What HAYB Speciality Coffee does

HAYB Speciality Coffee, operated by the Polish private limited company Coffee Republic sp. z o.o., is a Warsaw-based specialty coffee roaster founded in 2018. The company roasts single-origin and blended coffees for both espresso and filter preparation, alongside a growing portfolio of loose-leaf teas, barrel-aged specialty lots, and coffee accessories, and operates a proprietary grinding calibration methodology that maps professional Mahlkonig EK 43 grinder settings to Comandante C40 reference clicks to ensure reproducible extraction for home and commercial customers.

The business operates three core revenue streams: a direct-to-consumer e-commerce storefront at haybcoffee.pl selling roasted coffee, tea, and accessories; a recurring "Ciągły Strumień Kawy" coffee subscription; and a dedicated B2B wholesale program serving cafes, multi-roaster cafes, restaurants, offices, hotels, and retailers with account management, volume discounts, and private-label options. Distribution is primarily domestic (Poland) through owned channels and the third-party retailer Coffeedesk, complemented by personal pickup at the Warsaw roastery. Pricing is unit-based in PLN, with single-origin filter and espresso coffees ranging from 39 to 99 PLN per 250g, teas from 28 to 38 PLN, and accessories up to 1,399 PLN, plus a free-shipping threshold at 159 PLN.

HAYB cultivates an "Effortless Speciality" brand identity aimed at lowering the barrier to specialty coffee adoption, supported by an active blog ("Kawowy know-how"), organic social media presence, and recurring charitable campaigns (Fundacja Rak'n'Roll, Kawa Kundelkowa, Feminoteka). The company has secured three EU-funded grants (540,000 PLN total, 2018-2023) under the Polskie Mosty Technologiczne programme to pursue market entry into the USA, Taiwan, and Malaysia. As of late 2025, the company continues to operate with a team of approximately 15 following the passing of co-founder Wiktor Borowski.

Name

HAYB Speciality Coffee

Legal name

Coffee Republic sp. z o.o.

Website

https://haybcoffee.pl

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

HAYB Speciality Coffee is a Warsaw-based specialty coffee roaster (Coffee Republic sp. z o.o., founded 2018) that sells single-origin and blended coffees, teas, and accessories to Polish consumers via its e-commerce store and to cafes, offices, and hotels via a dedicated B2B program.

Ownership category

akta.pro rank

Product category

Specialty Coffee Roasting

NAICS

Coffee and Tea Manufacturing (311920)

SIC

Beverages (2080)

akta.pro primary industry

Specialty Coffee & Tea (Single-Origin, Micro-lot, Premium) Processing (AFAFADAJ)

akta.pro secondary industries

Specialty Coffee & Tea Retail (Beans, Leaves, Accessories) (CRAHAGAI), DTC Beverage Delivery (Alcoholic & Non-Alcoholic) (AFAIANAK), RTD Coffee Production (Non-Dairy/Non-Alcoholic) (AFAFABAE)

Keywords

• Specialty coffee roasting
• Coffee wholesale supply
• Coffee subscription service
• Direct trade coffee
• Loose leaf tea retail

Headquarters

HQ city

Warsaw

HQ country

Poland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. E-commerce retail (direct to consumer): Online sales of roasted coffee, tea, and accessories through haybcoffee.pl. Products include single origin coffees, espresso blends, filter coffees, decaf options, barrel-aged coffees, tea, accessories, and gift sets. Standard shipping with free delivery above 159 PLN.
2. Coffee subscription: Recurring subscription service ("Ciągły Strumień Kawy") delivering curated coffees on a regular schedule to subscribers, generating predictable recurring revenue.
3. B2B / wholesale: Dedicated B2B program for cafes, restaurants, offices, hotels, and retailers with dedicated account management, volume discounts, and product customization options including private label.
4. Training and education: Coffee training sessions sold as products, including SCA Sensory Skills training delivered by Coffee Support.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

HAYB Speciality Coffee roasts and sells specialty coffee, loose-leaf teas, and brewing accessories through its own e-commerce platform haybcoffee.pl, a recurring subscription service ("Ciągły Strumień Kawy"), and a dedicated B2B wholesale program. The company sources green coffee through direct trade relationships, roasts in its Warsaw facility, and distributes products to individual consumers as well as cafes, restaurants, offices, and hotels.

Product overview

HAYB Speciality Coffee is a Warsaw-based specialty coffee roaster operating under the parent company Coffee Republic Sp. z o.o. The company offers a comprehensive specialty coffee portfolio centered around two main product lines: espresso coffees (including blends like Blue Espresso Blend and single origins like Costa Rica Geisha) and filter coffees (featuring the SIE PRZELEWA series with Klasyk, Owoc, and Kwiat variants). The company extends its offering beyond coffee into loose leaf teas (including green, black, white, oolong, yellow, and herbal varieties) and coffee/tea accessories (ORIGAMI drippers, Comandante grinders, Bialetti moka pots). Additional services include coffee subscription delivery, B2B business solutions, and professional coffee training. The company also produces limited edition and seasonal products including Barrel Aged coffees, Chillwave Ice Tea, and various gift sets, while supporting charitable initiatives through special Rak'n'Roll branded products.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 14,000 PLN donated to Fundacja Feminoteka (2024)
• +4 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Ten partnerships are on record, tiered core and minor.

