Heads of Noosa Brewing Co.

What Heads of Noosa Brewing Co. does

Heads of Noosa Brewing Co. (legal entity Noosa Brewing Company Pty Ltd) is an independently owned craft brewery founded in 2008 by brothers Lance and Craig Masterton and operating commercially since early 2019 from a 1,700 square metre site at 85 Rene Street, Noosaville, on Queensland's Sunshine Coast. The company produces premium lagers on a German BrauKon brewhouse with an automated bottling line and a fully automated yeast propagation system (installed January 2024, sourced from BrauKon GmbH in Seeon, Germany); annual brewing capacity exceeds 3,000,000 litres following a 2021 tank expansion, and the brewery employs over 40 staff. Core range products centre on Japanese Style Lager, Lager 3.5 (mid-strength), Black Japanese Lager, Amber Lager, Alcoholic Ginger Beer, and a non-alcoholic Sparkling Hop Water, with a Seasonal Reserve Series covering Bock, Pale Bock, and Baltic Porter.

The business operates a hybrid go-to-market model. Direct-to-consumer revenue comes through the on-site Taproom (Wednesday–Sunday with food service, live music on Fridays, private functions, and paid brewery tours) and a Shopify-based online store shipping cartons across Australia at tiered metro/regional/remote rates. Wholesale revenue is generated through dedicated regional sales managers covering QLD group accounts, Sunshine Coast, and South East Queensland, distributing into national liquor chains (Dan Murphy's, BWS, First Choice, Liquor Land) and independent hospitality venues (bars, restaurants, hotels). Revenue mix also includes branded merchandise (hoodies, caps, singlets, accessories) and gift vouchers.

A sustainability stack (300+ solar panels at approximately 100kW offsetting ~140,000kg CO2 per year, an on-site nitrogen generator substituting purchased CO2 for tank purging and lager carbonation, and 1.1–1.3 tonnes of spent grain per brew transferred to local farmers as livestock feed) is operationally and commercially positioned, and the brewery maintains community sponsorships of local surf clubs and sporting groups. The company remains privately held by the Masterton family with no disclosed institutional funding, M&A, or subsidiary structure, and is registered as a private limited company in Queensland, Australia.

Name

Heads of Noosa Brewing Co.

Legal name

Noosa Brewing Company Pty Ltd

Website

https://headsofnoosa.com.au

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Heads of Noosa Brewing Co. is an independent, family-owned craft brewery in Noosaville, Queensland, producing premium lagers and non-alcoholic hop water for Australian consumers via its Taproom, e-commerce store, and wholesale distribution through national liquor chains and regional hospitality venues.

Ownership category

akta.pro rank

Product category

Craft Brewing

NAICS

Breweries (31212), Breweries (312120), Drinking Places (Alcoholic Beverages) (7224)

SIC

Malt Beverages (2082), Beverages (2080), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Regional & National Breweries (THAFALAD)

akta.pro secondary industries

Packaging & Production Breweries (Limited/No On-site Service) (THAFALAB), Alcoholic Beverage Brand Owners & Holding Companies (Multi-category Portfolios) (CRADAIAL), Brewpubs & Taprooms (On-site Beer Service) (THAFALAA)

Keywords

• Craft beer brewing
• Premium lager production
• Taproom experiences
• Brewery tours
• Craft beer wholesale

Headquarters

HQ city

Noosaville

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Beer Product Sales: Direct sales of packaged beer (cartons, mixed packs) and on-tap sales through the Taproom. Includes core range lagers, seasonal releases, and limited edition beers sold online and at retail.
2. Taproom Sales: On-premise consumption at the Taproom including food service, drinks, and functions/private bookings.
3. Wholesale Distribution: Wholesale supply to retailers, bottle shops, bars, and restaurants across Queensland including Dan Murphys, BWS, First Choice, and Liquor Land.
4. Merchandise Sales: Branded merchandise including hoodies, t-shirts, caps, singlets, accessories like stubbie coolers, bottle openers, and bar mats sold through the online store.
5. Brewery Tours: Paid brewery tours conducted every Friday at 2:30pm, with custom tours available for groups of 4 or more by appointment.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

Heads of Noosa Brewing Co. is an independently owned craft brewery that produces premium Japanese-style lagers and related alcoholic and non-alcoholic beverages using German-engineered BrauKon brewing equipment. The company sells its products through a destination taproom at its Noosaville brewery, an online direct-to-consumer store, a dedicated QLD sales team, wholesale distribution to hospitality venues, and national retail chains, and offers brewery tours and tastings as a visitor experience.

