassocks opening, alongside the launch of subscription Health Plans and the Pet Proactive insurance partnership.

Name

Hawthorn Veterinary Practice

Legal name

Hawthorn Veterinary Practice Ltd

Website

https://hawthornvets.co.uk

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Hawthorn Veterinary Practice is an independent, family-run small animal veterinary practice operating three surgeries in West Sussex (Henfield, Partridge Green, Hassocks) and serving local pet owners with consultations, surgery, diagnostics, health-plan subscriptions and a mobile home-visit service.

Ownership category

akta.pro rank

Product category

Veterinary Services

NAICS

Veterinary Services (54194)

SIC

Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

General Practice Veterinary Clinics (Wellness & Primary Care) (HLAMAAAA)

akta.pro secondary industries

Exotic Companion Animal Veterinary Clinics (Birds/Reptiles/Small Mammals) (HLAMAAAH), Mobile & House-Call Veterinary Services (HLAMAAAF)

Keywords

• Small animal veterinary care
• Veterinary consultations
• Veterinary surgery services
• Pet diagnostic imaging
• Preventative pet healthcare

Headquarters

HQ city

Henfield

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Veterinary Consultations: Revenue generated from standard consultation appointments lasting 15 minutes, with follow-up consultations at reduced rates. Consultations are free for pets on the Platinum Health Plan.
2. Surgical Procedures: Revenue from surgical procedures including neutering (castration/spay), laparoscopic spays, dental procedures, and other surgeries. Prices vary by pet type, size, and procedure complexity.
3. Vaccinations and Preventative Care: Revenue from vaccination courses, booster vaccinations, and preventative health treatments including parasite protection.
4. Health Plans (Subscription): Monthly subscription health plans (Platinum and Standard) providing discounted products and services, unlimited vet consultations (Platinum), and free nurse appointments.
5. Medications and Prescriptions: Revenue from dispensed medications, repeat prescriptions, and prescription diets. Repeat prescriptions require 1 working day notice (5 days for controlled drugs).
6. Home Visit Services: Mobile vet visits to client homes at discounted rate of £60 on Wednesdays within 12 miles of Henfield, with standard rates based on distance starting from around £120.
7. Pet Insurance Partnership (Pet Proactive): Partnership with Pet Proactive insurance allowing direct claims processing for insured clients, with policies ranging from £4k to £12k annual coverage.
8. Insurance Claims Administration: Direct insurance claims processing with £20 admin fee for accounts over £500 for non-Pet Proactive insurers.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Hawthorn Veterinary Practice is an independent, family-run small animal veterinary practice providing comprehensive veterinary care for pets through three branch locations in West Sussex. Core offerings include general consultations, vaccinations, surgical procedures (including laparoscopic/keyhole spays), diagnostic imaging (digital X-ray, ultrasonography, endoscopy), in-house laboratory testing, nurse clinics, exotic pet care, mobile/home visit services, and a subscription-based Health Plan (Platinum and Standard tiers).

Product overview

Hawthorn Veterinary Practice is an independent, family-run small animal veterinary practice operating three surgery locations in West Sussex (Henfield, Partridge Green, and Hassocks). The practice offers a comprehensive range of veterinary services organized around core consultation and diagnostic capabilities. Primary services include general consultations, vaccinations, surgical procedures (including laparoscopic/keyhole surgery), and diagnostic imaging (digital X-ray, ultrasonography, endoscopy). The practice operates an in-house laboratory for immediate test results and provides specialized services for exotic pets. Additional offerings include a Health Plan subscription program (Platinum and Standard tiers) providing discounted products and unlimited consultations, a partnership insurance product (Pet Proactive), home visit services, acupuncture, and dietary advisory services. The practice holds Fear Free certification for stress-free pet care and serves the West Sussex area including Henfield, Hassocks, Partridge Green, and surrounding villages.

Differentiator

Problem solved

Functional benefit

Brands

• Platinum Health Plan: Premium health plan offering unlimited veterinary consultations, parasite protection, vaccinations and savings up to £289 per year.
• Standard Health Plan
• Pet Proactive Pet Insurance

Products and services

• General Veterinary Consultations Standard 15-minute veterinary appointments for examination, diagnosis, and treatment of pets including dogs, cats, rabbits, and small animals, delivered by qualified vets at the Henfield, Partridge Green, and Hassocks surgeries.
• Vaccination Services Routine vaccination courses for dogs, cats, and rabbits including primary vaccination courses, annual boosters, Kennel Cough vaccine, Rabies vaccine, and titre testing.
• Surgical Procedures Comprehensive surgical services including neutering (castration and spay) for cats, dogs, and rabbits, soft tissue surgery, dental surgery, and laparoscopic (keyhole) spay procedures.
• Keyhole (Laparoscopic) Procedures Minimally invasive laparoscopic surgery for bitch spays and other procedures, providing faster recovery times and less invasive treatment options.
• Digital X-ray Digital radiography imaging for diagnosis of bone fractures, organ conditions, and other internal issues in pets.
• Ultrasonography Ultrasound scanning for pregnancy diagnosis, abdominal assessment, cardiac evaluation, and ultrasound-guided biopsies in dogs and cats.
• Endoscopy Endoscopic procedures for internal examination and minimally invasive diagnostics in pets.
• Dental Facilities Dental care including ultrasonic scaling, cleaning, polishing, and tooth extractions performed under general anesthetic.
• In-house Laboratory On-site laboratory providing immediate test results including urine analysis, blood tests, and faecal examination using the IMAGYST Faecal Analyser.
• Home Visit Service Mobile veterinary service bringing care to clients' homes with discounted Wednesday visits at £60 for addresses within 12 miles of Henfield. Standard rates start from around £120 based on distance. Services include consultations, vaccinations, blood tests, and euthanasia.
• Exotic Pet Services Specialized veterinary care for birds, reptiles, tortoises, and small mammals, featuring vivarium facilities for hospitalizing exotic pets during treatment.
• Pet Health Plan Subscription-based health plan with two tiers (Platinum and Standard) offering discounted products, vaccinations, parasite protection, free nurse appointments, and unlimited veterinary consultations on the Platinum tier. No joining fee, savings of up to £289 per year on Platinum.
• Nurse Clinics Daily nurse appointments for claw clipping, anal gland expression, tick removal, blood pressure checks, weight management, dental health, senior care, puppy/kitten care, diabetic care, behavioural consultations, and flea/worm treatments.
• Microchipping Permanent identification microchip implantation for pets, free for health plan members and reduced when performed alongside other procedures.
• Acupuncture Veterinary acupuncture service for pain management and complementary treatment of pets.
• Saying Goodbye (Euthanasia) Compassionate end-of-life care and euthanasia services for pets, including home visit options for end-of-life care.
• Travel Advice Advisory service covering pet travel scheme requirements including rabies vaccination, microchipping, pet passports, and tapeworm treatment for international travel.
• Progesterone Blood Testing Hormone level testing for breeding management in female dogs.
• Pregnancy Ultrasound Scans Ultrasound scanning service for confirming pregnancy in dogs.
• Prescription Diets Stocked range of Virbac HPM companion animal diets and full prescription diets for disease management, supported by staff dietary advice.
• Pet Proactive Pet Insurance Pet insurance partnership offering lifetime cover from £4,000 to £12,000 per year with a single £100 excess, direct claims processing, and no premium increase for claims. Available exclusively to Hawthorn Vets clients.