• Fundacja Rak'n'RollcoreGTM or Marketing Partner · 1 January 2025HAYB partnered with Fundacja Rak'n'Roll (cancer foundation) starting 2022 with a co-branded coffee "Łeb do Słońca". Since 2025, HAYB supplies coffee for the foundation's booths at running events including Warsaw Marathon and Warsaw Dycha, promoting movement as cancer prevention. In June-August 2025, HAYB launched the "Kawa dla Ciebie, 5 zł dla Rak'n'Rolla" campaign where 5 PLN from each package of Sie Przelewa Klasyk and Blue Espresso Blend (marked with Rak'n'Roll logo) is donated to the foundation.
• PiesottocoreGTM or Marketing PartnerPiesotto is a partner in the annual Kawa Kundelkowa campaign supporting animal shelters. In 2025, the campaign raised 58,000 PLN and 500 kg of dog food for schronisko dla zwierząt Viva! in Korabiewicach.
• CoffeedeskcoreChannel Partner/ Reseller/ DistributorCoffeedesk is a key distribution partner for HAYB products and a co-organizer of the Kawa Kundelkowa campaign. The partnership amplifies HAYB's reach to a broader Polish specialty coffee audience through Coffeedesk's e-commerce platform.
• Pan Tu Nie StałminorGTM or Marketing PartnerCo-branded collection PAN TU NIE STAŁ X HAYB featuring collaborative products. Pan Tu Nie Stał is also a partner in the Kawa Kundelkowa campaign.
• Fundacja FeminotekaminorGTM or Marketing PartnerHAYB's 2024 "Kawa Kobieca" campaign donated 14,000 PLN to Fundacja Feminoteka, supporting women's causes.
• Radio KampusminorGTM or Marketing PartnerHAYB collaborated with Radio Kampus on the "Cafe Sztosy" co-branded coffee project, featuring on-air discussions about coffee production from plant to cup. The collaboration included multiple radio segments and a co-produced Ethiopia Bombe coffee.
• Coffee SupportminorImplementation/ SI/ Consulting PartnerCoffee Support (Błażej Walczykiewicz and Marta Niwińska) delivered SCA Sensory Skills Professional training to HAYB's team, including intensive 3-day sensory workshops in Katowice covering cupping, taste analysis, and sensory evaluation.
• Browar ArtezanminorGTM or Marketing PartnerMultiple barrel-aged coffee collaborations using bourbon, imperial stout with raspberries (Chcesz Ciasteczko?), and other beers. The 2020 year-end edition used 6 bourbon and imperial stout barrels with Ethiopia Refisa Nensebo, yielding notes of strawberries, red fruits, and chocolate-vanilla aftertaste. Also produced Samiec Alfa and Honduras Pedro Serrano collaborations.
• Funky Fluid / HałasminorGTM or Marketing PartnerBreakfast stout collaborations where Funky Fluid (via Hałas brewpub) used HAYB coffee beans selected by the brewery for coffee stouts.
• Maltgarden / PintaminorGTM or Marketing PartnerCollaborative beer project with Maltgarden and Pinta breweries featuring Honduras Pedro Serrano coffee in a complex vanilla-cocoa-maple coffee beer.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Coffeedesk: Poland's leading specialty coffee e-commerce platform and a major multi-roaster retailer. Comparable to HAYB because it is the primary Polish DTC specialty coffee destination and simultaneously an active channel partner, so HAYB both competes with and sells through it.
• Trade Coffee: US DTC specialty coffee subscription company matching consumers with curated roasters. Highly comparable subscription/DTC mechanics and curated-roaster positioning.
• Java Coffee Roasters: Polish specialty coffee roaster offering roasted beans, espresso blends, and B2B supply. Closest direct competitor for Polish home brewers, cafes and offices seeking locally roasted specialty.
• Square Mile Coffee Roasters: London-based specialty roaster with strong wholesale, training, and education programs including SCA-accredited courses. Comparable as a multi-channel specialty roaster with education/services revenue.
• Square One Coffee: Warsaw-based specialty coffee roaster and cafe operator serving D2C, B2B, and on-premise channels. Directly comparable on geography, multi-channel model, and B2B-cafe positioning.
• Pact Coffee: UK specialty coffee subscription and DTC platform with a strong B2B office program. Closely aligned to HAYB on the subscription + B2B go-to-market motion, but at greater scale.

Broad incumbents

• Blue Bottle Coffee: Large US specialty coffee company with DTC e-commerce, subscription, wholesale and a broad cafe footprint. Comparable category and omni-channel motion but at vastly greater scale and with institutional backing.
• Counter Culture Coffee: US specialty roaster with direct trade sourcing, wholesale, training programs, and DTC. Comparable direct trade, training, and education programs but operates on a much larger US footprint.

Regional players

• Coffee Collective: Copenhagen specialty roaster with a roastery-cafe model, direct trade sourcing, and SCA-aligned training. Comparable in craft positioning and direct trade model but operates in a different geography (Denmark vs. Poland).
• Drop Coffee Roasters: Stockholm specialty roaster focused on direct trade, single-origin filter coffees, and a subscription service. Closely aligned on the 'single-origin filter specialty' core but based in Sweden, not Poland.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/haybcoffee
• Facebookfacebook.com/haybcoffee
• Instagraminstagram.com/haybcoffee/?hl=pl
• LinkedInlinkedin.com/company/haybcoffee

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HAYB Speciality Coffee