Headlines

What Headlines does

Headlines (trading as Headlines Kappers Zeist) is a single-salon, appointment-only hair salon located at Rozenstraat 18, 3702 VN Zeist, Netherlands. Founded around 2007 by Yvette Steusel, who serves as sole owner and Creative Director, the business offers hair cutting and styling (€51-€86), certified color services including balayage and highlights (from €75), eyebrow tinting and epilation (€14.50), and a Coaching service bundling personal transformation with hair treatments. The salon uses NATULIQUE certified-organic products exclusively and retails a subset of that product line. Operating hours are Tuesday, Wednesday, and Friday from 09:30 to 17:30, with PIN-only payment and a 48-hour cancellation policy.

Name

Headlines

Legal name

Headlines

Website

https://head-lines.nl

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Headlines Kappers Zeist is a single-owner, appointment-only hair salon in Zeist, Netherlands, founded by Yvette Steusel in 2007, offering cutting, certified coloring, eyebrow services, and coaching using NATULIQUE organic products.

Ownership category

akta.pro rank

Product category

Hair Salon Services

NAICS

Beauty Salons (812112), Hair, Nail, and Skin Care Services (81211)

akta.pro primary industry

Hair Treatments & Scalp Care (Keratin/Botox/Deep Conditioning) (HSALAAAF)

akta.pro secondary industry

Eyebrow Shaping & Design Services (HSALAIAC)

Keywords

• Hair salon services
• Hair coloring specialist
• Curly hair styling
• Eyebrow tinting
• Organic hair care

Headquarters

HQ city

Zeist

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

1. Hair Cutting and Styling Services: One-time service transactions for haircut, washing, drying, and styling services for both women and men. Prices range from €51 to €86 depending on service type and hair length.
2. Hair Coloring Services: Coloring services including full color, balayage free hand technique, and highlights. Prices start from €75 for coloring and go up to €101+ for balayage. Additional charges apply for long hair creative color treatments.
3. Eyebrow Services: Eyebrow tinting and epilation services at €14.50 each.
4. Coaching Services: Transformative coaching services offered alongside hair treatments, focusing on inner beauty and self-confidence. The salon positions itself as a place for personal transformation beyond just hair care.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Headlines Kappers Zeist is a single-salon hair salon offering professional hair cutting and styling, certified hair coloring (including balayage and highlights), eyebrow tinting and shaping, and personal transformation coaching. Services are delivered by appointment only at a private salon in Zeist using NATULIQUE certified organic hair care products, with prices ranging from €14.50 for eyebrow services to €86+ for premium styling.

Product overview

Headlines Kappers is a ladies and gentlemen hair salon in Zeist, Netherlands operating exclusively by appointment. The salon offers four core service categories: Knippen & Stylen (hair cutting and styling), Kleuren (hair coloring by a certified specialist), Wenkbrauwen (eyebrow tinting and shaping), and Coaching (personal transformation services). The salon uses and retails NATULIQUE certified organic hair care products, which are developed in Denmark with a focus on sustainability and ethical ingredients. Services are provided at a private salon location with a relaxed, personalized atmosphere.

Differentiator

Problem solved

Functional benefit

Products and services

• Knippen & Stylen (Hair Cutting and Styling) Hair cutting and styling services for women and men including wash-cut-dry, wash-cut-blow-dry, and updos, tailored to individual hair type, face shape, and age. Prices range from €51 to €86.
• Kleuren (Hair Coloring Services) Hair coloring services provided by a certified color specialist, including full color, balayage using free-hand technique, highlights, and creative color treatments. Prices start from €75 for coloring and go up to €101+ for balayage, with surcharges for long hair creative color treatments.
• Wenkbrauwen (Eyebrow Services) Eyebrow services including tinting and shaping to enhance facial features using natural modeling techniques, priced at €14.50 per service.
• Coaching (Personal Transformation Coaching) Personal transformation coaching combining hair care with self-discovery and confidence building, including inspirational coaching and complete metamorphosis services focused on inner beauty.
• NATULIQUE Hair Care Products Organic and sustainable hair care product line including shampoos, conditioners, styling products, treatments, and hand sanitizer, retailed at the salon. Certified organic beauty products developed in Denmark with a focus on sustainability and ethical ingredients.

Named customers2 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• NATULIQUEcoreStrategic or Co-development PartnerHeadlines uses exclusively NATULIQUE organic hair care products. NATULIQUE is a Danish brand founded by Mette Lykkegaard and Stig Bundgaard, developed for salon professionals with a focus on education, knowledge, and skills. The brand is certified organic and emphasizes sustainability. Yvette Steusel serves as a Color Specialist and Inspirator for Natulique internationally.
• Redken NederlandminorStrategic or Co-development PartnerYvette Steusel has previously worked as a trainer for Redken Nederland, a professional hair care brand.
• Amsterdam International Fashion Week (AIFW)minorStrategic or Co-development PartnerYvette Steusel has served as a Color Specialist for the Amsterdam International Fashion Week.

Scale indicators3 records

Recent moves6 records

Expansion highlights3 records

Broad incumbents

• Kinki Kappers: Large Dutch hair salon franchise chain known for accessible, fashion-forward styling. Comparable to Headlines in service category but operates at the opposite end of the market on price and scale.
• Cosmo Hairstyling: Established Dutch hair salon chain with multiple locations and a focus on quality cutting and coloring. Comparable industry and category; competes for similar customers in the Dutch mid-market segment.
• Brainstorm Hairstyling: Dutch hair salon brand offering cutting, coloring, and styling across multiple locations. Comparable industry and category; a relevant scale competitor in the Dutch market.
• Team Kappers: One of the largest hair salon chains in the Netherlands with broad geographic coverage and standardized service menus. Comparable in category but competes with Headlines on price and convenience rather than craft.
• Figaro Coiffures: Long-standing Dutch hair salon chain with broad service offerings and many locations. Comparable industry and category; competes for the same Dutch salon customer base.

Direct peers

• Devachan Salon: NYC-based specialty salon dedicated to curly and wavy hair, with proprietary curl-cutting techniques and a deep product line. Directly comparable to Headlines' krullenkapper positioning and curly-hair use case segment.
• Schorem Hairstudio: An independent, appointment-focused boutique barbershop/salon in Rotterdam with a strong cult brand and old-school craft positioning. Highly comparable to Headlines as a single-location Dutch concept built on founder expertise and premium service rather than scale.

Emerging players

• Ouidad Salon: Curly-hair-focused salon brand and product company with a specialized 'Carving & Sculpting' curl-cutting technique. Comparable to Headlines' curl-specialist positioning and product-retail angle.

Regional players

• Kapsalon Vakantie: Independent Dutch boutique salon in Amsterdam focused on color and styling craft. Comparable to Headlines as a founder-driven, premium-service competitor in the Dutch market.

Others

• Treatwell: Online marketplace and SaaS platform for booking hair and beauty appointments across the Netherlands. Comparable as a channel ecosystem that influences how customers discover and book salons like Headlines.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks7 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/headlines

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Headlines