What Hay & Brecon Farmers does

OGL Software is a UK-based private software company established in 1976 and headquartered in Stourport-on-Severn, that develops and sells Profit4, a cloud-based ERP system accessible via internet browser and designed specifically for UK merchants, distributors, and wholesalers. The platform integrates stock control, order management, warehouse management, trade counter with EPOS, finance and accounting (Making Tax Digital compatible), CRM, supplier relationship management, assemblies/kitting, and reporting/analytics into a single system, with both SMEs and larger enterprises as target buyers.

Profit4 connects directly to major ecommerce platforms (Amazon, eBay, Shopify, Magento, WooCommerce, EKM Powershop, Etsy) and to couriers and payment providers (Royal Mail, DHL, DPD, Shiptheory, Dojo, Xedi, Easypost), enabling unified omnichannel order and dispatch workflows. The product is delivered as a cloud service, eliminating per-device installation.

OGL operates a per-user subscription model with monthly billing and quote-based pricing, generating recurring revenue. Go-to-market is direct enterprise sales via the company website, using 'Watch a demo' and 'Request a callback' funnels, supplemented by content marketing, case studies, email newsletters, and organic social on Facebook, X, YouTube and LinkedIn. The company claims '1000s of UK users' across multiple industry verticals after 45+ years of continuous operation, positioning Profit4 as a niche vertical alternative to generic accounting software for stock- and order-centric UK distribution businesses.

Name

Hay & Brecon Farmers

Website

https://hayandbrecon.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

OGL Software, founded in 1976 and headquartered in Stourport-on-Severn, UK, develops and sells Profit4, a cloud-based ERP system for UK merchants, distributors, and wholesalers. It integrates stock, order, warehouse, finance, CRM and EPOS workflows on a per-user subscription.

Ownership category

akta.pro rank

Headquarters

HQ city

Stourport-on-Severn

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Revenue model

1. ERP Software Subscription: Cloud-based ERP software sold on a per-user subscription model with scalable pricing. Only pay for the number of users needed. Implementation and ongoing support included.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

No information about Hay & Brecon Farmers is present in the provided source data. The aggregated content supplied pertains to OGL Software Limited, a UK-based ERP software company, and does not contain any facts, descriptions, or signals about Hay & Brecon Farmers.

Product overview

OGL Software offers Profit4, a unified cloud-based ERP platform for UK merchants, distributors, and wholesalers. The system comprises integrated modules for Stock Control, Order Management (OMS), Warehouse Management System (WMS), Finance & Accounting, CRM, Supplier Relationship Management (SRM), Trade Counter with EPOS, and Assemblies/Kitting. Profit4 is built as a scalable solution suitable for both SMEs and larger companies, with real-time data visibility, customisable dashboards, and integration with eCommerce platforms and couriers.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Reduced stock-picking times
• +4 more outcomes

Named customers5 records

Segments3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration15 records

Feature10 records

Partnerships

Ten partnerships are on record, tiered core.

• AmazoncoreTechnology or IntegrationE-commerce platform integration allowing full synchronization of orders and inventory with Profit4 ERP system for automated order processing
• eBaycoreTechnology or IntegrationE-commerce platform integration fully integrated with Profit4 for seamless order and stock management
• ShopifycoreTechnology or IntegrationIntegration with Shopify e-commerce platform for connecting online shops with stock control, order management and finance processes
• Magento / Adobe CommercecoreTechnology or IntegrationIntegration with Magento e-commerce platform for seamless data synchronization
• WooCommercecoreTechnology or IntegrationIntegration with WooCommerce WordPress e-commerce plugin for online store connectivity
• Royal MailcoreTechnology or IntegrationCourier integration for automated shipping label generation and dispatch management
• DHLcoreTechnology or IntegrationCourier integration for shipping and dispatch automation
• DPDcoreTechnology or IntegrationCourier integration for parcel delivery and tracking
• ShiptheorycoreTechnology or IntegrationShipping management integration for automated dispatch workflow
• EtsycoreTechnology or IntegrationE-commerce marketplace integration for handmade and craft sellers

Scale indicators3 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• Advanced (Advanced Business Solutions): UK-based ERP, accounting, and business software provider serving distribution and wholesale verticals. Direct competitor to OGL in the UK mid-market with overlapping stock and order management functionality.
• Khaos Control Cloud: UK-based distributor and wholesaler ERP offering stock, order, and warehouse management. Targets the same merchant/distributor vertical as Profit4 with a similar feature surface.
• Syspro: ERP software vendor focused on distributors and manufacturers. Comparable to Profit4 in stock, order, and warehouse management for SMB and mid-market distributor/wholesaler customers.
• Unleashed Software: Cloud inventory management platform with integrations to eCommerce and accounting systems. Competes with Profit4's stock control and WMS modules for SMB distributors and wholesalers.
• Brightpearl: UK-founded cloud ERP and retail operating system for merchants and wholesalers. Closest direct competitor to Profit4, with very similar multi-channel retail/distribution focus and comparable SME target market.
• Cin7: Cloud inventory and ERP platform for product sellers, distributors, and wholesalers. Comparable to Profit4 in stock control, order management, and multi-channel integration capabilities.

Broad incumbents

• Oracle NetSuite: Cloud ERP suite for mid-market and larger companies. Competes with Profit4 at the upper end of OGL's larger-customer segment, with broader functionality but less vertical specialization for merchants/wholesalers.
• SAP Business One: SAP's ERP offering for SMB and mid-market distributors and wholesalers. Overlaps with Profit4 in larger-customer deals where buyers want enterprise-grade ERP and global scalability.
• Microsoft Dynamics 365 Business Central: Microsoft's cloud ERP for SMBs with strong finance, supply chain, and integration with the Microsoft 365 stack. Competes with Profit4 for mid-market merchants and distributors seeking broader platform play.
• Sage Group: UK-headquartered incumbent in accounting and ERP software for SMBs and mid-market. Competes with Profit4 for the same UK merchant and wholesale customer base, but with a much broader portfolio and larger R&D and distribution scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/hay-&-brecon-farmers

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hay & Brecon Farmers