HDY Filo Kiralama

What HDY Filo Kiralama does

HDY Filo Kiralama is a Turkish operational fleet leasing company headquartered in Sarıyer, Istanbul, and operating as a subsidiary of HDY Holding, a diversified Turkish conglomerate. The company traces its origin to a 1995 used-car sales business, subsequently expanding first into short-term car rental and then into long-term operational fleet leasing — its current core activity. Its primary product is operational fleet leasing (Operasyonel Filo Kiralama), delivered to corporate and SME clients through multi-year subscription contracts bundled with maintenance, insurance, tire changes, 24/7 roadside assistance, replacement vehicles, and traffic-fine administration. The fleet spans three explicit tiers: economy (e.g., Renault Clio), mid-range (e.g., Toyota Corolla), and premium (e.g., Audi A6). Group structure includes the Everyday Rent a Car sub-brand for individual/short-term rentals and HDY Sigorta, an in-house insurance entity that underwrites casco coverage for the leased fleet.

The business model is subscription-recurring, with pricing determined per quote based on vehicle tier, contract length, and included services — no public rate cards are disclosed. The go-to-market is enterprise-focused, combining a phone-based inside-sales channel (444 0 349), a web-based "Hızlı Teklif Al" (Quick Quote) form, and a digital service portal (Online İşlemlər) for in-life fleet operations. The company does not disclose revenue, fleet size, headcount growth, or named enterprise customers in the available material. The technology stack is not articulated beyond the Wix-hosted public website and the Online İşlemler customer workflow module; there is no disclosed AI/ML capability, no proprietary telematics platform, and no third-party API integrations in the source data.

The operating footprint is domestic-only (Turkey), and the company's marketing emphasizes tax-deductibility of leasing expenses (KDV and corporate tax benefits), elimination of capex, and removal of depreciation risk as the primary value propositions for corporate clients. With 35 disclosed employees and no externally verifiable financial metrics beyond a self-reported "$2 billion service export revenue" blog claim (which is inconsistent with the company scale and likely refers to a broader entity or industry metric), HDY Filo Kiralama presents as a small, mature, relationship-driven B2B lessor operating within a much larger Turkish operational leasing market.

Name

HDY Filo Kiralama

Legal name

HDY Filo Kiralama

Website

https://hdyfilo.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

HDY Filo Kiralama is a Turkish operational fleet leasing company, headquartered in Istanbul and part of HDY Holding, that provides multi-year B2B vehicle leasing with bundled maintenance, insurance, and 24/7 support across economy, mid-range, and premium vehicle tiers to corporate and SME clients in Turkey.

Ownership category

akta.pro rank

Product category

Fleet Leasing Services

NAICS

Passenger Car Rental (532111), Passenger Car Rental and Leasing (53211), Automotive Equipment Rental and Leasing (5321)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510), Services-Automotive Repair, Services & Parking (7500), Fire, Marine & Casualty Insurance (6331)

akta.pro primary industry

Corporate & Employee Fleet Programs (THADAKAC)

akta.pro secondary industry

Fleet Maintenance Management & Service Network Programs (THADAKAG)

Keywords

• Operational fleet leasing
• Corporate vehicle rental
• Fleet management services
• Long-term car leasing
• Business mobility solutions

Headquarters

HQ city

Istanbul

HQ country

Türkiye

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Operational Fleet Leasing: Long-term fleet leasing services to corporate clients, providing vehicles with bundled services including maintenance, insurance, tire changes, and 24/7 support. Revenue generated through recurring monthly rental fees under long-term contract arrangements.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

HDY Filo Kiralama provides operational (long-term) fleet leasing services to corporate clients in Turkey, supplying vehicles across economy, medium, and premium segments along with bundled services including periodic maintenance, original spare parts, damage management, 24/7 emergency roadside assistance, replacement vehicles, tire changes, casco insurance, and traffic fine administration. The offering converts vehicle acquisition from capital expenditure into a predictable monthly operational expense under multi-year contracts, with the company also operating the Everyday Rent a Car sub-brand for individual short-term rentals and HDY Sigorta for in-house insurance coverage.