Product overview

Heads of Noosa Brewing Co. is an independently owned craft brewery on the Sunshine Coast, Queensland, producing premium lagers and related beverages. The core product portfolio centers on six main beer offerings: Japanese Style Lager (flagship), Lager 3.5 (mid-strength), Black Japanese Lager, Amber Lager, Alcoholic Ginger Beer, and Sparkling Hop Water (non-alcoholic). Seasonal Limited & Seasonal Reserve Series include the winter Baltic Porter, Bock (autumn), Pale Bock (spring), and Dark Delights mixed cartons. The company operates a taproom experience with food service, brewery tours, and a wholesale program for venues and retailers across Queensland. Sustainability initiatives include spent grain re-use, solar power generation, and nitrogen gas production.

Differentiator

Problem solved

Functional benefit

Products and services

• Japanese Style Lager
• Lager 3.5
• Black Japanese Lager
• Amber Lager
• Alcoholic Ginger Beer
• Sparkling Hop Water
• Baltic Porter
• Brewery Tours and Tastings

Quantifiable outcome

• Production capacity of over 3,000,000L per annum
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

14 partnerships are on record, tiered core and minor.

• BrauKon GmbHcoreTechnology or Integration · 31 January 2024German brewing equipment manufacturer supplying the Fully Automated Yeast Propagation system. Heads of Noosa had previously installed a BrauKon brewhouse at the start of their journey and chose BrauKon again due to quality, consistency, and ease of use. The beauty of the combination allows visualizations and controls from both the brewhouse and yeast propagation on one screen for ultimate control. The system had an 11-month lead-time for manufacturing and transport.
• Noosa Surf ClubminorOthersLocal surf life-saving club supported through community sponsorship program. One of several local sporting and community clubs supported by Heads of Noosa.
• Sunshine Beach Surf ClubminorOthersLocal surf life-saving club supported through community sponsorship program.
• Alex Surf ClubminorOthersLocal surf life-saving club supported through community sponsorship program.
• Coolum Surf ClubminorOthersLocal surf life-saving club supported through community sponsorship program.
• Noosa Rugby UnionminorOthersLocal sporting club supported through community sponsorship program.
• Noosa TigersminorOthersLocal sporting club supported through community sponsorship program.
• Noosa PiratesminorOthersLocal sporting club supported through community sponsorship program.
• Noosa LionsminorOthersLocal community club supported through community sponsorship program.
• The Noosa LoggerminorOthersLocal community club supported through community sponsorship program.
• Noosa Malibu ClubminorOthersLocal sporting club supported through community sponsorship program.
• Boosa TouchminorOthersLocal sporting club supported through community sponsorship program.
• Tewantin-Noosa Cricket ClubminorOthersLocal sporting club supported through community sponsorship program.
• Local FarmersminorOthersLocal farmers receive spent grain from the brewing process (1.1 to 1.3 tonnes per brew) for use as nutritious livestock feed. This protein-rich grain offers a cost-effective and sustainable feed option while reducing brewery waste.

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• BrewDog (Australia): Global craft brewery with Australian operations and taproom venues; competes in the same premium craft lager segment with multi-channel retail and DTC strategy.
• Coopers Brewery: Largest Australian-owned brewery; family-owned national brewer competing across retail and on-premise. Comparable independent Australian ownership and broad portfolio strategy.
• Stone & Wood Brewing Co. Independent Australian craft brewery with multi-channel distribution (taprooms, wholesale, retail) and national off-premise presence. Highly comparable regional craft model focused on quality and brand storytelling.
• Balter Brewing Company: Gold Coast-based Australian craft brewery backed by CUB/Asahi, with taproom and national retail distribution. Closest geographic and channel peer — also competes in Queensland.
• 4 Pines Brewing Company: Australian craft brewery with taproom venues and broad retail/wholesale distribution; now AB InBev-owned. Comparable in scale, product breadth, and channel mix to Heads of Noosa.
• Young Henrys: Independent Australian craft brewery with taproom, wholesale, and national retail distribution; comparable independent-owned positioning and SKU breadth.
• Mountain Culture Beer Co. Multi-award-winning Australian craft brewery with strong taproom focus and growing retail presence. Comparable premium-positioned craft model with similar channel strategy.

Broad incumbents

• Lion (Lion Brewery Australia): Major Australian brewer (XXXX, Hahn, Little Creatures, White Rabbit) with broad portfolio and deep retail relationships. Sets the competitive baseline in the same channels as Heads of Noosa.
• Carlton & United Breweries (CUB): Asahi-owned major Australian brewer (Victoria Bitter, Carlton Draught, etc.). Largest competitor by volume in the same off-premise channels where Heads of Noosa competes.

Emerging players

• Buderim Ginger Beer: Australian ginger producer that supplies Buderim Ginger featured in Heads of Noosa's Alcoholic Ginger Beer; an adjacent/ingredient-side comparator in the broader premium beverage category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCDqc1csP8XObZO9U8aSzDxw/videos
• Facebookfacebook.com/headsofnoosa
• Instagraminstagram.com/headsofnoosa
• LinkedInlinkedin.com/company/heads-of-noosa-brewing-co

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Heads of Noosa Brewing Co.