Hagens Berman Axeon Cycling Team
Hagens Berman Axeon is a UCI Continental cycling team based in Europe, managed by Axel Merckx, that develops under-23 riders through professional race participation and equipment partnerships with Hagens Berman, Jayco, and other sponsors.
- Company typePrivate
- Founded-
- HeadquartersNot specified
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Hagens Berman Axeon Cycling Team does
Hagens Berman Axeon (also operating as Hagens Berman Jayco) is a UCI Continental cycling team headquartered in Europe that fields an international roster of under-23 riders and is managed by Axel Merckx, a former professional cyclist and son of Eddy Merckx. The team functions as a development platform: it recruits young riders, provides professional-level equipment, race support, coaching, and European race exposure, and seeks to graduate athletes into higher-tier professional squads. Its competitive activities center on UCI-sanctioned U-23 events including Giro Valle d'Aosta, Giro Next Gen, Kreiz Breizh Elites, G.P. Poggiana, and Tour de l'Avenir.
The team's underlying "platform" is its equipment stack and operational infrastructure. Riders compete aboard Giant bicycles equipped with Shimano components, Cadex wheels, and Wahoo Fitness bike computers for navigation and performance tracking, with race apparel from MAAP and eyewear from Oakley. There is no proprietary software or technology product; the technical surface is a curated kit of commercially available cycling hardware provided through partnership arrangements.
Commercially, the organization is sponsorship-driven. Title naming rights are held by Hagens Berman Sobol Shapiro LLP, a U.S. class action law firm, with co-naming from Jayco, an Australian recreational vehicle manufacturer, and a further equipment-partner ecosystem (Giant, Shimano, Wahoo, Cadex, MAAP, Oakley). Revenue mechanics consist of cash sponsorship fees and in-kind equipment contributions exchanged for branding on team kit, vehicles, bicycles, and digital assets, with race results acting as the principal driver of visibility and thus sponsor value. The team's competitive output includes national time trial titles won by riders Ben Wiggins and Adam Rafferty in 2026 and top-12 stage placings at Giro Valle d'Aosta and Giro Next Gen.
Hagens Berman Axeon Cycling Team firmographics
Firmographics- Name
- Hagens Berman Axeon Cycling Team
- Website
- https://hbaxeon.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Hagens Berman Axeon is a UCI Continental cycling team based in Europe, managed by Axel Merckx, that develops under-23 riders through professional race participation and equipment partnerships with Hagens Berman, Jayco, and other sponsors.
- Ownership category
- akta.pro rank
Hagens Berman Axeon Cycling Team industry classification
Industry- Product category
- Professional Cycling Team
- NAICS
- Sports Teams and Clubs (711211)
- SIC
- Services-Racing, Including Track Operation (7948)
- akta.pro primary industry
- Cycling Events (Road Races, Gran Fondos, Sportives) (MPAKAIAC)
Keywords
Where Hagens Berman Axeon Cycling Team is headquartered
LocationHeadquarters
- HQ city
- Not specified
Offices1 record
Markets served
Hagens Berman Axeon Cycling Team business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Team Sponsorship: Revenue is generated through sponsorship agreements with named partners including Hagens Berman Sobol Shapiro LLP, Jayco, Giant Bicycles, and equipment suppliers. Sponsors receive branding visibility on team kit, equipment, and race appearances.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Hagens Berman Axeon Cycling Team product offering
Product offeringCore offering
Hagens Berman Axeon is a UCI Continental professional cycling team that fields an international roster of under-23 riders in sanctioned road races across Europe. The team delivers competitive race appearances and brand visibility to its corporate sponsors (Hagens Berman Sobol Shapiro LLP, Jayco, Giant Bicycles, Shimano, Wahoo Fitness, Cadex, MAAP, Oakley) and provides a development pathway for young riders progressing toward higher-tier professional teams.
Product overview
Hagens Berman Axeon is a UCI Continental cycling team based in Europe, managed by Axel Merckx, with an international roster of under-23 riders. The organization does not offer a traditional product, platform, or software service. The team's primary offering is its cycling roster and competitive participation in under-23 racing events. Equipment partnerships include Giant bicycles, Shimano components, Wahoo Fitness bike computers, Cadex wheels, MAAP race kit, and Oakley glasses.
Differentiator
Problem solved
Functional benefit
Products and services
- UCI Continental Racing Team Operations
Quantifiable outcome
- National Champions: Ben Wiggins and Adam Rafferty each claimed national time trial titles
- +1 more outcomes
Companies that use Hagens Berman Axeon Cycling Team
Customer profileSegments1 record
Ideal customer profiles1 record
Hagens Berman Axeon Cycling Team technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Hagens Berman Axeon Cycling Team partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and supporting.
- Giant BicyclescoreOfficial bicycle supplier for the team. Riders use Giant bikes for all competitive racing. Giant is a major Taiwanese bicycle manufacturer.
- ShimanocoreOfficial components supplier for the team. Provides bicycle drivetrain components, brakes, and other mechanical parts for team bikes.
- Wahoo FitnesssupportingOfficial bike computer supplier for the team. Provides GPS bike computers for navigation, performance tracking, and training data collection.