Quantifiable outcome

• Save up to £289 per year with Platinum Health Plan
• +1 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature5 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Pet ProactivecoreStrategic or Co-development PartnerPartnership with Pet Proactive pet insurance providing exclusive benefits to Hawthorn Vets clients including direct claims processing with no admin fee, transparent policy pricing based on fair practice rates, single £100 annual excess regardless of claims or conditions, and lifetime coverage for pets enrolled under 6 years of age. Policies range from £4,000 to £12,000 annual coverage.
• Idexx LaboratoriescoreTechnology or IntegrationExternal laboratory partnership for specialized diagnostic testing services including advanced pathology and diagnostic analysis.
• Zoetis LaboratoriescoreTechnology or IntegrationExternal laboratory partnership for specialized diagnostic testing services.
• Priory Emergency Treatment ServicecoreStrategic or Co-development PartnerAfter-hours emergency veterinary care provider for Brighton area when main practice is closed. Contact: 01273 566 993.
• Arthur Lodge VetscoreStrategic or Co-development PartnerAfter-hours emergency veterinary care provider for Horsham area when main practice is closed. Contact: 01403 252964.
• New Priory VetsminorOthersSelected third party sharing personal information with for veterinary care coordination and referral purposes.
• Daniels SilvermanminorOthersDebt collection agency engaged for overdue accounts. Surcharge of 15% of debt plus VAT applied for referrals.
• Action Learning PartnershipminorOthersTraining partnership for veterinary student education as the practice is an RCVS-accredited training practice.
• Hills Pet FoodminorOthersPet food supplier offering discounts on Hills prescription and maintenance diets available through the practice.
• Virbac HPMminorOthersCompanion animal diet supplier providing the Virbac HPM range of pet foods stocked by the practice.
• PetsAppcoreTechnology or IntegrationMobile application platform enabling appointment booking, prescription ordering, and secure messaging between practice and clients.

Scale indicators4 records

Recent moves13 records

Expansion highlights5 records

Direct peers

• Medivet: UK-wide veterinary group operating many small-animal branch practices with similar primary-care, surgical, and diagnostic offerings. Closest direct competitor in business model and customer segment, though at much larger scale.
• Village Vet: Multi-site independent-style small-animal practice group with comparable primary-care, surgical, and client-experience positioning. Comparable target market and offering, though concentrated around London/Cambridgeshire.
• Goddard Veterinary Group: Long-established London independent veterinary group with multiple branches offering small-animal GP and referral services. Comparable independent-family positioning and branch-network structure.
• Pennard Vets: Independent multi-branch small-animal practice group in Kent/Sussex offering similar primary-care, surgical, and health-plan services. Highly comparable business model, scale, and south-east England catchment.
• Vets4Pets: Pets at Home Group's veterinary chain with hundreds of UK small-animal practices offering consultations, surgery, and health plans. Direct competitor on services, pricing model (including subscription plans), and target customer.

Regional players

• Arun Veterinary Group: Independent multi-site veterinary practice group serving West Sussex (including the Chichester/Littlehampton area). Direct regional overlap with comparable services, differentiated only by geography within Sussex.

Broad incumbents

• Linnaeus: UK veterinary group combining primary-care practices with referral hospitals. Adjacent comparator because it operates in the same small-animal clinical category at much larger scale and with specialty capability.
• CVS Group: Largest UK veterinary consolidator operating practices, laboratories, and crematoria. Overlaps with Hawthorn on small-animal primary care but at vastly greater scale and with referral/specialty capabilities the practice cannot match.
• IVC Evidencia: Major European veterinary group with extensive UK small-animal practice footprint. Comparable service lines but broad incumbent scale and purchasing power differentiate it from independents.

Emerging players

• St. Anne's Veterinary Group: Independent south-coast small-animal practice group with multiple branches. Comparable services and independent positioning; smaller-scale and partially overlapping Sussex catchment makes it an emerging-style comparable.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/hawthornvets
• Facebookfacebook.com/hawthornvets
• LinkedInlinkedin.com/company/hawthorn-veterinary-practice-limited

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hawthorn Veterinary Practice