Product overview

HDY Filo Kiralama operates as a unified fleet rental platform offering three main service lines: Operasyonel Filo Kiralama (operational fleet rental for businesses with economic, middle, and upper vehicle segments), Bireysel Araç Kiralama (individual rental via Everyday Rent a Car sub-brand), and Sigortacılık (insurance services via HDY Sigorta). The platform is complemented by an Online İşlemler digital module enabling customers to manage vehicle maintenance, damage claims, emergency assistance, replacement vehicles, tire changes, and traffic fines online.

Differentiator

Problem solved

Functional benefit

Brands

• Everyday Rent a Car: A subsidiary brand operating in the rent-a-car segment, accessible at everydayrentacar.com.tr

Products and services

• Operasyonel Filo Kiralama (Operational Fleet Leasing) Long-term operational fleet leasing service providing businesses with vehicles from economy (Renault Clio) through middle (Toyota Corolla) to premium (Audi A6) segments under multi-year contracts. Bundled services include periodic maintenance, original spare parts, damage management, 24/7 emergency roadside assistance, replacement vehicles, tire changes, casco insurance, and traffic fine administration, all covered under a single monthly fee.
• Everyday Rent a Car (Bireysel Araç Kiralama) Short-term individual vehicle rental service for personal use, operated through the Everyday Rent a Car sub-brand accessible at everydayrentacar.com.tr. Serves individual consumers and SMEs with temporary transportation needs.
• HDY Sigorta (Insurance Services)

Quantifiable outcome

• Predictable monthly fleet costs without unexpected maintenance or repair expenses
• +2 more outcomes

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• HDY HoldingcoreOthersHDY Filo Kiralama is a subsidiary of HDY Holding, operating as one of the group's portfolio companies alongside Everyday Rent a Car and HDY Sigorta. The parent company provides corporate backing and strategic direction for the fleet leasing operations.

Scale indicators3 records

Recent moves2 records

Expansion highlights4 records

Broad incumbents

• LeasePlan: One of the world's largest operational fleet leasing companies, present in Turkey with Car-as-a-Service contracts for corporate clients. Comparable to HDY on lease structure and bundled services but with global scale, deeper telematics and stronger fleet financing.
• Enterprise Mobility (Enterprise Rent-A-Car / Enterprise Fleet Management): Global fleet management and rental giant with corporate fleet leasing operations across Europe, including Turkish presence via partners. Direct comp on long-term fleet leasing model and bundled service design.
• ALD Automotive: Global operational fleet leasing and mobility player (Société Générale group) with an active Turkish operation offering multi-year corporate fleet leasing, fleet management and EV transitions. Directly comparable business model to HDY Filo Kiralama but at much larger scale.
• Sixt: Global mobility provider with operational leasing and rental services in Turkey through franchise/partnership. Comparable end-product (multi-year corporate fleet leasing) but much larger scale and broader service portfolio.
• Avis Budget Group: International car rental and fleet leasing group with operations in Turkey. Comparable long-term fleet leasing product and bundled maintenance/insurance services to HDY, but at global scale with stronger consumer brand.
• Europcar Mobility Group: European mobility and fleet leasing operator with operational leasing through its subsidiaries and Turkish rental presence. Comparable long-term lease and rental services to HDY.
• Arval: BNP Paribas-owned operational leasing and fleet management provider operating in Turkey with full-service lease, multi-brand fleet management and mobility solutions. Closest direct global comp to HDY's bundled corporate fleet offering.

Regional players

• Garenta: Turkish short-term car rental brand with operational fleet leasing capabilities and a national footprint. Comparable to HDY's combined fleet leasing and Everyday Rent a Car offering, with stronger consumer brand recognition in Turkey.
• RentGo: Turkish car rental and operational fleet leasing brand combining short-term rental and long-term corporate leases. Overlaps with HDY across both B2C rental and B2B operational fleet leasing.

Direct peers

• OtoPlan: Turkish operational fleet leasing company offering long-term corporate fleet leases with bundled maintenance, insurance and roadside support. Direct local competitor to HDY Filo Kiralama serving the same SME and corporate segments in Turkey.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/hdy-filo
• Instagraminstagram.com/wix

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HDY Filo Kiralama