- CadexsupportingOfficial wheels supplier for the team. Provides high-performance bicycle wheels for competitive racing.
- MAAPsupportingOfficial race kit supplier for the team. Provides cycling apparel and race kit for all riders for the 2026 season.
- OakleysupportingOfficial eyewear supplier for the team. Provides cycling glasses and protective eyewear for riders.
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
Hagens Berman Axeon Cycling Team competitors and assessment
Company assessmentDirect peers
- Team Novo Nordisk: UCI ProTeam sponsored by Novo Nordisk, focused on racing with riders who have diabetes. Comparable as a non-cycling-endemic title sponsor leveraging a cycling team for brand visibility and a mission-driven program structure.
- Groupama-FDJ Continental Team: Development squad of Groupama-FDJ WorldTeam. Comparable as a U-23 talent development pipeline feeding into a WorldTour parent team, operating under similar Continental-tier competition framework.
- Drone Hopper-Androni Giocattoli: Italian UCI ProTeam with long Continental-tier history, sponsored by Drone Hopper and Androni Giocattoli. Comparable as a small-market European ProTeam with development focus and equipment partnerships.
- Tudor Pro Cycling Team: Swiss UCI ProTeam (second tier) with Continental development history, sponsored by Tudor watches. Comparable as a European-registered professional cycling team competing in similar continental-level race calendars and pursuing promotion to higher tiers.
- Q36.5 Pro Cycling Team: UCI ProTeam owned by apparel brand Q36.5, competing in European race circuits. Directly comparable as a Continental-to-ProTeam aspirational cycling program with a sponsor-driven commercial model.
- EOLO-Kometa Cycling Team: UCI ProTeam focused on young rider development. Comparable as a development-focused Continental-tier team producing riders for WorldTour progression, with sponsor support from EOLO and Alberto Contador's Kometa program.
- Israel-Premier Tech: UCI ProTeam with sponsorship from Israel national tourism and Premier Tech horticultural company. Comparable as a multi-sector sponsored team at Continental/ProTeam level with international roster.
- Lotto Dstny Development Team: Development team feeding into Lotto Dstny ProTeam. Directly comparable as a U-23 development cycling program producing talent for higher-tier teams, with similar race calendar and operational model.
- Caja Rural-Seguros RGA: Spanish UCI ProTeam sponsored by Caja Rural bank and Seguros RGA insurance. Comparable as a Continental/ProTeam tier team with banking/financial services title sponsorship competing in European race calendars.
Broad incumbents
- INEOS Grenadiers: UCI WorldTeam sponsored by INEOS chemicals. Comparable as a corporate-sponsored professional cycling team with similar sponsor-driven structure, though operating at the top tier and demonstrating the upper-bound of sponsor-funded team economics.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Hagens Berman Axeon Cycling Team social profiles
Digital presenceHagens Berman Axeon Cycling Team financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hagens Berman Axeon Cycling Team leadership team
Management profileNumber of profiles
Profiles1 record
Hagens Berman Axeon Cycling Team funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hagens Berman Axeon Cycling Team M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hagens Berman Axeon Cycling Team
What does Hagens Berman Axeon Cycling Team do?
Hagens Berman Axeon is a UCI Continental professional cycling team that fields an international roster of under-23 riders in sanctioned road races across Europe. The team delivers competitive race appearances and brand visibility to its corporate sponsors (Hagens Berman Sobol Shapiro LLP, Jayco, Giant Bicycles, Shimano, Wahoo Fitness, Cadex, MAAP, Oakley) and provides a development pathway for young riders progressing toward higher-tier professional teams.
Is Hagens Berman Axeon Cycling Team a public or private company?
Hagens Berman Axeon Cycling Team is a private company. It is classified as unknown and is currently operating.
When was Hagens Berman Axeon Cycling Team founded?
Hagens Berman Axeon Cycling Team was founded in -1. It employs 1 to 10 people.
Where is Hagens Berman Axeon Cycling Team based?
Hagens Berman Axeon Cycling Team is headquartered in Not specified.
How does Hagens Berman Axeon Cycling Team make money?
One revenue line is on record: team Sponsorship.
Who are Hagens Berman Axeon Cycling Team's main competitors?
Direct peers on record are Team Novo Nordisk, Groupama-FDJ Continental Team, Drone Hopper-Androni Giocattoli, Tudor Pro Cycling Team, Q36.5 Pro Cycling Team, EOLO-Kometa Cycling Team, Israel-Premier Tech, Lotto Dstny Development Team and Caja Rural-Seguros RGA. INEOS Grenadiers is listed as a broad incumbent.
Does Hagens Berman Axeon Cycling Team have an API?
No public API is recorded for Hagens Berman Axeon Cycling Team.
What industry is Hagens Berman Axeon Cycling Team in?
Hagens Berman Axeon Cycling Team's product category is Professional Cycling Team. Its primary akta.pro industry code is MPAKAIAC, Cycling Events (Road Races, Gran Fondos, Sportives). Its NAICS code is 711211 and its SIC code is 7948.